VEDERE International November/December 2020

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Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

SUNGLASSES TRENDS

YUNIKU ON STAGE

POINT OF VIEW

The First International Magazine on Optics and Eyewear - November / December 2020


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TARGETED SOLUTIONS EYES AND CONTACT LENSES


Fashion Trends Industry New Products Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

Marketing & Economy VEDERE International May - November / December 2020 Publishing Director: Isabella Morpurgo

SUNGLASSES TRENDS

YUNIKU ON STAGE

POINT OF VIEW

The First International Magazine on Optics and Eyewear - November / December 2020

SUMMARY 3

EDITORIAL 5

ON STAGE 7

POINT OF VIEW THE OPTOMETRIST

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SUNGLASSES TRENDS

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NEWS 43

FAIRS 46



WILL WE BE ABLE TO BE RESILIENT? I think never in the modern era has the entire world population had to deal with the same emergency at the same time as is happening this year with the pandemic. Besides all the health and economic consequences, it will be interesting to see in the future what the evolutions (or involutions) will be at a social level in the different countries, and it is not sure that they will be only negative. In psychology, resilience is the ability to positively cope with traumatic events, to adapt to change, to be able to successfully reorganize one’s life despite difficult situations, to rebuild oneself while remaining sensitive to the positive opportunities that life offers. Looking beyond today’s problems, history offers us a great opportunity after submitting us to this test. We can boost our lives, perhaps setting our sights on new goals. In the meantime, we have all become compulsory digital experts to avoid total social isolation and be able to continue our business activities. Some have managed to better balance job and family needs. We have experienced the fundamental role of savings. We have rediscovered and revalued local economies, the shortening of the agri-food chain, local commerce, neighborhood life and the revitalization of the territory. We have rediscovered solidarity and understood that we have to invent a new policy for the cities, today emptied of their public life and with the downtown areas turned into dead zones. We started selecting more, looking for the best, from friends, suppliers, products, feelings and business. I hope that this desire for selection will also have a positive impact on our sector and that opticians, whose work in the pandemic has been recognized as of prime necessity, will fully resume their professionalism by rediscovering the excitement and satisfaction of being able to choose, advise, guide and reassure. In this difficult situation, our magazines have been facilitated by the fact that they have been produced in the digital version for many years now and we have thus been able to maintain contact with readers and the entire industry. We miss the events and trade fairs, not only from an economic point of view but also for the exchange of ideas, the confrontation and, why not, the relationships and friendships born in many years of business. As we wait for the future behind the door, we finally close out this 2020 with a lot of desire to jump into 2021. Best wishes to all!

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it


SEE TOMOR ROW TO DAY Discover the first 3D tailored eyewear customized around the facial features, offering ultimate vision and comfort. Accuracy, efficiency, eco-friendliness and differentiation. For you and your customers. The future of eyewear is here.

Learn more at Yuniku.com


THE FUTURE OF EYEWEAR IS HERE EVOLVING WITH THE CUSTOMER: YUNIKU, A LEADER IN 3D TAILORED EYEWEAR

Back in 2016 Hoya Vision Care, key player in the global market for ophthalmic lenses, launched Yuniku: the world’s first 3D tailored eyewear designed entirely around the wearer’s vision. Since the launch of this revolutionary platform, Yuniku has expanded its collections and evolved to meet its customer’s needs of customisation, sustainability, comfort and self-care.

Yuniku Yu-ni-ku is Japanese for ‘unique’. It is actually the phonetic, Western spelling of the Japanese word for unique. It stands for dynamic, intuitive and innovative; for one of a kind. An innovative power that knows how to meet the needs of its time.

Yuniku’s platform evolution Yuniku is the result of a highly successful partnership with Materialise, leading provider of 3D printing software and services, and collaborations with innovative eyewear brands designers. Since the launch, the Yuniku platform has been constantly evolving to enhance the experience during the optical consultation process and has greatly expanded welcoming an exclusive selection of frame designs, colors and finishes. These are complemented by a choice of a premium progressive, single vision and digital lens designs, for optical and sunglasses solutions. SEE Yuniku now offers five different brand designers within platform, this includes the in-house brands of Yuniku TO the MO R ROW base and UNITi. The expansion has led to collaborations TO with DAY the Belgian Hoet Design studio, the famous Discover the first 3D brand tailored eyewear Danish Ørgreen and most recent German Meyer customized around the facial Eyewear. Thefeatures, partnerships with these pioneers in highoffering ultimate vision and comfort. quality and unique eyewear styles ensure a variety of Accuracy, design efficiency, languages eco-friendlinessand product features. and differentiation.

For you and your customers. The future of eyewear is here.

VEDERE INTERNATIONAL – Nov / Dec 2020 Learn more at Yuniku.com

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Environmental friendly – 70% less waste Not only does Yuniku provide tailored eyewear, it also generates up to 70% less waste than traditional frame production. Yuniku creates the frames only using the materials required. Nothing more. Customised eyewear does not require excess stock, leading to a great reduction in waste. The technology works using powerful selective laser sintering. Over 600 layers are crafted with the laser precision to create each waste-free Yuniku frame. The power to go green is in the customer’s hands, without having to compromise on design or fit.

Hygienic, contact-free fittings With COVID-19, our future has changed significantly, and safety is our number one priority. The Yuniku face scanner system empowers customers to virtually try on frames. During the consultation process, the customer can explore the frames virtually on the screen, see their image and the selected frame perfectly fitted by the platform powered with a hi-definition scanner and then generate a tailored complete eyewear solution. The process only takes a few minutes and eliminates the need for human contact. With less contact, Yuniku customers can be reassured by safer comfort.

Personalised eyewear, designed entirely for the customer Regular frames and lenses can only be customised to a certain degree. Yuniku, by contrast, uses a revolutionary approach. It begins by assessing the wearer’s visual needs and facial features using 3D scanner technology. Advanced software calculates the ideal position of the lenses in relation to the eyes, then designs the frame based on those unique parameters. 3D printing allows to further tailor the frame. The Yuniku concept is fully integrated, ensuring seamless customisation, production and delivery. Customers are involved throughout, offering maximum opportunity to interact and create their own unique eyewear. Félix S. España, Yuniku’s Global Business Manager at Hoya Vision Care, addresses the future of custom eyewear, “It’s inspiring to see how far Yuniku has come since its launch four years ago and become a trend setter for this new category. The ability to provide a frame design, color and finish all chosen to match the customer’s individual need – superior vision and comfort without compromising on the environment, experience, or safety is incredibly valuable.”

