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REV SNACKS REVOLUTIONIZING MODERN DAY SNACKING
OUR VISION
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RETAINS NUTRITION NUTRITIONAL
Advanced technology of vacuum freeze drying that retains upto 85% of the nutrition
ANY TIME SNACKING
HEALTHY
New Age & Modern snack that can be had at anytime and anywhere. Hassle free
Without use of chemicals and preservatives or sugar ANYTIME
HEALTHY
Vision is to build a brand that can revolutionize modern-day snacking habits of consumers by introducing new age, tasty, healthy and nutritious anytime snacks.
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WHO WE ARE? Met professionally, but united by a common love for food
BHARAT KULKARNI
ROHIT KULKARNI
CO-FOUNDER & CEO
INVESTOR & MENTOR
Founded Velocita Brand Consultants and transformed it into a reputed & recognized brand agency with a roster of global clients. 14+ years of hands-on experience in handling multifarious teams, re engineering processes & running successful businesses.
CEO at Payoneer, with 19+ years of experience in the e-commerce,payment, consumer products and services, and financial services industry. Has launched Amazon.in and Yahoo small business in his previous stints.
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OUR MENTORS
SUNIL VAIDYA
RAGHU LAKKAPRAGADA
FOOD TECHNOLOGIST & MENTOR
MENTOR
22+ years of global exposure in food technology and post harvest technologies.
Director Product development at amazon.in. Prior to that Raghu led the product management for Fulfillment by Amazon at Amazon.in where he set up programs like easy ship and other seller supply chain models.
OUR JOURNEY
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$ MARCH 2016
ESTABLISHED
OCTOBER 2016
JUNE 2017
MARCH 2018
SEPT 2018
JAN 2019
MARKET EXPANSION
MARKET RESEARCH & IMPORTED FD FRUITS
HIT THE MARKET
HIRED TEAM
SEED FUNDED
Extensive sampling Tried different formats Imported Freeze Dried
National tie-up Food Hall, Hypercity, Amazon , Big Basket & Namdhari Fresh
Team Hired in Mumbai & Bangalore. Distribution increased from 26 stores to 210 Stores + 10 institutional and 3 online stores
Mumbai Angels, Escape Velocity Ventures and a few HNIs seed funded Frubites. With this we launch our new retail packaging & prepare to open new markets.
Started operations in Delhi & Hyderabad. Introduced 2 new SKU’s under frubites.
MARKET SIZE
$370 BILLION
ORGANIZED SNACKING MARKET IN INDIA IS EXPECTED TO GROW AT 14.6% CAGR BETWEEN 2016-2021
$10 BILLION
GLOBAL SNACKING MARKET
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NATURAL & HEALTHY F&B SALES IN INDIA IS EXPECTED TO GROW AT 11.1% CAGR LARGE INTERNATIONAL MARKET WITH INDIAN DIASPORA WITH AFFINITY TO INDIAN FRUITS AND VEGETABLES
INDIAN SNACKING MARKET SOURCE: NIELSEN CONSUMER SURVEY
CUSTOMER NEEDS
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WHAT CONSUMERS WANT CRISPY CRUNCHY
FRUITY NATURAL FLAVOR
LABELS THAT MAKE CONSUMERS PAY MORE HEALTHY & NUTRITIONAL NO PRESERVATIVES OR CHEMICALS - FRESH
SOURCE: NIELSEN CONSUMER SURVEY
OUR OFFERINGS THE REAL FRUIT SNACK
FRUBITES: The real fruit snack. Strawberry, Mango, Banana, Chickoo, Pineapple, Apple and Jackfruit.
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REAL VEGETABLES SNACK
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2
To be Launched VEGGIBITES. A first of its kind snack with no preservatives,Gluten free, Low or no oil. Beetroot, Okra, Cluster beans.
Mid Meal Snacks, Chai Time, Cocktail Snacks, Travel (safe), Late night (work / Studies) snack
FRUBITES: THE REAL FRUIT SNACK RETAIL PACKAGING
PACKAGING FOR PREMIUM LOUNGES & 5 STAR HOTELS
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POINT OF SALE MERCHANDIZE
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FULL STACK: WE OWN THE PROCESS PACKAGING
PRE PRODUCTION
The fruits are cut, chopped, quality checked and stored in a freezer
The freeze dried fruits are repackaged under the brand
PROCUREMENT
FREEZE DRYING
We directly procure from farmers
Fruits are freeze dried to convert to crunchy snack
SHIPPED TO DISTRIBUTORS
We have engaged reliable distributors & set up our own team to service the retailers
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FULL STACK: ADVANTAGES
SOURCING CONSISTENCY & QUALITY
COST ADVANTAGE
OVERALL BENEFIT
ENTRY BARRIERS
PROCESSING
3 Level QC done: To maintain consistant experience
Hand picked: from same farms farms: Consistent flavor & taste Hand picked: sorting at farm level to reduce wastage Increase in Gross Margin despite reduction in MRP
DISTRIBUTION
Have engaged reliable distributors by have kept the retail order booking and servicing with us
No Capex
No Capex= High scalability
Fruits are regional: taste and flavor depends on the correct sourcing
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Quick Scalability and better cash flows Ensures control on service level
Full Stack: Control from sourcing , processing to customer experience.
