BRAND BOOK
LOGO
Clear Space The signature must be surrounded by a generous field of clear space in every use. The space isolates the artwork from competing visuals such as graphics and type to ensure its visibility. Additionally, clear space prevents the signature from being positioned too close to gutters, trims and edges. As shown at right, an area equal to the width of the logo mark must border the signature on all four sides. The clear space requirement applies to all versions of the signature, without exception.
LOGO USAGE
The logo is the essence of the entire brand and a predominant component of our visual identity network. To ensure legibility, the Borkars logo must not be altered, changed or modiďŹ ed or in whichever way. Here are the four approved versions of the logo.
INCORRECT LOGO USAGE DONÂ’T... 1. Squeeze the logo 2. Add any extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows 3. Change the colours of the logo 4. Rotate the logo 5. Make the logo transparent
X
X
X
X
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COLOUR PALLETTE
PRIMARY COLOURS
SECONDARY COLOURS
80% Black
50% Black
30% Black
100% Black
Orange
Light Orange
C:2 M:50 Y:70 K:0 R:247 G:192 B:98
C:0 M:35 Y:50 K:0 R:250 G:180 B:135
Classic Blue
Dark Blue
Ink Blue
C:55 M:0 Y:0 K:0 R:98 G:204 B:245
C:100 M:65 Y:30 K:10 R:25 G:95 B:132
C:90 M:45 Y:0 K:0 R:6 G:127 B:194
60% Black
Classic Orange ACCENT SHADES
TYPOGRAPHY
Web
Frutiger CE 45 Light
Trebuchet MS Bold
Headline
Headers
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=
Frutiger 45 Light
Trebuchet MS Normal
Sub-Headline & Body Copy
Body Copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 !@#$%^&*()_+=
STATIONERY
Mr. ABC XYZ Area Manager
+91 9876543210 | abc@classic.com Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Business Card Front
Business Card Back
Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Envelope Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Letterhead
TEMPLATES
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Exhibition Panel
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Exhibition Panel
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Standee
TEMPLATES
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Internal environment branding
TEMPLATES
Presentation Title Subtitle
Presentation Cover Slide
Page Separator
Title
Title
Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efďŹ citur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.
Presentation Slide
Sub heading Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.
Presentation Slide
TEMPLATES
Header Subhead Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efficitur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. Quisque gravida metus dui, at blandit ex facilisis eu. Nunc auctor tincidunt massa, ut pulvinar neque ultrices et. Ut ut scelerisque purus, eget vulputate lacus. Maecenas finibus euismod est in venenatis. Mauris euismod finibus purus vehicula viverra. Pellentesque condimentum posuere erat. Curabitur vulputate lacus nunc, sed mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean vulputate ullamcorper fringilla. Aliquam pulvinar et sapien eget luctus. Donec sed efficitur risus. Aliquam commodo aliquet est sed sollicitudin. Etiam fermentum, massa id tempus maximus, risus dui tincidunt ante, in imperdiet magna nunc in sem. Quisque gravida metus dui, at blandit ex facilisis eu. Nunc auctor tincidunt massa, ut pulvinar neque ultrices et. Ut ut scelerisque purus, eget vulputate lacus. Maecenas finibus euismod est in venenatis. Mauris euismod finibus purus vehicula viverra. Pellentesque condimentum posuere erat. Curabitur vulputate lacus nunc, sed mattis metus fermentum a. Praesent scelerisque dui convallis sem mollis laoreet. Praesent ut sapien arcu. Donec enim velit, vehicula id risus eu, mollis ullamcorper lacus.
Subhead Lorem ipsum Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Poster
Lorem ipsum
Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Emailer
Lorem ipsum
Lorem Ipsum Designation
Nameplate
TEMPLATES
Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.
+91 9876543210 | abc@classic.com | Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla sed tempus odio. Fusce suscipit tellus a lectus hendrerit, at convallis tortor interdum. Suspendisse posuere hendrerit odio, at tincidunt augue consequat egestas.
+91 9876543210 | abc@classic.com | Apollo House7 Institutional Area, Sector 32, Gurgaon, 122001, India. T: +91 124 2721000
Quater page ad: 16cmx26cm
Half page ad: 32.9cm x 26cm