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The collections in details Yuniku It is the first collection offered on the Yuniku platform with the aim of meeting different anatomical features and styles – a minimalist design, but with a strong personality. Both the warm and cold colours, together with the various textures, create combinations suitable for men and women.

Cabrio - designed by Hoet The name Cabrio comes from the automotive industry. This collection is inspired by the design of cars and stands out for the use of new materials and techniques that create boundless freedom of style, making it unique. Cabrio was designed by the Belgian artist, Bieke HOET. Trendy, sporty, very comfortable: these are the characteristics of the Cabrio collection by HOET.

Ørgreen + Yuniku Consistent with the Nordic-inspired design, the collection of the famous Danish brand Ørgreen is characterised by the great attention to detail, in synergy with a subtle elegance. The accent is on minimalism, sophistication and energy.

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UNITi One of latest arrivals, it is a hybrid collection that combines a polyamide frame front with temples in titanium and enriches Yuniku’s portfolio of collections with quality and new details. Sophisticated shapes and timeless design make UNITi a collection that expresses simplicity with strength and elegance.

Meyer The German designer Thomas Meyer has a strong belief in understatement. Understatement means simplicity and clarity; the eyewear doesn’t attract attention to itself. The collection has a hybrid construction with stainless steel temples and it is developed with a high-tech, sleek design.

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MARCOLIN WISH LIST FOR HER A new pair of trendy sunglasses can be one of the most treasured gifts to receive for the upcoming holidays. Designed with a timeless nature, they can be worn year after year for every holiday occasion. Marcolin Group has developed new sunglass styles aimed to be the perfect suggested gifts for her: discover them!

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GUESS EYEWEAR 2020 HOLIDAY GUESS introduces new, sparkling sunglass styles. The feminine pilot silhouette features a double bridge with a glitter effect top bar and complimenting glitter temples. The temples also feature the brand’s iconic triangular shape, a reference to the GUESS logo. A gradient lens and subtle animal print temple tips round out the look. The GUESS Eyewear 2020 Holiday model is available via optical shops and select GUESS boutiques.

SWAROVSKI’S 125th ANNIVERSARY CELEBRATIONS WITH SUNGLASSES IN THE ICONIC BLUE COLOUR. For 125 years, Swarovski has illuminated the world with its brilliant collections and dedication to the craft of crystal. They celebrate this milestone with the launch of the 125th Anniversary Collection. Imagined as a tribute to the brand’s essence and commitments, the collection celebrates the unique DNA of Swarovski by revisiting its iconic blue. Like no other, this extraordinary deep blue achieves to simultaneously encompass maturity, wisdom and generosity, while embodying the everlasting feelings of wonder and delight that are unfolded through the opening of each Swarovski box.

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mod. SK0308 The new styles pay tribute to sparkling jewellery icons and include two new female sunglasses. One in acetate (SK0291) and the other in metal (SK0308), both characterized by precious crystals. Refined and glamorous frames shine with the brand’s unmistakable craftsmanship, innovation and creative brilliance. SK0291 & SK0308 sunglasses are available in selected stores and on Swarovski.com

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The Optometrist

Idor De Simone optician optometrist at Maugeri Scientific - Clinical Institutes Contactologist www.facebook.com/idordesimone/

VISION AND SOCIAL WELFARE Vision is certainly an element of great importance in people’s quality of life. The collaboration between the different professionals involved in the “vision take care” could be the key to get the best possible care. We talk about it with Idor De Simone, Ph.D. in Visual Sciences, Optometrist, Master in Clinical Neuroscience and Contactologist.

VISION & SOCIAL WELFARE: IN THE WORLD… - There are about 39 million blind people and about 1 billion people with various visual impairments, mostly shortsighted. - Of these, 12 million children have a visual impairment due to refractive errors. - The costs of covering refractive errors are estimated at $14.3 billion. - It is estimated that by 2050 half of the world’s population could be myopic, with the highest prevalence in East Asia including China, Japan and Singapore. - People who see badly double the probability of falls and accidents with severe trauma damage. - Severe visual deficits are associated with depressive and anxious forms. - Visual deficits that lead to low vision result in home care that generates high costs.

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Dr. De Simone, the importance of the vision on social welfare is a widely shared fact. What is the relationship between vision and impact on quality of life? Bad Vision affects the health, economic well-being and productivity of people, families, and society. Suffice it to say, in this regard, that the loss of vision causes an 83% reduction in opportunities for relationships with the outside world and plunges the person into total isolation... What is the role of prevention and re-education in this area? Prevention and visual re-education are the basis of the protection of the visual system. It is for these fundamental reasons that Opticians and Optometrists must have a high training and preparation. Taking care of the Person in relation to different visual needs, carried out in synergy with other vision professionals, will allow us to meet the emerging needs. With this premise, we will start a series of interventions in collaboration with Vedere, to deepen issues related to Vision Science, with the awareness that only by working as a team we can raise our level of preparation to ensure a better visual well-being.

You spoke a little while ago about Person. Not patient, not client... What is the value of this term, Person, in your vision? Why this term? I refer to the philosophical concept of Person, transmitted to us by the ancients, which expresses the singularity of everyone. Every individual is endowed with a precious intrinsic value, dignity, which we must always recognize in every person we meet. Human dignity transcends any kind of difference and makes us all equal. And - in this regard - I cannot fail to mention the UN Convention on the Rights of Persons with Disabilities (ratified by Italy in 2009) which recognizes and promotes the protection of human rights by ensuring equal rights and equal opportunities. Dear dr. De Simone, thank you for your important contribution. We are sure that creating knowledge and broadening cultural perspectives in the field of optics can only be a positive thing. We look forward to your next appointments. See you soon!

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“Craving sunshine and colors to alleviate the gloomy atmosphere that has been surrounding us for several months. In these pages you will find our first selection of sunglasses collections proposed by eyewear designers and Fashion Brands”

Inspired by Wes Anderson Spektre Eyewear

Skyler, the flagship model of the 2020 sun collection, is a cat-eye combo with an unusual hexagonal shape. An elegant silhouette, highlighted by ultra-light 304 gold-plated steel temples; the same used by top watchmakers, and with “Dalloz” French lenses in gradient and full tints. The perfect combination of transparencies and reflections, finds its true essence in the peculiarity of the acetates employed, and in the distinguishing chromatic choice, freely inspired by the fine artistic genius of Wes Anderson. Thanks to its decidedly unique design, this new model has all the potential to become one of the must-haves for next season.

