How We Speak

Our tone of voice reflects both our personality and the unique nuances of the health and care industry, thus, we are:

Ours is a caring voice su used with empathy and understanding for the challenges our customers and care teams face.

The stories we tell are genuine, demonstrating our ability to add value and create better care experiences.

Our mindset is entrepreneurial and our voice resounds with collective optimism. We are innovative and agile, always reaching towards solving the challenges of today and building a better future for tomorrow.

Informed And Confident

We speak from a place of knowledge. We focus on the ‘why’, ‘how’ and ‘what’ of the project. We share our insights and fruits of our experience calmly, instilling a sense of safety.

Our messaging must reference our unique values for health and care. This means building on our science and data-based positioning by including data points, facts, insights, science.

We use evidence-based content that shows outcomes that validate our product o erings.

Editorial Angles

Everyday

We create moments every day that touch lives. From clinical to operational to the experiential, everything we do focuses on the human aspect of care.

Caring

We care genuinely and it reflects in the situations we supports and the solutions we aid along the care journey.

Impact

We are not passive in our work.

We leverage data-driven insights to deliver care experiences that impact people, care teams and communities.

Communication Rules

Be empathetic.

Be precise.

Be empowered to transform the future using technology and innovation.