VEDERE International nr 1/2021 by Edizioni Ariminum Srl

PANTONE COLOR OF THE YEAR 2021

2021

MEN’S EYEWEAR COLLECTIONS

nr.

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

SEE TOMOR ROW TO DAY Discover the first 3D tailored eyewear customized around the facial features, offering ultimate vision and comfort. Accuracy, efficiency, eco-friendliness and differentiation. For you and your customers. The future of eyewear is here.

Learn more at Yuniku.com

Spring is here NEW COLLECTION SPRING / SUMMER 2021

Spring is the season when the weather gets warmer and the days get longer. The sun shines, bringing hope and new light. Ana Hickmann eyewear's new collection features classic models with simple but decisive shapes and a touch of irreverence. The highlights of the collection are the new fashion duo in three different colours. The new pyramid-shaped hinge with a small crystal in the centre gives a sophisticated look. The special shapes of the temples give the different models a sinuous and modern line.

AH1426 C01

AH6435 H02

AH1436 G22 GO EYEWEAR ITALY SRL. - Via dell’Industria 8 - z.i. Paludi 32016 ALPAGO (BL) ITALY | Tel.: +39 041 504 0934 | info.marketing@goeyeweargroup.com

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

Fashion Trends Industry New Products

SUMMARY 3

EDITORIAL 5

MEN’S EYEWEAR COLLECTIONS 6

POINT OF VIEW THE OPTOMETRIST

PANTONE COLOR OF THE YEAR 2021

ON STAGE 35

FAIRS 37

NEWS 39

PANTONE COLOR OF THE YEAR 2021

2021

Publishing Director: Isabella Morpurgo

MEN’S EYEWEAR COLLECTIONS

nr.

VEDERE International nr. 1 /2021

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

Marketing & Economy

LOOKING FOR A NEW WAY OF THINKING AND ACTING

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it

I was going to entitle my brief reflection ‘in search of positivity’, but then I realised how much the term ‘positive’ has taken on a negative meaning in the pandemic atmosphere that surrounds us today. Better to avoid... Looking for a more suitable title to wish you all a Happy New Year, the flow of thoughts led me to the concept of “being proactive and constructive” and I liked it. Despite the fact that the new year has brought no great news other than the news of the third wave of the pandemic arriving worldwide and the light at the end of the tunnel is still very small. Despite the atmosphere of ‘suspension’, frustrations and fears for the future that do not help to imagine alternative paths. Despite the problems of the economy in recession and, as far as we are concerned, the 30% average drop recorded in 2020 by the big fashion companies, a drop that is reflected in the reality of most of our companies, apart from those who produce lenses. Despite everything.... We want to be proactive. So, let’s roll up our sleeves. Let me know about any new initiatives you have, we will talk about them in the pages of our magazines, we will echo them, to create a chain reaction effect. By the way, how much do you miss trade fairs? I miss them a lot. I have realised how much, apart from their necessity for our jobs, I miss them psychologically. I may be obvious but the meeting, the handshake, the laughter, the smiles, the discussions are missing. We ‘meet’ virtually, the job gets done anyway but, I swear, I will never complain again about the number of events in our industry, the close trips, the hours standing or walking the aisles from stand to stand. Speaking of trade fairs: Vision Expo East has announced that it will be postponed to June 2021 and not in New York but in Florida, strikingly contemporaneous with Mido, also announced for June. I have contacted the organisers and we will see what they say. However, we are talking hypothetically because the picture is still too unstable to say anything definite. In the meantime, happy 2021, proactively...

MEN’S EYEWEAR COLLECTIONS

VEDERE INTERNATIONAL – nr. 1 / 2021

MEN’S EYEWEAR COLLECTIONS

VEDERE INTERNATIONAL – nr. 1 / 2021

DANSHARI: light and flexible

mod MG 9439

Danshari, the Made in Japan brand created by Giuseppe La Boria, offers light, flexible frames made of acetate and pure Japanese titanium, with a refined and elegant design. In line with the zen philosophy that inspires the brand, the collection is designed to offer glasses that satisfy the natural need for beauty, quality and essentiality. Details are the protagonists. Finely chiselled titanium and beta titanium display rows of small dots, the “Dan” ideogram in modern Japanese or the rising sun engraved on titanium. The temples are the result of an exclusive lamination process: two sheets of acetate, one coloured and one transparent, joined by a highfrequency welding process, enclose a core of beta titanium, which provides flexibility and comfort, as well as unparalleled brilliance and beauty. Monobloc titanium hinges and medical steel nose pads engraved with the logo and hypoallergenic silicone coating complete the Danshari frames. Particular attention has been paid to the fitting, also thanks to a perfect weight distribution.

