AUTUMN 2018
DEAR PARTNERS AND FRIENDS, Inspired by yet another fantastic spring season, I am impatient to raise the curtain for the even more ambitious offering of bTV Media Group in the fall of 2018. A strong assortment of premium media content, targeting diverse audiences, is in store for all of our platforms. Our team of professionals has prepared a rich program mix of eagerly anticipated and brand new shows. Expect the richest selection of human stories and viewpoints, presented by the most loved TV faces, with the highest production quality! The most successful reality format, promoting traditional Bulgarian values, hard work, individual responsibility and respect for nature, The Farm, is returning for a fourth season on bTV. In addition to compelling stories and vivid characters, we are determined to show that Bulgarians living either here or abroad can be united for the sake of their homeland’s future. In terms of fiction content, our local hit Dear Heirs, which set a new trend in media consumption and changed the audience and industry perception of the Bulgarian TV series, is set to continue with 70 new episodes and include even more intriguing story developments as well as new beloved actors. We have prepared a premium selection of acquired fiction titles as well. With regard to news and current affairs programs, I am proud that the bTV News is now recognized
more than ever as the number one source of reliable, independent and high quality reporting, proven by several independent market surveys. This fall we will deliver more tech and design solutions, along with augmented reality, 3D mapping and 360-videos, to present our news, current affairs and sports content in an even more attractive way. We will put extra effort into our multiplatform development and the synergies between TV, online and radio. The role of btvplus.bg in meeting different audience preferences to consume content will be even stronger next season. And our CSR highlight — the largest volunteer initiative in the country Let’s Clean Bulgaria Together — will take place on World Cleanup Day, September 15th. We are confident our upcoming season’s offerings will register an excellent performance, and we will be honored to share the success with you — our respected partners. bTV Media Group is committed to provide you with the most effective reach for your campaign targets. We look forward to our further cooperation!
Sincerely yours, Florian Skala CEO, bTV Media Group
bTV Media Group STRONG AUDIENCE PERFORMANCE IN FALL SEASON 2017
41.8%
44.9%
ALL DAY AUDIENCE SHARE*
PRIMETIME AUDIENCE SHARE
*
31.8%
3.1%
Source: GARB, Fall 2017, target: 18-49
2.9%
3.1%
0.5%
0.3%
THE STRONGEST TV BRANDS ON THE BULGARIAN MARKET 45.7%
Top of Mind
49.8%
40.4%
47.4%
Most Frequently Watched All BMG Channels
43.0%
36.4%
Most Favorite
bTV
All NBG Channels
Source: Nationally representative survey carried out by Market Links among TV viewers aged 18-54 in April 2018
40.9%
First Watched
46.6%
DEAR HEIRS Daily dramedy series Dear Heirs, this year‘s hit and undisputed top choice of the fans of modern TV cinema, will offer TV and online audiences the second part of the 170 episodes comprising Bulgaria‘s highest-budget production ever. The unique success of the show is due both to its amazing cast and compelling plot, and to the high quality of the production. The results Dear Heirs registers are comparable to those of the best local productions airing in the television primetime. Thanks to the series, bTV’s primetime for the viewers now starts an hour ahead of the central newscast.
37.3%
bTV Media Group‘s multiplatform strategy has turned Dear Heirs into an online phenomenon, too. The show has had an impressive performance with each episode generating tens of thousands unique video views. Dear Heirs continues to be one of the most discussed topics in print and online media. Half a year after the compelling start of the competition for the one-million inheritance, left by Bai Docho, viewers will find out why the heirs have lost one of their own. Gradually, the Dochevs will begin to drop out of the race, which will strain their relationships even further as
EVERY WEEKDAY — 18:00
AUDIENCE SHARE
* Source: GARB, Q1 2018, target group: 18-49
their plans to remove the rest from the competition become growingly extreme. The everyday lives of the Beli Vit residents will be packed with new business endeavors, love affairs, criminal investigations and mysterious phenomena. The village will grow and will become the host of culture events, including a film production and a historical recreation. New guest stars will join the show to bring even further excitement into the lives of Beli Vit‘s locals.
THE FARM With three successful seasons behind its back, The Farm has established itself as the most useful, most positive and most constructive reality show on Bulgarian air in recent years. The Farm, which best impersonates the national self-consciousness on TV, has given an equal chance to popular and unpopular people to become winners in their lives, reviving love for the country and bringing Bulgaria even closer to the hearts of many expats, who have decided to return to their homeland. The Farm has not only strengthened its positions as the highest rating fall reality show on the air, but has been growing in popularity with every season for the past three years. It has also made viewers regain the perception that reality formats can actually show the real things in life without focusing on scandals or sensations, naturally bringing victory to the most deserving competitors. Because The Farm welcomes everyone.
36.3%
The show‘s success is largely due to the great casting, securing that multiple authentic plot lines are unfolded to excite viewers every day. The Farm hosts hard work, invention, romance, comedy, thriller, many clashes, friendships, and most importantly — an unpredictable outcome. The Farm is growingly intriguing, useful and thought provoking. The new fourth season of the show that will run in the fall of 2018 will be aimed at not only continuing the revival of the Bulgarian spirit and traditions in the context of the new beginning, but also at unifying all Bulgarians, living here and abroad, for the sake of our country’s future. Fans will be able to watch the exciting multilayer reality show on air and find additional content on bTV Media Group‘s online platforms.
EVERY WEEKDAY — 21:00 / SUNDAY — 20:00
AUDIENCE SHARE
* Source: GARB, Season 3, Fall 2017, target group: 18-49
bTV NEWS Independent, innovative, dynamic, hi-tech - this is what bTV News are, attracting the greatest number of viewers for 18 years already. Every day an amazing team of proven professionals delivers newscasts, offering the television audience a complete picture of the most important topics and events from Bulgaria and the rest of the world.
and Denislav Borisov — this is the face of the newsroom that enjoys the highest level of trust in Bulgaria (Market Links, 2018). bTV News at 7 pm is the most watched news show on Bulgarian air, holding a huge lead ahead of rival newscasts. The daytime editions of bTV News often attract more viewers than the central news of the other national TV stations.
