Vedika Kapoor OUGD501 Context of Practice 3 Research Proposal
Research Question 6 To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?
Vedika Kapoor Context of Practice 3 Research Proposal
Introduction
Aesthetic style of graphic design has been critically examined over years.It is primarily of greater value in the form of function and design related issues rather than social and political concerns. In Branding the aesthetic style is the prime focus for the commercial success of the brand through effective design. It targets the general public and is more influenced by the product rather than social and political pressures. The brand identity and packaging design is the key element for the commercial success of the company as it specifies the target audience and also delivers the brand to the mass audience through the design. It has power over the social and political aspects of society to influence people to bring about change. Over the years the design and production of the brand identity has influenced the change in styles of design and means of the delivery to the target audience. This has greatly influenced the success and notable changes to the industry whether this be sustainability or the introduction of organic products. Although efforts have been taken to create an impact on the mass audience, there is still a big difference between the two different kinds of products and also it is clearly evident which changes have been made. The prime focus of this research is to address the key changes in aspects of branding which have changed and affected the graphic design industry over the years in order to determine an effective design strategy.
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant/Related Subjects • Production • Sustainability • Natural/ Organic • Design • Technology
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant Quotes
Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque – and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb. – Miles Young, ceo, Ogilvy & Mather Worldwide
The ability to align new product development, positioning and marketing communications with genuine customer needs, motivations and desires is widely held as the way to differentiate brands in an increasingly competitive market place. – Judith Staig and Rose Tomlins, GfK NOP
“For some people, brands are still just where they began- heavily advertised consumer products” - Wally Ollins
In the modern world, brands are a key part of how individuals define themselves and their relationships with one another… More and more we are simply consumers. - Lury
Brands have built into primary human needs. Original thinking developed a brand identity for each company that goes well beyond the products they make - Budelmann
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant Books Essential Elements of Brand Identity
by Kevin Budelmann, Yan Kim and Curt Wozniak
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
Logo Design Love A Guide to Creating Iconic Brand Identities by David Airey
Packaging the Brand: Exploring the relationship between packaging design and and brand identity by Gavin Ambrose and Paul Harris
Packaging Design: Successful Product Branding from Concept to Shelf by Marianne Rosner Klimchuk, and Sandra A. Krasovec
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant Websites http://identitydesigned.com http://the-brandidentity.com http://www.packagedesignmag.com
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant Images
Vedika Kapoor Context of Practice 3 Research Proposal
Vedika Kapoor Context of Practice 3 Research Proposal
Relevant Contextual References Alphabet Graphic Design Studio Leeds, United Kingdom K Plus Design Studio Dusseldorf, Germany
Vedika Kapoor Context of Practice 3 Research Proposal