mod MG 93312

mod MG 91611

The collection comprises ten men’s models and eleven unisex models, ranging from acetate or titanium styles to combined or rimless frames. The rigorous, minimalist shapes are resolutely timeless: from classic panthos models to more square, perimetric or reinterpretations of the double bridge. Each model is available in three colours. The palette includes black, deep blue and three varieties of Japanese havana, the luminous gold, silver, bronze and transparent crystal and emerald, ruby and diamond shades for the more feminine proposals. The scratch-resistant box is matcha green on the inside and black with a tone-on-tone logo on the outside. The case, square and rigorous, is made of black leather with a matcha green interior and red dot on the front. Only the engraved Japanese logo appears on the outside of the case to sublimate the minimalism. The lens cleaning pellet is also green and black on both sides.

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MEN’S EYEWEAR COLLECTIONS

BT6001B12

High Quality Materials for Bolon Eyewear The Made in Italy design and the use of high quality materials in the new men’s eyewear collection by Bolon Eyewear guarantee lightness, resistance and maximum wearing comfort for frames with a strong fashion identity, which easily suit every style and personality.

mod BJ3082B10

BJ3082B10: Black acetate frame for this classical and well-balanced eyewear. A mix of sobriety, elegance and determination. BT1395B15: The elegant and minimal design is enhanced by the titanium frame. This model is a highly versatile accessory easy to match. Once again this season, “Less is more” is confirmed as the aesthetic hallmark of Bolon Eyewear. BT6001B12: This style combines modern minimalism with vintage influences: titanium’s lightness and acetate’s personality combine to create an urban-cool frame.

mod BT1395B15

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Hackett Signature Collection by Jeremy Hackett An established go to label for sharp tailoring and impeccable accessories, Hackett is now back to Savile Row with the opening of a brand new flagship store. It has been five decades since a young Jeremy Hackett started working on the famous suitmaking street and became inspired by the iconic British style of the Savile Row gentlemen. The new store named, J.P. Hackett, 14 Savile Row, has a traditional shop floor featuring a Ready to Wear collection of menswear and accessories, space for Bespoke and Made to Measure tailoring as well as an area dedicated to limited edition ranges, including the Hackett Signature collection, which is the newly launched offering of premium Hackett eyewear designs. With a fastidious eye for detail and design, Jeremy Hackett has obsessed over the eyewear and sunglasses design features with the same care and attention as his traditionally inspired menswear. Each piece bears the JPH initials and all frames are interchangeable from optical to sun. Lenses are by Zeiss and marked by a discreet ‘Z’. Mr Jeremy Hackett (photo by Nick Tydeman)

HJP801 SUN / HJPO101 OPT is made in the same elegant horn effect acetate. The frame has been hand-carved, with groove design detailing to the end pieces which follows through to the temple in exact alignment due to the excellent craftmanship. The temples are a refined mix of acetate, titanium metal and again acetate in the end tips, with the designer’s initials in the signature metal plaque and hand-placed screws within the inside of the acetate elements.

mod HJPO101

mod HJP801

An oversized frame, HJP802 SUN / HJPO102 OPT is a timeless racing style thanks to its sporty aesthetic. This lightweight acetate model features special tortoiseshell lamination on the double bridge and on the temples which extend into end tips in the same colour as the top bar. Further enriching the temples, a gun metal plaque bears the JH initials adding panache to the design as a whole.

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MEN’S EYEWEAR COLLECTIONS

Vintage, nonconformist Kaporal shapes

mod 37944

mod KP1CS4 Kaporal, French fashion denim and contemporary urban casual ready-to-wear clothing brand, launches its first sun and optical eyewear collection. Mediterranean mood, urban style, young and maverick – the new Kaporal sun and optical collection encompasses all of the brand’s rebel spirit. Vintage overtones and octagonal shape in gold-plated metal set the trend in 2021 sunglasses. Timeless elegance encapsulated in angular lines. The enameled optical version comes in black, blue and gray. Bridge and retro style influenced by ‘60s counterculture in the round metal optical version, more assertive where the metal lines intersect with the enameled metal. Outstanding performance and comfort for the sunglasses with metal bridge and geometric shapes. Dark acetate for the aviator sun and optical styles, a timeless classic reinterpreted with a modern twist, setting a seasonal trend in 2021 men’s eyewear. Tone-on-tone tinted lenses available in blue, beige and black.

mod KP1PS3 Acetate also, this time square, with a bold personality for a rebellious masculine look, the optical styles take tortoise acetate to the temples. The squared sun silhouette promises an ultra-comfortable fit, in dark green, gray and black. The Kaporal 2021 eyewear collection is produced and distributed by Key Optical Europe an Italian-French company led by women with a legacy of more than four generations of artisans from the world of eyewear.

