CycleOps by Niels Heuvelman

Bringing the Power of Cycling to Life.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Message from the President

We care about our products. That’s why we’re more than willing to stand behind everything we design, build and place in your stores. Fact is, I’m committed to being a part of everything we make (”Saris” is the combination of “Sara,” my wife’s name, and my name). We care about our people. They got us to where we are today, and they’ll continue to help us as we innovate and grow. We care about cycling. It’s the one sport that truly brings the Saris Cycling Group together. Our reasons for cycling may be different, but we all love it, and will continue to love it. We care about doing business the right way. We pride ourselves on being honest, ethical people to work with. If there’s a problem, we fix it, period. We care about you. Our dealers and customers are as much a part of the Saris Cycling Group as anyone. You’re the reason we do this and work so hard to do it better. And we want you with us for life. Thanks. Looking forward to a great year for both of us.

Our Story A story about a small rack company in Madison, WI... Saris Cycling Group has it’s origins back in 1973 when the Graber brothers invented their first bike rack. In 1989, Chris and Sara Fortune purchased the bike rack company and grew it to what it is today. The Saris brand was born in 1992, and CycleOps joined the family in 1999. Two years later, PowerTap entered the fold. We are continually innovating and in 2004, we introduced the first PowerTap-equipped Indoor Cycle. With a company of dedicated product managers, ingenious engineers, creative designers, and hardworking employees, you never know what is going to happen next.

Philosophy Innovate not Duplicate Saris believes in constantly pushing the technological boundaries for our products. We will always strive to bring you the most intuitive, innovative and performance-oriented training products on the market. Best in Class Strategy Saris will never settle for anything but the best. Our Best in Class Strategy demands that we innovate, design, produce and manufacture products that are leaders in their category. Examples of our Best in Class Strategy include: Saris Cycle-On Hitch Rack -- Gear of the Year Award, Outside Magazine 2003 Saris Bones -- 4.5 stars out of 5, Bicycling Magazine CycleOps PowerTap SL 2.4 -- Winner of the 2006 Eurobike Award

Plant Tour Simply Designed to Last... Welcome to our headquarters. Saris Cycling Group is located in Madison Wisconsin. Our office is an old farm house that we’ve expanded as we’ve grown. We design and build nearly all our products right here in Wisconsin in our plant behind the office. We hope you have some time to take a closer look.

Lifetime Warranty When we say “We bring the power of cycling to life, we mean it”. Talk’s cheap. That’s why you’ll see lifetime warranties on our Saris racks and CycleOps indoor cycles, trainers and rollers. Not three years, not five, but for as long as the original buyer owns it. Because we firmly believe that cycling is a lifetime sport. So why settle for anything less from the equipment that helps you enjoy it.

Promotion of Charitable Causes: Boys & Girls Club, Dane County Bicycle Federation of Wisconsin - Annual fundraiser Prevent Child Abuse, Wisconisn - Annual ride Big Brothers/Big Sisters Trips for Kids, San Rafael, CA Camp Gray, Reedsburg, WI Brett Favre Forward Foundation Mid America Chapter Multiple Sclerosis Bike Tour Act I Aids Network Cycles Together Lance Armstrong Tour de Hope AIDS, Ride Sponsorship

Professional Associations Governor’s Bicycle Coordinating Council (appointed by Governor, 1999; Chairman 2001-present) Bikes Belong, Executive Committee, Treasurer (2003-present) Wisconsin Manufacturers & Commerce (2001 - present_ Institutional & Municipal Parking Congress Year of the Trails Commission (2001) Thunderhead Alliance, 2004 Recreation Trails Study Committee, 2008

Awards Backyard Hero, Community Shares of Wisconsin, 2006 2005 Super Volunteer of the Year, Bicycle Federation of Wisconsin BRaINY Award for Advocacy, 2004 Wheely Award, Vendor Application

Community & Advocacy Our commitment to cycling reaches beyond products to programs that touch people, like the Saris Spoke Out to prevent child abuse and Bike Town USA. We strive to create positive change by engaging the power of the pedal. We take our passion to Main Street, helping transform lives, families and communities. Community Involvement • Prevent Child Abuse Wisconsin (Spoke Out) • Bicycle Federation of Wisconsin (Saris Gala) • DreamBikes Advocacy Efforts • Thunderhead Alliance. • APBP • Bikes Belong

Saris Spoke Out Totals Year

Attendance

Total Income

Net Income

2003

104

$4,497

2004

192

$8,328

2005

175

$9,165

2006

354+ volunteers

$29,203

$21,086

2007

387+ volunteers

$39,336

$30,070

2008

342 + volunteers (Goal 500)

$38,300 (Goal $47,400)

$31,500 (Goal $36,310)

Bicycle Federation of Wisconsin - Saris Gala In 2008 the Saris Gala raised $100,000 for the Bicycle Federation of Wisconsin.