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Discovering real Luxury Titanium is one of the most extraordinary natural elements with unique properties. Titanium is ultra-light, flexible, resistant, hypoallergenic and non-corrosive. For decades, the Danish company has led us to discover what can be achieved with this material in the field of eyewear by merging the Danish design tradition of discreet, classic elegance and careful consideration of simplicity with the most contemporary design. Lindberg design has deservedly won dozens of prestigious design awards. We find the same philosophy and level of achievement in the latest collection of Lindberg Titanium sunglasses where technical prowess has resulted in glasses where great design and great comfort, that is true luxury, go hand in hand. Lindberg likes to give people the chance to create personal experiences when choosing sunglasses according to their individual style, especially when it comes to colors, which are the strongest accent in this collection, even in rimless frames.

Lindberg

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Powerful Inspiration Aru Eyewear

Italy is the inspiring place and the engine of the brand, everything starts from there and everything is made in Italy. The company, born from the desire to give life to the true Made in Italy, has made its own a craftsmanship that evolves through innovation and research. The Pietre Preziose (Precious Stones) acetate line is Aru’s most recent creation, where the sinuosity of the lines and the versatility of the colors are unleashed. Among the top models are Ametista (Amethyst) and Topazio (Topaz), both unisex, a riot of timeless lines where the purism of the forms blends into the variations of style and color accentuated by the processing of acetates. In Ametista, the round, detailed design is emphasized by the play of transparencies of the processing, while the soft lines and attractive cuts of Topazio create a chic frame, easily adaptable to any type of face.

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Elegant Seduction Original Vintage Sunglasses Original Vintage Sunglasses was born from the rediscovery of frames from the 60s-70s and 80s of the last century. The collections are created with the aim of merging the past with the present, making the word “vintage” assume multiple meanings, giving life not only to retro-looking models, but also with a pop and contemporary taste.

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mod Félin The Neapolitan passion mixes with the experience and mastery of the craftsmen of the Cadore area in Italy, creating heterogeneous collections of high quality, using the most advanced technologies and the best materials on the market. “Seduce with elegance” is the imperative of the Noir collection signed by Original Vintage Sunglasses, featuring classic shapes in which the black color enhances every single detail. Among all the colors, the most loved one is definitely black, able to give charm and timeless elegance. In the Fèlin models, the “cat-eye” shape, which has always been the exaltation of femininity, characterizes the front of each model in its numerous variants, including the sunglasses. The animalier textures embellish the frames giving them a feline charm.


Between trompe l’oeil and contemporary decorations

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Bayria, like the name of the city of Bari (Italy) in ancient times. A city nicknamed “the gateway to the East”, where Art Nouveau style mixes with oriental influences, interrupted by Baroque touches together with a cosmopolitan and underground style. In Bari these realities have always coexisted: the avant-garde and tradition, research and style together with craftsmanship. Bari is the city that at the end of the 1800s saw the raging of the Liberty style. It is precisely this mix of influences that the Bayria collection brings back to eyewear. The brand was born in 2018 from the experience of Attilio Daniele and its models are a real tribute to the Apulian Art Noveau, in which baroque and oriental influences converge. Small distinguishing details that are integrated into a contemporary language, with essential lines, in which traditional techniques and advanced technologies meet. Bayria models feature elegant and refined shades such as ochre, ruby red, petrol green and bottle green. And then black, essential and rigorous, the ultimate expression of timeless elegance. Unconventional frames, on which master craftsmen have been able to reproduce visual effects through small engravings that create the optical effect of one frame within another. And again, “frame in frame” processing and carvings on the front that bring to mind the ring of a watch. The Bayria collection is inspired by art, which can contaminate any aspect of lifestyle: from painting to architecture, ceramics and design. The frames of this collection, made from 8mm Mazzucchelli 1849 acetate sheets, require no less than 48 steps to be produced, and each frame is finally hand decorated.

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Under the sun with Bolon design

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Bolon Eyewear

Designed in Italy, collections are the result of constant research and each frame is engineered for maximum wearing comfort. Only high quality materials such as Made in Italy acetate-resin and Swiss TR90 are used to guarantee lightness and resistance. The new sunglasses collection combines quality and innovation. With its round and oversized frame, the BL3030 model emphasizes the mysterious and sensual attitude of the wearer and is available in two color variants: black and crystal gray. Charisma and vintage details characterize the BL7080 model, with a gritty and feminine cat-eye silhouette. For Fall/Winter 2020 this eyewear is proposed in its most radiant version with yellow lenses. The unisex model BL7113 is part of the Cool Attitude Collection: the octagonal metal frame, the colored lenses and the minimalist design make this eyewear the ideal accessory for trendsetters. There are five lens colors available: a vibrant turquoise, yellow, a delicate gray/blue shade, the timeless dark green and smoky gray.

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Homage to architecture

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Since 2016, Budri has been known in the industry for its marble and gemstone eyewear collection, the result of a unique knowledge in the industry of marble processing and great craftsmanship. The latest proposal of this company, the Intarsio Capsule Collection of the Eyewear line designed by Valerio Cometti, with its 9 models is a tribute to architecture and art. The collection evokes three eras of great artistic prestige: Baroque, Neoclassicism and Renaissance. The three shapes dedicated to Bernini, Canova and Donatello feature inlays inspired by the richness of the floors of these eras. Ingenuus and Mirium, reinterpretations of the Bernini model for women, are made of Nero Portoro and Bianco Carrara marble. A combination of refined colors and a game of interlocks enhance the lines of Parva, made in Nero Sahara, Bianco Carrara and Giallo Siena Three proposals for women were inspired by the Canova

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mod Parva model: Aequilibrium in Bianco Carrara, Grigio Carnico and Rosa Alba marble, which amazes for its complex and elaborate workmanship with diagonal lines that are also repeated on the temples, the elegant Ratio, in Grigio Carnico and Super White marble and Suavitas in Bianco Carrara and Rouge Du Roi, an intense red marble that was particularly loved by Napoleon. Emblems of neoclassicism, these models reflect its rationality of form and stylistic sobriety. Harmonious proportions, the search for orthogonal articulations and the use of elementary geometric shapes characterize the Renaissance, which developed at the beginning of the 15th century in Europe and in particular in Italy. Concordia, inspired by the Donatello model, pays homage to Italy and the beauty of its prestigious marbles in Rosso Levanto, Verde Alpi and Bianco Carrara. Essentia is instead in Grigio Carnico and Cremo Impero. And, finally, Donatello, Mens in Verde Alpi and Bianco Carrara, characterized by the insertion of pave zircons. The frames, of high complexity, require forty production steps to be realized and are all available with prescription lenses and sunlenses.