The strong and unbiased reports and investigations by Bulgaria‘s top reporters, live reports, exclusive materials, special rubrics and professional anchoring by Victoria Petrova, Yuksel Kadriev, Lilyana Boyanova, Ivan Georgiev, Bilyana Gavazova
The team of established journalists and producers working at bTV News keeps viewers informed anytime, anywhere via the btvnovinite.bg online platform, which was upgraded in the spring of 2018, as well as via the mobile app and strong social media
39.9%
presence. Viewers can re-watch the whole newscasts on the digital platform btvplus.bg. The innovative technological tools and solutions for presenting the information, such as augmented reality, 3D mapping and 360-degree view on events, are only part of the arsenal of Bulgaria‘s most hi-tech newsroom. bTV News are getting ready for more innovations this fall to deliver the most important, unbiased and high quality news to the viewers in an even more dynamic, modern and attractive way.
bTV NEWS — 07:00 / 08:00 / 09:00 / 12:00 / 17:00 / 19:00 / 23:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
bTV REPORTERS In-depth investigations, documentaries from all hotspots around the world and inspiring stories — all these are in the spotlight of bTV Reporters. Since September 2008, you can watch the work of some of the best journalists in bTV‘s editorial desk every Saturday and Sunday, immediately after bTV News central broadcast. bTV Reporters cover not only current events and problems from the past week, but also all other topics that attract the public attention. Ever since the show‘s launch in 2001, bTV Reporters has enjoyed great viewer interest. Every year the program wins multiple journalistic awards at some of the world‘s most prestigious festivals. bTV Reporters is produced by bTV News editor-in-chief Gena Traykova.
41.2%
SATURDAY AND SUNDAY — 19:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
THE WEATHER FORECAST Fun, beautiful and accurate — this is what bTV‘s weather forecast is all about.
in a serious note — a must when it comes to the volatile nature of weather.
Known for his non-traditional and informal style of presenting the information, the host Emil Cholakov is the author of inexhaustible humour, thematically bound with the weather. He is a viewers’ favorite and a preferred ambassador of many positive campaigns and initiatives.
The charming Stanislava Tzalova, who is to return on bTV‘s air this fall, wins the audience‘s love with her unique style and calm nature — whatever the weather may be, everything will be alright, when we are prepared.
The beautiful Natalie Trifonova shines on the air every morning to bring positive emotions to bTV‘s viewers. The winner of many prizes in skiing, the athletic and stylish Hristina Balinska, brings
41.2%
Bulgaria‘s favorite TV weather presenters make the forecast available anytime of the day on the website dalivali.bg, where users can also find additional, detailed and correct information about the road situation in Bulgaria.
THE WEATHER FORECAST — 07:00 / 08:00 / 09:00 / 12:00 / 17:00 / 19:00 / 23:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
bTV SPORT This fall, Bulgaria‘s most experienced journalists in covering important sporting events in recent years will continue to create the best content from the world of sports – for all TV and online users of bTV Media Group. The team of professionals behind multiple sports newscasts and the successful coverage of the most prestigious football tournaments in the world — UEFA Champions League, Europa League, as well as multiple special events (Hristo Stoichkov‘s Gala and the charity show All Stars 2017 of the Dimitar Berbatov Foundation) is ready to show the fans the best of international sports on all channels and platforms of bTV Media Group this fall. All news and events from the world of sports, delivered with ultimate professionalism by the journalists working in bTV’s News, Current Affairs and Sports desk, can be followed also on btvnovinite.bg.
41.2%
SPORT NEWS — 07:00 / 08:00 / 09:00 / 12:00 / 17:00 / 19:00 / 23:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
THIS MORNING The team of Bulgaria‘s most watched morning show, This Morning, will remain true to its mission, giving viewers the opportunity to be the first to know about the hottest and most interesting topics in Bulgaria and around the world. Multiple live reports from the spot of the event, journalistic investigations and reports, looking for solutions to hot issues, outdoor studios from the hotspots of the day and interviews with leading personalities and experts from different fields of the public and political life, this is only part of the content, produced by the team of This Morning every day. In the fall of 2018, the information leader among Bulgaria‘s morning shows will continue to count on its top journalists, including investigative reporters Stoyan Georgiev and Maria Tzantzarova. Bilyana Gavazova and her rubric Read the Label, which has attracted wide public interest and has been keeping institutions on the alert, will continue to inform citizens about the most important consumer issues.
39.9%
EVERY WEEKDAY — 6:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
One of Bulgaria‘s most loved and most reputable hosts, Anton Hekimyan, welcomes in his studio the most influential and exclusive guests from Bulgaria‘s public and political life, making the news. The team of This Morning continues its successful practice to organize outdoor studios from hotspots in Bulgaria and abroad, as well as thematic issues, dedicated to special occasions, national holidays and other events of public significance.
THIS SATURDAY AND SUNDAY The calmness, coziness and beauty of the weekend enter the homes of viewers in the pleasant company of Mariana Vekilska, Jenny Marcheva and Diana Lyubenova. All of the week‘s most interesting and inspiring stories about success, the power of the spirit and will, love, friendships and adventures are only part of the reasons why the greatest number of viewers begin their day with bTV and This Saturday and Sunday.
26.9%
The show‘s travelling studios that reach all corners of Bulgaria, its original rubrics, extra ordinary stories about interesting and unusual people, special minutes for men, hi-tech and scientific achievements, as well as multiple live reports from the most interesting spots and events in Bulgaria, give the show the dynamics that attracts the TV audience to bTV‘s air, while online users enjoy the show‘s contents on bTV‘s digital platforms.
