Color In A dver tisin g
By Vanessa Ramirez, Christian Nieto, Luke Pederson & Hector Ortega
Color In Advertising 101 Color • Mr. ROY G. BIV • Spectrum of Light • Wavelegnth • Red - Long - Less Energy • Green - Medium • Blue/Violeet - Short - High energy
Color in Business • Advertising world revolves around the principle of attraction - Provoke Feelings, Ideas, thoughts - Big Bidget companies spend billions on color research • Color Engages and Increases Participation •Comapnies: - Exploit our color connotations - Are trying to capture our attention - Encourage us to: - Buy their products - Use their devices/services - Drink their drinks, etc...
Color + Business Fast Food Restaurants Colors commonly used in fast food advertisements:
Bright red and yellow • Indicative of fire • Stimulates excitement
Alcohol
Colors commonly used in alcohol advertisements: Red and amber used for whiskey and beer • Sense of weight • Even taste to the consumer Blue used on vodka ads • Tranquility • Cool • Clean • Smooth sensation Black • Nightlife • Sophistication
Tobacco
• Marketing & Advertisement costs: ~15 Billion o 80% --------> neighborhood liquor stores
• Common Colors o Green o Red o Wh ite
LOGOS
• Sports Leagues o Patriotic Colors • Logos = Color
Color Theory in Business
Tobacco • Anti-Smoking Laws • Marketing • 11 Billion per year
Marketing Budgets • Nike • $2.8 billion per year • Superbowl • $3 million for 30 seconds • McDonalds • 40% towards children • 2.5 million dollar per day
Graphic Design
• 280 million Graphic Designers • Apple
FEEL THE WORLD OF COLORS