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Export Facilitators Project
p u s p a r w BY MANUS STOCKDALE EXPORT DEVELOPMENT PROJECT LEAD, VEGETABLESWA
T
he current Export Facilitator Project has come to an end after almost three years. The project was a great success, and more than 100 Western Australian (WA) growers directly engaged in the project’s activities.
Over the life of the project, 43 WA growers participated in export training; there were 30 grower attendances at trade shows overseas and in Australia, and 15 growers started exporting for the first time or commenced new export business.
800+
Project activities
• • • •
E-news articles Magazine articles Web content Presentations at forums and events
WA Grower AUTUMN 2021
• Building collaborative partnerships between growers in WA and throughout Australia to supply export markets.
• Helping them to understand export requirements and what support is available for developing export business
vegetablesWA is still undertaking export development activities in South Australia, as part of the Export Facilitator project, and discussions with Hort Innovation and other funders are ongoing about continuing the project delivery in WA and the rest of Australia.
• Identifying factors that help vegetable growers be more successful at incorporating export into their businesses
IMPROVED KNOWLEDGE AND SKILLS
100+
WA vegetable businesses engaged by Export Facilitator
• • • •
PRACTICE CHANGE
30
43
grower attendances at trade shows
WA vegetable growers attend export training
Grower visits Capability assessment Case studies and fact sheets Tailored export opportunity information • Export training • Introductions to importers • Preparation for trade shows
FIGURE 1. EXPORT FACILITATOR PROJECT ENGAGEMENT & OUTCOMES.
108
• Improving grower capability to export vegetables direct from farm
The project assisted growers by:
INCREASED AWARENESS
WA vegetable growers aware of export facilitator project and export as a market opportunity
• Increasing awareness of export opportunities and grower’s confidence in pursuing export opportunities
• • • • •
15+
businesses commence new export sales
Trade show attendance Trade show follow up Specific export market information Support for trial shipments On-going support