History COMPANY HISTORY, GROWTH AND PHILOSOPHY In 1974 two brothers, Joe and Jack Graber, founded Graber Products, Inc., the first major manufacturer of bicycle racks in North America. The company remains at the original location in Madison, Wisconsin. The business was purchased in 1989 by Chris and Sara Fortune. Under their leadership, the business has expanded in every way possible. • • • • • •

The physical plant has more than tripled in size. The number of employees has quadrupled. The product line has expanded to include a wide variety of bicycle carriers, stationary bicycle trainers and products to measure power output while riding. The Graber brothers marketed their products to the Midwest states. Under Chris and Sara, the market area has expanded to cover all of North America and countries throughout the world. The company is now called Saris Cycling Group, Inc. Saris Cycling Group’s brands, Saris and CycleOps, are recognized as being leaders in their class, due to innovative designs, ease of use, and high quality.

Saris Racks: One of the first steps Chris and Sara took after purchasing Graber Products, Inc. was to commission Italian designer, Fabio Pedrini. Fabio Pedrini was tutored by Italian master designer Gian Carlo Peretti, whose work appears in the Smithsonian and was recently featured in WallPaper Magazine’s Top 100 designs of the century. To this day Fabio’s innovative designs still lead the marketplace. Graber is proud to include the following products, designed by Fabio, in its lineup: 1992 – Fabio’s truly innovative roof rack was introduced by Chris and Sara under the Saris brand. (The name Saris was arrived at by combining the first names of Sara and Chris.) This rack still far surpasses any other roof rack in ease of use. 1997 – Fabio’s Bones racks is launched to the market. Twelve years later, this design is still considered the most stylized and forward thinking rack in the bicycling industry. When placed on the trunk, its appearance resembles a wishbone, hence the name. Constructed of engineered resin, this rack never rusts, it adjusts to the contours of most vehicles and adapts to carry the greatest variety of bikes on the market. Its anti-sway design makes it the most stable rack available. 2003 – Fabio finished design of the most innovative hitch rack on the market, the Cycle-On. It carries women’s, juvenile and unique style frames securely and conveniently on a special wheel tray, with a latching arm. Consumers will appreciate the convenience of being able to fold the rack up when not in use, and being able to pull it out of the way in order to access the rear door or trunk of their vehicle. In addition to these racks designed by Fabio, our Saris product lineup currently includes stationary parking and storage systems, hitch racks, and trunk racks. Each rack has versatility in its features and choices allowing the rack to adapt to the style and number of bicycles it can carry.

CycleOps Trainers and CycleOps PowerTap: 1999 -- Sara and Chris purchased Cycle-Ops, which had been recognized as the leading brand of stationary bicycle trainer. Under the guidance of Graber’s superb team of engineers, this product line has continued to improve and expand. Consumers have the choice of three types of CycleOps trainers: the Wind, Magneto and the world’s leading trainer, the CycleOps Fluid2. 2001 – Sara and Chris purchased PowerTap. This revolutionary product, which measures power use in cycling, has added yet another level of performance training to the CycleOps line. We continue to improve and add features to this line, which leverages our position as leader in the performance training market. Under the guidance of our marketing director, CycleOps trainers and PowerTap products are being used by the world’s top professional cycling teams, their trainers and their coaches. The major teams we are partnered with include Silence-Lotto and Team Garmin-Slipstream. Other sponsorships include Team Euskaltel-Euskadi and Allessandro Ballan, current road cycling World Champion. 2004 – Recognizing the increased interest in performance training by enthusiasts and the need for education on the benefits of training with power, Saris Cycling Group hired Dr. Allen Lim as the Director of Education. Dr. Lim leads clinics and training camps around the nation, as well as working with Team Garmin-Slipstream. Dr. Lim helped Floyd Landis interpret his daily performance during the 2005 Tour de France, and worked with Christian VandeVelde in the 2008 Tour de France. 2005 – CycleOps added Indoor Cycles to its lineup of fitness products. This innovative design gives the user the ability to duplicate the fit and feel of a real bike. By incorporating our PowerTap, users can tailor a training program to his/her individual needs. PowerAgent software lets the user analyze performance on a PC or a Mac. 2009 - Consumers have the choice of six types of CycleOps trainers: The PowerBeam Pro, the SuperMagneto Pro, the JetFluid Pro, the Wind, Magneto and the world’s leading trainer, the CycleOps Fluid2. All of our CycleOps PowerTaps are now wireless, integrating ANT+ Sport transmission technology.

Our company vision is to take people where they want to be! Our company philosophy is to do what is right – for our employees, for our customers, for our industry, and for our community.

