VelocittaIndia: Case Study Lupin Awards Campaign

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We create

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we have

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

Strategy / Communication / Design

Our areas of

Vision and Mission

Purpose and Values

Marketing Communication

Brand Positioning

Stakeholder Reports

Internal Communication Office Branding / Environment Graphics

Employer Brand Social Media

Employer Value Proposition (EVP)

Website UX/UI

Recruitment Marketing

Social Media Marketing

CSR Communication

• Industry benchmarking

• Insights and recommendations

• Messaging and communication:

• Teaser

• Awards launch

• Lupin Values communication

• Nomination criteria

• Nomination nudges

• Past winners highlight

• Nomination micro-site

Benchmarking

Benchmarking all the four stages: awareness, nominations, evaluations and awards, against other global awards.

Process:

• Identify organizations,

• Conduct secondary research,

• Validate insights

Methodology:

• Identify parameters/ criteria for Awards

• Identify process flow

• Identify communication practices

• Identify technology and tools

Insights and Recommendations

Institutionalizing values:

• Regular values workshops

• Create a culture where you mandate seniors to find positive behaviors/ demonstrating values and highlight it

• Reward at each level to keep the excitement going

Improve the experience:

• Make the experience for nominations, easy and user friendly

• Use technology to allow users to provide audio and video content for nominations

• Allow people to nominate in real time as they see anyone demonstrating the values

• Create transparency

AI based transparent system:

• System to allow users to nominate through the year

• AI to show the top contenders for the nominations

• AI to prompt if the nomination does not capture the essence of the value in action

Launch Communications

Launch Communications

Launch Communications

Lupin Values communication

click here to see the video

Lupin Values communication

click here to see the video

Lupin Values communication

click here to see the video

Lupin Values communication

click here to see the video

Lupin Values communication

click here to see the video

Lupin Values communication

click here to see the video

Nomination criteria

Nomination criteria

Past winners highlight

Past winners highlight

Nomination Microsite

Content intentionally blurred

Content intentionally blurred

Content intentionally blurred

Nomination Confirmation

Nomination Confirmation

Nomination Confirmation

Awards Ceremony Invite

Winner Announcement

Winner Announcement

Winner Announcement

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