INT E R NAT IO N AL
Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy
The First International Magazine on Optics and Eyewear - January 2017
OPTI 2017 Hall 3, Stand C3.328
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You’re unique Your Yuniku If a picture is worth a thousand words, then a face is worth millions. Meet Yuniku: the revolutionary innovation in vision-centric, 3D tailored eyewear. Designed entirely around the optimal vision of the wearer, Yuniku fits any lifestyle, any look and any visual need. Discover Yuniku at www.yuniku.com
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summary Fashion Trends Industry New Products Marketing & Economy VEDERE International January 2017 special opti Publishing Director: Isabella Morpurgo
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EDITORIAL FAIRS
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OPTI
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Vision Expo East
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100% OPTICAL
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MIDO
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NEW at OPTI
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trends
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NEWS
EDITORIAL
CHANGE IS NECESSARY, BUT HOW? Giorgio Armani recently said: “Enough of the mausoleums, Fashion will change everything�. The icon designer thinks that there will be a revolution in the fashion industry and retail and it will be completed within 2-3 years. This assessment is also valid for the eyewear industry. Consumers are in fact rapidly changing their purchasing habits. They can compare costs and models on-line and even purchase with the same method. Thanks to the Internet, buying decision is no more only directly connected to the importance, the reputation, the size or the furnishing of a store. Retail must therefore face a massive change and innovation, based on new purchasing experiences, becomes the solution. More precisely: innovation, customization and service. Today it is hard to define what a store is because the barriers between the physical and digital retail outlet fade more and more. Touch screen and tablet are beginning to support the exploration of physical products in the store, we even see the birth of free pick up centres for online purchases. 3D printing now enables the birth of workshop-stores that allow the consumer to choose, or believe to choose, the style of frames and sunglasses that does not exist, designed only for him. The task of the trade exhibitions is to guide, advise and inform the target market and the international events in our industry are striving to be a valid reference. One example is the initiative proposed by opti in Munich, a guided path for visitors looking for products and technologies related to information and digital communication, digital production and automation, digital management of processes, digital services.
Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it
FAIRS
OPTI 2017 GHM celebrate their tenth anniversary with the eyewear industry This year it will be an important opti edition for GHM Gesellschaft für Handwerksmessen mbH, in fact on Saturday, January 28 they will launch for the tenth time the German eyewear show where 575 exhibitors from 35 countries will present their innovations until Monday 30. In January 2008 GHM organized opti for the first time. 357 exhibitors presented their work in three halls of 30,000 square meters, opti now covers more than 40,000 square meters in four halls.
By 2019 two new halls will be built on the Fairground Messe München – right next to the four already existing opti halls C1 to C4. This brings new opportunities for further developing opti together with the visitors and exhibitors. In 2017 opti will exceptionally take place from Saturday to Monday and the tenth anniversary will be celebrated with drinks, music, dancing and fun both Saturday and Sunday evenings from 7 p.m to 10 p.m. at the North Entrance of the fair ground.
3D street art on the occasion of the construction of the two new halls C5 und C6 at Fairground Messe München. In the photo: Dieter Dohr, CEO of GHM and Bettina Reiter, Project Manager of opti.
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FAIRS
optic 4.0 Digital Solutions This theme, central nowadays, will develop into an ideal path between the opti exhibitors. opti offers free guided tours in German and English to visitors to get a quick overview of who offers products and technologies related to information and digital communication, digital production and automation, digital management of processes, digital services.
BLOGGER SPECTACLE celebrates its premiere
Bloggers are opinion formers. They offer instant and authentic lifestyle information to their fan communities. In 2017, opti exhibitors will be able to profit from that for the first time. Ten companies have the opportunity to present their frames to fashion and eyewear bloggers at the fair – during the BLOGGER SPECTACLE on 28th January 2017. Around 20 fashion and eyewear bloggers from the European blogosphere are expected in Munich and they will be the jury that will select the ‘Blogbuster 2017’. This newcomer prize will go to one of the 16 opti boxes. In 2017, start-ups from the US, Poland, Spain, France, Italy and Germany will be representing. The following companies have a chance to decide the outcome of the first edition of ‘Blogbuster 2017’ in their favour: Smokexmirrors, Bawsome, Lask, Projekt Samsen, Wood and Cotton, Brillenmanufaktur S, lool, You Mawo, Movitra Spectacles, udla, eloise eyewear, Emian Böhe, Powder & Heat, housebrand, nogs, Barriqule.