SATURDAY AND SUNDAY — 8:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
The in-depth and comprehensive content, exclusive interviews from the world of show business, up-to-date political discussions and emotional meetings between the hosts and reporters and people from all fields of life, make This Saturday and Sunday the logical choice of viewers in the morning hours of the weekend.
FACE TO FACE Face to Face, hosted by Tzvetanka Rizova, is the most watched current affairs program in Bulgaria, running live every weekday at 5:30 pm on bTV. The show‘s guests discuss the hottest, most important and controversial topics of the day, analyzing the hot events and all new facts around them. The studio of Face to Face welcomes exclusively politicians, experts and representatives of the civil society who make their first comments on the news of the day and make forecasts for the unfolding of the hot topics. The show‘s live broadcasts cover events of major public interest happening at the moment. Tight, dynamic and straight to the point — Face to Face raises the bar of political talk show journalism in Bulgaria, setting the standards in its genre. The emblematic host Tzvetanka Rizova often welcomes guests, who rarely appear on air, to openly ask the most straightforward questions and get the answers that all viewers are interested in.
41.0%
EVERY WEEKDAY — 17:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
120 MINUTES Five years after its debut on Bulgaria‘s TV air, the country‘s most successful weekend current affairs show will continue to spur thoughts and offer in-depth, unbiased view of events around Bulgaria and abroad. In the new season as well, 120 Minutes will not put its guests and topics into frames. It will remain true to the philosophy of real journalism — to make important topics and issues interesting in a time, where multiple attempts are made to achieve quite the opposite — to turn interesting topics and events into important ones. With its rubric called Roaming, 120 Minutes is a reserved territory for exclusive guests from all over the world, who cannot be seen anywhere else on Bulgarian air. The varied rubrics of the
29.9%
SUNDAY — 17:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
show help viewers meet established and reputable names from the world of Bulgarian cinema, theater, music, literature, and sports. 120 Minutes also has a special place for the people, whose deeds have become the reason for pride and admiration – doctors, philanthropists, inventors, etc. Svetoslav Ivanov‘s uncompromising comments have become emblematic for the show. The host not only established himself as one of the most loved and respected journalists in Bulgaria, but he successfully develops the 120 Minutes brand beyond the TV air via his author’s comments that get a strong response in digital platforms and social media.
COOL...T For its five years on TV air, COOL…T has established itself as the top choice lifestyle show and absolute favorite of TV viewers in its timeslot. This fall, the host Petya Dikova will continue to act as the connection between viewers and the biggest celebrities of Bulgarian and international show business, without crossing into yellow territory. The hottest and latest news from the entertainment industry and biggest stars will continue to be the main focus and accent of the show. The new and unique music ranking Top 5 supports Bulgarian artists, giving viewers the chance to shoot their favorite performers into the star-filled sky every week.
26.9%
SATURDAY — 11:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
The sincere interviews with some of the biggest names of international and local show business will make Saturdays even more pleasant. In the new season, bTV‘s viewers will continue to learn interesting details about the personal and professional lives of stars of the rank of Queen and Adam Lambert, Montserrat Caballe, Eros Ramazzotti, Andrea Boceli, Mel Gibson, Emir Kusturitsa, Nigel Kennedy, Leda Mileva, Rayna Kabaivanska, Stoyanka Mutafova, Teodor Ushev and many other celebrities who have been among Petya Dikova’s guests.
BEFORE NOON Every weekday comes with a guaranteed smile for bTV‘s viewers, who welcome into their homes the exceptionally funny, distinctive and successful TV tandem — Dessie Stoyanova and Sasho Kadiev. Over the course of two-and-a-half hours, Before Noon offers its audience a large dose of entertainment and curious information from the world of culture, art, science and public life. A trademark of the most successful daily entertainment talk show are the rubrics and series, where the team and guests offer different viewpoints on a wide range of topics. Along with the well-established and exceptionally popular rubrics The Spirit of Health, The Album, The In/Dependent, Like in the Movies, The Mystic Bulgaria, The Young Wise Men On the Big Issues, every season the team surprises its viewers with fresh and
34.2%
EVERY WEEKDAY — 9:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
versatile segments, dedicated to the most interesting topics and facts from real life, our national and personal achievements. For several seasons now, the series Change! and The In/Dependent have been taking the show beyond the TV screen, helping strong and bold people take their lives into their own hands and achieve the goals that they once thought were out of reach.
WANTED... In the fall season, the most successful and longest lasting lady TV duet will rush into a new search for the personal stories of popular and successful Bulgarians. Every Sunday at 11:00 am sharp, the guests of Megi and Neli will share and comment facts from their personal lives that viewers know and don‘t know about. In the most positive TV talk show in Bulgaria, the fall season will bring lots of laughter, tears and big doses of emotions — as big as the studio of Wanted can take. In a cozy and comfortable atmosphere, the guests of the charming hosts, who have become landmark faces of bTV for the past 11 years, will return to their memories, and meet their year-long friends who share their viewpoints about the guests and address a series of challenges to them.
25.2%
SUNDAY — 11:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
KARBOVSKI: SECOND PLAN Every Saturday at 6:00 pm Karbovski: Second Plan proves it shows stories that are remembered and passed as living legends — from mouth to mouth and through online sharing by thousands of users. In the fall season, the show‘s authors are promising to keep this trend, but also stress on the big issues and problems, affecting every single person. Topics such as the demographic crisis, the beginning of the Bulgarian transition period, the
26.6%
controversial memories about communism, the underground, etc., will continue to be presented in the original documentary style of the format — namely through the eyes and thoughts of its characters. And they, the characters, will continue to disclose their uniqueness and their second plan. The show‘s host and author Martin Karbovski and his original assessments, questions and provocations are a guarantee for interesting themes, answers
SATURDAY — 18:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
and knowledge that will not leave the audience indifferent, not even for a minute. The Second Plan is understandable and easily accessible, but also modern and different from anything else that television has to offer. Because the important things are always hidden beneath the surface, and in Second Plan all masks fall off, revealing that nothing is as clear and simple as it seems.
