VEDERE International May/June 2020

Page 38

INVU for #SunglassLover Initially created to protect us from the sun’s rays, later enriched with polarizing filter and UV protection, sunglasses, thanks to new coating technologies, are able to protect our eyes even from the blue light emitted by digital devices. In this period, due to the COVID-19 emergency, defensive aspects return to the forefront, not only as visual protection from light but also as an additional physical barrier from the risk of infection.

INVU proposes sun collections for all categories of customers, from children to athletes. The models feature colors and shapes always in line with the latest trends. The Swiss brand launches for women frames embellished with fashion details on the front and oversize shapes in warm summer tones, while for men the proposals include the tortoiseshell pantos model and the timeless aviator with double bridge. The Swiss Eyewear Group trademark is positioned as a brand with an excellent value for money - thanks to its own ultra polarized lens technology - thus becoming a valid support for recovery of optical centers. All INVU glasses are designed in Switzerland and equipped with Swiss Eyewear Group’s ultra polarized technology that offers crystal clear, glare-free vision and 100% UV protection.


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