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FAIRS
The Vintage Fascination
“Vintage Passion” – this is the name of the new opti area. In hall C1 (!HOT area) classics will be in the spotlight accompanied by the daily talks at the opti forum, such as the daily vintage-summit or the daily “design icon meets design rookie” talk. What does the term vintage actually mean? Someone who should know is the design icon Robert La Roche. He revolutionized the eyeglass industry from 1973 to 1999 with his design and the accordingly adapted advertisement. At the opti forum, La Roche will talk with design newcomers about his passion for great eyewear design, which has remained alive until today. On Sunday, 29 January 2017 at 3.20 p.m. he will be a guest of the talk “design icon meets design rookie.”
YES! area Young Eye Styles In the YES! area in hall C4, designers and manufacturers of designer labels show the newest trends in glasses and frames. The YES! area is the meeting point for the design community. opti sets the trends with the YES! area, making it the trend radar for the coming year.
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Milano Eyewear Show 25, 26, 27 febbraio | 2017
mido.com
FAIRS
Vision Expo East Announces Partnership with Google for 2017 Education International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2), has announced exclusive events for eyecare providers featuring a presentation from Google agency developer Liz Austin, a dynamic VIP networking reception, and sessions focused on utilizing Google’s digital products to grow the eyecare business. This year’s education programming
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also includes sessions covering the latest in industry technology ranging from clinical diagnosis and research to blue light and retail technology. For the first time, Vision Expo has partnered with Google to bring attendees the latest tools and opportunities available to the eye care industry. With a Google Connect VIP Event and a day-long program including
FAIRS Google Talks and a hands-on workshop—facilitated by Marketing4ECPs—these sessions allow attendees to hear directly from Google gurus on how to best utilize the latest digital marketing tools to enhance the brand presence of their eye care business, attract new customers and retain current ones. “I’m incredibly excited to come to Vision Expo East this year. [Attendees can] hear about how the world of digital is actually changing the way customers and patients are finding eyecare professionals,” said Austin,. “We’re going to give you some top trends and insights that you can bring to your business, and truly make an impact.” A series of free Google Talks will take place as 20-minute sessions in the new Marketing Stadium where attendees can learn from Google Agency Developer Liz Austin and Premier Partner Marketing4ECPs on how to utilize Google digital products to grow their eye care business. Attendees will learn how to remain competitive in the web-based world and attract new patients and customers with a strong online presence, and the search engine marketing techniques needed to compete on every channel available in the digital space, among other topics.
Programming features exclusive education sessions and networking with tech industry leaders
“Vision Expo has a long history of delivering branded education from global leaders— including customer service experts Ritz Carlton and Disney, and celebrated speakers on retail like Paco Underhill,” said Tom Loughran, Reed Exhibitions industry vice president. “We’re committed to continuing to provide this level of education to our attendees through new partnerships like Google.”
International Vision Expo East 2017 also debuts numerous tech focused continuing education courses. Sessions include: Emerging Technologies to Improve Your Success with Hybrids and Sclerals New Developments with OCT Testing in Glaucoma Ocular Surface Disease – Does the New Technology Replace the Bio Microscope? Create Distinction and Build Your Practice with New Technologies In-Office Electrodiagnostics – What Can It Do For You? Using Technology to Improve Clinical Diagnosis The Opportunities of Blue Light Technology 3 Retail Tech Trends that Drive Profit Revitalizing the Established Practice Through Technology
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FAIRS
100% OPTICAL London welcomes back 100% Optical 100% Optical, UK’s largest optical event, is expected to welcome 8,000 UK and international visitors to London on 4-6 February 2017. The show first took place in 2014 and works in partnership with the Association of Optometrists. Organiser Media 10 is promising visitors new exhibitors, fashion shows, a new-look Dispensing Workshop and VIP hosted buyers programme, in addition to the worldleading CET education and speaker programme. As already announced, the AOP Awards is now part of the 100% Optical schedule. The awards will take place in the evening of Sunday 5 February at ExCeL London, giving visitors an opportunity to celebrate with their industry peers and make their visit to the show more rewarding. Fight for Sight is back as the show’s charity partner for a third year and will be looking to raise awareness and funds for pioneering research from exhibitors and visitors alike, with the Saturday evening rockaoke and #BlinkWinkThink campaign. 100% Optical is also supporting the #Londonisopen campaign, launched by the Mayor of London, confirming that London remains the leading business hub within the UK.