MARMALADE This fall Saturday afternoons will be filled with pleasant and relaxing meetings with some of Bulgaria‘s most interesting personalities. Hosts Radost Draganova and Ivo Arakov will position their numerous guests into unusual situations. In their interactive studio, they will put their guests through all sorts of challenges — from games and sport training sessions to surprising tests of their knowledge about the highlife and the latest trends in fashion. The provocative host Maria Silvester will entertain viewers with the most interesting and peppery facts about local celebrities, presented in an unusual and attractive way with the help of the guest commentators in the Top 10 ranking.
25.8%
SATURDAY — 16:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
PAPARAZZI Veneta Raykova, known for her unique and authentic style, along with the uniqueness of Bulgaria‘s tabloid show, are a guarantee for an exciting and promising season of Paparazzi in the fall of 2018. For nearly a year on the air of bTV, Veneta Raykova has made landmark interviews with a series of Bulgarian legends such as Stoyanka Mutafova, Orlin Goranov, Iliana Raeva, Maria Grozdeva, Miro and many more. The host has managed to get Bulgaria‘s most exciting personalities make moving revelations and confessions in more than 40 provocative interviews. In the second half of 2018, Veneta Raykova will go outside the show‘s studio to make some of her unique interviews from the spot of the event. Furthermore, the show‘s team will implement a series of social projects related to the example that public figures in Bulgaria give to our society. This fall, Paparazzi will also make room for the mystic phenomena of Bulgaria, miraculous places and apocryphal stories.
34.7%
SUNDAY — 22:00
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
SLAVI‘S SHOW Bulgaria‘s one-of-a-kind daily evening entertainment talk show will remain an invariable part of the weeknights in the lives of bTV‘s viewers.
The host will remain true to his style and will welcome the top personalities of Bulgaria and international show business visiting the country on his landmark coach.
The performances of everyone‘s favorite comic actors Krasi Radkov, Marian Bachev and Todor Bashiyanov, combined with the professional and moving music performances of Ku-Ku Band, will create good mood at the end of the viewers’ workdays.
Slavi‘s Show is one of the most emblematic, legendary programs on Bulgaria‘s TV air. In every one of its new seasons it offers bTV‘s viewers new rubrics, as well as special and very emotional holiday editions.
The emblematic host Slavi Trifonov and the show‘s script writers will offer viewers commentary sketches dedicated to some of the hottest or most entertaining topics of our everyday lives.
31.9%
EVERY WEEKDAY — 22:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
FOOD HUNTERS Staying true to the saying that „kitchen is history, and history is a kitchen“, chef Andre Tokev and his right hand — hobby cook Sabin Rankov, will indulge into a series of new cooking adventures in bTV‘s fall season. The never tiring Food Hunters who are ready to introduce and develop culinary tourism in Bulgaria, will once again enter the roles of travelers, visiting various corners of Bulgaria and telling all sorts of interesting facts about them — their history, current life, traditions and local specialties. The two chefs from MasterChef Bulgaria will embrace the challenges of local cuisine, offering interesting and useful advice from the world, never missing a chance to demonstrate to the
26.4%
SUNDAY — 12:30
AUDIENCE SHARE
* Source: GARB, Fall 2017, target group: 18-49
viewers and users of bTV Media Group their huge knowledge and reserve of practical recipes, turning local dishes into culinary masterpieces. Food Hunters is an intriguing and useful show, running on the air of bTV every Sunday at noon.
BRAVE AND BEAUTIFUL An intriguing plot of complicated family relationships, long preserved secrets and a passionate, but impossible love – these elements are behind the success of the show Brave and Beautiful / Cesur ve Güzel. The high quality of the production is further guaranteed by the presence of two big stars — Tuba Büyüküstün and Kıvanç Tatlıtuğ, who have become the undisputed favourites of Bulgarian viewers with shows such as Gümüş, Kuzey Güney, Kurt Seyit ve Şura… The charming and handsome Cezur leaves the big city to move to a small village, where he meets Suhan — the beautiful daughter of a rich landowner. The two fall in love, but it turns out they don‘t know a lot about their families — some unsettled issues from the past make their love impossible. As time goes by, the secret reason that made Cezur come to the small village is revealed.
EVERY WEEKDAY — 20:00
premiere
bTV‘S MOVIE PROGRAMME The high quality and genre variety of bTV‘s film program is guaranteed in the fall TV season. The most popular actors, taking part in the best blockbusters produced by international companies, will offer a high dose of strong emotions to the viewers. Some of the movies that bTV has prepared for its audience include:
47 RONIN THE BOURNE LEGACY CONTRABAND DINNER FOR SHMUCKS DRAGON BLADE THE MONUMENT MEN PACIFIC RIM POINT BREAK
bTV CINEMA
ACCENTS: FURIOUS SEVEN DRACULA UNTOLD JURASSIC WORLD
The biggest blockbusters of leading Hollywood studios Universal, Warner Bros and Paramount, will be part of bTV Cinema‘s program in the fall of 2018. In the last months of the year, the movie channel, targeting viewers aged 18-49, will run a rich selection of movies that have recently made their global debut. Every Monday, some of the biggest international stars will meet Bulgarian viewers in the Bulgarian TV premierеs of exciting movies. Every week will traditionally be dedicated to the best international directors and actors. In the company of Mihail Dyuzev and the original show Like in the Movies fans will find out more about the most interesting and hottest stories from international and Bulgarian cinema. They will hear details about the shootings and events around the latest and hottest titles, told by the star casts in front of the show‘s cameras. Some of these meetings will also be aired in Before Noon on bTV, where every week the host presents some of the most interesting topics, prepared for Like in the Movies.