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Danshari debuts with sun collection Danshari, the Made in Japan brand created by Giuseppe La Boria and made of acetate and pure Japanese

titanium, after debuting on the market at the beginning of 2020 has recently presented its new sunglasses collection. In line with the Minimalist Zen philosophy that inspires the brand, the collection is designed to satisfy the natural need for beauty, quality and essentiality. The various models are made of acetate and Japanese titanium, all their details are made of titanium and are complemented by high quality CR39 lenses, polarized, graduated or solid color. In the Crazy Diamond (acetate) and Black Diamond (acetate and titanium combined) models, the beta titanium core is inserted into the temple with an exclusive lamination process and welded with a high-frequency system. In Crazy Diamond, the upper bar for frontal stability and the rivets that recall the infinity symbol are also in titanium. Interstellar and Satellite are embellished with flexible Japanese beta titanium temples with acetate end pieces and under lacquer logo.

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The sun proposals of De Rigo Vision Furla - Oversized frame for this acetate sunglass with cat eye front, feminine and eye-catching. The temples are enriched by the max Arco metal logo. Available in 6 colors: black, havana, burgundy, red, pink, white.

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Police - Geometric design for these glasses with octagonal gradient lenses and double bridge. Metal frame with glittered rubber inserts that give a luminous effect to the front. Original twisted metal temple with logo and soft rubber tips.

Police x Lewis Hamilton - Pure uncompromising design for this bio-acetate sunglass that mixes retro references with refined and modern details. The panthos front with key bridge is enhanced by important thicknesses. The temple reveals the thick metal core with the characteristic line pattern that continues up to the sides of the front, decorated with the Lewis Hamilton panther logo. Available with photochromic lenses and fully transparent bio-acetate that further enhances the elegant metal decorations.

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Unusual and shiny nuances for Estiara Milano Sintetica began its history in the early ‘50s in Milan by Dr. Guitart Delisau, a Spanish chemist, and in a few years became a leader in the production of acrylic. The experimentation of new methods for the production of materials

AMANITE®

in continuous evolution led then to the birth of , a new polymer optimized for the eyewear market. ESTIARA MILANO è il nuovo brand di eyewear creato nei laboratori di Sintetica Srl da Antonio Carlos Guitart Magnati che, nato nel 1970 a Milano da padre spagnolo e madre italiana, in seguito all’improvvisa morte del padre nel 1995 aveva preso il timone dell’azienda familiare. ESTIARA MILANO is the new eyewear brand created in the laboratories of Sintetica Srl by Antonio Carlos Guitart Magnati who, born in 1970 in Milan from a Spanish father and an Italian mother, after the sudden death of his father

in 1995, took the helm of the family business. The origin of the name Estiara Milano is composed: ES represents the country where the Guitart family has its origins, Spain. TIARA, the crown, as a symbol of the crowning of a project already idealized by Dr. Guitart in the 70s and never completed. MILANO is a tribute to the city where Antonio Guitart was born and grew up. The passion for craftsmanship and attention to details have resulted in a particular collection, a good example of which is the unisex Retro Round model that emphasizes the perfectly curved lines of the round shape par excellence, broken, however, in the eyelash part by minute geometries in micromosaic, in colors matched to the lower part with opal effect. The frames are made, as all the models of the Estiara Milano collection, in Amanite® which is eco-sustainable, hypoallergenic, 100% recyclable and with infinite chromatic possibilities. Totally handmade, it is also extremely stable to thermal stress and 20% lighter than comparable materials commonly used for eyewear production.

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Bio by name and in reality BIO

Germano Gambini presents models, in the Trend collection. Bio is in step with the times in terms of style, shapes and colors, but above all as a concept launching a message of attention to the planet, waste and oceans because it is entirely made of BIO-acetate M49 Mazzucchelli, studied to have a low environmental impact and 100% Eco-friendly. Its original formula provides for an increase in the percentage of elements that can be obtained from natural resources.

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mod Mask2 The natural origin of M49® is also revealed to the touch with a pleasant “warm and silky effect” on the face, a comfort that only natural substances can give. M49 has been tested for biodegradability according to ISO 14855 at a leading Belgian research institute: Organic Waste System. M49® turns out to be 100% biodegradable, recyclable and can be reprocessed with different technologies giving life to various products.

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“Savoir Vivre” – The new INVU Classic Release “Some classic frame shapes will never go out of style,” says Beat Christ, Head Designer at Swiss Eyewear Group. “However, it’s the love and attention to small details that reinvent these classics and give sunglasses the iconic status they deserve.”

INVU

The new versions of have been perfected, starting with the more distinctive shapes of the fronts of the aviator and navigator models. Discreet design elements on the bridge and subtle rim color are in perfect harmony with the color of the hand-painted temples and tips that enhance this new interpretation of iconic sunglasses. High quality flexible temples and INVU ultra polarized lenses complete these high-performance sunglasses. Ideal models for the sophisticated man who appreciates quality and timeless design.


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Komono - the Neon Collection Komono is a community of dreamers and designers devo-

ted to contemporary accessories rooted in the Belgian tradition of proud dedication to quality and craftsmanship. The brand combines its premium brand value with quality products at affordable prices. For its latest collection of sunglasses, Komono is inspired by the bright lights and billboards of Los Angeles with the Neon collection, a fun selection of glasses with fluorescent colors. Cheerfulness emanates from the bright orange frames with green lenses or the electrifying pink frames with smoke lenses.