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Created to be ‘immortal’ Rodenstock has unveiled the Spring/Summer 2021 eyewear collection for Porsche Design. Created for immortality, designed from a single line. The new Iconic P’8924 is limited to 911 pieces. The creation for this model was based on the idea of creating a design that looks like a solid, hand-drawn line. The straight outer line made of titanium is in perfect contrast to the distinctive, round lens shape of the frame, which creates a unit and gives the frame its technical, futuristic design. Through the complex processing of the individual glasses elements, Porsche Design has created an extraordinary design with the P’8924, which is completed in its implementation at the highest technical level.

LOCV002/TOR

Research and Innovation for Locman Italy

LOCMAN Italy presents its new eyewear collection. Designed in Italy, the collection offers a wide range of models with essential and sophisticated lines and timeless appeal. The LOCMAN Italy eyewear collection is distributed by Polinelli Srl, a division of FGX International. LOCV002/TOR is an acetate frame with a round shape and a strong vintage appeal. The intense havana shades are harmoniously combined with the neutral ochre tones of the metal temples. The result is a pair of glasses with a classic and timeless style.

LOCV003/BLK

The classic rectangular shape of the LOCV003/BLK acetate frame is enriched with refined inserts. All the boldness of total black is expressed in a bold accessory with a strong personality, designed for a man with a casual, dynamic style. LOCV014/PAL is an eyewear with metal frame and geometric silhouette. Grit and class are the hallmarks of this model, which features interesting and trendy contrasting colour combinations. The shade of red, used for the double bridge and the temples, stands out against the palladiumcoloured frame.

LOCV014/PAL

MEN’S EYEWEAR COLLECTIONS 14

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Unity of design and nature in the new LINDBERG collection air titanium rim – Esben Danish design eyewear brand LINDBERG’s new collection explores the interplay between design and nature. In organic architecture, buildings are given form to engage with the surrounding natural environment, creating a beautiful balance between the natural and the creative world. The new collection draws inspiration from this concept as it has been designed to engage with the natural features of the face and stands out as a designed element to bring out the best in both. The collection springs from the LINDBERG DNA, which is closely tied to the design movement of functionalism. The new models all come from technical innovation, craftsmanship and customisation, three elements that are the core of the brand. The air titanium rim collection is created from high-quality titanium wire, where each frame can weigh as little as 3 grams. The Esben model is a heptagonal frame design that draws inspiration from modern architectural lines. The LINDBERG strip titanium collection is named for its use of strips of titanium. Model 7423 is the embodiment of a retro yet contemporary aesthetic. A half-rimmed frame that carries a refined look. The distinct upper bars offer a unique character with an almost floating aesthetic. The result is ultra-lightweight eyewear with a sleek expression. The new model 9751 design accentuates heavier acetate mass for a more dominant character, outlined with thin titanium for a “frame on frame” layering effect which is created with precise technical application.

strip titanium - 9751

strip titanium - 7423

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Montalcini

Mad in Italy reintroduces carbon fiber Mad in Italy is in-line with the latest trends by introducing six frames with carbon fiber temples and fronts in either acetate or titanium. Mad in Italy has carefully followed the signals dictated by trends. Carbon fiber details have been spotted on sneakers and accessories from some of the world’s most renowned fashion labels. «We have worked with the head of design in order to create the ideal shapes for the American market – says Yachal Mom, CEO of Mad in Italy Srl –although they are in fact of international appeal. » The carbon fiber inserted in the temples comes in three color variants: traditional black, fresh silver and bright blue. The rubber temples come in four different colors, with a metal core that allows adjustability. This is not all, three of the models have a front in a light and hypoallergenic titanium, with a wire construction. The other three frames have an acetate front with hints of colors typical of Mad.

As usual, Mad in Italy celebrates its Italian heritage by naming its frames after some of the most famous Italian scientists. You will therefore find the Da Vinci model, Galilei, Montalcini, Levi, Marconi and Fermi. Mad in Italy was born about ten years ago in what could be described as Italy’s Silicon Valley for the eyewear sector: the province of Belluno. Its values are madness, beauty and joy linked to a product that aims to be creative and light but tasteful.

