FALL 2019
DEAR PARTNERS AND FRIENDS, To all of us working in the media and communications industry, today’s content-driven environment provides unlimited opportunities to attract and retain the attention of diverse audiences. But amidst the digital revolution and the exponential growth of video production, it is the high-quality content and relevance to viewers that stands out and wins the highest recognition. And that makes TV stronger than ever.
Our mission to deliver the most professional, trusted and unbiased news coverage and current affairs programming will remain our priority, now with the means of our new hi-tech integrated studio. We are confident that our viewers will keep choosing bTV as their primary information source every day. The audience will benefit further from the improved access to our superior journalistic product in a digital and radio environment as well.
We at bTV Media Group are proud that once again this spring we have delivered the most preferred and reputed TV entertainment content.1 We put effort in upgrading our top-rated primetime shows and their digital exclusives, all with broadcast quality, and in improving their accessibility. This, combined with a positive approach to storytelling and promotion of exemplary characters, have earned us the best audience results on the market.2
We keep our strong social commitment which shows in our daily work and with our CSR highlight, “Let’s Clean Bulgaria Together”, we will again go one step further. After record results in 2018, this fall we will embark on the ninth edition of this initiative with the ambition to extend its scope and unite even more volunteers and supporters from the business sector in the name of the good cause.
Taking pride in our local culture, we will apply our successful formula in the fall of 2019 as well. We are working on the new season of the most favorite reality show of all Bulgarians — The Farm, with even more content extensions online and exclusive video. One of the highest-rated shows on air — Bulgaria’s Got Talent — is returning with a brand new edition, to entertain and inspire its millions of fans with the richest assortment of talents seen on local TV. Our entertainment content pillars provide powerful crossplatform community storytelling, and we are committed to take user engagement to the next level, enabling your brand messages to resonate with the local audience in the most effective way, on all bTV platforms!
1
GARB Audience Measurement AD;
2
Our offer provides premium reach and the technology to connect advertisers with consumers in a high-quality, brand-safe, effective TV environment. By delivering the right synergy between diverse and trusted content, the most loved and reputed faces, the audience and the advertising industry, we are committed to remain your most preferred partner. We look forward to our further cooperation with you!
GARB Audience Measurement AD
Sincerely yours, Florian Skala CEO, bTV Media Group
bTV MEDIA GROUP VIEWERSHIP AND PERFORMANCE LEADER IN THE AUTUMN SEASON 2018
41.3%
41.5%
ALL DAY AUDIENCE SHARE*
PRIMETIME AUDIENCE SHARE
*
31.7%
3.0%
Source: GARB, Autumn season 2018, target: 18-49 y.o.
2.8%
2.8%
0.8%
0.2%
THE STRONGEST TV BRANDS ON THE BULGARIAN MARKET Most Frequently Watched
Top of Mind
Most Favorite
45.0%
44.3%
40.6%
34.6%
44.2%
36.5%
34.0% 28.1 %
All BMG Channels
41.4%
36.9%
40.1%
First Watched
37.6%
31.1%
36.2%
26.4%
All NBG Channels
29.8%
bTV
Source: National representative survey carried out by Market Links among TV viewers aged 18-54, April 2019
Nova
ONE SHOW, MANY PLATFORMS -1 day
+7 days
SVOD ad-free viewing
Quick repeat
Broadcast Premiere
Social Engagement
AVOD catch-up
7+ days SVOD ad-free viewing
ONE SHOW, MORE PEOPLE 3.4m reach
1.9m reach btv.bg
97% total reach
1m
Monthly engaged viewers
1.7m reach
Source: Market LINKS; Type of survey: quantitative, Omnibus; Target: 18-54 y.o.; Oct. - Nov. 2018; Population A18-54: 3 482 100; Facebook, bTV News, 2018
CONTENT
ONE STEP AHEAD NEWS AND CURRENT AFFAIRS REALITY FORMATS ENTERTAINMENT SPORT MOVIES
SERIES PORTFOLIO AND GRIDS CORPORATE SOCIAL RESPONSIBILITY SPECIAL SALES PROJECT THEMATIC OFFERS
ONE STEP AHEAD
ONE STEP AHEAD Technologies have changed the quality and dynamics of our lives. Computers are now in our hands, with even bigger screens, giving us access to a huge variety of content coming through new types of media. The role of technologies in creating and presenting content today is of growing importance. In Bulgaria, the pioneer and main channel of hightech innovations in the media world is bTV Media Group. Technologies help us achieve efficient synergy between our content, audiences and advertisers on all our platforms — television, internet and radio. We have made Bulgaria's top choice news content even more easily accessible and understandable for the wide audience through our brand new integrated studio, where we utilize ultramodern solutions for the first time on the local market. Eleven video walls of various sizes totaling 450 sq. m. seven of which in 4K resolution bring Bulgaria and the world closer to bTV's millions of viewers, while the augmented reality technology, which was first introduced by us on the Bulgarian media market, has now been upgraded to include the latest functionalities available on the international market. The new studio also features four new cameras with 4K sensors, a unique technology in the country, as well as latest-generation energy-saving LED lighting.
We serve efficiently both the premium and programmatic campaigns for display and video advertising through Google Ad Manager 360°. We have implemented a Data Management Platform (DMP), allowing us to offer the service currently enjoying the highest demand — segmented audiences buying. A new video app for mobile devices and tablets supplements bTV Media Group's online product portfolio in 2019 expanding viewer and advertiser access to high quality content. For the past year, bTV Radio Group has also enjoyed undisputed development. Its team has been improving the technical provision of the channels, while the content and advertising synergy between the radio stations and the rest of the media group's platforms has been improving day by day. It is our priority to constantly create and implement new products, while upgrading our already established offering, thus helping our partners share more, engage more and reach much wider audiences in an exciting way that people would remember.
ONE STEP AHEAD
DMP, OR HOW TO IMPROVE YOUR DIGITAL INVESTMENT PERFORMANCE
Data is the new oil. In the age of non-stop connectivity, there are tons of data generated all around us. As part of the global digital ecosystem, bTV Media Group owns exciting and constantly updated content, which attracts all sorts of audiences. To arrange and assess this ocean of data, we have invested in a technological data management platform (DMP), which secures high precision when it comes to determining the audience interest and the goals of advertisers. The technology, which is now widely popular in the world of digital media buying, is comprehensive enough to meet the needs of all media
outlets, agencies and consumers of online content. It makes sure that the messages conveyed by advertisers reach their desired consumer groups, who in turn get personalized messages depending on their individual interests. We believe that good investments and 360-degree audience recognition based on interests and origin will help our partners achieve even better performance when it comes to their advertising investments in digital campaigns.
ONE STEP AHEAD
bTV VIDEO APP – ALL VIDEO IN ONE PLACE
bTV Media Group is an undisputed leader in creating the highest quality video content that users can access in Bulgaria's digital universe. To further build on our offering, available as part of the portfolio of websites, such as btvplus.bg, btv.bg, ladyzone.bg and bistro.bg, we have launched our latest project — a video app for mobile devices and tablets. bTV's video app will give users and advertisers access to all their favorite series, shows and entertainment formats in a convenient mobile
form. On top of VOD, users will also be able to watch the livestream of bTV's main program and easily and quickly access videos and short summaries of the most important, most interesting or funniest moments of their favorite shows. The bTV app will further expand the list of possible ways to follow the content produced by Bulgaria's most watched TV channel.
