Brand GuidelinesIdentity
Brand GuidelinesIdentity These are the standards required to represent your branding correctly Logo spacing Logo size, Right colours for the Backgroundlogo colour Do PrimaryColournot’spalettecolour palette, Black and White shades Secondary colour palette, Gradients Typography
Logo Spacing
Logo spacing prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logomark. This space is determined by 50% height of logomark on each side. Measure the clear space for primary logomark by the height of the letter S
Logo size Right colours for the logo for print for web & digital
Follow the minimum size of the logo as 100px for print and 50 px for digital. (Size may depend on screen/print resolution) And the maximum size can be taken depending on the size of the screen/print application.
100px
50px
Do Not’s
Do Not: Logomark
Do not resize or change the position of the logomark.
Do Not: Fonts
Do not use any other font, even in the tagline.
Do Not: SIzing
Do not squish or squash the logo. Any resizing must be in proportion.
Do Not: Colour
Do not change the colours even if they look similar. Use the official colour specifications detailed in these guidelines.
Passion Powered Performance
A color palette refers to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration.
The color palette reveals a lot about the design of the device or technology, and its visual capabilities for human users.
Colour Palette
(R:56 G:46 B:148) (R:179 G:22 B:20) (R:22 G:22 B:22) (R:106 G:97 B:97) (R:89 G:89 B:92) (R:166 G:168 B:171) (R:237 G:237 B:237) (R:0 G:0 B:0) (R:128 G:130 B:133) Primary Colour Palette Black and White Shades #B31614 #6a0761 #382E94 #161616 #000000 (R:255 G:255 B:255) # #59595c #808285 #a6a8ab #ededed
Secondary Colour Palette
#e01e51
(R:224 G:30 B:81)
(R:179 G:22 B:20)
Gradients
#2b2d42
(R:43 G:45 B:66)
(R:62 G:25 B:41)
(R:21 G:141 B:168) G:96 B:58)
(R:179 G:22 B:20)
#B31614 G:97 B:97)
(R:252 G:222 B:231)
(R:223 G:33 B:82) G:42 B:124)
(R:222
#df2152 (R:77
#4d2a7c #B31614
#3e1929 #188da8 #de603a
(R:106
#6a0761 #fcdee7
Raleway
Typography is the arrangement of letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. We should make sure to only use “Raleway” font family as our default font for any use and case.
Extra-boldBoldLightMedium abcdefghijklmnopqrst uvwxyz uvwxyzabcdefghijklmnopqrst tuvwxyzabcdefghijklmnopqrs abcdefghijklmnopqr stuvwxyz
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