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FAIRS
MIDO presents “THE GLASSES HYPE ADVERTISING & EYEWEAR” Great news await exhibitors and operators at MIDO 2017: The Glasses Hype - Advertising & Eyewear: from medical device to icon, an exhibition that tells the story of eyewear and lenses through advertising from the early 1900s to the present day. The exhibition will be located in MORE!, the successful pavilion inaugurated last year and making a return for this edition.“We asked all the companies taking part in MIDO to send us images, posters, films, brochures and their advertising and marketing materials” – explained MIDO president Cirillo Marcolin. “Visible at MIDO in the context of an event aimed at leaving a strong emotional memory of this experience through a balanced presentation of images, information and entertainment, it is an extraordinary collection that allows us to illustrate over a century of eyewear: from a corrective and protective device to a cult object and fashion statement. However, it isn’t intended to be solely an exhibition: we want to inspire the sector operators who come to MIDO every year to reflect on and discuss the future of communication in the eyewear sector”. The events returning for the 47th edition also include the presentation of the coveted BESTORE and BESTAND international awards. Dedicated to the world’s best optical centers, BESTORE will be awarded by an international jury in
A journey through the history of eyewear and lenses with advertising from the early 1900s to the present day accordance with certain evaluation criteria such as interior design, product display concept, customer interaction and visual merchandising. The winners will be announced during MIDO 2017. Also confirmed this year is Trains to MIDO. Even though it is the main event in the sector at international level, the exhibition has always paid special attention to Italian visitors. Again this year free transport has been confirmed for Italian opticians: three trains will travel straight to the exhibition from Rome, Venice and Bologna
VEDERE INTERNATIONAL – JANUARY 2017
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NEW at OPTI
POLICE COLLECTION by ENRICO FURLAN
The first Police collection created by Enrico Furlan, the new Creative Director of De Rigo Vision’s House Brands, has been unveiled. Furlan’s influence is immediately evident in the new 2017 collection of Police eyewear, the first to be personally created by the designer, with new models that embody the brand’s heritage and anticipate new trends. Furlan himself explains the creative process behind this new collection. “A look at the past in order to construct the future of the brand: I wanted to begin my work by examining the distinctive features of Police that have underpinned the success of the brand since the 1980s” – he begins. “Offering a modern and innovative new take on these elements was the key to creating a distinctive new collection that remains consistent with the Police world, reflecting its bold and daring character”.
“The collection was developed in accordance with three main guidelines” – continues Furlan. “A strong brand identity, represented by every single product in the collection via a series of highly distinctive elements; a clear stylistic positioning in four clusters, in accordance with the target; notable attention to detail, with high levels of research also in the most straightforward of models”.
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NEW at OPTI
The influence of the new Creative Director is very clear in the new models. In the men’s collection masks and models with ultra-flat lenses are joined by more traditional frames with temples that stand out for their highly innovative construction and materials; the details inspired by Police’s heritage express the brand’s modern new personality and are a source of additional value. The other major novelty is the women’s collection which has been completely revamped, beginning with the new logo, with a touch of real femininity: an explosion of gutsiness that plays around with new and oversize shapes, camouflage and floral colours, and temples in glitter-effect rubber. Furlan is also the creative director for all of Police’s lifestyle products and works in close contact with the licensing partners of the watch, jewellery, perfumes and small leather goods lines. For this crucially important and strategic role De Rigo Vision has appointed a professional with an in-depth knowledge of eyewear. In fact, Furlan joins the Belluno-based company having already acquired many years of experience in the high-end eyewear sector. For over 15 years he worked for companies in the business such as Filos-Metzler and Safilo, for fashion brands such as Prada and, most recently, for over 7 years at Dolce and Gabbana, where he was Eyewear Design Manager.
MEN SUNGLASSES COLLECTION The men’s collection is developed in 4 clusters, each one with very specific products and targets: Heritage Urban, the brand’s metropolitan, distinctive look, Heritage Sport, casual and comfortable, Discovery, non-conventional and innovative, Fast Fashion, trendy and eye-catching. Mod Flow 1 has a total silver style with a futuristic, non-conventional look. The frontpiece is a flat mask in an oversize, aviator shape. The flexible temples are in ultra-thin metal.
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NEW at OPTI
HALO SUNGLASSES COLLECTION An explosion of bold styles plays around with new and oversize shapes, with camou-floral colours and rubber temples with real glitter. The new “HALO” models of the 2017 Police Sun Collection epitomise a revolutionary concept. Designed as unisex eyewear, these unique and truly unusual accessories are sure not to go unnoticed. The innovative flat lenses - this season’s trend - are enhanced by a minimalist frame with a futuristic design. This is made possible by a special construction technique, whereby the same material is used both for the lens and for front piece, for an unprecedented blend of transparencies and mirror effects. The only metal features are the slender temples and the profile surrounding the front piece. The “HALO” line comprises three different styles, comprehensive of two sunglasses (Halo 1 and Halo 2) and one optical model (Halo 3), available in six colours each, for a total of 18 styles. Halo 1 is a squared model with a metal double bridge. The outer rims, in a silver mirrored lens material, embrace smoky grey lenses.