Source: National representative survey carried out by Market Links among TV viewers aged 18-54, April 2018
ONE STEP AHEAD
RADIO TECHNICAL COVERAGE
For the past year and a half, bTV Radio Group has been working actively on improving the coverage and technical provision of its radio stations. Radio N-JOY's national coverage includes multiple new frequencies, now airing also in Primorsko and Obzor. The station will soon be available in the towns of Ihtiman, Troyan and Yablanitza. The coverage of one of Bulgaria's leading music and information radio stations, bTV Radio, has also been expanded by adding a new frequency — the station is already available in the city of Rousse as well. The team has also achieved substantial improvement in its content and advertising synergy between the radio group, the leading TV channel bTV and the rest of bTV Media Group's platforms. Thanks to the strong
programming featuring established shows regularly enriched with new topics, rubrics and current affairs content, the radio group has been expanding its audience. bTV Radio Group has established itself as the group attracting the most diversified audience, offering a high quality radio product and unique opportunities for lasting and efficient campaigns. In 2019, the team will continue to develop and implement new opportunities in terms of content and advertising forms in a bid to help its clients and partners share more, engage more and reach a wider loyal audience.
NEWS AND CURRENT AFFAIRS
bTV NEWS Enjoying the highest viewer interest and the greatest level of public trust, bTV's newscasts are the most dynamic and innovative news presenter in Bulgaria, utilizing the latest global technologies.1 This fall, thanks to the brand new modern integrated studio, the fruits of the everyday efforts of Bulgaria's best professionals on and behind the camera will be even closer and more easily available to the people. Moving reports, strong investigations, live broadcasts, exclusive materials and special rubrics create the image of bTV News, applying international standards in TV journalism for the sake of viewers — in front of the TV screen, online at btvnovinite.bg and btvplus.bg, in social networks and on the go with bTV Radio. bTV's various news platforms operate in full synergy to make news available anywhere, any time and on all devices. Our online team works in close collaboration with the newsroom reporters and producers, including
39.0%
bTV Radio is part of the news brand enjoying the highest level of public trust in Bulgaria. It allows radio listeners to follow all bTV newscasts, as well as current affairs and sports shows broadcast on bTV's air. In bTV Radio's original shows, the audience can keep track of the hottest topics of the day delivered through the prism of journalists and radio hosts. bTV Radio's team works in close collaboration with the editorial desks of bTV News and the website btvnovinite.bg.
bTV NEWS — 07:00 / 08:00 / 09:00 / 12:00 / 17:00 / 19:00 / 23:30
AUDIENCE SHARE
Source: Market Links, Autumn 2018; Source: GARB, Autumn 2018, central newsblock, target 18-49 y.o. 1
in creating exclusive online content, such as the video series The News from the Inside, original comments and analyses, etc. The editorial integration of our radio stations is facilitated by renowned journalist and This Saturday and Sunday host Zheny Marcheva, who is now also executive news producer of bTV Radio Group's channels, including the original current affairs programs For the City and The Important Spoken Out Loud on the air of bTV Radio.
NEWS AND CURRENT AFFAIRS
bTV REPORTERS bTV Reporters is a special rubric for in-depth investigations and reports produced by bTV's journalists. For over 10 years now, it has been part of bTV News central newscasts on weekends. One of the most watched shows on the TV air and on btvnovinite.bg focuses on events and phenomena that shake Bulgaria and the world, and on the individuals who bring change. In-depth investigations, documentaries from all hotspots around the world and inspiring stories are all in the focus of bTV Reporters. Every year, the show wins multiple prestigious journalistic awards. bTV Reporters is produced by the bTV News Editor-in-Chief, Gena Traykova.
37.6%
SATURDAY AND SUNDAY — 19:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, central newsblock, target 18-49 y.o.
NEWS AND CURRENT AFFAIRS
bTV WEATHER Whatever the day may bring, bTV's weather presenters will continue to charge all viewers with the necessary dose of cheerfulness and good mood, so their days can be filled with positive emotions. bTV's team also publishes the most useful and detailed weather information online on dalivali.bg. The platform brings together all weather forecasts presented by their favorite hosts, as well as the current international weather forecasts, road conditions in Bulgaria, and other useful information that users can access at any time.
37.9%
bTV WEĐ?THER — 07:00 / 08:00 / 09:00 / 12:00 / 17:00 / 19:00 / 23:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, central newsblock, target 18-49 y.o.
NEWS AND CURRENT AFFAIRS
bTV SPORT The most important and most interesting news and events from the world of sports, presented in a different and dynamic way by young and energetic professionals — this is what bTV's sportscasts are. The inspired team working at bTV Media Group's sports desk will continue to produce the best sports content for the viewers and present it in the most attractive and comprehensive way using the functionalities of their brand new hi-tech studio. Renowned for their rich experience and professionalism, bTV's sports reporters and hosts will continue to cover the most prestigious local and international tournaments for bTV Media Group's channels and platforms, taking down the masks of great athletes by stepping into their shoes and training side-by-side with them in a bid to bring to light their unknown human side.
38.9%
bTV SPORT — 07:00 / 12:00 / 19:00 / 23:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, central newsblock, target 18-49 y.o.
NEWS AND CURRENT AFFAIRS
THIS MORNING The professionalism of the team of producers, hosts and reporters following and developing the hottest topics of the day will continue to guarantee the uncompromised quality, objectivity and reliability that This Morning viewers will enjoy in the fall season. Starting their weekdays with bTV's morning show is a tradition for more than half a million viewers (average daily, according to GARB data). The highest-rated show on Bulgaria's morning air has turned into a high tribune for important discussions, where news is born. Live broadcasts from the spot of the event, looking for solutions to the most pressing problems, journalistic investigations and reports, outdoor studios and interviews with leading politicians and experts in various fields of Bulgaria's public and cultural life — all this and the multiple established rubrics, such as “Read the Label”, “Week of Spirit”, etc., are only part of the content produced by This Morning.
40.9%
WEEKDAYS — 6:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
In the new season, host Anton Hekimyan and the team behind the show will remain close to the people and their problems in a bid to cover everything that matters in the lives of Bulgarians. Now this is even easier thanks to the technological functionalities of bTV's new studio. The full content of This Morning is also available for all online users via the platforms btvnovinite.bg and btvplus.bg, social networks and on the air of bTV radio.
BEFORE NOON
NEWS AND CURRENT AFFAIRS
BEFORE NOON Always different, serious, fun, useful, curious and dynamic – Before Noon, Bulgaria's most watched daily show in its time slot, will enter the homes of viewers this fall with a smile from bTV's ultramodern integrated studio. The loved TV tandem — Desislava Stoyanova and Alexander Kadiev — will fill the air with curious information from the world of culture, art, science and public life. The rich content and the versatile initiatives and projects carried out by Before Noon will also be available online on the platforms of bTV Media Group. Parts of the show will be published on the website of bTV, while the complete episodes will be available on btvplus.bg up to seven days after their broadcasting on air, and anytime on VOYO. The trademark of Bulgaria's most successful daily entertainment show are the rubrics and series where the team and the guests offer a different viewpoint on a wide spectrum of topics. This fall, the team behind Before Noon will once again offer established and new series to
36.3%
WEEKDAYS — 9:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
supplement the rich content that will continue to set trends and meet the demands of the TV audience. Along with the already established and exceptionally popular rubrics such as “The Spirit of Health”, “The Album”, “The In/Dependent”, “The Mystic Bulgaria”, etc. the team will surprise their viewers with various rubrics dedicated to the most interested topics and facts from real life, national and personal achievements.
