Rhumaa is a sustainable high-end fashion brand that shares culture and creates stories. They bring art, stories and culture together through their designs and aim to do this as sustainable as possible to make a difference and cause more consciousness about the fashion industry. Rhumaa provides a platform to young, talented South African artists by building their collections around their artworks.
The signature look is clean, modern, sophisticated and timeless. Because of this look, Rhumaa emphasizes and compliments the eye-catching artwork inspired items. Only organic and sustainable materials of high quality are used to create the garments.
SUSTAINABLE, PERSONAL , STORYTELLING, ARTISTIC, TIMELESS.
Competitors
Rhumaa focusses on stylish, sophisticated women and men between 25-45 years, that care about what they buy.
Every season Rhumaa selects one artist and base a collection of art printed garments along with non-printed garments to tell his/ her story. A percentage of the turnover goes to the Rhumaa foundation that supports talented artists in developing countries to use their talents to earn an income.
Rhumaa works with high quality sustainable fabrics like tencil, cupro, organic cotton and lyocell. The production process is transparant; fabrics and garments are produced with ethical awareness and craftsmanship in Portugal and Turkey.
The visuals of Rhumaa are clean, dynamic, simplistic and modern. Images have a serene atmosphere and often show a kind of interaction or movement. The quality of the garments should speak and be the center of attention in every image. Rhumaa uses inspirational art, accesoires, culture photography and settings on social media to complement the garments.