WOMEN SUNGLASSES COLLECT ION An explosion of bold styles plays around with new and oversize shapes, with camou-floral colours and rubber temples with real glitter. In model SPL412 the rounded shape of the fuchsia coloured clear acetate front piece is enhanced by the double gold bridge. The profile of the temples resembles the form of the Police “wings”, while, in terms of materials, a special soft rubber with sparkling glitter makes its very first appearance.
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NEW at OPTI
INVU
Design Team has honored the new trends
Always in style INVU Men’s Classic Iconic aviator and navigator sunglass shapes were first introduced in the 1930s and have been a contemporary fashion accessory ever since. While keeping the shape true to its origin, the INVU Designers from Swiss Eyewear Group have improved the engineering and manufacturing processes as well as the materials that are being used for the sunglasses in-line with top notch 21st century optical eyewear industry technology. High tensile materials and the latest coating technology as well as ultra soft silicon parts are used to make these iconic shapes a true fashion accessory for the modern man of today. Equipped with the high performance, ultra polarized lens by Swiss Eyewear Group and retailed at Euro 59, these contemporary INVU sunglasses are a must-have for spring 2017.
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NEW at OPTI
INVU Ladies Fashion
Inspired by natural fibers Elegant woven natural fibers date back to the dawn of civilization. For 2017 this ancient craft is celebrating a revival in both the world of fashion and interior design. The INVU Design Team has honored this trend with a uniquely designed temple that uses patterns of naturally woven fabric. This artistic temple in combination with a trendy soft cat eye front in the latest pastel and acetate color designs makes INVU Model 2700 an absolute must-have for spring 2017. When selecting the latest fashion from INVU by Swiss Eyewear Group, consumers do not have to compromise on performance. All INVU sunglasses are equipped with the high performance, ultra polarized lens by Swiss Eyewear Group. The consumer friendly recommended retail price of Euro 59 make these INVU fashion shades a true steal.
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NEW at OPTI
Driving revenues with the new...
INVU
ultra polarized RX concept
Optical retailers worldwide are looking for opportunities offer their customers value add products that increase customer satisfaction and at the same time drive the revenue and margins of the retailer. In the US, 75% of prescription sunglasses sold are polarized, while in Europe a mere 12% are polarized. This is a huge opportunity for European optical retailers to increase customer satisfaction while at the same time increasing the retailer’s profitability. The brand new INVU ultra polarized RX concept consists of a classic polarized plano acetate rx’able collection and an attractive display that allows optical retailers to showcase the sunglasses together with the polarized prescription lens choices. The new proprietary LCD television that lets consumers experience the unique benefits of the ultra polarized lens completes the concept.
“This simple and self-explanatory INVU ultra polarized RX program is a highly efficient tool to boosting the sales of “value add” polarized prescription lenses for optical retailers around the globe” says Jerry Dreifuss, CEO of Swiss Eyewear Group. In Switzerland INVU is partnering up with REIZE OPTIC to offer Swiss Opticians an “all in one polarized RX concept”, featuring not just the INVU RX COLLECTION but a great new ultra-polarized RX INVU lens from Reize Optik. The package comes with a special display showing the INVU Frames and the INVU RX Lens colour options, making it simple for opticians to sell at a very attractive price INVU RX frames with a great new ultra-polarized RX lens. This gives the opticians great margins and end-consumers a very affordable, quality polarized RX product.
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NEW at OPTI
mod Bjork
SS 2017:
Modern Bauhaus inspiration for Fleye
mod Bjorkv
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Danish eyewear label FLEYE Copenhagen is unveiling its new SS17 eyewear collection during this year’s OPTI in Munich. Inspired by the Canadian interior and furniture designer, Zoë Mowat, FLEYE Copenhagen’s new SS17 collection is highly influenced by Mowat’s intuitive exploration of color and texture, where contrast is everything. The collection matches sleek lines to different materials and textures while layering heavy, deep and rich colors such as Burgundy Brown, Midnight Blue and Dark Curry with light and transparent shades. The SS17 collection is also combining the deep, solid colors with matte colors which give the eyewear a very dusty and minimalistic look, adding a touch of “Modern Bauhaus” to the collection.