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mod ALPHA 3

Wood and aluminium - The nice story continues.... W-Eye’s story unfolds day after day in the hands of those who work with wood, who check the materials, assess their characteristics and search for the best shades to make exceptional glasses. Over the years, the love of wood has led to the search for a different way of interpreting glasses. From this research, the potential of coupled materials was first understood and then applied, resulting in new, strong, flexible materials that improve nature and bring out its strengths. Wood and aluminium are combined and give their best. ALPHA Collection is the new W EYE eyewear collection inspired by the world of dragonflies. The models proposed are enriched by a new very elegant and refined hinge and made even more comfortable thanks to the integrated nose pads.

mod ALPHA 4

MEN’S EYEWEAR COLLECTIONS

VEDERE INTERNATIONAL – nr. 1 / 2021

Modo’s latest proposal for men

MEN’S EYEWEAR COLLECTIONS

VEDERE INTERNATIONAL – nr. 1 / 2021

Since 1990, Modo unite the city’s progressive spirit of their New York roots with the Italian design heritage and Scandinavian minimalism. Modo’s R 1000 + Titanium collection balances technique and aesthetics with super-light and flexible frames. In the new style 7043 we can see how an extremely light and resilient memory plastic meets with Beta Titanium 153 for the ultimate in strength, lightness, and flexibility. The new, integrated screwless hinges – where the hinge mechanism is more incorporated into the front endpiece hide the barrel from temple-view for a cleaner design and a smooth open-close movement. Screws will never again need to be tightened or replaced.

High-tech, design and fashion Deeply in love with design and with an unbridled passion for eyewear, Emanuele Pugnale, owner and creative mind behind Pugnale Eyewear, transferred his mechanical know-how to the world of eyewear in 2013, using techniques and materials in an innovative way. Industrial laminates become elegant surfaces: metal is combined with precious fabrics and materials for a contemporary and exclusive luxury. The Nicolò Collection by Pugnale is aimed at a predominantly male audience. The use of traditional materials such as cellulose acetate is combined with research into materials with strong technological connotations such as titanium, magnesium and carbon; all accentuated by the combination of silver inserts that create continuous plays of light. In the Lab Line Collection, all the iconographic elements of the brand are brought together in a Unisex collection with distinctive, redundant and exciting features. Unusual colour combinations, brush strokes, sponging, customised textures, decorative inserts and materials such as harmonic metal, steel, beryllium copper and acetates, create non-traditional shapes that satisfy the quest of all those who want to stand out in an unconventional way. As a symbol of identity, the Pugnale logo is replicated on all temples as a distinctive element of strength and boldness.

Nicolò Coll. – mod Maverick

Lab Line Coll. – mod Mattoncino

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MEN’S EYEWEAR COLLECTIONS

Bold volumes for Tom Ford Eyewear The TOM FORD eyewear collection focuses on shapes inspired by the 1950s and 1970s, highlighting bold and clean-cut volumes with styles characterized by fine combinations of acetate and metal, making the eyewear unique and instantly recognizable. The line features iconic details and concepts, such as the ‘T’ metal logo on the front panel, the famous infinity symbol, as well as bestselling designs in new color palettes, reflecting the latest fashion trends. FT0847 – Renee - An ADV style with bold and oversize squared volumes characterized by a remarkable acetate structure that gives character and personality to the wearer. Iconic ‘T’ logo on the front and thick temples with sharp profiles

mod FT0847

FT0882 – Neughman - This ADV style is a modern take on a vintage design. The oversize rounded pilot frame, entirely made from acetate, and the double bridge on the front and side spoilers evoke the 1970s and delivers maximum comfort. The style is completed with the Iconic ‘T’ logo and sleek tapered temples.

mod FT0882

VEDERE INTERNATIONAL – nr. 1 / 2021

mod SH3070

Starck Eyes - High Tech Injection At the heart of Starck Eyes is Bionism, or the intersection of technology and humanity, a concept that takes inspiration from nature to create technologies better suited to human beings. The new collection focuses on harmony, with frames that are an elegant extension of the individual, created through two different and complementary high-tech injection processes. Starck Biotech Paris has recently introduced two new models in the Biolink collection that express the essence of the iconic Starck style shaped in the 2000s with bi-material front and temples. The resistant outer part in the exclusive high-tech polymer Gravity Evo® is perfectly balanced by the inner

mod SH3071

rubber layer, which is comfortable and soft to the touch. It is worth remembering that Biolink is a biomechanical joint inspired by the human collarbone which, just like the shoulder, boasts 360° of multidirectional freedom of movement. The exclusive technology behind this hinge guarantees the highest levels of comfort and flexibility. SH3070 is a model with rectangular-shaped lenses in the unmistakable Starck style. The unique geometry of the nose pads allows for a universal fit to suit all face shapes. A perfect complement to the SH3070, the softer shape of the SH3071 lenses will appeal to customers looking for a sporty aesthetic.

