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We create
great brands
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have partnered
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Strategy / Communication / Design
Teams we partner with
Corporate Communication Marketing Human Resources
Brand Identity
Logo and Guidelines
Values, Vision, Mission
Annual/ Integrated / Sustainability Report
Marketing Communication
Employer Brand
Social Media (Employer Brand)
Recruitment Marketing
Website & UX/UI
Internal Communication
Digital Marketing
Social Media (Consumer Brand)
Performance Marketing
Office Branding / Environment Graphics
CSR
Employer Brand Social Media
Stages of a Candidate’s Journey
Where Social Media can play a role
Raising awareness among the uninformed Generating interest from awareness Translating interest to applications
Educate & Influence
Making the unaware aware
Company Awards & Recognition
Work Impact
Office Celebrations
Perks & Benefits
Additional Perks
Your Office & Workspace
Contextual & Topical
Social Events
Inspire & Excite
Creating interest from awareness
CSR/ Social Initiatives
Engage & Convert
Translating interest into applications
Job openings
Leadership Coverage
Graduate, Lateral content
Learning and Development/ Trainings
Diversity & Inclusion
Employee/ Team Recognition or Success
Employee Focused
Interview Tips
Employee/ User generated content
Internal Programs & Groups
Educational/ Recruiting events
Interns/ Freshers content
Light-hearted
Click on respective box to see the reference post
Competition/ Industry EB Social Media Analysis
Competitor Content Buckets
Content HCL IBM Infosys Oracle TCS Tech Mahindra Wipro Salesforce Thought Leadership Employee Appreciation Tech Trends Topical/ Festivals Employee Advocacy Office Infra CSR Activities Success Stories Announcements Employee Engagement Leader’s Coverage Job Openings
Communicating our EVP through Social Media
Infosys
Employer Value Preposition
Communicating Infosys EVP through Social Media
Building
Infosys Americas Confluence
Making Sure Your Career never stands still Learning & Development
What’s Next
Be the I in AI
Navigating Future Together
Women in AI
D&I at Infy
Click on respective box to see the social post
Her Infosys
Employer Value Preposition
Amdocs
Communicating Amdocs EVP through Social Media
Be Spectacular Empower Others Reveal the Potential Make it Human Create Togetherness
Conversation with ISRO Pioneers Mavericks among us
Innovation Awards Amdocs Got Talent Clean Code Workshop Power of connection Financial Literacy Mentor workshop Vacation without limits Sports day Click on respective box to see the social post
Suggestions for VOIS EB Social Media
• Dedicated Instagram pages for each markets – so we could showcase focused content
• Giving more coverage to our Internal Employee Engagement campaigns
• In-organic boost for Social posts (keeping small budget)
• Periodic Recruitment Campaigns on LinkedIn
VOIS EB Social Media Suggestions
Case Study: Employer Brand Social Media
Amdocs India: Impact of Social Media Marketing
Amdocs India: Impact of Social Media Marketing (since Aug 2021)
Brand Awareness (Instagram followers)
1580 to 14.5k
Brand Awareness (LinkedIn India followers)
4.3L to 6.6L
Brand Engagement (Instagram engagement)
0.6% to 5.3%
User Generated Post (Avg. mentions per month)
33 to 156
Brand Engagement (LinkedIn engagement)
7% to 13.7%
Increase website traffic
Increase traffic to career pages on Amdocs website, from our social media pages
NICE GTC: Impact of Social Media Marketing
NICE GTC: Impact of Social Media Marketing (since
Brand Awareness (Instagram followers)
Brand Engagement (clicks on NICE career page)
364 to 8400 Instagram Engagement
Hire from Product Companies
Improvement in market perception
269 to 54826
Job Offer Drop-outs (Resume Submission)
Increase in internal engagement
Employees want to share their stories and get featured on NICE Instagram handle
Feb 2023)
30%
30%
Feb 2023 May 2024 11,485 10,383 total employees
to 17%
Case Study: Recruitment Paid Campaign
Amdocs Mega Interview Drive
Mega Interview Drive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):
- Candidates from across India can apply
- Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers
- Positions for Java, C++ and Functional Testing
- Target age group: 22 to 30 years
Campaign Messaging
• We wanted to do a campaign that’s of relevance and spark interests among the target group of 18-24 y/o.
• Hence, we decided to build the campaign messaging around the popular sitcoms and OTT series, which is an active interest among our TG.
• At the same time, this will make us stand out among, as opposed to mundane hiring posts on Instagram/ LinkedIn from other tech organizations.
Campaign Creatives
Brand Awareness (Impressions)
Brand Engagement (clicks to Landing page) 16,090+
500,134 + Cost per click (INR) ~26
Media Spend (INR)
400,000
Brand Consideration (Resume Submission) 1183
Cost per resume submission (INR) ~353
54
Brand Loyalty (Additional New Followers)
Campaign Analytics
Local Support in Pune
Mastercard LinkedIn Life video: Camera Shoot in Pune
Click here to see the video
Michelin LinkedIn Life video: Camera Shoot in Pune
Click here to see the video
Amdocs LinkedIn Life video: Camera Shoot in Pune
Click here to see the video
We make promises that we keep. If you are not sure of what we can do for your business, contact us as we love inspiring collaborations. We'd love to hear from you. VelocitaBrand.com VelocitaBrand.com Velocitta Brand Consultants Private Limited 8th floor, Olympia Business House, Next to Supreme HQ, Bengaluru - Mumbai Highway, Baner, Pune – 411045, Maharashtra, India. Confidential | Copyright © Velocitta Brand Consultants Pvt Ltd Hello@VelocitaGroup.com Hello@VelocitaGroup.com +91 895 643 7437
Company Awards & Recognition
Work Impact
Office Celebration
Perks & Benefits
Additional Perks
Office
Your
& Workspace
Contextual & Topical
Social Events
CSR/Social Initiatives
Leadership Coverage
Graduate, Lateral Content
Learning and Development/ Trainings
Diversity & Inclusion
Employee/team recognition or success
Employee Focused
Job Openings
Interview Tips
Link video Link to the video
Employee/ User generated content
Link to the video
Internal Programs & Groups
Educational/ Recruiting events
Freshers
Interns/
content
Light – Hearted Content