Velocita is a brand design and communication agency Focused on enabling Businesses create tangible and Sustainable value through the power of branding.
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Marketing Communications
Background Amazon was doing a lot of BTL activations for new sellers registrations. Although new seller registrations do happen, but on an average there was a 21 days lag between registration and launch (i.e. actual selling on the platform). Amazon team eagerly wanted to bring this down.
Strategy: Time to launch is of the essence. If the process from registration to launch could be made hastened, sellers would get onboard faster and thus see sales coming in sooner.
Confidential | Copyright Š Velocita Brand Consultants Pvt Ltd
Concept:
Launch in 60 minutes Tatkal Express a mobile van decked out and ďŹ tted with all the equipment needed to get a seller registered and launched in just 60 minutes.
Confidential | Copyright Š Velocita Brand Consultants Pvt Ltd
We designed the van - outside and inside - to excite attention and incite curiosity. To this end, we designed the wrap of the van’s exteriors with arresting graphics and emblazoned decals and stickers with messages hinting at the superb opportunities that awaited within the van and on Amazon’s platform.
Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
Results
In 17 weeks, Tatkal Express managed to notch up more than 600 seller launches. There is a good jump from weekly launches and registrations prior to the initiative. The launch of Tatkal Express also won conveage from major publications and news channels, like: Economic times, Hindu Business Line, Business Standard, Times of India, Deccan Chronical and UNI India. Confidential | Copyright Š Velocita Brand Consultants Pvt Ltd
Internal Communications
Background In their ongoing bid to improve efficiencies Vodaphone wanted employees to take up 6 Sigma certification.
Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
The Challenge Low turnout and negligible registrations which the team wanted to be improved.
Our Findings A 2-day, on-the-ground employee interview research efforts turned up the following insights: s Low awareness about 6 Sigma s Ambiguity about benefits to employee s Lack of understanding of career impact Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
Our Solution: Ninja Attack The various USPs of a 6 Sigma certification, was communicated through life sized cutouts of ninjas in various poses. For eg. Ninja fighting negative elements, this denoted that 6 Sigma certification help you eliminate waste and redundant activities from the overall project. These cut outs were strategically placed so as to generate maximum attention and interaction Captions beneath each cutout, explained the positives of the certification, in a smart and fun way.
Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
Results s Certification enquiries and registration went up significantly. s Selfies with ninjas went viral s Ninja memes took over Vodaphone’s intranet
Confidential | Copyright © Velocita Brand Consultants Pvt Ltd
Office Branding/ Environment Graphics
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User Experience and User Interface Mobile App./ Web App./ Website
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We make promises that we keep. If you are not sure of what we can do for your business, do contact us as we love inspiring collaborations. We'd love to hear from you.
www.VelocitaBrand.com 102, First Floor, Shree Laxmi Villa, Revenue Colony, Shivaji Nagar, Pune - 411005, Maharashtra, India.
Confidential | Copyright Š Velocita Brand Consultants Pvt Ltd
+91 937 100 6878 samarth@velocitagroup.com