MARKETING STRATEGY 1 WHO
MARKETING STRATEGY WHERE
New Age Indian, Health conscious audience, Kids, Mothers, Millennials & GenY, Working professionals, SEC A
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HOW TO REACH?
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WHERE TO REACH?
HOW
Phase 1) Mumbai, Bangaluru, Delhi+NCR, Hyderabad Phase 2) Pune, Chennai, Goa, Jaipur and Ahmedabad Phase 3) International makets (UAE, Europe & USA)
WHO TO REACH?
Social media, PPC, Video ads ,Festive and special events, In-store sampling and activation, surrogate as 5 star hotels & premium car rentals, Travel & Lifestyle magazines, Radio
Modern Trade , General trade & Online retailers, 5 star hotels, Airports & Premium lounges, Co-working spaces, school canteens
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CURRENT MARKETING BRAND AWARENESS
Social media, PPC, Video ads and endorsements PRODUCT EDUCATION
Social media, Instore activations, sampling and event participation ENGAGEMENT & CUSTOMER RETENTION
Direct mailers, SMS and social interaction, and investment in CRM COMMUNITY
Festive and special events, Blogs, Influencers, celebrity chefs, social media groups of moms, health enthusiasts ATL
Travel & Lifestyle magazines, Radio
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ENGAGEMENT
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VOICE OF CUSTOMER
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DISTRIBUTION EMPANELLED: OFFLINE
MODERN TRADE
190+ Modern trade activated GENERAL TRADE
100+ Category A+ General trade store activated in Mumbai & Bangalore ONLINE RETAILERS
ONLINE
5 online retailers activated
290+ ACTIVE STORES
YET TO BE SIGNED:
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DISTRIBUTION
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AVAILABLE IN THEIR MINI BAR AND CAFE INSTITUTIONAL
15+ Active institutional customers in Mumbai, Pune, Delhi and Bengaluru PUNE
MUMBAI & SHILIMB
DELHI
15 ACTIVE INSTITUTIONAL TOUCH POINTS DELHI & CHANDIGARH
BANGALORE
MUMBAI
BANGALORE
FINANCIAL FORECAST
CURRENT ANNUALISED RUN RATE
1.62 CRORES
Q4 2019
Tieups with MT+GT, in Mumbai & Bangalore
2.73 CRORES
Q1 2020
Started Delhi & Hyderabad, started hiring the team Added 2 new SKU’s under Frubites Prepare for launch of Veggibites Introduce subscription to improve and retain regular customers
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ANNUALISED RUN RATE POST INVESTMENT
4.7 CRORES
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CRORES
18 CRORES
Q2 2020
Q3 2020
Q4 2020
Launch Veggibites with 4 SKUs Start Selling on amazon.com Improve digital sales
Add 2 more SKU’s under frubites
Add 3 more SKU’s in Veggibites
Launch 2 more markets (Pune, Kolkata, Ahmedabad or Chennai)
Start exports to GCC countries & Europe
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CRORES
Q1 2021
Penetrate deeper in the distribution and focus on digital sales, subscriptions and exports. Launch 2 more markets (Pune, Kolkata, Ahmedabad or Chennai)
UNIT LEVEL ECONOMICS
FY
MRP
WE ARE GROSS MARGIN POSITIVE AT UNIT LEVEL. WE CURRENTLY HAVE A GROSS MARGIN OF 54%. THIS CAN FURTHER BE IMPROVED BY 5-7% WHEN WE START SOURCING RAW MATERIAL OURSELVES.
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2019-2020 100*
CHANNEL MARGIN
35%
GST
12%
GROSS MARGIN
54%
* AVERAGE PRICE
ASK
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FUND USAGE
30%
45%
25%
MARKETING
OPERATIONS
PEOPLE
ARR PROJECTIONS FOR 3 YEARS
22 CRORES
YEAR
ONE
TWO
THREE
ARR
2.7CR
25CR
60CR
FUND RAISE
1.2CR
7CR
15CR
ALREADY RAISED
1.2 Crores (Mumbai Angels, Escape Velocity Ventures and a few HNI) At a valuation of 7.7 Cr. EXIT OPPORTUNITIES
Strategic buyout: Eg. Recent Pepsi to acquire BARE
LOOKING FORWARD TO HAVING YOU AS A PART OF OUR GROWTH STORY. THANK YOU