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T6248

A Mini-Collection 100% Made In Italy

MEN’S EYEWEAR COLLECTIONS

With Headquarters and Logistics based between Portugal and Italy, GO Eyewear is now present with branches in the main European cities and in more than 70 Countries. The T-Charge collection has been created in 2010, having in mind a man with classic taste who appreciates technology. The new T-Charge spring/summer 2021 collection includes 8 styles that are a celebration of Acetate, produced in the historical factories of Mazzucchelli and La/Es, a material that allows glamorous designs and vibrant colours to be conveyed to these models.

The highlights of this mini-collection are the high quality acetates with their beautiful colours and the Italian design, which gives the frames a strong, glamorous design that leaves no one indifferent to its beauty. Finally, the metal logo plaque stands out on the temples. In addition to all these qualities, the collection also offers the great advantage of reorders ready in a very short period of time. Lightweight acetate with a classic keyhole bridge for the TC6246 model, available in 3 different colours and designed for men who need to be ready for any occasion with a sporty yet elegant look.

T6252

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TC6246

When creativity is female

Veronika Wildgruber is a multifaceted designer based in Berlin. Her eyewear collection first appeared in 2010 with four hand-made frames made in collaboration with the french lunetier Jacques Durand. Following their initial presentation at the Silmo show they immediately won the Silmo d’Or special Jury price. Encouraged by this response the first series production was launched in 2012. In 2017 she got awarded again with the precious Silmo d’Or for Best Design Sunglasses. Each component of her frames is made in Europe mainly by family-owned companies in Germany and Italy. The product development occurs in close and personal contact with the suppliers to ensure that the company’s values are implemented at each step of the way. This guarantees not only premium quality – but also that the highest standards of working conditions and truly sustainable production processes are maintained. Veronika Wildgruber aims to make all company processes as sustainable and circular as possible: the glasses are delivered in cases made from 100% regenerated leather and the cleaning cloth is made in Poland from 100% recycled plastic. Veronika’s eyewear collection is strong, independent and distinct. Through research and experimentation, she fuses individual elements into a new and multi-layered aesthetic. Crossing lines create intervening spaces; varying thicknesses evoke a sense of depth. Daring material combinations alongside delicate colour tint transitions result in an unexpected three-dimensionality. Inspired by the future, architecture and geometry.

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Uniqueness

The Ultra Limited brand has quickly gained a worldwide reputation for its eyewear, which is produced in unique pieces. The special manufacturing technique, carefully crafted in Italy, is based on special acetate assemblies that combine 8 to 12 sheets of different shades for a total of 3 trillion possible colour combinations. Each frame is therefore one-of-a-kind and is serigraphed by laser with a progressive serial number to guarantee authenticity and uniqueness. Among the latest proposals, the unisex SESTRIERE model may be a winning choice for men who like to surprise and dare. Made by gluing together 12 sheets of acetate, it is released at the end of a 41-day production process.

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MEN’S EYEWEAR COLLECTIONS

mod Cima Grande - NE50003U

“9.81” The first independent Thélios brand Thélios has announced the launch of its first independent eyewear brand: 9.81, a technical luxury men’s brand that tells the story of determined men in constant motion, always looking for challenges in all aspects of their lives. “The brand name, a reference to the universal gravitation constant (9.81 Newton), is a tribute to the pure force of nature that keeps us anchored to the ground every day, inspiring us to take on the most audacious challenges,” explained Giovanni Zoppas, Thélios CEO. Designed, developed, produced and distributed by Thélios, the eyewear brand has strong ties to the Dolomites, where the Manifattura Thélios (manufacturing facility) is located.

mod Grande Torre - NE40001U

This first collection features a unique, exclusively patented temple: the Courbure Variable (variable curvature) which, with the simple rotation of the temple tip, allows to adjust the fitting of the frames, ensuring an optimal fit and exceptional comfort. The yellow and black temples are a distinctive feature of the collection. Cima Grande - NE50003U is a rectangular matt black acetate frame named after the highest peak of the Tre Cime di Lavaredo, the famous mountain massif of the Dolomites. The Grande Torre - NE40001U is a matt black lacquered metal Pilot model inspired by the most impressive rock formation in the Dolomites. 9.81 will present three collections per year, featuring seasonal patterns and shades for both prescription frames and sunglasses.

