Carry out effortless reputation monitoring with the following media monitoring tips:
1. Optimize Your Media Monitoring Continuously monitoring your brand mentions is the first and foremost step to manage your brand reputation efficiently. If you feel you already have all the necessary plans in place, your plans might need a little tweak here and there. One such example is setting alerts to monitor your brand mentions during the pandemic-struck time. This ensures that your brand mentions are regularly monitored and stay intact even in these times of crisis.
2. Do a Quick Brand Performance Scan Explore social listening analytics to understand how COVID-9 affected conversations revolve around your brand. This involves the analysis of the volumes of the conversations, tones of the mentions, geographical distributions of the conversations, context behind your brand mentions, spot irregular activities and spot when your influencers mention your brand. By adjusting the time period, you will also be able to narrow down specific stats. 3. Respond to Critical Mentions Once you get a generic idea about what is happening with your brand online, you can take a close look at all the mentions and start driving conversations. During a crisis, 2/3
