JUSTICE FOR ANIMALS
ANIMAL JUSTICE PROJECT IN FULL EFFECT
Hello! Animal Justice Project have some incredible plans for 2022, building on our existing campaigns as well as launching some new ones too. Our EXPIRED and The Foul Truth campaigns will be prominent focuses for us, building on the work we have carried out in recent years including pressure campaigns and undercover investigations. This is going to be a great year for Animal Justice Project! Covid-19 meant that we could not get out onto the streets as often as we would have hoped for during 2020, but as soon as restrictions dropped, we were able to safely carry out visually stunning protests outside of farms and on the high street including our flagship demonstration outside of Berryfields Farm in Northamptonshire, following the launch of our EXPIRED campaign, that attracted over 70 activists from around the country. Bath Cheeses In November 2021, we launched our seven-month 110
FORÇA VEGAN
undercover investigation at Bath Soft Cheese, an award-winning, ‘high welfare’, organic dairy farm. Known for their high-end cheeses, we wanted to show the callous reality for cows on organic dairies. Our footage reached millions via national press and two of the farm’s major stockists, Abel & Cole and Planet Organic, both cut ties with the farm. We revealed the heartache and distress that cows and calves face as they are separated from each other so people can drink the mother’s milk. Shocking findings included verbal and physical abuse of animals by staff, calves dragged by their necks and individually housed and calves being sent to be killed by a prolific calf dealer.
Project’s mission is a society free from animal exploitation (not just ‘food’ animals) and we aim to do this by working in five key areas: Undercover investigations, pressure campaigning, education, organising and public engagement.
Our core focus is always the animals. It is great to see more plant-based options available, making vegan food accessible to more people, but Animal Justice
Our campaigns use undercover investigations to bring to light hidden parts of industries to show to consumers. For example, under our Dairy Still Kills cam-
Vivisection Animal Justice Project was founded in 2014 focusing solely on vivisection. Whilst we do still provide resources to local grassroots animal rights groups covering the heartbreaking and vile vivisection industry, our current work centers around animal agriculture. We wholeheartedly still want to see a complete end to unnecessary and outdated animal experiments.