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MEN’S EYEWEAR COLLECTIONS

mod EZ5202

Leggerissimo Ermenegildo Zegna Eyewear The Ermenegildo Zegna eyewear collection, produced and distributed by Marcolin Group revolves around four key clusters from the universe of Ermenegildo Zegna. The first concept, Chevron, mimics the iconic texture seen in Zegna fabrics and appears throughout the eyewear collection on temples, nosepads, and front pins. The next concept, Shape, plays with a variety of silhouettes and proportions across elevated, sporty, and classic styles. The third concept, Vicuña, the distinctive orange hue of the Zegna ready-to-wear collection, appears in the eyewear’s lenses, hinge details and temple tips. The final concept, Tech, is a nod to the sporty side of Ermenegildo Zegna as well as to the house’s constant pursuit of excellence in premium materials and quality. The Tech styles feature top grade materials such as leather inserts and polarized lenses. Also returning this season is the Leggerissimo product grouping. Directly translating to “very light”, these frames are just that. Produced of premium lightweight material, these styles are designed for the on-the-go man looking for utility pieces that never compromise on style. We present two models that are part of the “Leggerissimo” project: EZ0169 - ultra-lightweight rectangular frames offer utility without sacrificing style. Its temple tips feature the brand’s signature chevron pattern and vicuña coloring, while the logo is discreetly laser-engraved along the temples. EZ5202 - these ultra-lightweight square acetate frames are as comfortable as they are stylish. The Ermenegildo Zegna logo is laser-engraved on the temples, while Vicuña colored details adorn the hinges and tips.

mod EZ0169

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CARBONWOOD Collection by Jean-François Rey New concepts and unprecedented colors complete the CARBONWOOD collection, a key line today in the JeanFrançois Rey’ collections. The work carried out around materials and stylistic effects is revealed in sophisticated and strong associations that give men a pare-down look and a modern attitude. A fashion statement. Trendy shapes, casual elegance and exceptional design: the models JF2930 and JF2931 focus on aesthetics and stand out with an assertive alluring through a choice of excellent materials achieved in an exclusive and mastered creation. Mixing the codes of vintage with contemporary design, the singular style of the frames lies in the sharp work done on the faces: cut from plates only 3.5 mm thick, they are made up of a superposition of thin sheets of carbon and wood welded together by a natural resin. The technical assembly is ordered

mod JF2899

mod JF2930

in a thoughtful layering to offer the most beautiful shades of wood, the most beautiful effects of textures and reliefs in a mesmerizing balance. Woody hues alongside electric colors or soft harmonious color schemes are carried out into contrasts of styles and colors that enhance the simplicity of the shape and give the models their assertive graphic entity. Flex hinge, impeccable finishes and detail conscious: everything here is crafted with refined luxury in mind, with a subtle and discreet touch as we are used to see with Jean-François Rey. mod JF2931

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The Optometrist Idor De Simone

optician optometrist

at Maugeri Scientific Clinical Institutes Contactologist

www.facebook.com/idordesimone/

Can wearing eyeglasses protect against sars-cov-2 infection?

While COVID-19 has been shown to be transmitted primarily through vaporized droplets and direct contact, such as through inadequately sanitized hands, the eye is considered a potentially important route of infection. With this in mind, could wearing glasses protect against SARS CoV2 infection, protecting the eye from viruses - and more specifically, from COVID-19 risk? A recent, very important study published in Infection Jama Ophthalmologist in September 2020 would

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seem to confirm this hypothesis. Despite the limitations, which do not allow the full extension of the results to a wider population, the conclusions of the work hypothesize that habitual wearers of glasses could be less likely to be affected by COVID-19. The research considers all patients admitted from January 27 to March 13, 2020, at Zengdu Hospital in Suizhou, China, reserved for COVID-19 patients. A total of 279 patients including 155 (56.2%) males and

121 (43.8%) females, mean age 51 years, were enrolled for the study. Myopic patients who wore glasses in the inpatient group were compared with the percentage value of people with myopia in Hubei Province, where the hospital is located. In the experimental group, 16 out of 279 patients (5.8%) were myopic and wore glasses for more than 8 hours per day. In contrast, the percentage of people with myopia in the population in Hubei Province was 31.5%, which was proportionally much higher than the group with COVID-19. The findings of the study show that, in the observed subjects, daily eyeglass use is statistically associated with lower susceptibility to COVID-19 infection. The authors hypothesize that eyeglasses prevent wearers from touching their eyes, thus preventing transfer of the virus from their hands. In fact, the study conducted by Kwok et al. proved that people without glasses involuntarily touch their eyes about ten times per hour. These results, supporting the hypothesis that the eye can be a real infection route for COVID-19, would confirm the protective role exerted by wearing prescription glasses. Limitations of this study stem from several considerations, such as the small sample size and also the number of hours that the glasses are worn. In addition, it should be kept in mind that the data in the literature is based on a previous study from 1987. Moreover, none of the patients used contact lenses, so the association between contact lens wear and susceptibility to COVID-19 remains to be studied. In addition, further studies are needed to clarify why eyeglass wear may decrease susceptibility to COVID-19.