bTV COMEDY Incredibly fun and always full of great humour, the films and series running on bTV Comedy are a favourite pastime for viewers. The only Bulgarian comedy channel targeting young audiences aged 18-34 will remain true to itself in the fall of 2018, offering the best of comedy movies, series and sitcoms that have become hits in the US, Europe and Russia. Some of the titles that will be aired to entertain the Bulgarian audience include Wrecked, Trial and Error, Brooklyn 99 with its new season, as well as the series Hotel Eleon (Отель Элеон), Favourites (Любимцы), My Lovely Neighbours (Mis Adorables Vecinos), Two and a Half Men, etc. bTV Comedy‘s unique programming profile has brought it the „most favorite channel“ recognition for viewers aged 18-34 (Market Links, 2018) and has ranked it immediately after national broadcasters bTV and Nova.
ACCENTS: HOTEL ELEON BROOKLYN 99 TWO AND A HALF MEN MY LOVELY NEIGHBOURS
bTV ACTION bTV Action, a channel targeting active audiences aged 18-49, will end 2018 with a rich programming variety. This fall the television which is developing as a poly-thematic channel, has prepared the latest and most attractive Hollywood action series. Action At Eight will run every weeknight, with some of the titles in it including Lethal Weapon (Season 2), Arrow (Season 6), Bones (Season 12 — last), Lucifer (Season 3), etc. The meetings with the greatest action heroes of all times will also offer strong emotions to young and old viewers alike through the channel‘s rich variety of animated and feature films. The channel‘s program is further strengthened by news, original local productions, as well as the best from the international sports. Traditionally, bTV Action airs the matches from the most commercial and exciting football tournament — UEFA Champions League, as well as matches from UEFA Europa League.
ACCENTS: LETHAL WEAPON ARROW LUCIFER BONES CHAMPIONS LEAGUE EUROPA LEAGUE
bTV LADY The world of love, emotions and tender feelings finds its home in the female audience targeted (25-54) channel bTV Lady. The best and most versatile content from around the world, as well as long-running romantic series produced in Latin America, Europe, and Turkey, will be part of the channel‘s program this fall, too. The new TV season will also offer viewers attractive lifestyle shows from the US.
ACCENTS: LOVE FOR RENT ITALIAN BRIDE THE BIG CATCH
RING This fall some of the strongest international championships and events will again find their home in the bTV Media Group‘s fully sports channel — RING (18-49). Exciting football tournaments and matches, including games from the UEFA Champions League and Europa League, will bring joy to the male audience in the end of 2018 too. RING‘s attractive program is also the home of a rich variety of tournaments in martial arts and extreme sports, as well as multiple highlight shows and commentary studios featuring the big names of Bulgarian journalism, local and international sports.
ACCENTS: CHAMPIONS LEAGUE EUROPA LEAGUE MMA AND KICKBOXING
AUTUMN 2018 MONDAY
TUESDAY
WEDNESDAY
17:00
bTV NEWS
17:30
FACE TO FACE
THURSDAY
FRIDAY
SATURDAY
SUNDAY
MARMALADE 120 MINUTES 18:00
LOCAL SERIES
19:00
bTV NEWS
KARBOVSKI: SECOND PLAN bTV NEWS bTV REPORTERS
20:00
SERIES MOVIE
21:00
THE FARM IV
THE FARM IV
PAPARAZZI 22:30
SLAVI’S SHOW
23:30
bTV NEWS
MOVIE
MOVIE
AUTUMN 2018 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
17:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
19:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
21:00
MOVIE PREMIERE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
23:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
AUTUMN 2018 17:00
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
COMEDIANS
SLAVI’S SHOW
COMEDIANS
SLAVI’S SHOW
BULGARIANS ON THREE SEAS
SATURDAY
SUNDAY
HOTEL ELEON / PETS 18:00 18:30
MY LOVELY NEIGHBOURS
19:00 19:30
HOME WARS
20:00
THE MIDDLE
20:30
THE MIDDLE
21:00
TWO & A HALF MEN
21:30
TWO & A HALF MEN
22:00
HOTEL ELEON / PETS
22:30
HOTEL ELEON / PETS
23:00
BROOKLYN 99 / WRECKED / THE GOOD PLACE / ETC. - NEW SEASONS
23:30
BROOKLYN 99 / WRECKED / THE GOOD PLACE / ETC. - NEW SEASONS
MY LOVELY NEIGHBOURS
MOVIE
MOVIE
BETTER LATE THAN EVER / WRECKED
AUTUMN 2018 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY WILD FLY
17:00
SUPERGIRL / DC’S LEGENDS OF TOMORROW MISSION MY HOUSE SUPERCARS / 4x4
18:00
MONK / LIBRARIANS SUPERCARS / 4x4 RUSH HOUR / THE 100 / THE LAST SHIP
19:00
STUDIO FOOTBALL 20:00
ACTION AT 8: THE NEWEST ACTION SERIES IN BULGARIA
21:00
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
bTV NEWS
MOVIE
MOVIE
ACTION AT 8: THE NEWEST ACTION SERIES IN BULGARIA
bTV NEWS bTV REPORTERS
22:00
MOVIE
MOVIE
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
MOVIE
MOVIE
MOVIE
AUTUMN 2018 16:00
17:00
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
PAPARAZZI
WANTED
COOL..T
TRUE STORIES
TRUE STORIES
SATURDAY
SUNDAY
FOOD CIA
FOOD CIA
FOOD CIA
FOOD CIA
THE FARM
THE FARM
THE FARM
THE FARM
PAPARAZZI
COOL..T
ITALIAN BRIDE
18:00
I DARE YOU TO LEAVE
19:00
FLICKERING HEARTS
20:00
TUSCAN PASSION
21:00
NEW TELENOVELA BROKEN PIECES
22:00 LOVE FOR RENT 22:30
EKATERINA
AUTUMN 2018 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
16:00
FOOTBALL MATCH REPEAT
17:00
18:00 SPORT MAGAZINE
SPORT MAGAZINE
19:00
STUDIO FOOTBALL 20:00
SPORT MAGAZINE
SPORT MAGAZINE
21:00
SPORT MAGAZINE
SPORT MAGAZINE
22:00
MMA / KICKBOXING
MMA / KICKBOXING
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
SPORT MAGAZINE
SPORT MAGAZINE
SPORT MAGAZINE
MMA / KICKBOXING
MMA / KICKBOXING
MMA / KICKBOXING
bTV STUDIOS A quality selection of new foreign film titles makes its premiere in Bulgaria‘s movie theaters via bTV Studios. This fall, the platform, launched in 2013 and used by bTV Media Group to distribute the latest hit movies from all genres and countries in the Bulgarian film network, will offer cinema fans the premieres of:
DUCK, DUCK, GOOSE FINAL SCORE CLARA ASTERIX: THE SECRET OF THE MAGIC POTION
premiere