THIS SATURDAY AND SUNDAY
NEWS AND CURRENT AFFAIRS
THIS SATURDAY AND SUNDAY The peace, comfort and beauty of the weekend enter the homes of viewers in the pleasant company of Alexandra Krasteva, Zheny Marcheva, and Diana Lyubenova. Their unique hosting style and the way they choose and interpret topics, in combination with their high professionalism, gives viewers an untraditional and emotional viewpoint to all important things happening in Bulgaria's social, political, and cultural life. Weekends have a different face, starting with a pleasant mood, in good company and with the right guests. All interesting events of the week, inspiring success stories, spiritual strength, love, friendship, and adventure, are just part of the reasons that make viewers start their weekend with bTV and This Saturday and Sunday.
27.9%
SATURDAY / SUNDAY — 8:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
In-depth and comprehensive content, live broadcasts from special events and outdoor studios, exclusive interviews from the world of show business, hot political conversations and emotional meetings with people from all fields of life make This Saturday and Sunday the logical choice of viewers and online users in the weekend morning hours.
FACE TO FACE
NEWS AND CURRENT AFFAIRS
FACE TO FACE Face to Face, a program that raises the bar of weekday current affairs shows in Bulgaria and sets standards in its genre, will continue to welcome the most important guests to discuss the hottest topics of the day in the fall. In its new studio, guests of the highest-rated current affairs show will be faced with the inconvenient questions of landmark host Tzvetanka Rizova, who remains one of Bulgaria's most reputed political journalists. Face to Face is an exclusive platform for statements by politicians, experts and civil activists, where they make their first comments and analysis of the day's news. The show runs live broadcasts to cover major public events. Over the course of 30 minutes, viewers, radio listeners and online users get first-hand answers to the most pressing questions, witnessing important political and public debates. Their opinions are important for the show's team, providing daily feedback through social media polls on key issues.
38.5%
WEEKDAYS — 17:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
In the fall of 2019, the rubric “Face to Face with the Business” will continue to serve as a tribune to good business practices aimed at creating the next generation of professionals in various industries. The team of the broadcast supports through mentoring the future journalists, as Tsvetanka Rizova has donated the sets of the old “Face to face” studio to the students from 134 “Dimcho Debelyanov” high-school in Sofia, who are already producing their own broadcast and news.
120 MINUTES
NEWS AND CURRENT AFFAIRS
120 MINUTES 120 Minutes, the most-watched current affairs magazine show on Bulgaria's TV air, will continue to give food for thought, offering an in-depth and objective view on all major events of the week. With his unbiased style and established authority, host Svetoslav Ivanov will continue to ask questions and look for answers about the events and phenomena that actually impact the quality of life in Bulgaria. In the new season as well, the team behind 120 Minutes will not put any frames on their topics and guests. The show will continue to bring out all that has been left hidden in the ocean of information around us. The emblematic rubrics of the show, such as “Roaming”, “The Rescued”, “The Valley of Success”, “In the Lead Role”, etc., will continue to meet bTV's viewers with inspiring individuals from Bulgaria and around the world every Sunday before the central newscasts.
29.9%
SUNDAY — 17:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
120 Minutes traditionally attracts huge reaction online and in social networks thanks to the popular Host Comment at the start of each episode of the show. The easy access to 120 Minutes content on all devices via bTV Media Group's online channels and the personal engagement of host Svetoslav Ivanov with the brand's development in social networks have further strengthened the show's popularity among TV viewers and online users.
KARBOVSKI: SECOND PLAN
NEWS AND CURRENT AFFAIRS
KARBOVSKI: SECOND PLAN This fall, Karbovski: Second Plan will leave its comfort zone to take its characters to unusual situations and locations. The so-called “social experiments” will involve the show's host and popular Bulgarian individuals. The goal is to bring out and expose the actual “second plan” of each participant in the format. Reality documentary is the most precise definition of the projects that the show's team will implement in the fall of 2019. In line with future trends, the faces of Karbovski: Second Plan will growingly feature “computer” characters. The goal is to engage the young audience as previous episodes dedicated to the internet have proved this strategy successful. The exciting stories told by Karbovski will not only emerge from the internet space, but will also be part of it through all digital platforms operated by bTV Media Group.
28.5%
SATURDAY — 18:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
Karbovski: Second Plan will continue to tell the stories of life — spicy, provocative and most of all stories that we rarely see on TV. The special projects by talented author Martin Karbovski will also continue to touch on human stories and support important causes.
THE IMPORTANT SPOKEN OUT LOUD
NEWS AND CURRENT AFFAIRS
THE IMPORTANT SPOKEN OUT LOUD bTV Radio, Sofia's leading music and information radio, has been continuously developing and enriching its original current affairs show The Important Spoken Out Loud, running every weekday at 18:00 h. Host Lily Angelova is now joined by the journalist Dea Manolova, while the original production's team works in close collaboration with bTV's newsroom. Every weekday, The Important Spoken Out Loud welcomes experts and commentators live in its studio to discuss the hottest news. Radio listeners can share their viewpoints, make comments, or ask questions, by calling *7576.
WEEKDAYS — 18:00–19:00
REALITY FORMATS
THE FARM The Farm, Bulgaria's highest-rating fall reality show, will once again prove to its viewers and advertisers on all platforms and devices that it is the most positive and constructive format in this genre on Bulgarian air in recent years. After last year's focus on emigration, The Farm's new season will be dedicated to another topic that is very close to Bulgarian society and has wide global repercussions. Popular individuals and ordinary people will take part in the show, facing equal chances to demonstrate their qualities in front of the audience. The Farm will be about the revolution in our hearts, resulting in actual reconciliation. Traditionally, “farmers” will compete for the big prize of BGN 100,000, undergoing all sorts of trials, history quizzes and duels. The show's concept features fresh battles, messages and content, which will spur the multiple fans' interest with their … unusualness. The Farm's fans will
37.0%
be able to watch the events unfolding in this exciting, multi-layer reality show online at btvplus.bg; they will have access to additional exclusive content on fermata.btv.bg, and participate in joint initiatives with the radio channels from bTV Media Group's portfolio. Anytime, on all devices, the show is also available on VOYO.
WEEKDAYS — 21:00 / SATURDAY — 20:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
REALITY FORMATS
BULGARIA'S GOT TALENT Got Talent, the world's most successful reality show, is back with a fresh splash of energy on bTV's air and online channels this fall. After several high rating and exciting editions, Bulgaria's Got Talent's new season promises to be more impressive than ever. In its sixth season, one of Bulgaria's favorite shows will offer exciting new elements that will guarantee not only entertainment and spectacular performances, but also real inspiration. Viewers will be able to witness exceptional talents that have never been shown before. Events on the stage and backstage bring a huge variety of news and content published on bTV's online platforms and by the group's radio channels. bTV's production team creates exclusive digital content for the biggest fans of the show, where talent is raised to a cult status. Bulgaria's Got Talent is a TV reality format suitable for people of all ages. With its positive energy, it entertains both its participants and
36.0%
SUNDAY — 20:00
AUDIENCE SHARE
Source: GARB, Autumn season 2016, target 18-49 y.o.
its viewers. The show was created by Simon Cowell back in 2006, and today it is broadcast in over 60 countries worldwide. Its participants include people of all ages — the only requirement they have to meet is to have unique skills and talents, and a desire to perform in front of the wide audience.
REALITY FORMATS
DIGITAL EXTENSIONS
bTV Media Group has taken some serious steps to secure synergy between all the channels within the group in a bid to position its high-quality productions equally successfully in TV, online and radio environment. In the fall of 2019, we will continue to count on the rich variety and audience trust, focusing strongly on our digital presence, including through exclusive online content. bTV's fall programming includes productions that have secured the success of our TV seasons for the past several years. In terms of entertainment content, we have developed enriched episodes of our rating leaders, including The Farm, Bulgaria's Got Talent, etc. Our top formats will offer online fans even more content for the digital channels talant.btv.bg and fermata.btv.bg, where they will be able to enjoy not only backstage moments, but also a series of games and fun initiatives.