NEW at OPTI
mod Aneka
mod Aneka
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NEW at OPTI
Feather-weight
sinuous nature of titanium
The feather-weight sinuous nature of titanium is the hallmark of the new Spring/Summer 2017 collection of Blackfin eyewear previewed at the Munich trade fair. BF781 Doran is a spectacle frame for women with clear-cut square lines. The ample outline of the front is emphasised by the three-dimensional finish of the top rim which is elongated on the outer corners giving it an elegant cat’seye look. The original gloss/opaque colour play or the twotone front and temples combination are emblematic of the unmistakeable Blackfin style.
All Blackfin frames are made of titanium and beta-titanium with Swordfish temple tips, a company patent, whose break-off guides make it possible to shorten the temples in three simple moves. All Blackfin eyewear is manufactured according to the neomadeinitaly precepts, an all-Italian production model that cares not only for the product but for the people who produce it. It pays homage to Italian excellence at its best and to all those who represent it. But that’s not all, neomadeinitaly also embodies a whole new way of thinking and working. This is an approach born of passion, dedication, respect and care for the workers and their working environment.
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I Ilike to dare like to dare
trends
Vera Wang
KYME + RADA’ mod. Angel
Dolce & Gabbana Flowers Lace
Miu Miu
Alain Mikli
Catuma mod SUD
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trends
Face à Face Bocca coll
Pugnale&Nyleve
For those who love to play with their face without rules, with joy and irony
Swarovski
Balenciaga
Emilio Pucci
Versace Metal Mesh
Saraghina
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NEWS
MARCO PAVERI NEW BLACKFIN AREA MANAGER FOR ITALY Pramaor, the Agordo-based (Belluno) company specialising in the production of the top-of-the-range titanium eyewear brand Blackfin, announces that Marco Paveri has taken on the role of Area Manager for Italy. Marco will be coordinating the sales network currently consisting of 7 agents. Thanks to many years’ experience in the premium/luxury eyewear and ophthalmic products market segment, it will be Marco’s job to drive the engine of growth and strengthen the position of the Blackfin sunglass and spectacle frame collections all over Italy.
Kenmark Eyewear announced the renewal of an exclusive license agreement for the development, production and worldwide distribution of eyewear for the Vera Wang brand. The agreement will extend to 2020. Kenmark Eyewear has partnered with Vera Wang since 2001, launching the brand within the optical industry with segments that include Vera Wang Core, Luxe, Alternative Fit and Vera Wang Collection.
KENMARK EYEWEAR RENEWS WITH VERA WANG
NEW MERCHANDISING PROGRAM FOR FYSH UK WestGroupe introduced the new 2017 merchandising and point of sale material for FYSH UK. The new program reflects the fun, colorful spirit of the FYSH UK brand and offers great in-store presence. The 5-piece collection is comprised of a 4-piece display with a swivel panel, a 1-piece display, a display tray, a name plate and a tilting mirror. Constructed from high density cardboard, each element is lightweight yet durable and eco-friendly. The 5 pieces can be used together to create a high impact FYSH UK section or separately to discreetly highlight the brand.
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NEWS
MYKITA & Tim Coppens MYKITA and fashion designer Tim Coppens join creative forces to launch their first collaboration frame: a highly wearable piece of eyewear futurism. Sunglass model TEQUILA is a strong design that expresses the shared focus on material development and dynamic mood of both brands. “I have always admired MYKITA for as long as I can remember and felt their approach was similar to ours, “says Tim Coppens. “We share a desire to create an authentic product that has relevance now but also looks to the future by incorporating innovative technology and craftsmanship.”A MYKITA MYLON frame, TEQUILA is made using a 3D printing technology called Selective Laser Sintering.
BYBLOS RENEWS WITH JET SET GROUP Byblos and Jet Set Group have renewed their licensing agreement for the design, production and sole distributor worldwide of sunglasses and prescription eyewear for men and women. The 3-year partnership – 2018 to 2020 – had an early renewal after the success of the Byblos eyewear collections, able to reflect, since their debut in 2014, the artistic vision of the fashion house. The eyewear collection will always be produced in Italy by the company, based in the Marche region, and will be enriched by unique projects and limited edition whose priority will always be the values of uniqueness and exclusivity of the brand.
MASSIMO RENON APPOINTED MARCOLIN GROUP’S WORLDWIDE COMMERCIAL GENERAL MANAGER Marcolin Group and PAI Partners, a leading European private equity firm, announced the appointment of Massimo Renon as Worldwide Commercial General Manager. Massimo Renon will manage the direction of Licensing, Product, Marketing and Worldwide Sales, reporting directly to Giovanni Zoppas, CEO Marcolin Group. Giovanni Zoppas, CEO Marcolin Group, declared: “We are pleased that Massimo joined Marcolin. His extensive experience in the eyewear industry and commercial field will lead the company to further
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The First International Magazine on Optics and Eyewear - January 2017
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