VelocitaBrand: GMR Presentation

www.VelocitaBrand.com

OLD LOGO

NEW LOGO

From Clients

From Employees

Mixed reactions ranging from ambivalence to outright congratulatory

Company with ethical business practices Technical superiorityâ&#x20AC;&#x201D;across domains

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Where did we start VALUE PROPOSITION (BRAND DRIVERS) -

Domain Expertise Ethical Business Practices Comprehensive Portfolio People Focus

BRAND POSITIONING For companies with complex structures and large to medium scale, who need adequate yet accurate coverage of actual and perceived risks, Global’s proven ability to assess risk neutrally; identify best provider; and negotiate speedy resolution of claims, unlike current players, makes us a brand to be trusted.

BRAND PERSONALITY - Trustworthy - Authoritative - Futuristic

Visual Theme Concept

Insurance as a sector can be a maze to navigate. Without in-depth domain knowledge, a client can easily lose its way.

We, at Global, play the role of a guide, using our technical expertise and years of experience in each sector to pick a policy—and where necessary, tailor one—to suit our client’s needs.

The maze gives us a lot of shotcut but there’s only one best— often the longest—route to success. This is the route we take. We strongly stand for our ethics and will never compromise them for any business shortcuts.

Classic Auto Tubes Ltd New Identity Design

Brief

Eliciting Insights

Help CATL define its own

Multi-level dialogues

unique Identity By:

with client representatives (CEO, Marketing Manager, Plant Heads,   et al) Joint presentation of the process, relevant precedents, and individual roles (client and agency) at a specially convened   seminar

Deriving clear positioning articulating CATL’s vision, mission and value statement establishing brand architecture creating the identity and setting out usage rolling out the new identity before internal and external audiences designing marketing collateral

Vision

“To be the market leader, leveraging superior technology & continuous innovation to enhance customer delight and stakeholders’ profitability.”

Classic Value Drivers

Desired Image

Cutting-edge Technology

Technology driven

Innovative thinking

Innovative

Customer delight

Reliable

Stakeholder profitability

Trustworthy

Sample Moodboard

Rational

Thinking out of the box is what differentiates Classic as a brand; the orange arrow head flows from this positioning; its upward pointing stance reflects a vision of constant and progressive growth. The squarish sans serif font evokes reliability; it also works well across offline and online media purple was chosen, both, for its associations of premiumness, and its high visibility.

SUB-BRAND COMPOSITION

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Background Amazon was doing a lot of BTL activations for new sellers registrations. Although new seller registrations do happen, but on an average there was a 21 days lag between registration and launch (i.e. actual selling on the platform). Amazon team eagerly wanted to bring this down.

Strategy: Time to launch is of the essence. If the process from registration to launch could be made hastened, sellers would get onboard faster and thus see sales coming in sooner.

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Concept:

Launch in 60 minutes Tatkal Express a mobile van decked out and ďŹ tted with all the equipment needed to get a seller registered and launched in just 60 minutes.

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We designed the van - outside and inside - to excite attention and incite curiosity. To this end, we designed the wrap of the van’s exteriors with arresting graphics and emblazoned decals and stickers with messages hinting at the superb opportunities that awaited within the van and on Amazon’s platform.

Results

In 17 weeks, Tatkal Express managed to notch up more than 600 seller launches. There is a good jump from weekly launches and registrations prior to the initiative. The launch of Tatkal Express also won conveage from major publications and news channels, like: Economic times, Hindu Business Line, Business Standard, Times of India, Deccan Chronical and UNI India. Confidential | Copyright ÂŠ Velocita Brand Consultants Pvt Ltd

Other Projects

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AMAZON

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KNIGHT FRANK

Approach & Methodology

Phase I: Content identification

• Finalizing the sitemap • Based on the sitemap, identifying the content pieces required • Checking the consistency of the content

Phase II: User Experience Wireframes

â&#x20AC;˘ Laying out the finalized content to achieve best user experience â&#x20AC;˘ Defining the data showcase method, call to actions, content vs visual space etc.

Phase II: User Experience Wireframes

Phase III: User Interface Design

â&#x20AC;˘ Creating the User Interface as per the wireframes â&#x20AC;˘ Defining the standards for fonts, font sizes, colors, icons, button, infographics, visual treatment etc.

Phase IV: HTML conversion and CMS integration

• Converting the finalised User Interface design to HTML pages, with JavaScripts wherever necessary, etc. • Backend CMS integration, with the frontend HTML pages

• Load testing, Cross browser testing, Device compatibility, Content check, etc.

We make promises that we keep. If you are not sure of what we can do for your business, do contact us as we love inspiring collaborations. We'd love to hear from you.

www.VelocitaBrand.com 601, 602 Ramsukh House, Near Sancheti Hospital, Shivaji Nagar, Pune - 411005

+91 020 6500 6608 / 09 hello@velocitabrand.com

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