VOYO bTV Media Group‘s unique for Bulgaria digital project allows internet users, fans and TV viewers to watch more than 5,000 hours of content online, free of any ads and with professional subtitles and dubbing. The online video platform will end 2018 with a brand new visual identity, new functionalities and smart applications. Voyo viewers can watch the most popular TV series ahead of their broadcasting on air, matches from the UEFA Champions League and Europa League, as well as all TV channels operated by bTV Media Group and the radio stations, part of bTV Radio Group.
voyo.bg
bTV International bTV International is a project for the Bulgarian audience abroad. Its programming is available via the online video content platform Voyo.bg, with a portfolio that continues to grow. bTV International offers a mix of shows and series in line with the lifestyle of our compatriots living abroad, meeting their basic need of up-to-date, reliable information about everything happening in Bulgaria. News, current affair and topical shows are a key part of the channel‘s content. Bulgarian series also have important position in the programming. Entertainment shows are the third major element. bTV International‘s program takes into account the respective time zones in Europe and the US.
A NEW AND BETTER btvnovinite.bg The website btvnovinite.bg, the leader in the coverage of current news and the digital mirror of Bulgaria‘s most authoritative news desk, is now online with brand new functionalities and solutions. Quite recently, btvnovinite.bg presented to its users a number of new elements and
improvements, making the usage of the news website even easier. The simplified and lighter navigation provides fast, intuitive and direct access to the most important accents of the day. The access to content via mobile devices is now easier and more convenient.
The new btvnovinite.bg has a simplified menu for more intuitive navigation, with a fresh arrangement of the leading news and the individual sections, as well as more video, securing fast, easy and convenient access to a greater variety of high quality content, provided especially to the users via bTV Media Group‘s various platforms.
– ONE STOP SHOP FOR QUALITY CONTENT bTVplus.bg is bTV Media Group‘s latest platform. Video content usage there has been growing at exceptional rates since its very creation. By the end of May bTV Plus generated nearly 4 million impressions and had 500,000 active users, spending an average of over 23 minutes per day watching high quality content. The series Dear Heirs, Bulgaria‘s most significant TV production in 2018, has undisputed merit for the big interest in the platform. Users have access to bTV News broadcasts, as well as all current affairs and entertainment shows of the television anytime — both live and up to seven days after broadcasting. The platform offers access to some of the most successful shows, with the list of titles expanding constantly. The whole content offered by bTV Media Group is only a few clicks away. Thanks to its adaptive design, bTV Plus can be watched on any mobile device. This functionality attracts Bulgaria‘s most active population segment. Some 88% of the platform‘s users are aged 18-44, while 77% live in Sofia or some of the other big cities in Bulgaria. bTV Plus is an opportunity for any advertiser to build a successful communication strategy, with messages reaching a high number of unique users with maximum impact. These users are strongly engaged emotionally with the offered high quality video content.
VIDEO PROGRAMMATIC ONLY VIA bTV MEDIA GROUP
The automated ad buying in a digital environment is one of the leading trends on global markets. Now, Bulgaria too is joining the trend, with programmatic buying becoming an important part of the advertising budgets split. As a leader on the advertising market, bTV Media Group is technologically prepared to introduce and establish the latest trends and meet the demand of advertisers for more innovative methods to reach the most targeted audiences of each brand. To secure maximum efficiency for its advertisers, bTV Media Group has created a full set of tools to implement direct programmatic deals for display and video (preferred deals). In a bid to embrace the professional innovations and challenges of the programmatic environment, on March 1st bTV Media Group started effectively serving both premium and programmatic campaigns through Double Click for Publishers (DFP) — for display
and video advertising. This allows implementing a completely automated service flow optimization, increasing the campaigns‘ efficiency. Currently, a DMP (data management platform) system is being implemented — a platform to manage data, which collects, arranges and extracts structured information in a way that is highly useful for marketing experts, advertisers, media outlets, publishers, etc. Thus, very soon bTV Media Group will start offering its partners segmented audiences buying. Via bTV Media Group‘s strong video content, advertisers can take advantage of an efficient media environment to communicate their brands. bTV Web generates more than 80 million ad impressions per month, with video accounting for 1/3 of this figure. That is why the programmatic advertising option (both display and video) presents an amazing opportunity for any advertiser to increase the efficiency of their campaigns in a way, which is highly innovative for the Bulgarian market.
bTV RADIO GROUP bTV Radio Group unites the stations N-JOY, bTV Radio, Classic FM, Jazz FM and Z-Rock, thus offering its partners access to the widest range of target audiences. The radios cover different target groups of people with a variety of occupations, interests and lifestyles, making the radio an easy, convenient, and effective way for advertisers to promote their brands, services and products. N-JOY Strong first positions have been recorded from radio N-JOY for more than half an year according to the latest GARB listeners rating results. bTV RADIO bTV Radio gives listeners the opportunity to follow all bTV newscasts, current affairs and sport shows aired on the bTV TV station. The information radio utilizes a dynamic approach to present the hottest topics of the day through a variety of original productions such as About the City and The Important Things Spoken Out Loud. CLASSIC FM The programming of Classic FM has been further enriched by adding two brand new music rubrics – Traffic Relax and Classic Crossover.
