VelocitaBrand: Discovery of Brand

We create great brands

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we’ve partnered

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

strategy/ communication/ design

Corporate Communication

Teams we partner with

Brand Identity

Annual/ Integrated / Sustainability Report

CSR

Marketing

Marketing Communication

Website & UI/UX

Digital Marketing

Social Media (Consumer Brand)

Performance Marketing

Human Resources

Internal Communication

Office Branding / Environment Graphics

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

What is a brand?

DELIVERED PROMISE

When consumers choose you for the 1st time

PROMISE

When consumers choose you from the 2nd time onwards

PROMISE

DELIVERED

WHAT DO WE DO

PROMISE

BRAND IDENTITY

MARKETING COMMUNICATION

EMPLOYER BRAND

PRODUCT/ SERVICE EXPERIENCE

WHAT OUR CLIENTS DO

R&D AND INNOVATION

INTERNAL CULTURE

DELIVERED

INVESTOR RELATIONSHIP

PROMISE

How do we help in creating a

Promise Creation

Discovery

Execution

Promise Creation

Promise Creation

Promise Creation

Identifying the Target Audience and Behaviour

Extract market trends

Create a competitive brand scale

Define Brand Attributes

Identity Brand Positioning

Identity Brand Archetype

Identity the common messaging

Brand Identity

Consumer Brand/ Marketing Communication

Employer Brand

Research

Identifying the Target Audience and Behaviour

Extract market trends

Create a competitive brand scale

Identifying the Target Audience and Behaviour

WHO – Demographic

Extract market trends

WHAT – Psychographic

Create a competitive brand scale

WHY – Behavioral

WHERE – Geographic

Identifying the Target Audience and Behaviour

Extract market trends

Create a competitive brand scale

Product

Identifying the Target Audience and Behaviour

Pricing

Extract market trends

• Who are our main competitors that can have a large influence on our business?

• How do they find their customers?

Create a competitive brand scale

Advertising/ Promotion

• Considering that the product competitor sells is exactly the same like ours, are they cheaper or expensive than us?

Customer Experience

• What is our competitors advertising and marketing strategy?

• Who are their most important customers?

• What is the value that they offer to their customers?

• How your competitors encourage their customers to buy from them?

Strategy

Define Brand Attribute

Identity Brand Positioning

Identity Brand Archetype

Identity the common messaging

Define Brand Attribute

Identity Brand Positioning

At this stage client tells about their core attribute.

Identity Brand Archetype

And using the insight from the Research Stage, we assist the client categorize them into these 3 buckets.

Identity the common messaging

Necessary

Define Brand Attribute

Identity Brand Positioning

Identity Brand Archetype

Identity the common messaging

Define Brand Attribute

Identity Brand Positioning

Identity Brand Archetype

Identity the common messaging

Target Audience Needs

Define attribute (jointly with the client)

Identity Brand Positioning

Unique Attribute

Identity Brand Archetype

Common messaging

Identity the common messaging

Competitive Brand Scale

Archetype

Positioning

Execution

Brand Identity

Consumer Brand/ Marketing

Employer Brand

Execution

Brand Logo and tag-line

Brand Identity

Corporate Stationary

Consumer Brand/ Marketing

Employer Brand

Document Templates

Corporate website

Execution

Corporate collaterals

(Brochure, Presentation, etc.)

Brand Identity

Product/ Service collaterals

(Packaging, Brochure, Presentation, Catalogue, etc.)

Consumer Brand/ Marketing

Consumer Brand/ Marketing

Marketing collaterals

(Leaflets, Posters, Standee, Emailer, Newsletter, etc.)

Employer Brand

Advertising (Print, OOH, TVC, Radio)

Digital (SEO, Social Media, Paid Campaigns, etc.)

Execution

Brand Identity

Consumer Brand/ Marketing

Office Branding/ Environment Graphics

Internal Communication collaterals

(Newsletter, Intranet, etc.)

Employer Brand

Employer Brand

Recruitment marketing

(Social Media, Recruitment Ads, Job Fair, etc.)

On-boarding collaterals

(Code of conduct, Joining docket, etc.)