MEDIA PLANNING
2023
For 70 years the magazine VEDERE has witnessed the evolution of the optical and eyewear sector in Italy and worldwide and is addressed to trade operators. Born in Italy in 1953, the first publication of its kind, VEDERE became international in 1971, with texts in 4 languages and worldwide circulation. Once again, it has been the first international optical trade magazine in the world. Since 2010 there are two versions: VEDERE Italia, aimed at the Italian market and VEDERE International, in English and dedicated to the international trade. After a first experience in the digital field with the creation of VEDERE MULTIMEDIA in 1998, (published on CD-ROM), since 2015 the circulation of both magazines is in the digital version and the paper copies are available at the main trade fairs where we are present with our stand, and by subscription. The link to each issue of the magazines is sent directly to our extensive Italian and international database (the result of more than six decades of contact with the sector) and is published on our social media as well as always being available on our website www.vedere.it. The opening rate of our newsletters with the link to the magazines is between 25 and 30%, with an average reading time ranging from 5 to over 7 minutes. We are, of course, actively present on the main Social Media: Facebook, Linkedin, Twitter and Instagram.
THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR
3
INTERNATIONAL
DATE 2022 A FIRENZE MARCHON EYEWEAR SPIEGATA DA THOMAS BURKHARDT COME COMPORRE UN CAMPIONARIO DI OCCHIALI
5
ITALIA
2022
SPECIAL SILMO PARIS 2022
2022
THE POINT OF VIEW OF THE INDEPENDENT OPTICIAN
nr.
INTERVIEWS WITH THOMAS BURKHARDT AND RAFFAELLA DA RIZ
n r.
THE EYEWEAR SPECIALIST
Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milano - Italia
LA PRIMA RIVISTA DI OTTICA E OCCHIALERIA
AOI
ADVERTISEMENTS VEDERE International – English texts – 5 issues per year (one of which, MIDO Special, unified with VEDERE Italia) – international distribution to approx. 20.000 e-mail addresses of opticians, chains of shops, buying groups (40%) – importers, distributors, wholesalers, buyers (50%) – manufacturers, designers (10%). Geographical areas: Europe 55% - Americas 12% - Asia 26% - other 7%.
VEDERE Italia – Italian texts – 8 issues per year (one of which, MIDO Special, unified with VEDERE International) – distribution in Italy to approx. 11.000 e-mail addresses of opticians and chain shops (68% of the total); wholesalers, buying groups, lenses laboratories, designers, sales agents (18%), manufacturers and distributors (14%).
The special MIDO issue, dedicated to the most important industry event in Milan, exceptionally unifies the two magazines and is distributed in Italy and abroad with texts in Italian and English. The print version is available at our stand at MIDO.
VEDERE INTERNATIONAL
VEDERE
INTERNATIONAL + ITALIA
€ 500*
€ 400*
1 ADV PAGE € 800*
1 ADV PAGE
OPTI / MIDO / SILMO issues
VEDERE ITALIA 1 ADV PAGE
€ 5.000*
12 ADV PAGES
special MIDO included
€ 2.700*
€ 800*
1 ADV PAGE
special MIDO issue
€ 2.500*
5 ADV PAGES
8 ADV PAGES
special MIDO included
special MIDO included
* +22% VAT if invoiced in Italy. Covers and Special Positions: quotation on request. Technical specifications for advertisements: A4 size 210 x 297 mm + 3 mm per side for trimming - Minimum resolution 300 dpi - Images must be in PDF format. The document must contain all the fonts and images used.
WEBSITE WWW.VEDERE.IT Side Banner
Top banner
Bottom Banner
pixel 360 x 350 – max 200 K € 350 + VAT (if invoiced in Italy)/month
pixel 2560 x 1210 – max 300 K € 600 + VAT (if invoiced in Italy)/month
pixel 570 x 229 – max 200 K € 400 + VAT (if invoiced in Italy)/month
AOI
ITALIAN OPTICAL YEARBOOK
BRANDS
Since 2008, it is the indispensable tool for Italian opticians to help them find their way through the range of eyewear brands and other products available on the Italian market. It will be sent in Autumn 2023 to all Italian opticians in both a digital and a hard copy version in 12.000 copies.
€ 300*
1 BRAND MODULE
€ 1.000*
1 ADV PAGE 2 BRAND MODULES
€ 1.800*
2 ADV PAGES 4 BRAND MODULES
* + VAT if invoiced in Italy Each Module includes the logo and the complete data of the company or distributor. The digital version has the link to the website or other landing page.
EDITORIAL PLAN VEDERE INTERNATIONAL
FEBRUARY
VEDERE ITALIA
SPECIAL MIDO unified issue in Italian and English
Digital edition + 2.000 hard copies distributed on our stand at MIDO/Milan Main Editorial Topics: - “New@MIDO 2023” Editorial Deadline 20/12/2022 Advertising Deadline 10/01/2023
A NEW SPECIAL ISSUE DEDICATED TO THE 70TH ANNIVERSARY OF OUR MAGAZINE VEDERE WILL ALSO BE PUBLISHED ON THIS OCCASION.