The Leader in Power.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Brand Position

CycleOps delivers a family a products that capture the power and essence of riding outdoors, indoors.

The Leader in Power.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Trainer Fact Its not about the flywheel size! Its about how you use it!

Flywheel weight vs. Flywheel shape •

Heavy flywheels provide good ride feel but are too heavy to transport, they have a lot of ‘wasted’ weight near the center. Wasted weight is heavy to carry and offers minimal inertia.

•

Flywheels that are optimized to the resistance unit with which they are matched provide the right level of inertia that serve the goals of indoor training and are easy to transport.

e road or trail.

PowerTuned Technology •

What is it? The optimal pairing of flywheel mass and resistance type that provides real world inertia while not adding unnecessary weight to the trainer.

•

What is the benefit? Trainers that feature PowerTuned Technology, have better road feel, are more realistic and optimize training effect.

PowerTuned e road or trail. technology creates real-world feel by matching the rider with the right flywheel and resistance unit combination.

e road or trail.

Science of Trainers Stationary trainers simulate riding outdoors by balancing two key elements. 1. Friction 2. Inertia

Trainer friction provides the resistance that simulates riding up a hill or into the wind.

Trainer inertia creates momentum, simulating increased speed due to power output or simply riding downhill.

Outdoors, inertia and friction have a natural relationship. An indoor trainer strives to simulate that relationship using resistance units and flywheels. PowerTuned technology creates real-world feel by matching the rider with the right flywheel and resistance unit combination. e road or trail. Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

PROSERIES

Engineers, leading scientists, coaches and athletes have all worked together to develop the CycleOps Pro Series line of trainers. As the category leader for more than 10 years, we’ve refined our trainers to reflect everything we’ve learned about bringing the power of riding outside, inside. This premium line offers a trainer for every kind of rider and every kind of ride.

27.87” W

PRE-ASSEMBLED Use your trainer right out of the box and store it in a small space.

UNSURPASSED STABILITY AND DURABILITY. Ride on an exceptionally stable platform during even the most intense training.

QUICK-LOCK CAM LEVER. Install and remove your bike fast and easy.

HANDY SINGLE-LEG LEVELING ADJUSTMENT. Adjust just one leg for riding on all surfaces.

CONVENIENT SKEWER CLAMP. Center your bike from just one side and hold it securely.

29er BIG WHEELS, TOO. Mount 29ers using two-position mounting bracket.

RACE DAY DVD. One of the finest training DVD’s available from leading coach and former USPS team member Robbie Ventura.

PowerBeam PRO You believe that if you could control the variables of training, you would perform at your highest level. You want software that lets you plan a workout precisely, minute by valuable minute. You want to measure your output compared to your targets. You want the most advanced technology on your side. And you want all the facts before you invest in a trainer. Read on.

PowerTap power measurement technology accurate to + or – 5% for precise power measurement.

PowerTuned flywheel optimizes inertial effect with limited dead weight for smooth, real-world feel.

Quick-cam locking mechanism allows fast installation and removal of bike.

We designed the PowerBeam Pro for the most demanding riders on earth.

Console features easy-to-use interface, backlit display that’s easy to see in all conditions.

CycleOps Pro series frame is the easiest to use and most stable frame available.

Closed loop resistance control allows you to target and lock in exact power output or slope for precise interval training with instantaneous resistance changes. It’s the only wireless electronic trainer available. Easy set up and portability. 100% data integrity, no drop outs or interference. ANT+ Sport heart rate and cadence sensor. Compatible withPowerTap power meters and computers. Interoperability among other CycleOps products.

Create and manage custom workouts with PowerAgent Workout Creator software based on training zones, slope or target power. Prescribe training and testing protocol to athletes and training partners.

PROSERIES

PA WORKOUT CREATOR

A stiffer yoke limits vibrations at all speeds for smooth, quiet operation. Large, precision machined alloy roller reduces tire wear and slippage.

PowerAgent Software

POWERTUNED Ant+Sport technology wirelessly transmits data to console.

“Closed loop feedback” means the resistance unit continuously adjusts to your requirements.

Total Range of PowerBeam Controlled Resistance High Power Low Power

Power (watts)

1600 1400 1200 1000

Rider inputs

800

target power on console

600

Console displays

400 200

and records mea-

Resistance unit

sured power output

accurately measures

for downloading

power

and analysis. measured

Unit adjusts accordingly

Speed (mph)

How the resistance unit works Strain gauges embedded in the resistance unit give PowerTap accurate resistance control and power measurement.