The trial found that the percentage of hospitalized patients with COVID-19 who wear glasses for long periods throughout the day was lower than that of the general population, suggesting that daily use of eyeglasses is associated with lower susceptibility to COVID-19 infection. In conclusion, these results confirm that the eyes may be an important infection route for COVID-19, and that more attention should be paid to preventive measures such as frequent hand washing and avoiding touching the eyes. In order to reach a reliable scientific conclusion, it will also be advisable for the researchers to replicate this study with a larger sample, with an appropriate control group.

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Echo Alarm Clock Annabel James

Ultimate Grey + Illuminating The Pantone 2021 Color of the Year is about

Alain Mikli – coll Resort – Mod Lac

Michael Kors mod MK1080 Park City

Optimism

Pantone has announced the colors of the year 2021: PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating - a bright yellow. This is the second time in history that Pantone has declared a color combination to be the color of the year. On the Pantone Color Institute website they explain this year’s choice: “It is a combination of two independent colors designed to show that different elements come together to support each other. Concrete and solid but at the same time warm and optimistic, this color combination is an infusion of strength and positivity. At a time when people are trying, in every possible way, to regain energy, vision and hope in order to reinvigorate themselves and overcome this ongoing period of uncertainty, shades that instil grit and courage meet our need for vitality”.

Persol mod PO3262S

Notabag - Yorkshire Wildlife Trust

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Oakley Sutro Lite A mod 9463A

K-array - Lyzard-KZ1

Ray Ban RB3668

Izipizi mod Glacier

Marioni - Bahia

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Oliver Peoples Takumi

Miu Miu mod SMU 52XS

Dolce & Gabbana mod DG 4383

Sky Bookcase – Circu Thema Optical coll O-SIX

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evil eye sports glasses are manufactured by Silhouette in Linz. Silhouette Vision Sensation Lab is the stateof-the-art research and development centre for the production of the high-precision graduated evil eye lenses. evil eye offers three types of graduated solutions to improve the athlete’s visual acuity: direct graduation, adapter and clip-in. Direct graduation is the most sophisticated technical and aesthetic answer that offers the best solution in terms of visual field width. evil eye lenses are very curved and for this reason direct graduation is possible to correct visual defects up to +/- 5 diopters. Direct graduation can be done with all evil eye lens technologies (LST, VARiO or LST VARiO) and in all colours, with both single vision and progressive lenses. The adapter option is particularly suited to the needs of sportspeople with major visual defects. The lenses are not graduated in their totality but a large part of them. The graduated lenses are mounted on the adapter, which is then attached to the frame. The most versatile graduated solution is the clip-in. In this case, the graduated lenses are attached to the spectacles with a clip that clips onto the bridge of the spectacles. The great advantage is that the sun filters can be changed according to changing light conditions without having to remove the clip-in. In addition, if the athlete has more than one pair of evil eye glasses, the clip-in can be moved from one pair of glasses to another.

VEDERE INTERNATIONAL – nr. 1 / 2021

mod JF2939

HELLO DARLING Jean-François Rey has recently presented his new concept: Hello Darling. Resulting from the handcraft work in Jura, this steel-aluminum concept offers a new captivating experiment in lightness and contemporary minimalism. Its expressive and assertive look comes with the original design of the front which consists of the assembly of a colored aluminum piece on the top of the frames. Highlighted eyebrows (JF2940) or fashionable double-bridge (JF2939), the silhouettes are structured in contrasts of volumes, thicknesses and colors. The touch of JF Rey design comes as a driving force with this ability to give character and uniqueness to simple shapes, to rethink the balance in which artistic dualities give shape to frames.

mod JF2940

The aesthetics is thought out down to the smallest details, in particular with the use of a thin and distinctive hinge which brings character and lightness to the frame. Highly curated color schemes are pure, fresh and radiant, highlighting the expressive energy of the line. Always combining graphic style and modern sobriety, JeanFrançois Rey signs here two assertive models distinguished by the right detail, in the right color and the right proportions. A lightweight, distinctive and clean design in a modern mood.

