VelocitaBrand: Employer Branding and Digital Portfolio

Facts about Allstate

Employee centric posts Events at Allstate, employees at work – to showcase the company culture

Allstate India as thought leaders Posts that will establish then as thought leaders in the tech sector

Events and announcements

Product centric posts Product photography route to introduce different fruits and their USP

Product centric posts Illustrative route to subtly highlight the properties of the product

Mind recall Fitting our Product in Festive greetings and important events/ occasions

Influencer Marketing Collaborating with influencers and reposting their content

Celebrity Marketing Collaborating with influencers and reposting their content

Event Participation Capturing offline events like fleas, markets, etc

SM Contests Contests in order to encourage an interaction with the audience and keep them engaged

Brand awareness

Sharing PR Coverages

Product awareness Talking about various bikes, their features, and specifications

Attracting dealers

McAfee Benefits and Rewards Campaign

Benefits and Rewards

Campaign Objective McAfee offers various benefits and rewards to its team-members, however not everyone knew about all of these. This objective of this

campaign was to spread awareness and educate internal audience

McAfee Benefits and Rewards Campaign

about the same.

To engage the audience in a way that they don’t just benefit themselves, but also become ambassadors for prospect talent.

Lastly, to secure a true score for our upcoming GPTW survey.

McAfee Benefits and Rewards Campaign

Campaign Concept Superpowers for Superheroes Our campaign idea was derived from McAfee’s tagline – Together is Power.

All our team-members are superheroes for all that they do and the value they generate. They juggle all their

McAfee Benefits and Rewards Campaign

responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot. That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.

McAfee Maverick In order to humanise our concept, we wanted to depict our team-members as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent location inside the office.

All benefits and rewards, were divided in 9 different

buckets and each of them was represented with a different McAfee Benefits and Rewards Campaign

color & an icon. The color and icon was kept consistent

across all communication related to respective benefit.

Every week we talk about one benefit/ reward and we reveal the same by pealing off the sticker from the superpower circle.

In all our digital communication, we also associated a prop visà-vis each super power. This

McAfee Benefits and Rewards Campaign

ensured a deeper mind-recall.

McAfee Benefits and Rewards Campaign

We make promises that we keep. If you are not sure of what we can do for your business, do contact us as we love inspiring collaborations. We'd love to hear from you.

VelocitaBrand.com

8th floor, Olympia Business House, Next to Supreme HQ, Bengaluru - Mumbai Highway, Baner, Pune – 411045, Maharashtra, India.

+91.937.100.6878 Samarth@VelocitaGroup.com

Turn static files into dynamic content formats.

Create a flipbook