MARCH
n° 1/2023 Devoted also to Vision Expo East/New York Digital edition + hard copies distributed on our stand at Vision Expo East Main Editorial Topics - “New@VEE 2023” - “Men’s eyewear collections” Editorial Deadline 10/02/2023 Advertising Deadline 17/02/2023
n° 2/2023 Digital edition Main Editorial Topics - “Men’s eyewear collections” - The State of the Art of Contact Lenses Editorial Deadline 10/03/2023 Advertising Deadline 17/03/2023
APRIL
MAY
n° 2/2023 Digital edition Main Editorial Topics - “Children’s Collections” Editorial Deadline 14/04/2023 Advertising Deadline 21/04/2023
JUNE
SEPTEMBER
n° 3/2023 Digital edition Main Editorial Topics - “Children’s Collections” - “Visual Marketing and communication at the point of sale” Editorial Deadline 14/04/2023 Advertising Deadline 21/04/2023 n° 4/2023 Digital edition Main Editorial Topics - Special DESIGN Editorial Deadline 20/05/2023 Advertising Deadline 26/05/2022
n° 3/2023 SPECIAL SILMO Digital edition + 1.500 hard copies distributed on stands at SILMO/Paris and IOFT/Tokyo Main Editorial Topics - “New@Silmo” - “The Japanese market” Editorial Deadline 14/07/2023 Advertising Deadline 7/09/2023
n° 5/2023 Digital edition Main Editorial Topics - “New@DaTE” - “Optical Shop Interior Design” Editorial Deadline 14/07/2023 Advertising Deadline 21/07/2023
n° 6/2023 Digital edition + hard copies at Expo Ottica Sud/Taormina Main Editorial Topics - “Exhibitors@Expo Ottica Sud” - “Sunglasses and sports glasses Special” Editorial Deadline 15/09/2023 Advertising Deadline 22/09/2023
OCTOBER
NOVEMBER
n° 1/2023 Digital edition Main Editorial Topics “Equipment and software for optometrists” Editorial Deadline 10/02/2023 Advertising Deadline 17/02/2023
n° 4/2023 Digital edition + copies on paper distributed at the CircumEye#4 in Athens Main Editorial Topics - “Eyewear designers” - “Sunglasses and sports glasses Special” Editorial Deadline 06/10/2023 Advertising Deadline 14/10/2023
n° 7/2023 Main Editorial Topics - “Ophthalmic Lenses Dossier” Editorial Deadline 06/10/2023 Advertising Deadline 14/10/2023
HARD COPIES SPONSORSHIPS
ITALIAN OPTICIANS DATABASE
DEM
In this increasingly digital world, to which our magazines adhered years ago, paper is taking on a new and different value that can give emphasis to special communications. To highlight a product launch, a sales campaign, or a new sales network, we propose the sponsorship of VEDERE Italia paper copies. By choosing one or more issues of the magazine and the geographical areas of major interest in Italy. Quotation on request.
DIRECT EMAIL MKTG DEM targeted to our Italian and foreign databases, based on customer’s projects, € 600 (+ VAT if invoiced in Italy) each database. Project realized by our communication team on quotation.
SPECIALISED PRESS OFFICE
INTEGRATED COMMUNICATION
• Targeted media lists • Constant contacts with journalists • Press releases and press kits • National, local or international press conferences • Interviews • Monitoring and management of spontaneous requests for information from journalists • Specialist press monitoring • Analysis of the specialised press review
Edizioni ARIMINUM Srl
DATABASE The Yearbook of the Italian Opticians is available in a personalized version both on paper, region by region, and in digital format. Over 10,500 opticians’ names (of which approx. 1,600 belong to chains and signs and nearly 9,000 independents) are constantly updated and we provide the following details for each optician:
• Company name • Full address • Telephone • e-mail (if authorised) and www. • Name of the shopping mall where it is eventually located • Name of the group or consortium or other form of association to which it is affiliated (if confirmed). • Details of the activity: optics - photo-optics - contact lens fitting centre - contact lens products sale - wholesaler - lens fitting laboratory • Other sales points, if any.
Consulting Product and institutional communication strategy (analysis, planning, production). Below the line Design and graphic realization of coordinated image (product/corporate), folder, visual, catalogues, packaging study. ADV Campaigns - Multimedia/ Videoproduction, Design and production of videos and movies. Web site and Social Media
Via Negroli, 51/A – 20133 Milan MI, Italy – ph +39 02 730091 advertising @ vedere.it – editorialstaff @ vedere.it – marketing @ vedere.it – www.vedere.it