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From Apulia with passion

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Kyme

In 2013 began with the creative energy of a KYMA, the Greek word meaning “wave”. The brand was born in Apulia (Italy), a land rich in ideas and opportunities, a fertile territory always projected beyond its borders: this is where the young creative team was born, reinterpreting, collection after collection, the aesthetic concept of the brand. The beauty of vintage shapes is a source of inspiration, always redesigned with a modern and avantgarde aesthetic vision. Among the novelties of the sunglasses collection is the Christie model, in two-tone acetate, with black and pink frames and pink hexagonal lenses. The Gloria model stands out for its blue acetate frame and tortoiseshell havana detail, with rectangular amber-coloured lenses. Stefania is instead in rust-coloured acetate with red detail and burgundy round lenses.

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Rules-breaking sunglasses

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KreuzbergKinder means “the children of Kreuzberg” which is the district of Berlin with the highest

population density. This area of the city developed in the eighties as the center of Berlin’s counterculture, with the presence of punks and artists and the alternative and multi-ethnic character have made it today one of the centers of the city’s nightlife. The collections of the company bearing this name are therefore inspired by the real people who live in the district and reflect the ideas and dreams of artists, activists, store owners, DJs and even bankers, all the residents of Kreuzberg come together in the refined simplicity of the KreuzbergKinder designs. It’s a celebration of a blend of cultures and lifestyle, much like Berlin itself. And the best part is that everyone is welcome. Express who you are or become someone else. Cross boundaries and break chains. True freedom requires breaking the rules and true creativity only flourishes where boundaries are crossed

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Solar clips for metal frames by Andy Wolf

Andy Wolf Eyewear

Independent Austrian eyewear brand has unveiled new lightweight sunglass clips that transform metal frames into sunglasses, giving them a completely new, minimalist look. The handcrafted clip with a curved top bar is made of flexible metal in their own manufactory in Jura. For a perfect fit, they use sturdy prongs covered with transparent silicone sleeves for a user-friendly and simple usage. The clips are available for the frames 4710, 4713, 4734 in 6 different colors. Andy Wolf Eyewear has always shown responsibility towards Nature and as part of this philosophy the clip case is also handmade in Europe using recycled leather assembled with a water-based glue.

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Stone Island X Persol Stone

The interesting convergence between the two brands and , which share an important Italian design tradition and are known for their attention to craftsmanship and technology, brings together two entities synonymous with excellence, each in their own field. Together they have created a new benchmark for luxury eyewear: an unprecedented mix of visions. Redesigned exclusively for this collaboration, the PILOT FRAME PO2470S model comes from the Persol archives and dates back to the 1970s. In particular, for this collaboration that is inspired by the world of aviation with a direct reference to workwear, the same machinery used to create the original Persol models is used. The eyewear has a pilot shape, with a silhouette featuring a metal bridge with exposed screws, handcrafted to ensure maximum technology without compromising on style. The metal bridge is hand-brushed to achieve a matte effect, which contrasts with the rest of the eyewear and the more polished lenses. The gunmetal-colored frame has the iconic Persol arrow on the temples with Meflecto technology and yellow temple tips with the iconic Stone

Island

Persol

Island logo. The frame is hand sandblasted to make the Persol arrow shinier and make it stand out, and features polarized blue lenses, with engraved Persol and Stone Island logos, one on each lens. A single model in a single color variant. The sunglasses are packaged in a dedicated box, which, together with the accessories, conveys the essence and attention to functionality. In the box, in addition to the frames, there are the case, a lanyard and a specially designed cleaning kit.

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The new version of RESHAPE™

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OKIA - the Hong Kong-based eyewear company known for its patented

HDA® technology – presents the new version of RESHAPE 3.0, the eyewear collection made entirely of 100% recycled PET material from plastic bottles. This new version is an upgrade of the material that was launched in 2019 and represents the company’s ongoing commitment to the project, which recovers and recycles material, with the aim of responsibly moving toward a more ethical and sustainable approach within the eyewear business. The new models – each of which is made from 5 recycled water bottles – are thinner and ultralight compared to the previous ones, making the styles very comfortable when worn, with super flexible temples. Also, the color range has been enriched with many vibrant shiny, milky and crystal tones with different havana shades. OKIA is persistently pursuing the sustainable future of eyewear to help relieve the global plastic crisis and build a better world for the next generations. A million plastic bottles are bought around the world every minute. However, it takes a plastic water bottle 450 years to decompose in landfill.


Flat, rimless or oversize - Trendy anyway

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Max&Co. Eyewear - MO0020 - Flat, oversize and geometrically proportioned mask made entirely of injected material that guarantees comfort and lightness. A dynamic and modern proposal, flat silhouette with full rim profiles in relief. The frame is completed by thin temples that recall the colors of the front and ton-sur-ton acetate temple tips. Sportmax Eyewear - SM0030 - Rimless mask with a geometric shape and a modern look of strong futuristic inspiration. The ultra-thin metal temples feature the lasered logo on the outside. Emilio Pucci Eyewear - EP0159 - Oversized acetate model characterized by a particular and sophisticated geometric shape. The front with contrasting shades perfectly embodies the ironic and dynamic spirit of the Emilio Pucci universe. The streamlined temples are enriched with precious metal details featuring the brand’s logo, inspired by the Maison’s iconic accessories.

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Infrared protective Lenses

Ziel Srl introduces in its collections of sunglasses approved by the Italian Alpine Club (Club Alpino Italiano) the brand

new Z-IR Proof and Z-IR Proof Polar lenses, the first lenses that protect the eye also from infrared rays. Infrared radiation (IR), invisible to the naked eye, follows visible light. Depending on the wavelength, infrared can penetrate the eye tissues, causing significant damage to the crystalline lens. Z-IR Proof lenses make it possible to significantly reduce the intensity of IR radiation, providing all the protection the human eye needs. Not only for the mountains: now the collection expands with the new Street Sport models. A new capsule collection designed for an urban, active and dynamic lifestyle. Eyewear to wear every day, because the desire to move and release all one’s energy can arrive at any moment. And so, you might as well do it in style. “A brand new vision for the urban age” is the concept behind the collection. Infrared radiation is present in everyday life (not only on high mountains). The infrared spectrum, in fact, includes waves of length between 780 nm and 1 mm. These can be divided into three categories: • IR-A is the radiation with the greatest depth of penetration and can affect the retina and adipose tissue • IR-B does not affect the retina and penetrates only in the blood vessels just touching the adipose tissue • IR-C does not go beyond the superficial state of the skin and cornea. The longer the wavelength, the shallower the depth of tissue penetration. Z-IR Proof lenses provide maximum protection of the eye from hazardous radiation, and the IR treatment is applied in high vacuum on a full UV absorbing lens. • They absorb over 85% of IR rays • Absorb IR-A rays that hit the eye reducing thermal damage to the retina and lens • Protect the lens from the heat of IR radiation, minimizing the risk of developing cataracts • Protect the retina from irreversible damage • Do not alter the perception of color for perfect vision • They also completely eliminate UV rays up to 400 nm. All Ziel IR-Proof lenses have anti-scratch and oleophobic treatment to ensure maximum performance even when subjected to the most extreme use.