Mobile user experience will be further enhanced by the bTV video app. UEFA Champions league and UEFA Europa league matches are the sports content highlights on bTV Media Group's online platforms. The platform Champions TV btvnovinite. bg/championstv will offer fans all sorts of activities in relation to the broadcasting of UEFA Champions League matches. Get ready for even more original online video productions from bTV Media Group! The updated AVOD and SVOD platforms bTV Plus and VOYO will produce and offer even easier access to bTV Media Group's programming offerings.
FOOD HUNTERS
ENTERTAINMENT
FOOD HUNTERS bTV's viewers will continue to enjoy culinary temptations on bTV's air in the fall. Chef Andre Tokev and his assistants will go on another search for culinary adventures. The never-tiring Food Hunters will visit unfamiliar corners of Bulgaria, showing and telling the stories of local life and experts. Chef Tokev's encyclopedic knowledge in the field of international culinary arts will meet Bulgarian traditions, surprising viewers with some unique, indulging meals and recipes. Culinary travellers will offer all fans of quality cuisine their interesting and useful recipes, never missing a chance to show TV viewers and Internet users of bTV Media Group's platforms their enormous knowledge and rich variety of practical recipes that turn local meals into culinary masterpieces.
30.3%
SUNDAY — 12:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
.bg
ENTERTAINMENT
MEN IN THE KITCHEN How many men does it take to fry an egg? Three! One to tell the recipe. Another one to prepare the eggs for frying. And another one to do the perfect plating that you've never seen before! The future of cooking is here, with the Men in the Kitchen! Niki, Daniel and Kolyo are three of the most memorable, most attractive and most recognizable participants in MasterChef Bulgaria 2018. They are Men in the Kitchen, all united by their common passion for cooking, each bringing their own added value that enchants the visitors of bistro.bg and keeps them coming back for more. Men in the Kitchen is a project combining delicious food, smart techniques and unparalleled good mood in three videos per week. The concept features cooking gourmet food and everyday recipes, innovative drinks and cocktails, cooking challenges, combining different types of cuisine and original menus, served in an untraditional way through interactive culinary games and entertainment aimed at transforming the spirit of master cooking into a lifestyle. The video series is available at bistro.bg, the fastest developing website in bTV Media Group's portfolio. The three chefs use a dynamic, fun and remembering approach to present their versatile ideas in a bid to attract the attention of viewers and prove that cooking at home can be easy, fast and healthy.
COOL...T
ENTERTAINMENT
COOL...T The fall season of Bulgaria's favorite lifestyle show will stick to the typical Cool…T style, expecting the unexpected. Shortly before celebrating its first seven years on air, the show's team will prove that it deserves its title as the top choice program in its genre and an absolute viewer favorite in its timeslot. In the new season, Cool…T will be at the spot of the most important, hottest events from the world of show business. Every Saturday, the audience will learn all interesting news about the big stars in music, cinema, theatre and literature. All masks will be down — on TV and on all devices. The unforgettable meetings in Cool…T's studios, and all conversations with the guests will also be available online on bTV's website and the VOD platform btvplus.bg.
25.9%
SATURDAY — 11:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
WANTED...
ENTERTAINMENT
WANTED... For its 12 years on bTV's air, Wanted… has established itself as the most emotional TV show, where people from Bulgaria's showbiz, art and culture circles share their deepest truths. In its new season, the Sunday talk show will continue to bet on deeply personal conversations, meetings with their guests' closest friends and family, while remaining true to its unique style of sharply changing the moods. Viewers will witness more than just fun moments — they will also share the pain and tears of guests in the studio. Another emblematic element of the show is the space, where guests “meet” their partners, parents, children and remain in private with the revelations and confessions they hear. This part of the show is where the strongest and most innate revelations are born, generating the most authentic confessions and bringing tears to the eyes of the guests. Charming hosts Neli Hadzhiiska and Meggy Dimcheva create an atmosphere of family comfort and harmony through their warm and friendly attitude towards their guests, combined
26.9%
SUNDAY — 11:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
with their solid preparations for the meetings and long conversations with the family and friends of their guests, and most of all, with their never-ending eagerness to peek into the souls and transformations of the show's main characters. Internet users will be able to witness the emotional meetings on bTV's website, the VOD platform btvplus.bg and the SVOD platform VOYO.
MARMALADE
ENTERTAINMENT
MARMALADE Saturday afternoons are a time for fun and outside-the-box conversations with Bulgaria's stars. Their home is bTV's air, and the show is Marmalade. In their sixth season on air, hosts Radost Draganova and Ivo Arakov will take viewers to pleasant and relaxing meetings with some of Bulgaria's most interesting personalities. They will remain true to their style and will put their guests to all sorts of challenges and ordeals — from games and sports trainings, to surprising tests of their knowledge about social life and the latest trends in fashion. The fun elements of the show will also spur the interest of online fans of bTV's various channels available on all devices. In the fall season, provocative host Maria Sylvester will have an important and highly responsible role in the show. She will continue to entertain viewers offering them the most interesting and peppery
25.9%
SATURDAY — 16:00
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
topics about local celebrities in the Top 10 ranking, while analyzing the latest and funniest online videos in the company of two popular commentators.
PAPARAZZI
ENTERTAINMENT
PAPARAZZI The sixth season of Paparazzi, Bulgaria's only TV tabloid, will be a landmark event. A series of sensational revelations and news, exciting interviews with Bulgaria's VIPs, and special projects — these are just part of the changes that await viewers in the new season. The already established rubrics Bulgarians Around the World and The Stars' Hidden Talents will continue to satisfy the curiosity of the TV audience and online users. Only in Paparazzi, they will be able to witness the unsuspected hobbies and skills of local celebrities, and the lifestyle of some of Bulgaria's most popular individuals living abroad. Through her bold and emotional interviews, host Veneta Raykova will continue to expose the deepest secrets of the stars, and make them confess their innermost desires. Paparazzi will remain true to its style to look for and show sensational moments of the lives of VIPs — their new relationships, separations or mistakes.
36.5%
SUNDAY — 21:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
THE UNKNOWN
ENTERTAINMENT
THE UNKNOWN In the fall of 2019, the longest-running TV series on bTV's air will rely on stories that overturn all concepts and stereotypes of what we deem familiar. In each of its episodes, viewers of The Unknown will witness unpopular stories, hidden talents and secrets about popular individuals, revealing little-known facts about places and events and revisiting historic facts. In the show's anniversary 10th season, author and producer Georgi Toshev will focus on the normal traits of VIPs, revealing little known facts and circumstances of their lives. Viewers will be able to enter the most private places of the show's characters and witness the impressions and memories of their closest friends and family.
26.3%
SUNDAY — 12:30
AUDIENCE SHARE
Source: GARB, Autumn 2018, target 18-49 y.o.
Georgi Toshev will stick to his tradition of witness journalism, a key approach in the series' production. Some of the characters in Season 10 will feature marathon legend Eliud Kipchoge, world famous conductor Zubin Mehta, stars such as Placido Domingo, Jose Carreras, etc. Topics that will attract viewer attention feature the stories of people that remain true to themselves; people whom everybody loves, and people who take us to different worlds.