Traffic Relax adds a touch of fresh air in our daily traffic driving, offering some light and relaxing classical music. In its turn, Classic Crossover gives listeners an hour, where classical music meets contemporary. You can enjoy some classical tracks in contemporary arrangement and vice versa. JAZZ FM The programming of Bulgaria's only radio, bringing together the best of jazz, soul, blues, funk and world music, introduces live concert broadcasts in the show Jazz Emotions. As part of its mission, the radio is also developing the Jazz Stories project, where Bulgarian jazz artists tell the story of their performances, describing and keeping alive the history of this genre in the country. Listeners can enjoy their stories and performances, while internet users can find their interviews (audio and text), songs that have not been released and unpublished photos from their private archives on the radio website. Z-ROCK Bulgaria's rock radio continues to develop in a digital environment at www.zrock.bg. The radio is planning on setting up a podcast section and various streams of rock and metal music in combination with a brand-new website and a fresh mobile app.
bTV RADIO GROUP TOP FORMATS
With its rich portfolio including N-JOY, Z-Rock, Jazz FM, Classic FM and bTV Radio, bTV Radio Group offers its partners access to diversified audience. In addition to the standard spot advertising on our radio, there are also alternative forms of advertising — sponsorships, branded packaging, countdown, product positioning, radio games, and tailor-made solutions. Who’s the star of Radio N-JOY? Season 3 of the most fun and mysterious challenge „Who is the star of the radio N-JOY?“ is just about to take place. Every day participants of the game will receive a surprising call from the hosts of Radio N-JOY with a different provocation, which will guarantee to make them smile. „Who is the star of the radio N-JOY?“ has become a favorite game of listeners and enjoys tremendous interest. INSPECTOR N-JOY — AUTUMN EDITION Bulgaria's most massive radio game is back for a new fall edition. The radio station's landmark face, Inspector N-JOY, will be travelling the country on a truck to visit different places in Bulgaria, and meet
his countless fans, give them some great prizes and tell everything about life on wheels. THE GLASS HOUSE PROJECT OF N-JOY In 2018 the Glass House will acquire a new digital image, allowing all fans to watch the festive program of N-JOY live from the studio. The special edition will allow the listeners to become viewers, to witness series of charity-related interviews and to see where and how the magic of the radio happens. bTV RADIO „THE IMPORTANT, SPOKEN OUT LOUD” BECAME 2 YEARS OLD The author publicist show on bTV radio „The important, spoken out loud“ is already 2 years on air. The hosts Tereza Zaharieva and Diana Hadjiiska are debating live at the studio the hottest topics from the day with guests and expert commentators, while the listeners can share their point of view, comment, or topic on the short phone number * 7576.
SPECIAL SALES PROJECTS bTV COMEDY
GRAPHICAL PACKAGE BRANDING COMMUNICATION: The goal of the campaign was to reinforce Magnum‘s leadership position as an Iconic Youngster brand in the Partnership category. The communication support for the client, Froneri Bulgaria, was implemented through custom-developed co-branding of the favorite channel of viewers, bTV Comedy, as well as through the broadcasting of a TV video. ACTIVITIES: SPECIAL BRANDING OF bTV COMEDY, TVC The Magnum brand was integrated in the channel‘s animations through fun product images of the main protagonist — the black sheep. Positioned in comedy content, thus satisfying the need for amusement, the sheep character created a positive experience in a fresh way, building closeness with the audience in line with the channel‘s entertainment nature. In an innovative and highly impactful way and in the context of all sorts of fun situations, the black sheep attracted the attention of the audience, supporting the reinforcement of the brand‘s values and improving all levels of the brand‘s reputation.
The out-of-the-box approach in the overall communication resulted in a 15.40% increase in Magnum‘s market share in 2017 with sales up 18% year-on-year. * * Source: Magnum, Case Study — The Black Sheep Campaign
CLIENT: FRONERI BULGARIA BRAND: MAGNUM SEASON: SUMMER 2017 CHANNELS: bTV COMEDY AGENCY: HUTS JWT
SPECIAL SALES PROJECTS DEAR HEIRS COMMUNICATION: Fibank trusted bTV Media Group‘s latest series to communicate some of its key banking products by turning them into part of the stories told by the production. By binding its brand with bTV‘s largestscale series, Fibank was able to access a broad audience (A18-34, A35-39), living in big cities, young people with contemporary views and lifestyle, viewers with higher revenues and living standard, on multiple
platforms. On TV alone the series has enjoyed an average audience share of 36% in the A18-49 target group. ACTIVITIES: PRODUCT PLACEMENT In the very first episodes of the show, a Fibank ATM was installed in the village, built especially for the production. After the official opening of the ATM, the bank‘s products became part of the lives of the Dear Heirs characters through all kinds of fun situations and emotional scenes. Most characters were associated with different banking products – they used bank services when they needed to, they paid through their phones and with their cards in the village shop, etc. Ivan Balkanski (Valentin Tanev) applied online for a consumer credit to build the house of his dreams for his partner. Our characters also used Fibank‘s online banking services to check how their
business was going. Snowboard champions Sani Zhekova and Radoslav Yankov, who are faces of Fibank, appeared in the show as special guests of Boris Yotov (Orlin Pavlov). The series‘ authors used scenes showing how the characters paid for various goods on POS terminal to strengthen the feeling of a modern village, full of young, entrepreneurial people. CLIENT: FIBANK BRAND: FIBANK SEASON: SPRING 2017 CHANNELS: bTV * Source: GARB, 01.2018 — 02.2018
SPECIAL SALES PROJECTS THE FARM COMMUNICATION: The main idea of making a new start in life in The Farm, free of any stress and uncertainty, allowed for a logical binding of the SDI Insurance Broker client with the reality format. The client‘s presence was image-based and was implemented in three games for immunity, where participants won an SDI shield that protected them against becoming farmhands.
