ON STAGE

INVU for #SunglassLover

Initially created to protect us from the sun’s rays, later enriched with polarizing filter and UV protection, sunglasses, thanks to new coating technologies, are able to protect our eyes even from the blue light emitted by digital devices. In this period, due to the COVID-19 emergency, defensive aspects return to the forefront, not only as visual protection from light but also as an additional physical barrier from the risk of infection.

INVU proposes sun collections for all categories of customers, from children to athletes. The models feature colors and shapes always in line with the latest trends. The Swiss brand launches for women frames embellished with fashion details on the front and oversize shapes in warm summer tones, while for men the proposals include the tortoiseshell pantos model and the timeless aviator with double bridge. The Swiss Eyewear Group trademark is positioned as a brand with an excellent value for money - thanks to its own ultra polarized lens technology - thus becoming a valid support for recovery of optical centers. All INVU glasses are designed in Switzerland and equipped with Swiss Eyewear Group’s ultra polarized technology that offers crystal clear, glare-free vision and 100% UV protection.

“The right way to see things” in this sentence is the whole GOOD’S philosophy. Discover the hidden nature of things to reveal it to those who appreciate it. GOOD’S was born in Naples, the thousand-yearold cradle of European civilization, where history, art and craftsmanship blend in the streets, in the neighborhoods and in its architecture. GOOD’S takes its name from the creator of the project, Piero Buono, with a long experience in the world of eyewear and a family present for three generations in the optical world. In addition to him are founder of the brand Walter Engle, the young soul, recent graduate in business economics, who is entrusted with the digital development of the brand and the architect Francesco Maria Stazio, creative director. The first collection, the Architecture Collection, is a tribute to architecture from which it draws inspiration by seeking the balance of shapes and materials. Architecture is found in the details, in particular in the cores of the side rods where rustication, pilasters and lesenes are used as both structural and ornamental elements. The metal element, enclosed in the rods, becomes characteristic, visible thanks to the transparency of the acetates. Seven models of glasses, in six different colors, all inspired by the architecture of Naples, which take their name from as many famous architects who worked in Naples between the late sixteenth century and 2000: Antonio Niccolini, Cosimo Fanzago, Luigi Vanvitelli, Luigi Cosenza, Errico Alvino, Ferdinando Sanfelice, Giancarlo Alisio.

GOOD’S, the right way to look at things

MAS Line, the password is Freedom

A simple gesture with a great result for the eyeglass that dresses sun with a single click. The MAS line is the happy combination of sight/sun designed to become a perfect travel companion. A magnet mask with sun lenses overlaps the eyeglass frame with a simple click. And the MAS eyewear is suitable for every situation. The application of a sunscreen to the prescription frame has allowed Damiani Occhiali to create creative and unusual models. A wide combination of colours, textures and materials to enhance, camouflage or reinterpret the prescription frame. The craftsmanship that distinguishes Damiani Occhiali’s products comes from the passion for eyewear of the past, which today becomes an expression of excellence. Precisely the love for manufacturing according to tradition, giving time to experimentation, has allowed, and continues today, to find innovative ideas and solutions. The choice of materials, as well as that of the craftsmen, is Italian and of the highest quality. Damiani Occhiali produces a wide assortment of prescription/sunglasses in cellulose acetate, metal and cellulose/ metal acetate. The MAS models are made for women, also in the Strass version, for men and children.

4P BY FEDON: “PROTECTS, PRESERVES, PROMOTES AND PERSONALIZES”

Lens Cleaner with astuccio Paros Spray Flat

The correct maintenance of the lenses, both prescription and sun lenses, is essential to extend the life of the glasses and protect the wearer’s eyesight. For the proper care of the lenses, Fedon offers three types of spray liquids: anti-fog, antibacterial and multipurpose. All Fedon cleaning liquids comply with the highest regulatory standards and are in compliance with EC Regulation 648/2004. Fedon enriches the range of accessories for lens cleaning with Spray Flat, the spray bottle characterized by an innovative, flat packaging and the size of a magnetic card, which makes it perfect to be stored in the jacket pocket, taking up little space. Spray Flat, customizable with the logo of the point of sale, is available complete with transparent case and customizable microfiber cloth. Lens Cleaner is the elegant, refillable spray bottle that can also be reused as a practical travel perfume holder; available with a microfibre bag or the exclusive semi-rigid Paros case, perfect for carrying the lens cleaning kit at all times. Customising the lens cleaning spray with one’ s own logo can enhance the image of the optical store. Fedon also offers its customers a real manual for lens cleaning, combined with all the sprays of the Mr. Klar line. The manual can also be printed on microfiber lens cleaning cloths.

Seductive Sparkle: LARA D’ Diamond

Mod Cleopatra

Sunglasses are an exceptional highlight of the luxurious couture Diamond line by LARA D’. The accomplished Italian designer has taken her love of innovation to the next level in four sunglass models with an eye-catching natural 24k diamond powder decoration on the elegant dark UV protective lenses. Using a lens with a 4mm thickness and a precise technique for cutting facets on the surface, the lenses become a work of art, inspired by the bright, glistening cuts of a brilliant, sparkling gem stone. The 4 sophisticated sunglasses models for women, with names taken from Egyptian history and mythology, come in gold, with brown, black or mirrored gold lenses. The designs are exclusively made in Italy in a chic metal worked with meticulous handcrafting techniques to achieve a perfectly luxurious artisan finish similar to that of fine jewellery. The generous statement sunglass design Cleopatra is based on a hexagonal lens shape with the faceting on the lens edges creating a play of colour and dimension with an exceptionally dramatic styling. The 24k diamond powder embellishes the tops of the lenses and on one side in a beautiful artistic asymmetrical formation.

Sun lenses against infrared rayst

The infrared spectrum refers to wavelengths of 780 - 10000 nm and is divided into 3 categories: - IR-A is the radiation with the highest penetration depth and can affect the retina and adipose tissue. - IR-B does not affect the retina and only penetrates the blood vessels by barely touching adipose tissue. - IR-C does not penetrate the surface layer of the skin and cornea. The longer the wavelength, the lower the depth of penetration into the tissue. IR PROOF lenses guarantee maximum protection of the eye from dangerous radiation, as the IR treatment is applied in high vacuum on a lens with total absorption of UV rays. • They absorb more than 85% of IR rays. • They absorb IR-A rays that hit the eye, reducing thermal damage to the crystalline lens and retina. • They protect the lens from the heat of IR radiation, minimizing the risk of developing cataracts. • Protect the retina from irreversible damage. • They do not alter the perception of color, for perfect vision. • They also completely eliminate UV rays up to 400nm. Particularly recommended in high mountains and in situations of strong reflections (such as ponds), these lenses are equipped with anti-scratch and oleophobic treatment to ensure maximum performance even when exposed to the most extreme uses. Ziel Srl introduces in its sunglasses collection CAI - Club Alpino Italiano - the brand new Z-IR Proof and Z-IR Proof Polar lenses, the first lenses that also protect the eye from infrared rays. The company from the Veneto region is the first to present on the market this technology combined with sunglasses lenses. Infrared radiation (IR), invisible to the naked eye, follows visible light. Depending on the wavelength, infrared radiation can penetrate into the eye tissues, causing significant damage to the crystalline lens. ZIEL IR-Proof lenses significantly reduce the intensity of IR radiation, providing all the protection the human eye needs.