mod JF2940

VEDERE INTERNATIONAL – nr. 1 / 2021

FAIRS Positive signals are coming from MIDO as registration for visitors opens on 28 January. On the MIDO website www.mido.com/en/entrypass it is possible for visitors to the international eyewear show - buyers, designers, entrepreneurs, opticians, ophthalmologists and all operators in the eyewear supply chain - to register for the next edition of the exhibition, scheduled for 5-7 June 2021. This is a small but important positive signal coming from the world of trade fairs, which are fundamental tools of industrial policy in Italy and beyond. For several months now, MIDO has been working on the organisation of the next edition of the fair, in continuous coordination with the Ministry of Foreign Affairs and Italian Trade Commission (ICE), to study and implement solutions that guarantee maximum security for the event. These include rapid tests, temperature controls, and the so-called “green corridors”, which are extremely important to achieve bilaterality for incoming and outgoing businessmen from nonEU countries such as the United States. “MIDO is a necessity,” comments President Giovanni Vitaloni. It is not only and “simply” the most important exhibition event in the optics sector worldwide, but it takes on the role of a symbol of restart that companies need. In light of the evolving health emergency and, above all, the vaccination campaign that we are watching with great attention and a certain apprehension, we are preparing all the measures in our possession to open the doors of MIDO on 5 June. We are an instrument at the service of the eyewear sector and the sector is asking us for a signal to give the market hope again”. There is also a focus on the virtual aspect: a new digital platform will soon be presented to welcome exhibitors and buyers who cannot attend the event. This is undoubtedly an important aspect, but it cannot replace the inperson experience. In our sector,” continues Vitaloni, “digital technology makes it possible to create cool environments in which to present products and let those who cannot attend live the experience; but the physical experience, appropriately revised and corrected, adapted to the times, cannot be missing”.

VEDERE INTERNATIONAL – nr. 1 / 2021

FAIRS The Vision Council and Reed Exhibitions, organizers of Vision Expo, announced that Vision Expo East 2021, originally scheduled to take place at the Javits Center in New York City from May 25–28, 2021, will now take place at the Orange County Convention Center in Orlando, Florida from June 2–5, 2021. The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, June 2 and exhibits will open Thursday, June 3. The decision was based on the current restrictions on large gatherings in New York State and the successful track record of previous events held at the Orange County Convention Center. “It is our mission and responsibility to the vision care community to provide a platform to effectively show products and conduct business,” saida Mitch Barkley, Vice President of Trade Shows and Meetings at The Vision Council. “With strict limitations on large gatherings still in place in New York, we wanted to find a suitable location that would allow us to provide the exceptional Vision Expo experience that the community needs and deserves. Given its track record of successfully hosting more than 50 in-person events between March 2020 and December 2020, we are confident the right decision is to move the show to the Orange County Convention Center as the new 2021 host site in order to give our customers every opportunity to network and share their new products.” The Vision Council and Reed Exhibitions selected the Orange County Convention Center (OCCC) as the new host site with the safety and wellbeing of all Vision Expo attendees in mind. The OCCC has strict health and safety precautions in place, as well as upholding all nationally recommended precautions, including mandatory maskwearing and social distancing. Additionally, the OCCC is part of a first of its kind collaboration between Orlando Health and Visit Orlando, which provides convention groups with personalized medical planning and support. The OCCC was one of the first convention centers in the nation to receive the Global Biorisk Advisory Council’s GBAC STAR™ accreditation, which is designed to help facilities establish a comprehensive system of cleaning, disinfection, and infectious disease prevention, and is widely recognized as the gold standard of safe and prepared venues. The Orlando International Airport holds the same accreditation.

VEDERE INTERNATIONAL – nr. 1 / 2021

Giuseppe La Boria - Ceo and founder of Danshari, the eyewear brand Made in Japan, announced the debut in Germany and Austria with a new important collaboration with Dieter Dudek and Andreas Koehler, Brand Ambassadors from January.

Los Angeles-based eyewear brand Oliver Peoples announces the launch of an exclusive collection, the result of a collaboration with New York-based highend audio company Master & Dynamic. The collection consists of three limited edition OP-505 sunglasses and two Master & Dynamic products: MW65 active noise cancelling wireless headphones and MW07 PLUS true wireless earphones.

As of January 2021, Dior and Thélios - the eyewear specialist of global luxury leader LVMH - are combining their exceptional savoir-faire in a virtuous partnership to create, produce and distribute Dior eyewear worldwide. The first Dior eyewear collections for Thélios - including the Cruise 2021 and Spring-Summer 2021 lines - are now available in Dior boutiques worldwide and in Thélios’ selective network of retailers and opticians. Dior Cruise 2021 by Manlio Valli

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VEDERE – March 2020 NEWSINTERNATIONAL NEWS NEWS NEWS39

The First International Magazine on Optics and Eyewear nr. 1/2021

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