INSPECTOR N-JOY
ENTERTAINMENT
INSPECTOR N-JOY Inspector N-JOY is the largest-scale game on the Bulgarian Radio air. Through the years, it has become a synonym of a high-quality alternative advertising form. The multilayer mechanics and the various communication channels make sure the game reaches wide and versatile audiences across Bulgaria. In 2019, the Inspector N-JOY campaign has continued at full speed and on new wheels. In its next edition on the air of Radio N-JOY, the Inspector will be travelling around Bulgaria and broadcasting live from his mobile studio, where he will regularly welcome popular individuals. He will continue to challenge listeners to find his car and join his big game to win some amazing prizes. An additional rubric in the campaign will feature celebrities who will be “Arrested in Traffic”. Meanwhile, fans will be able to take a ride with the Inspector and share the pleasure of life on wheels and in social networks. As part of the campaign, the Inspector will take interviews, give out prizes and share interesting facts about the brands associated with the game.
WEEKDAYS — 07:00
JAZZTRONICA
ENTERTAINMENT
JAZZTRONICA Jazz FM Radio introduces its fans to fresh versions of classical music pieces, offering the latest of club jazz in its new show Jazztronica. Every Friday at 18:00 h, Bulgaria's only jazz, soul, blues and funk music radio brings together the heritage we value and the future in a 60-minute show hosted by Mladen Dimitrov, a.k.a. DJ Mr. Moon. “We have such a huge amount of music material from the past that we can sample, cut and arrange in a brand new puzzle. It is completely different from the original, but reminds us of past emotions and styles. This way, songs sound new and different, but also so familiar," commented Mladen Dimitrov. Jazztronica awaits its fans with a rerun on Saturday at 22:00 h, exclusively on the air of Jazz FM Radio.
FRIDAY — 18:00 / SATURDAY — 22:00
ENTERTAINMENT
CLASSIC FM IS SEARCHING FOR THE MODERN MUSIC ENLIGHTENER The only classical music radio in Bulgaria and the Balkans, Classic FM radio celebrates a quarter century on air. For 25 years now, the radio has been broadcasting 24 hours a day the best of the symphonic, chamber, opera and operetta music, and musicals. Classic FM is an organizer, co-organizer and partner of the largest concerts, festivals and events for classical music in the country and has established itself as an institution for classical music in Bulgaria. Mere days before the Day of the Enlighteners, Classic FM will again give voice to the modern enlighteners in the music field. For the second consecutive year, the radio will run the "Music Enlightener" campaign, which aims to encourage and support modern educators in the field of music. Music teachers will be in the focus of the campaign, as they will be able to share on air their love for music and children. In 2018, Classic FM gave a platform to modern-day "music enlighteners" to tell their story on the classical radio, with more than 35 music pedagogues involved in the campaign. The initiative was aimed at music teachers in schools or kindergartens that teach children respect for the musicians and their works that left a lasting impression in the history of Bulgarian music. Inspired by artists such as Pancho and Alexander
Vladigerovi, Dobri Hristov, Petko Staynov, Panayot and Lyubomir Pipkovi, Veselin Stoyanov, Philip Kutev and others, the radio team gave every music teacher the opportunity to share his opinion on what Bulgarian music means to modern children and what motivates them to teach music today. Support the Classic FM radio campaign "Music Enlightener" and let the worthy Bulgarian music reach every child!
FOR THE CITY
ENTERTAINMENT
FOR THE CITY bTV Radio is one of the leading information and music radio stations in Bulgaria, covering 9 cities across the country. Recently, bTV Radio expanded the team behind its original shows by adding a new couple of hosts of the show For the City. Lili Angelova and Svetoslav Nikolov were joined by Dea Manolova and Stefan Hranov, who work in synergy with bTV's journalists and with the support of the Executive Producer Zheny Marcheva. The For the City program was not only enriched by new hosts, but was also strengthened by adding new topics in its coverage.
WEEKDAYS — 13:30
ENTERTAINMENT
bTV PLUS
In 2019, btvplus.bg got a brand new, progressive design, which has spurred a sharp growth in video content consumption. Bulgaria's best format productions, including The Voice of Bulgaria and MasterChef Bulgaria, have undisputed contribution to the huge interest in the platform. Any time, anywhere users have access to bTV's newscasts, all current affair and entertainment shows produced by the television, both live and on-demand. up to seven days after their broadcasting on the air. The platform also provides access to some of the most successful series, a list that is being constantly expanded and enriched. The full content produced by bTV Media Group is just a few clicks away. Due to its adaptive design bTV Plus can be watched on any mobile device, attracting the most active part of the population. bTV Plus' high-quality content, which keeps viewers watching, allows every advertiser to reach a high number of unique users and build a successful communication strategy, increasing the efficiency of their campaigns.
ENTERTAINMENT
VOYO VOYO, the first SVOD platform of its kind offering access to localized content in Bulgarian, gives internet users, fans and TV viewers access to over 5,000 hours of video content online, free of any ads and with professional subtitles or dubbing. The platform now has an improved new-generation responsive design. Exclusive series, hit movies, sports emotions and livestream of bTV Media Group's channels are now even easier to access thanks to the updated video player and improved structure of the website. In the fall of 2019, all VOYO subscribers will be able to watch new hit movies, including The Commuter, I Feel Pretty, The Hurricane Heist, Escape Plan 2, Charming, etc. The VOYO platform is conveniently accessible on all devices — desktop, laptop, tablet and smartphone.
voyo.bg
bTV INTERNATIONAL bTV International is a platform targeting Bulgarian audiences abroad. Its program is available via VOYO, while its portfolio is being constantly expanded. bTV International offers a mix of Bulgarian shows that take into account the lifestyle of Bulgarian expats, meeting their demand for up-to-date, reliable information about life in Bulgaria. The platform focuses on news and current affair programs, entertainment shows and Bulgarian series. bTV International's programming is compiled to fit the respective time zones in Europe and the US.
SPORT
bTV ACTION FURTHER: bTV Action, the home of Champions League and Europa League, will offer viewers a fresh dose of strong emotions this fall. Football fans will continue to enjoy the most interesting matches from Europe's most prestigious club football tournaments on the air and via the media's online channels, including Champions TV. Furthermore, bTV Action will continue to broadcast multiple highlight shows and studios featuring the big names of Bulgarian journalism, local and international football.
CHAMPIONS LEAGUE EUROPA LEAGUE
SPORT
RING FURTHER: bTV Media Group's sports channel will offer viewers some of the strongest tournaments and events in the fall of 2019, including games from the Champions League and Europa League. RING's programming (18-49) will feature exclusive premium content and a rich variety of kick box and MMA tournaments. At the end of 2019, the male audience will enjoy exciting football matches and championships, some of the strongest volleyball tourneys — the Italian Serie A, as well as multiple shows and documentaries revealing the exceptional lives of great athletes, on the field and beyond.
ITALIAN VOLLEYBALL SERIE A1 19/20 EUROPA LEAGUE GLORY WRC
MOVIES
MEGAHIT FURTHER: The high quality and genre variety of bTV's film programming will be guaranteed in the fall season of 2019. The audience will enjoy it in special timeslots, allowing advertisers to connect their brands to the best achievements in international cinema. Blockbusters produced by the big players in the industry, featuring the greatest international stars, will offer a strong dose of excitement and emotions for all viewers. Every Saturday from 20:00 to 22:30 h, bTV's MegaHit brand will offer films with box offices worth over $12 billion.
EVERY SATURDAY — 22:00
BATMAN V SUPERMAN: DAWN OF JUSTICE SUICIDE SQUAD SAN ANDREAS MAD MAX FURY ROAD LEGEND OF TARZAN, THE INTERN JUPITER ASCENDING
MOVIES
FAMILY AFTERNOON FURTHER: A fresh collection of movies on bTV's air will continue to bring the family together in front of the TV screen every Sunday afternoon. The special selection including some of the best family movies allows brands to achieve a positive association with the movie content through alternative advertising forms, thus reaching a very wide circle of viewers.