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All it takes is a gesture and... hooray! Eyeglasses become sunglasses. How? With the magnetic solar clip-on. By means of small magnets, the sunglass lens, strictly Zeiss Sunlens to guarantee visual excellence, ‘sticks’ to the prescription frame, thus allowing a quick change in any situation.

SNOB Milano is the solution to situations of

sudden changes in brightness as when you exit from a tunnel or from the indoors to the outdoors: just keep the lens in your pocket to be quickly applied over the glasses. In a clip. The name SNOB Milano ironically refers to Milan in the ‘80s, a bit snobby and glamorous but definitely irresistible. The frames have funny names, shapes and colors, winking, ironic: Dogui, Bauscia, San Carlo, Pigi, Rossana, Franca and the latest Vün, Dü, Trì (One, Two and Three in Milanese slang) just to name a few. Shapes and volumes are always up to date. Proof of this is the strong success of the brand in the world capitals of fashion and trends, Milan, New York, Berlin, Mexico City and Cape Town. Moreover, the totally Made in Italy production chain (in Milan and in the province of Varese) from the idea to the realization to the final delivery is an additional guarantee.

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Nylon and steel for a Limited Edition Mad in Italy

The new sunglasses collection is a numbered limited edition. Each frame is named after an Italian seaside location that evokes in each of us the desire to let go and live lightly. The Mad in Italy sunglasses project was designed based on its Up line, characterized by the use of nylon for the front of the frames. In this collection, the lenses become cilia and decoration of the front. Each Mad in Italy sunglass highlights a light and skeletal structure where Nylon and metal allow to maintain extreme lightness and resistance. The Trani, Muggia and Gallipoli models have the nylon cilia typical of the Mad in Italy Up line. The combination of shapes, colors and materials are used to create original, light and unconventional glasses. Albenga, Stintino and Camogli are models with a strong personality. The frames are in satin-finish steel combined with mirrored lenses or lenses in soft “aperitif� colors that can be used all the time, not just for sun protection.

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The Eyewear Collection by David Beckham mod DB 7033/s

For the second season, the Eyewear Collection by David Beckham features new sunglasses and eyeglasses conceived by David Beckham and created by Safilo’s design team. A perfect blend of casual British style and maximum attention to detail and functionality, the new eyewear line is dedicated to lovers of classic design with an international perspective. David Beckham stars in the new ad campaign for the AW 2020 collection, shot by Matthew Brookes in Paris late last year, with backstage images captured by David’s son, Brooklyn Beckham. The Eyewear by David Beckham Collection is marked by the distinctive Talisman, the iconic detail inspired by the wings of a bird - a symbol of power, protection and freedom - and designed to be visible both on the front and on the sides of the frame, the new unmistakable style signature of Eyewear by David Beckham. Inspired by a retro design reinterpreted in a contemporary way, model DB 7033/s in acetate has an oval silhouette with key bridge and side profiles with important volumes. The model, compatible with prescription lenses, is also available with blue-blocker lenses. The variants are: black with black/crystal temples and brown lenses, black with black/crystal temples and blue-blocker lenses, horn brown with blue gradient lenses, havana brown with silver grey mirrored lenses, havana red with green lenses. DB 7037/G/S metal sunglasses are retro in inspiration but contemporary in workmanship and feature a classic pilot shape reinterpreted with distinctive details: the shaped Talisman detail on the metal temples, nose pads and double bridge, the iconic vintageinspired pattern carved internally on the temples and temple tips and the laser-engraved DB monogram on the lens. They are available in gold with horn grey temple tips and grey lenses, gold with brown havana temple tips and green gradient lenses, palladium with brown havana temple tips and brown lenses, ruthenium with black temple tips and grey gradient lenses.

mod DB 7033/s

mod DB 7037/G/S

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Drivers® Lenses by Serengeti

There are high-tech lenses that can interact with varying degrees of light and improve vision year-round. Among the most advanced lenses in the industry, Serengeti’s Drivers® lens was specifically engineered to deal with visual stress while driving thanks to its exclusive 3-IN-1 technology that combines Photochromic (of which Serengeti is a pioneer), Spectral Control - Serengeti’s exclusive technology that is an integral part of each lens and interacts as a visual equalizer by filtering out various wavelengths of light - and Polarization. The Serengeti collection offers six lens colors suitable for every use and style. The Drivers version is the one that offers the features best suited for driving and variable weather conditions. In the pictures we see the Leonora model with Drivers lenses, the Raffaele acetate frame, also with Drivers lenses and the Carrara model, with its timeless Aviator design and Drivers Gradient lenses shaded on the lower part to ensure a better view of the onboard instruments and digital screens.

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mod Carrara

mod Leonora


Saraghina Eyewear reinterprets acetate

mod Penelope

Saraghina

The new collection of acetate sunglasses and eyewear comes with a new strong impact design but above all with a very high level of sophistication and style that caters to a more demanding and attentive to detail audience. Models with oversize frames with unique geometric shapes created through a selection of plates combined and designed specifically to fit harmoniously with unusual colors. The result is an elegant interplay of thicknesses that enhance the lightness of the eyewear, the undisputed strength and style of the brand. The smallest details, carefully designed, make the new acetate models even more important. On the animated temple, designed exclusively for this collection, the sophisticated engraving of the Saraghina lettering appears for the first time and on the end piece we can see the silhouette that recalls the fish. New look also for the packaging, more refined to adapt to the new unconventional glam style of Saraghina.