ACTIVITIES: PRODUCT PLACEMENT CLIENT: SDI INSURANCE BROKER BRAND: SDI SEASON: FALL 2017 CHANNELS: bTV GK SERVICES: AGENCY
SPECIAL SALES PROJECTS FOOD HUNTERS COMMUNICATION: In Food Hunters, Ford Kuga is the car used by chef Andre Tokev and his companion Sabin to travel during the shootings. The advertising presence successfully communicates the message that thanks to its adaptive technologies and powerful dynamics Ford Kuga is a reliable car for long and short-distance travels on all sorts of terrains. Chef Andre Tokev‘s selection as the driver of a Ford Kuga allows association with the main target user of the car – a successful entrepreneur; a person who likes to do sports; a person who is open to new technologies. The positioning of Ford Kuga corresponds directly with the excitement of visiting unfamiliar places and the overall adventure brought by the journey in search of Bulgaria‘s traditions and beauty. ADVERTISING FORMS: Product placement, sponsored promo announcement; sponsorship tags. The beautiful and broad shots made using a drone demonstrate the presence of Ford Kuga on the road in a visualization style that is typical for this automobile class. Ford Kuga was present in each episode of the show, offering in-depth presentation of the stylish design, comfort and pleasure of driving the vehicle.
CLIENT: MOTO PFOHE BRAND: FORD KUGA SEASON: FALL 2017 CHANNELS: bTV DIRECT CLIENT
SPECIAL SALES PROJECTS FOOD HUNTERS COMMUNICATION: The activation allowed for an exceptionally good synergy between the show‘s main idea — to revive Bulgarian culinary traditions, and the communication goal of the client — to position and establish itself as a producer of high-quality, local products for the Bulgarian family table. ADVERTISING FORMS: Product placement, sponsored promo announcements, Main ID and Break ID with included interaction of an ad face with the product. The partnership with the Deroni client was implemented through product placement in the show and sponsored promo announcements, aired within bTV‘s programs, reaching the desired audience. The communication was further enhanced through a Special Christmas Activation — a package of broadcasts of elements
of bTV‘s graphical packaging — Main ID and Break ID, with the creative concept including participation of the lead face of the show — chef Andre Tokev, in interaction with the Staroselska Chutney product.
CLIENT: DERONI BRAND: STAROSELSKA CHUTNEY SEASON: FALL 2017 CHANNELS: bTV DIRECT CLIENT
BULGARIA AND THE WORLD SET TO CLEAN THE PLANET ON SEPTEMBER 15TH Ever since its establishment, bTV Media Group has been initiating and supporting a range of social causes and projects to help Bulgarian children and youth, large groups of people facing crisis situations, and environment protection. For seven years now, the landmark campaign Let‘s Clean Bulgaria Together, initiated by bTV and implemented with the support of numerous partners, has been positioning us among the world‘s top performing countries in terms of best and most successful practices in environment care and protection.
Last fall, participants in Bulgaria‘s most massive voluntary initiative cleaned the impressive 3,582 spots. A total of 3,788 tons of waste were transported to waste depots, Ministry of Environment data showed. Some 305,401 people (nearly 50% more than in 2016), joined the big cleaning day to prove that Bulgaria is a team. Having improved their own record in 2017, the volunteers of Lets‘ Clean Bulgaria Together will join millions of people worldwide in the first ever World Cleaning Day on September 15, 2018. More than 115 countries have already confirmed they would participate in the initiative, with some 20 million people expected to join its local actions on all continents.
bTV MEDIA GROUP ON ALL PLATFORMS bTV Media Group has been building its multiplatform strategy with the firm confidence that television, online and radio platforms should work in perfect synergy, forming a complete cycle. Thus, content used in a way suitable for one of these platforms leads to rechanneling of users from TV to online, from radio to TV and so on. For advertisers, this translates into a more efficient access to a greater number of users, since they are thus positioned in an environment that is entirely dictated by content. A key precondition to grabbing the attention of users is to be perfectly aware of their interaction with brands — the so-called consumer journey. For media outlets, this consumption cycle means creating a multiplatform world
For example, the bTV News team meets this need by creating a product for each environment, giving viewers instant information on a device of their choice. This is achieved through live reports from hot events on the website btvnovinite.bg or short teasers and livestreams on bTV News‘ Facebook page. The investment in Dear Heirs is also part of bTV Media Group‘s multiplatform development strategy. The series has been innovatively planned to start at 6 pm, achieving remarkable results not only on air, but also online. For example, the first episode alone has registered 42,000 unique video views on the btvplus.bg platform, which has grown by over 270% from its performance in the exceptionally strong 2017 fall TV season.
The song „A Little Longer“ (Oshte Malko), performed by the show‘s leading actor Orlin Pavlov, has had over 1,000 rotations on all radio stations in Bulgaria in January, when the production kicked off, becoming the top played song on the radio air overall. Last but not least, the top products, which bTV Media Group acquires for its channels open up new opportunities for users and advertisers exclusively for the web.
FOR MORE INFORMATION, KEEP AN EYE ON THE CORPORATE NEWSLETTER OF bTV MEDIA GROUP
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