EVERY SUNDAY — 15:00
BABE BEETHOVEN MR. BEAN CHEAPER BY THE DOZEN HOME ALONE
MOVIES
bTV STUDIOS FURTHER: bTV Studios, the platform used by bTV Media Group to distribute hit films of all genres and countries in Bulgaria's cinema network, will take care of the good mood of the whole family in the cold months. In 2018, bTV Studios registered a substantial year-on-year rise of the audience interest in its catalogue.
PREMIERE
PLAYMOBIL THE MOVIE RETURN A DOSE OF HAPPINESS
MOVIES
bTV CINEMA FURTHER: This fall, the viewers' TV guide in the world of cinema will offer some of the best movies produced by Hollywood's leading studios, including Universal, Warner Bros and Fox. In the last months of the year, the movie channel targeting viewers aged 18-49 will show a rich selection of films with recent global debuts. Every Monday and Tuesday, some of the greatest international stars will meet Bulgarian viewers in Bulgarian TV premieres. Every week will traditionally be dedicated to the best international directors and actors. The channel's programming allows advertisers to associate their brands with the target group that best suits their goals. The unique original show Like in the Movies will continue to show the most interesting and hottest stories from the world of cinema. Viewers will find out first-hand details about shootings and events related to the newest titles told by their celebrity casts. Meanwhile, bTV's show Before Noon will traditionally raise the curtain to reveal the most interesting topics in Like in the Movies.
JASON BOURNE WARCRAFT: THE BEGINNING THE HUNTSMAN: WINTER'S WAR BRIDGET JONES'S BABY INDEPENDENCE DAY: RESURGENCE OUIJA: ORIGIN OF EVIL GREEN ROOM
SERIES
EVERMORE Romantic drama Istanbullu Gelin is a fresh, impressive achievement of the Turkish film industry in the field of TV series. It will be available to all bTV viewers and btvplus.bg users in the fall of 2019. This is an exciting story about love, ambition and challenges that will keep the audience wanting more until the very last moment. Sureyya is a talented musician with an excellent education and a successful professional career. She lives a modest life, but this changes forever when she falls in love with Faruk Boran, a rich and beautiful businessman. Boran's family is one of the oldest, richest and most aristocratic clans in Turkey. The mother adores Faruk and dreams of seeing him getting married to a woman of her choice. Love between him and Sureyya, however, is mutual and dramatic circumstances are not late to arrive. Sureyya's arrival to the mansion of her loved one is a big blow for the ambitious mother, who cannot easily accept this stranger brought by her son. The situation becomes extremely complicated and life in this 400-year-old mansion gets pretty unusual for all of its inhabitants.
EVERY WEEKDAY — 20:00
SERIES
bTV ACTION FURTHER: This fall, bTV Action will continue to air the latest and most attractive action series. The “Action at Eight” rubric, running every weeknight, will offer viewers top titles such as Narcos and El Chapo. Variety will be supplemented by the series The Superheroes Hour, Arrow, Supergirl, and many more. The channel, targeting viewers aged 18-49, will also meet viewers with the greatest action heroes of all times in Action's Band. bTV Action's program also features news, original local productions and the best of European football. The channel’s rating performance makes it one of the top choice platforms among advertisers.
NARCOS EL CHAPO SUPERGIRL ARROW
SERIES
bTV COMEDY FURTHER: The exceptionally fun films and series aired on bTV Comedy are the best company when viewers want to relax and take off the day's load. In the fall of 2019, Bulgaria's only comedy channel targeting young viewers aged 18-34 will remain true to its style, offering the best of hit US, European and Russian comedy films, series and sitcoms. Some of the titles that Bulgarian viewers will be able to enjoy include hits such as Young Sheldon, Wrecked, Superstore, and Brooklyn 99, with their premier seasons and shows, such as Modern Family, The Middle, etc. The rich variety of shows is distributed in various timeslots which will allow advertisers to gain more efficient access to their desired target groups. The slot starting at 20:00 h every weeknight is dedicated to Spanish humour, while 23:00 h is reserved for Russian comedy masterpieces. 22:30 h on weekends is the time for “black humour� and the best of British TV cinema.
WRECKED THE GOOD PLACE THE MIDDLE LA QUE SE AVECINA AWESOME CREW MISS SWEET V.I.P. COP
SERIES
bTV LADY FURTHER: Viewers will be able to enjoy the best versatile content of romantic series produced in Latin America, Europe and Turkey, exclusively on the air of bTV Lady. This fall, the world of love, emotions and tender feelings will find its home on the channel, targeting female audiences aged 25-54. With its exceptionally good positioning, bTV Lady secures advertisers efficient access to the most active goods and services users — the ladies.
PHI WHO IS WHO? BETTYS DIAGNOSE
PORTFOLIO TELEVISION Target audience: A18-49; the channel that delivers the highest-quality, most diverse and preferred infotainment TV content in Bulgaria Daily reach — 46.8%
Target audience: young people between 18-34, slightly urban skewed; Most favorite thematic channel. The best selection of comedy titles from EU and US markets Daily reach — 7.3%
Target audience: A18-49, slightly male skewed; The most spectacular sports event for Bulgarians — UEFA Champions League, Europa League, Top US action series Daily reach — 11.6%
Target audience: W25-54; Excellent mix of LatinAmerican and European romantic series Daily reach — 5.0%
Target audience: A18-49 - Movies blockbusters from all major studios, two premiere titles every week, own programs Daily reach — 11.7%
Source: GARB, Nationally representative people meter panel, Time slot: 02:00 – 26:00, 2018
Target audience: M18-54; Premium sports content (MMA, Kick box, Copa del Rey, WRC etc.) Daily reach — 2.5% Target audience: 4-17; Represented by BMG, the world’s first 24-hour network dedicated to animation Daily reach — 7.4%
PORTFOLIO AND GRIDS
RADIO
WEB
Target audience: 18–36; HOT AC; The biggest music radio network — biggest audience reach; biggest technical coverage f 157K like
Infotainment portal btv.bg
Video highlights from shows, series and news programs Original lifestyle content 45 725 000 Impressions
Target audience: 18–55; Mix of bTV’s news & current affairs and own original radio shows; The most trusted news brand in Bulgaria f 7K like
News portal btvnovinite.bg
Most trusted news brand in Bulgaria Real-time feed of all local and international news News App 196 000 downloads 48 903 000 Impressions
Catch up of TV btvplus.bg
Free online access to bTV’s video content up to 7 days after airing 28 236 000 Impressions
Video-on-demand voyo.bg
Best local and foreign TV series, live sport, live stream of TV pre-premiere and library of 500+ movies
Target audience: 25-55; Unique programming profile — the only jazz, rhythm ‘n’ blues, funk, chill out and world music station in Bulgaria f 6K like Target audience: 35 +; Classical music radio; Unique programming profile — a niche product for the very sophisticated taste f 5K like Target audience: 18–45 (mostly male); Rock music radio; Original shows (Thunder sport) and news on every hour f 85K like Source: Facebook, Google Analytics, 2018
FALL 2019 MONDAY
TUESDAY
WEDNESDAY
17:00
bTV NEWS
17:30
FACE TO FACE
THURSDAY
FRIDAY
SATURDAY
SUNDAY
MARMALADE 120 MINUTES 18:00
SERIES
19:00
bTV NEWS
KARBOVSKI: SECOND PLAN bTV NEWS bTV REPORTERS
20:00
SERIES THE FARM
21:00
BULGARIA'S GOT TALENT
THE FARM PAPARAZZI
22:30
SHOW
MEGAHIT MOVIE
23:30
bTV NEWS
PORTFOLIO AND GRIDS
FALL 2019 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
17:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
19:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
21:00
MOVIE PREMIERE