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Mohwinckel’s experience in the sector began in his family’s company and continued in 1997 in Viva International Group where he was appointed International Sales Director EMEA. His last steps were as Export Sales Director at Mondottica Ltd UK, where he joined in January 2018, after having been Export Sales Director at Marcolin from 2014 to 2016.

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Danshari, the Made in Japan eyewear brand that offers a collection in acetate and pure Japanese titanium, debuts in Latin America in collaboration with VOT, Vision of Tomorrow.

Fabio Ferracane

Already present on the markets of Europe, USA, Canada, Brazil and Japan, LAMARCA aims at market consolidation and further expansion. With this perspective, on the basis of a significant growth in turnover and to solve the partial generational change, Tris Ottica, owner of the brand, signed an agreement with VeNetWork, a joint stock company that brings together 58 entrepreneurs from Veneto experienced in business re-startup. The corporate structure of Tris Ottica, owner of 25% of the company, confirms its managing director Mario Righes, general manager Egidio Quariglio and partners Antonio Corrado and Luca Meneghin. Caterino Coppe and Ruggero Stramare remain non-operating partners.

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“I am very proud to announce that we have reached a collaboration agreement with VOT and Fabio Ferracane for the entire Latin America, for the launch of the Danshari eyewear and sun line. I am bound to Fabio by a great friendship and a deep professional and personal esteem,” said Giuseppe La Boria - CEO and founder of Danshari.

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Matteo Mohwinckel is the new International Sales Director of Italia Independent, reporting directly to CEO Marco Cordeddu.

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New strategy for neubau eyewear. As of January 1, 2021, while maintaining the same ownership and production of eyewear at the Linz plant, it will no longer be distributed by the group’s subsidiaries but will be managed by an autonomous entity of Silhouette International. Neubau Eyewear Gmbh will focus entirely on sustainable and trendy products that will be distributed through special marketing channels and selected partner retailers.

MYKITA opens its fourth shop in Germany in the historic centre of Hamburg. Nestled between the city’s canals and high-end shopping boulevards, the MYKITA Shop Hamburg brings the distinctively modern design aesthetic of the Berlin-based eyewear brand to the heritage-listed Stadthöfe, a recently restored architectural ensemble steeped in baroque and neorenaissance flair. Playful neon signage marks the street-level shop location in the imposing ‘Palaishaus’ built in 1881.

Alessandro Beccarini is the new Style & Product Development Director of Marcolin Group. He will be in charge of the management and development of all the Group’s eyewear collections on a global level, reporting directly to CEO & General Manager Fabrizio Curci, with the aim of maximizing the creative potential of the brands represented by the company. Beccarini has a consolidated expertise in the eyewear sector and comes from many years of experience in prestigious international companies such as Prada and Luxottica, where he has held strategic and influential roles over the years.

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Miga Studio, the brand founded in 2013 by Alessandro Fedalto that will close 2020 with a growth of +60%, already present in Asia with a branch in Hong Kong, has made its entry in Korea, thanks to a partnership with a local company. Miga Studio’s next targets in the Far East, once its positioning on the Korean market will be consolidated, will be China and Japan. As for Europe, the first market is Germany, with approx. 300 points of sale. In the rest of the world, Miga Studio has dealers in Malaysia, Indonesia and New Zealand.

Alessandro Fedalto

Marchon Eyewear, Inc. has signed a long-term global licensing agreement with Converse Inc. the iconic American footwear and apparel brand. Beginning in January 2021, new eyewear and sunglass collections will be introduced featuring recognizable details and design elements such as the “All Star” label and “Star Chevron” logo. Marchon Eyewear also announced an innovative partnership with Eastman. It will be the first eyewear company to produce and sell frames made with Eastman’s Acetate Renew, a completely sustainable material.

Kenmark Eyewear announced the promotion of Marissa Cundiff to Vice President of Marketing. Cundiff started working in Customer Service at Kenmark in 2002 and began her career at Kenmark in the product department as Product Coordinator in 2010 and has held previous roles in marketing. In this role she oversees the overall marketing strategy, creative and communications of the company as well as spearheading PR, advertising, digital marketing, sustainability initiatives and brand management. Kenmark Eyewear has also promoted Jason Wehlage to Vice President of Product and Design.

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MIDO 2021 shifts to June MIDO 2021 leaves its traditional February dates and repositions itself to June. A responsible choice motivated by the intention to ensure exhibitors and visitors an event with the highest potential for international traffic and profitable business. The internationality that has always distinguished MIDO has prompted the organizers to make a strong and decisive choice: to reschedule MIDO 2021 in June from Saturday 5th to Monday 7th, again at Fiera Milano. The hope is that the upcoming summer will make travel between countries safer and easier, confirming MIDO as an essential driver of the sector’s activities. “As of today,” says Giovanni Vitaloni, President of the event, “it seems clear to us that an international trade show event held before June could jeopardize the participation of exhibitors and visitors, considering that more than half of them usually come from 160 countries around the world. MIDO 2021 in June is therefore the best choice to return to fulfill our mission: to create and maximize international business opportunities and bring luster and new life to a strategic sector. We are certain - concludes Vitaloni - that both Italian and foreign visitors

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will appreciate the opportunity to visit Milan during the summer season and we confirm our intention to reschedule the celebration of the 50th anniversary of MIDO, in an atmosphere of renewed serenity”. Between now and June, work will continue to identify and create opportunities to continue along the delicate path of building, relaunching and enhancing the eyewear sector. Challenging months that, despite the context of a health emergency, will not stop or even slow down the MIDO machine; on the contrary, they will increase and create interesting opportunities and new occasions.


