Founded in 1953, our magazine VEDERE is totally dedicated to the optical and eyewear sector and addressed to trade operators. In 1971 it was the first magazine in the world in this industry to have international diffusion thanks to the texts in four languages. Since 2010 there are two versions of the magazine: VEDERE Italia, in Italian, with national circulation and VEDERE International, with texts in English and diffusion in the rest of the world. From 2015 both magazines circulate in the digital version. We exhibit directly with our stand at the most important optical trade fairs in the world, on these occasions hard copies are available for visitors The link to the digital magazines is directly sent to our extensive Italian and international database, that is the result of over six decades of contact with the industry. We are obviously and actively present on the main Social Media. Circulation: VEDERE International – texts in English – 5 issues per year - international circulation to 20.000 e-mail addresses of opticians, chain stores, Buying groups (40%) – importers, distributors, wholesalers, buyers (50%) - manufacturers, designers (10%). Geographical areas: Europe 55% - Americas 12% - Asia 26% - other countries 7%. VEDERE Italia – texts in Italian – 8 issues per year - circulation only in Italy to more than 10.000 e-mail addresses of opticians and chain stores (68%); wholesalers, buying groups, lenses laboratories, designers and agents (18%), manufacturers and distributors (14%). VEDERE INTERNATIONAL Readers
Opticians, chain stores and buying groups Importers, distributors, wholesalers and buyers Manufacturers and designers
VEDERE INTERNATIONAL geographical areas
Europe Americas Asia other countries
VEDERE ITALIA readers
Opticians and chain stores Importers, distibutors, wholesalers and buyers Manufacturers and designers
YEARLY ADVERTISING PLANNING 2020
All 2020 issues
Covers and Special Positions
VEDERE International
VEDERE Italia
VEDERE International + Italia
€ 2.700 4 ads of 1 page + special Mido unified edition
€ 2.500 7 ads of 1 page + special Mido unified edition
€ 5.000 12 ads of 1 page special Mido included
On request
On request
Discounts 3 ads (also cumulative on the two magazines) - 10% on rates 4 ads (also cumulative on the two magazines) - 15% on rates Advertising Technical Specifications: Sizes A4 210 x 297 mm + 5 mm per side for trimming - Minimum resolution 300 dpi. Images: JPEG or PDF formats. The document must contain all the fonts and images used.
2020 EDITORIAL PLAN AND ADVERTISING RATES VEDERE International
Month
1/1 ADV page
VEDERE Italia
1/1 ADV page
SPECIAL OPTI January
Digital edition + 1.000 hard copies at OPTI (Munich/Germany - 10/12 January 2020) Editorial section deadline 29/11/2019 Advertising deadline 9/12/2019 Main editorial topic “Man Collections” and “New @ OPTI”
€ 800
Editorial section and ADV deadline 15/01/2020 Main editorial topic “Man Collections” and “MIDO Preview”
February
€ 400
SPECIAL MIDO Unified edition in Italian and English Digital edition + 2.000 hard copies in our stands at MIDO (Milan – February 29/March 2, 2020), Vision Expo East (New York/USA – March 26/29, 2020) and DIOPS (Daegu/Korea – April 8/10, 2020) Editorial section deadline 24/01/2020 - Advertising deadline 3/02/2020 Main editorial topic “New @ MIDO & Vision Expo East” March
SPECIAL SUPPLEMENT “PROUD TO BE OVER 50” On the occasion of the 50th anniversary of MIDO, VEDERE will publish also a special volume dedicated to Italian and foreign companies that are (or will be within 2020) over 50 years old. This edition will be available during Mido together with the Special issue of VEDERE and will also be available at all the optical trade fairs where our magazines exhibit in 2020 from March onwards. We’ll write about the history and evolution of each company. The editorial material (texts in Italian and English and illustrations) will be agreed directly with our editorial staff. Deadline: December 16, 2019 Editorial section and ADV deadline 20/03/2020 Main editorial topic “Visual Marketing and POS communication
April
May
Digital edition Editorial section deadline 10/04/2020 Advertising deadline 17/04/2020 Main editorial topic “Junior Collections”
€ 500
Editorial section and ADV deadline 15/05/2020 Main editorial topic “The Eyewear Designers”
June
SPECIAL SILMO
September
Digital edition + 1.500 hard copies in our stands at SILMO (Paris/France – October 2/5, 2020) and IOFT (Tokyo/Japan) Editorial section deadline 28/08/2020 ADV deadline 11/09/2020 Main editorial topic “New @ Silmo” and “The Japanese optical market”
€ 800
Editorial section deadline 31/07/2020 Advertising deadline 28/08/2020 Main editorial topic “Sport and Sunglasses Special” and “New @ Silmo & DaTE” Digital edition + hard copies at Expo Ottica Sud/Taormina, Italy Editorial section and ADV deadline 14/09/2020 Main editorial topic “New @ Expo Ottica Sud”
October
November
Editorial section deadline 10/04/2020 Advertising deadline 17/04/2020 Main editorial topic “Junior Collections”
Digital edition + hard copies at Hong Kong Optical Fair Editorial section deadline 21/09/2020 ADV deadline 05/10/2020 Main editorial topic “The Far East Optical Market”
€ 500
Editorial section and ADV deadline 16/10/2020 Main editorial topic “Ophthalmic Lenses”
Edizioni ARIMINUM Srl – via Negroli, 51/A – 20133 Milan MI – Ph. +39 02730091 – Fax +39 02717346 advertising @ vedere.it – editorialstaff @ vedere.it – www.vedere.it
€ 800
Rates: 4 pages € 1.600
€ 400
€ 400
€ 400
€ 400
€ 400
€ 400