MOVIE PREMIERE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
23:00
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
MOVIE
FALL 2019 17:00
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
HOUSE ARREST
SHOW
THE COMEDIANS & FRIENDS
SHOW
THE COMEDIANS & FRIENDS
18:00 FRIENDS / STEP BY STEP
SATURDAY
SUNDAY
YOUNG SHELDON / BIG BANG THEORY
ENTERTAINMENT PROGRAM
18:30 19:00 MODERN FAMILY / THE MIDDLE 19:30
TWO AND A HALF MEN / FITNESS
20:00 20:30 TWO AND A HALF MEN / FITNESS / GRAND 21:00 MOVIE
MOVIE
21:30 22:00 YOUNG SHELDON / BIG BANG THEORY 22:30 23:00
DARK COMEDY BROOKLYN 99 / WRECKED
23:30
PORTFOLIO AND GRIDS
FALL 2019 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY WILD FLY
17:00
TAKEN / RUSH HOUR / LETHAL WEAPON MISSION MY HOUSE SUPERCARS / 4x4
18:00
HUBERT & STALLER / MONK SUPERCARS / 4x4 HOUR OF SUPERHEROES
19:00
STUDIO FOOTBALL 20:00
ACTION AT 8: THE NEWEST ACTION SERIES IN BULGARIA
21:00
UEFA CHAMPIONS LEAGUE
STUDIO FOOTBALL
UEFA EUROPA LEAGUE
MOVIE
MOVIE
ACTION AT 8: THE NEWEST ACTION SERIES IN BULGARIA bTV NEWS
bTV NEWS
bTV REPORTERS
22:00
MOVIE
MOVIE
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
MOVIE
MOVIE
MOVIE
FALL 2019 16:00
17:00
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
PAPARAZZI
WANTED
COOL...T
TRUE STORIES
TRUE STORIES
SATURDAY
SUNDAY
FOOD CIA
FOOD CIA
FOOD CIA
FOOD CIA
TOTAL DREAMER
HOME MAKEOVER THE FARM
18:00
FLICKERING HEARTS MOVIE
19:00
ALISA: FOLLOW YOUR HEART
TRUE STORIES
20:00
BETTY'S CALL
PAPARAZZI
21:00
PREMIERE: WHO IS WHO?
COOL...T
LOVE FOR RENT 22:00 IN LOVE AGAIN 22:30
MEDICI
PORTFOLIO AND GRIDS
FALL 2019 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
16:00
FOOTBALL MATCH REPEAT
17:00
18:00 SPORT MAGAZINE 19:00
20:00
SPORT MAGAZINE
SPORT MAGAZINE
SPORT MAGAZINE
21:00
SPORT MAGAZINE
SPORT MAGAZINE
22:00
MMA/KICKBOXING
MMA/KICKBOXING
SPORT MAGAZINE
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
UEFA CHAMPIONS LEAGUE
UEFA EUROPA LEAGUE
SPORT MAGAZINE
SPORT MAGAZINE
MMA/KICKBOXING
MMA/KICKBOXING
MMA/KICKBOXING
CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY bTV Media Group's corporate social responsibility, aimed at initiating and supporting publicly significant causes and events, is a natural addition to the group's main operations. The top-notch professionalism of the team when it comes to organizing, maintaining and communicating our CSR projects, and the excellent results and huge public response to the campaigns, have made bTV Media Group a preferred partner for the companies, which recognize their
corporate values in the media's initiatives. Every year, all sorts of useful and constructive initiatives related to the rights of children, education, health, environment protection, people in risk situations and many more, receive free opportunity to be communicated through bTV's channels. The television's faces, who have a strong impact on viewers and are ambassadors of the good examples around us,
are personally engaged in the campaigns benefiting society. The media's social responsibility policy is also reflected in its programming and news content. bTV Media Group has repeatedly proved its power to unite hundreds of thousands of volunteers for the sake of good causes. The landmark campaign “Let's Clean Bulgaria Together� attracted a record number of volunteers, over 400,000, in 2018. This fall, bTV's initiative
will take place for the ninth time on 14th September, expanding its scope to inspire even more volunteers from the ranks of the citizens, the business, the public administration and the NGO sector, to become a role model for all. In 2019, the global World Cleanup Day initiative will start from Bulgaria, continuing bTV's partnership and joint work with the international organization Let's Do It World.
360Ëš
SPECIAL SALES PROJECTS
SPECIAL SALES PROJECTS
360° LIVESTREAM BRAND INTEGRATION IN THE FINALE OF THE FARM: UNIFICATION
The last episode of The Farm gathered a record number of viewers online at fermata.btv.bg, where fans could watch it through a 360-degree camera. Nearly 80,000 unique users saw the final battles in an innovative way for this format. 67% of the fans watched the duels between the four finalists on their mobile devices. The average viewing time was 8:59 minutes. Nova Brasilia, in corporation with media agency HAVAS, was the brand that trusted bTV Media Group for effective 360 ° VR Livestream advertising positioning in The Farm finale. For the realization of this project, the media again partnered with 5th Degree Studio, which provided the technological implementation. During the live broadcast, the announcements of the hosts were forwarded to the website of the reality show, where viewers enjoyed the unique technological experience that "brought" them directly to the set of the show, live. After the live announcements online viewership reached new peaks. The short, alternative branded animations of Nova Brasilia, which appeared on the screens of Livestream viewers, were combined with interactive cut-in forms. One of the most interesting benefits of the 360° VR Stream is that viewers can enjoy not only
a unique viewing angle, but also what's happening on the set during ads. It was in this most curious moment that viewers were directed to Goran's grandmother, sitting in the audience, who is a key character in Nova Brasilia's communication strategy through 3D advertising forms. After the viewers were directed to turn the camera toward her, screens showed a spinning cup with the words Nova Brasilia on it, along with various interactive texts in the form of cut-ins: "This is Goran's grandmother. And now is the perfect time to call yours", and "Goran took his grandmother to The Farm, you can take yours for a 100% coffee." To promote the interactive finale, bTV Media Group also created a fun promotional video in which Goran shows his grandmother how she can watch the finale on a phone, a tablet, and even with VR glasses. The message — through 360° VR Live Stream, every viewer can enjoy the finale of The Farm in a new, easy, exciting and personalized way. CLIENT: JDE BRAND: NOVA BRASILIA SEASON: FALL 2018 CHANNELS: bTV AGENCY: HAVAS
SPECIAL SALES PROJECTS
PHILIPS & THE FARM
COMMUNICATION: Even while in the Farm, participants have to take care of their looks. Philips and its OneBlade beard styling trimmer are there to help. In several episodes of the show, synchronized by the client with the active period of the brand's communication, we showed part of the men's morning ritual, where they used Philips OneBlade to trim their beards, moustache and hair. The media's multi-channel approach and the availability of the content on the group's websites btvplus.bg and voyo.bg helped the content reach an even wider audience. ADVERTISING FORMS: product placement CLIENT: PHILIPS BRAND: PHILIPS ONEBLADE SEASON: FALL 2018 CHANNELS: bTV AGENCY: DENTSU AEGIS NETWORK
SPECIAL SALES PROJECTS
SPECIAL SALES PROJECTS
DILMANO DILBERO & THE FARM
COMMUNICATION: The activation corresponded to one of the main ideas of the show — that our life is a trip and no matter how much we travel, we remain Bulgarians — strong, loving all Bulgarian, with an accent on the client's local production of high quality and tasty traditional products. The client's presence was implemented through a visit by a consultant to special challenges involving food preservation. As an award for their good job, in the end of the week the interesting participants in the format got a basket from the Farm's owners full of carefully arranged products made by Dilmano Dilbero. In other episodes of the format, a sponsorship tag and a logo of the client were shown in the final captions. The logo was shown on the background of an audio motive from the song "Dilmano Dilbero" and video overlay. The episodes featuring Dilmano Dilbero were also available on btvplus.bg and voyo.bg, thus extending the duration of the client's communication and bringing the content to an even wider audience.