Cancellation of opti 2021 opti, the international optics and design trade show scheduled for January 8-10, 2021, has been cancelled due to current uncertain developments. This decision was the result of increased infection rates, travel restrictions and industry feedback. The organizer of opti, GHM Gesellschaft für Handwerksmessen mbH, has decided to cancel opti 2021. Despite the safety protocol developed together with the Stuttgart Landesmesse and the relevant authorities and the commitment of many market participants, including market leaders, which resulted in numerous registrations, the participation of the entire industry is not sufficient in turbulent times like these to organize an opti that will ensure the desired success for participants and can therefore be fully supported by those in charge. “The last days have shown that uncertainties regarding infection rates are dividing the industry. We would like to thank the supporters of opti 2021 in particular for supporting our opti 2021 concept so far and putting their trust in us. We continue to stand by our decision to provide the optical industry with a secure platform for its business, especially in these challenging times. However, our goal has always been to organize an opti that is safe and successful

for everyone and that is supported by a solid majority of the industry,” said Dieter Dohr, Chairman of the Board of Directors of GHM Gesellschaft für Handwerksmessen mbH. “We have been watching the market very closely over the past weeks and have maintained close contact with our exhibitors in particular. Although many continue to be interested in presenting their new products in person, current developments are now associated with increased uncertainties, especially with regard to national travel restrictions, which means that in recent days many of the registered exhibitors and market leaders have cancelled their participation in opti after their admission was confirmed, due to the coronavirus. As a result, the situation is more and more uncertain for opti visitors as well. Under these conditions, we would not have been able to meet the justified expectations and goals pursued by the exhibitors who registered. It was therefore with a heavy heart that we decided to take this step.” The next edition of opti will be held at Messe München from January 14-16, 2022.

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Vision Expo East 2021 will be in May The Vision Council and Reed Exhibitions, organizers of Vision Expo, have announced that Vision Expo East 2021, originally scheduled for March 18-21, will take place May 25-28, 2021 (Education: May 25-28; Exhibit: May 26-28) at the Javits Center in New York City. The date change reflects a proactive decision by the show organizers in the interest of giving companies more time to effectively plan their participation during this difficult period for the optical market. “While we are more eager than ever to bring the vision care community together as soon as possible, the needs of our members and the industry are our number one concern. The decision to host Vision Expo East in May instead of March is the result of thoughtful and frequent communication with our members over the past several months, during which we learned that due to the pandemic and uncertain environment for holding events, finalizing first quarter plans is proving to be a challenge for many members of the

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optical community,” said Mitch Barkley, vice president of trade shows and events at The Vision Council. “With that in mind, as well as the health and safety of the community, we made the decision to host the event in late May to give our Vision Expo members and exhibitors time to make their plans.” “2021 marks the 35th anniversary of Vision Expo East and we are very excited to bring the community together to celebrate this milestone,” said Fran Pennella, Vice President of Vision Expo for Reed Exhibitions. “Over the next few months, we will be working closely with the Vision Council to finalize programming and show quarters. While 2021 may look different than past years, we are encouraged by the resilience the industry has shown in facing COVID-19. Our community is only as strong as its friendships, associations and business relationships, which is why we are working diligently to host a Vision Expo event where new relationships are forged and friends can meet face-to-face again.”


Silmo Hors les Murs SILMO managed to adapt this year with a traveling version Hors Les Murs (“Outside the Walls”) that sought contact with French opticians in their territories. After the successes in Paris, Bordeaux and Rennes, recent sanitary measures prevented the last stop in Lyon. Positive results for the approximately 75 exhibitors who encountered more than 2,000 French visitors. Starting from the strength of this first Hors Les Murs experience on the French territory, SILMO plans to expand the format of the event, bringing a new dimension to the SILMO family. The 27th edition of the SILMO d’OR awards did not disappoint participants, with expert jury members crowning the talents of innovative and creative companies. Here are the winners in the various categories: • SPORT - MARCOLIN with COMPETITION SP0001 - adidas • FRAMES/TECHNOLOGICAL INNOVATION - FROST Eyewear with JUPiTER • MATERIALS / EQUIPMENT - TOPCON with MYAH • CHILDREN - LAFONT with HUGO Lafont Enfants • VISION - HOYA with HOYA MiYOSMART VISION • OPTICAL FRAME « FASHION TREND» GROSFILLEY France with Tigris - Chantal Thomass • SUNGLASSES « FASHION TREND» SAFILO with Marc 451/S - Marc Jacobs

• OPTICAL FRAME « EYEWEAR DESIGNER» - MASAHIROMARUYAMA with Monocle MM-0052 • SUNGLASSES « EYEWEAR DESIGNER» - NATHALIE BLANC Paris with CHUPA – 363 • PREMIERE CLASSE AWARD - TARIAN with SKY BAR. An all-digital version of SILMO NEXT continues to explore the world of tomorrow’s optics by focusing on the challenges of ecology. The Futurology space offers a variety of perspectives on eco-design. A brand new materials library lists biosourced, recycled and recyclable materials that enable manufacturers to reduce the environmental impact of products. The Happy Revolutions space features brands from outside the optical industry that have successfully followed a green transition. Not to mention Agora, a space where professionals from different horizons can express themselves and share their experiences. Although there was no SILMO ACADEMY seminar this year, research continues and members of the Academy’s Scientific Committee received project submissions for a €10,000 grant, which was awarded to Dr. Angelo Arleo of the Institut de la Vision. In the current extraordinary situation, SILMO closes the 2020 page and already starts preparing the 2021 edition - a major event to be held in Paris-Nord Villepinte in September 2021.

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New dates for 100% Optical

Over the past few months, the organizers of 100% Optical have been monitoring the latest indications from the UK government on the resumption of exhibitions and conferences. Given the situation, it has been decided that the show will take place on the new dates of May 8-10, 2021, again in the halls of Excel in London. In May, delegates and speakers will feel more confident attending an exhibition, the virus will be on the decline again, and there is a chance we will have a vaccine by then. Nathan Garnett, Director of the London show, said, “People look forward to meeting again, and exhibitions remain the most effective

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way to do that. This move will ensure that the optical industry can come together in 2021, and we can get together with friends and colleagues, and have the opportunity to meet new and existing suppliers and participate in our world-class education program.”


ExpoOptica postpones to 2022 and evaluates a digital event for 2021

IFEMA and the ExpoÓptica Organizing Committee, supported by the General Council of the Professional Association of Opticians-Optometrists, have decided to postpone the in-person edition of the fair to March 2022, after assessing the current world situation, its unpredictable evolution and the mobility difficulties that make it impossible to provide an adequate business environment for holding a large-scale physical event. However, in order to provide continuity to the optics and audiology industry, and to foster trade and know-how exchanges, IFEMA is considering holding a remote event in 2021, in conjunction with the OPTOM’21 congress that will keep the industry’s activity alive,

generate business and exchange of interests and knowledge. This will be a transitional edition that will cover the interests of the sector, boosting its activity and contributing to its recovery, with content and tools that will generate value for the sector in the current situation.

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The First International Magazine on Optics and Eyewear - November / December 2020

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