ADVERTISING FORMS: Product placement, sponsorship tags, logo in the final captions. CLIENT: DILMANO DILBERO BRAND: DILMANO DILBERO SEASON: FALL 2018 CHANNELS: bTV DIRECT CLIENT
SPECIAL SALES PROJECTS
SPECIAL SALES PROJECTS
DELIKATES ZHITNITSA & FOOD HUNTERS
COMMUNICATION: While travelling around the fertile lands of Thrace, in one of the show's episodes the "food hunters" visited the village of Zhitnitsa and found out why the region is popular for its sausages and authentic catholic recipes. In the village, they met Pancho — the technologist of the Delikates Zhitnitsa, they visited the client's corporate store and talked to other interesting characters living in the village. In line with traditions, Sabin went on a hunt for some interesting spices and ingredients. Chef Tokev joined the culinary experiments by discovering the differences between the Makedonska (Macedonian) and the Rodopska (Rhodope) sausage. In the end, the tastes of Zhitnitza came together on a rich table arranged using the Delikates Zhitnitza brand products.
The episodes where the Delikates Zhitnitsa brand was positioned were also available on btvplus.bg and voyo.bg. This extended the client's communication duration allowing the content to reach an even wider audience. Information about the episodes and product shots were also published on the show's FB page. ADVERTISING FORMS: product placement CLIENT: DELIKATES ZHITNITSA BRAND: MAKEDONSKA SAUSAGE AND RODOPSKA SAUSAGE SEASON: FALL 2018 CHANNELS: bTV AGENCY: ZENITH MEDIA
SPECIAL SALES PROJECTS
SDI & FOOD HUNTERS
COMMUNICATION: In the latest season of Food Hunters, for the first time ever Chef Andre Tokev and his assistant Sabin went beyond Bulgaria's border to visit three foreign destinations – Macedonia, Turkey, and Greece. As part of their trips, we were able to successfully implement several of SDI's services – Motor third party liability insurance, medical insurance, and the SDI Travel services. Through their jokes, an inevitable part of the show's style, Sabin and Andre were able to demonstrate some of the service available for SDI's clients. The media's multi-channel approach and the availability of the materials on the group's websites btvplus.bg and voyo.bg helped the content reach an even wider audience. ADVERTISING FORMS: product placement CLIENT: SDI BRAND: SDI, SDI BROKER, SDI TRAVEL SEASON: FALL 2018 CHANNELS: bTV AGENCY: GK SERVICES
SPECIAL SALES PROJECTS
SPECIAL SALES PROJECTS
VILLA YAMBOL & FOOD HUNTERS
COMMUNICATION: The wine making traditions of Thracian people took chef Andre Tokev and his assistant Sabin Rankov to Yambol, where people continue to raise vines and produce wine to this day. Villa Yambol, one of the oldest wineries in South Bulgaria, welcomed the "hunters", where together Krasimir Avramov, host and CEO of the wine cellar, they joined one of the most important moments in each wine cellar — grape picking. The hosts showed Chef Andre Tokev their vines of selected red and white grapes, including Cabernet Franc and Merlot, Petit Verdot, of which the cellar produces a new class of high quality wines. While Krasi and Andre joined the grape picking and cooked a meal that went well with a suitable wine, Chef Tokev's curious assistant, Sabin, met the oldest barrel maker in Bulgaria — bai Valcho, who told him more about the subtleties of barrel making and renovation. After visiting Villa Yambol, we took wine making traditions to Greece and Macedonia, where Chef Andre Tokev and Sabin presented the hosts with wine from Villa Yambol that went well with the meals on the table. Episodes featuring Villa Yambol were also available on btvplus.bg and voyo.bg, thus extending the duration of the client's communication and bringing the content to an even wider audience. Information about the
episodes along with product shots were also published on the show's FB page. ADVERTISING FORMS: Product placement CLIENT: POWER BRANDS BRAND: VILLA YAMBOL SEASON: FALL 2018 CHANNELS: bTV AGENCY: MEDIAS
SPECIAL SALES PROJECTS
CONNECTING BRANDS WITH bTV MEDIA GROUP FACES
bTV's team successfully manages all processes of involving the audience's favourite faces from various current affair shows, bTV Sport, the Weather and all formats in bTV's programming, into advertiser campaigns and events. Connecting bTV's talents to their brands secures brands better reputation through their original association with established professionals. COMMUNICATION: Connecting experienced chef and restaurant owner Leo Bianchi with the Baristo brand has successfully reinforced the authentic communication of the high quality Italian coffee's product range. ACTIVITIES: The face took part in the campaign through social media posts, vlogs about his culinary trips around Italy, outdoor advertising, print materials. An additional form of communication came through Leo Bianchi's
participation as a host and expert in the Baristo Championship 2018 and the overall campaign of the event. CLIENT: BARISTO BRAND: BARISTO
SEASON: FALL 2018 DIRECT CLIENT
SPECIAL SALES PROJECTS
SPECIAL SALES PROJECTS
CONNECTING BRANDS WITH bTV MEDIA GROUP FACES
COMMUNICATION: Alexander Kadiev, the captivating host of "Predi Obed" (Before Noon), was chosen as the face of Kaufland Bulgaria for the opening of the company's first free electric vehicles charging station in the city of Plovdiv. His involvement was an original highlight of the retail chain's responsible attitude towards the environment and their efforts to secure a convenient and hassle-free shopping for their clients. ACTIVITIES: To mark the opening of Kaufland's new electricity charging station in Plovdiv, the retailer's clients were offered free transport to their homes using one of the company's electric vehicles and a special driver — Alexander Kadiev. The campaign's video was disseminated digitally. CLIENT: KAUFLAND BRAND: KAUFLAND
SEASON: FALL 2018 DIRECT CLIENT
THEMATIC OFFERS
SPECIAL THEMATIC PACKAGES bTV Media Group's special topical packages allow advertisers to connect their brands with high-quality content on all platforms.
offers in them help information and messages reach the highest possible number of engaged viewers in the most efficient and easy way.
Over the year and in relation to all sorts of holidays and occasions, our Sales team prepares a special series of financial offers for brand integration, sending them out to advertisers. In a bid to help advertiser messages reach viewers, the spectrum of special projects available on bTV Media Group's platforms is being constantly expanded. The strong synergy between the various platforms and our special sponsorship
In the 2019 fall season, the following special topical packages will be available: Back to School, Halloween, Movember, Nikulden (St. Nicholas Day), and Christmas. Please contact our Sales team for more information about the offers.
June
BACK TO SCHOOL
December
HELLOWEEN
MOVEMBER
NIKULDEN
CHRISTMAS
FOR MORE INFORMATION, KEEP AN EYE ON THE CORPORATE NEWSLETTER OF bTV MEDIA GROUP
National Palace of Culture Sofia 1 Bulgaria Square 11th Floor
(+359 2) 9176 800
(+359 2) 9176 886 www.btv.bg