Displays and records • • • • • • • •

Power (current, average and max) Heart rate (current and average) Cadence (current and average) Speed (current, average and max) Energy expenditure (total kjoules) Ride distance (miles or km) Ride time Programmable odometer

PowerBeam Pro includes PowerAgent 7 software featuring Workout Creator. Full ride download capability Interval download and analysis capability Allows rider to analyze rides for critical power, heart rate, cadence, speed and detailed variable correlations PC and Mac compatible

PowerBeam PRO vs. Computrainer •

PowerBeam Pro uses PowerTap technology (strain gauges) to ensure accurate power measurement, every time. Computrainer is calculating power output.

•

PowerBeam Pro is downloadable, just like a PowerTap, to PowerAgent software.

•

PowerBeam Pro allows for easy creation of workouts in PowerAgent software for transfer to PowerBeam.

•

PowerBeam Pro offers a lightweight and easy to setup, portable, stable electronic trainer.

•

PowerBeam Pro is wireless and easy to setup. No messy wires from the RU to the handlebar.

Electronic Trainer Competitive Matrix

CycleOps PowerBeam Pro

Computrainer

Tacx

Claimed Accuracy

Wireless

Downloadable Data

“Virtual Reality” Compatible

Fully Functioned Display

5% because of PowerTap Technology (strain gauges)

ANT+Sport

Yes to PowerAgent and Cycling Peaks

Yes

+/- 2.5%*

Yes

N/A

Yes

JetFluid PRO If you’re a real roadie, you shave your legs. What’s more, you measure what you eat, you obsess about your training regimen, you read everything you can about cycling, you were born to win. In other words, you’re a JetFluid Pro rider.

PowerTuned technology provides smooth, realistic accelerations and inertia offering real-world feel for widest range of riders and riding types.

JetFluid Pro Power Curve

800

JetFluid pro

700 Cooler operating temperature delivers long-lasting performance and stable progressive power curve.

Consistent resistance throughout the entire ride regardless of ride type. Pro series frame offers quick installation and removal of bike with ability to lock resistance unit in place for transport and storage. Pro series frame levels easily for riding on all surfaces.

Power (watts)

Smooth, quiet and realistic resistance.

600 500 400 300 200 100 0 0

Speed (mph)

Single-sided mount of Pro Series frame permits quick bike install and removal.

PROSERIES

POWERTUNED 27.87” W

29er

How the resistance works PowerTuned flywheel creates higher inertia for a ride that’s like being out on the open road. Chamber and impeller allows for optimal fluid distribution for a smooth and quiet ride.

Cooling Airflow Design

Our patented design channels 100% of intake air to efficiently cool the resistance unit and maintain a consistent power curve.

Individually precision balanced flywheel eliminates “dead weight” and maximizes inertia.

JetFluid PRO vs. Kinetic •

PowerTuned technology uses the most extensive library of power data from real world training and racing to optimize the resistance to flywheel relationship. This is because CycleOps owns PowerTap.

•

No other fluid trainer handles changes in heat due to accelerations and intense efforts like the JetFluid Pro because of the patented airflow yoke. This means that the trainer replicates the feeling of riding outside better and more consistently

•

CycleOps Pro Series trainers are pre-assembled in the box meaning the dealer and consumer get to ride the product quicker and easier.

Fluid Competitive Matrix PowerTuned

Avgerage Operating Temp.

PowerTap Calibrated

Decibels @ 32kph

Assembled in Box

CycleOps JetFluid Pro

Yes

115F

Yes

66db

Yes

CycleOps Fluid2

Yes

120F

Yes

68db

Kinetic Road Machine

132F

Yes

70db

Elite Crono Fluid

187F

71db

Yes

SuperMagneto PRO Between seasons, use our SuperMagneto Pro to get in great shape—and stay that way. It offers the most versatility of our trainers. You can adjust the resistance curves to fit a conditioned rider or a less physically fit rider. Or modify the curves to fit a big or small rider. And if you plan to share a trainer with another rider, the SuperMagneto Pro is the right choice.

SuperMagneto Pro Power Curve

Power curve for every rider type and ride type in one trainer.

800

Flexible Power Curve Technology lets you adjust resistance curves, providing the right inertia for the right rider.

Easier transport without sacrificing ride feel or inertia. Easy adjustments for ride or rider type. Pro Series frame offers quick installation and removal of bike with ability to lock resistance unit in place for transport and storage. Pro Series frame levels easily for riding on all surfaces.

600 Power (watts)

PowerTuned technology provides smooth realistic accelerations and inertia for real world feel.

700

Mountain Interval Road Easy

500 400 300 200 100 0 0

Speed (mph)

Single-sided Pro Series frame mount permits quick bike install and removal.

PROSERIES

EASY Warm up before you ride hard.

ROAD Ride all day to build volume and build a sweat. INTERVAL Step up to a more intense workout. MOUNTAIN Take on the trainer’s most challenging ride.

FLEXIBLE POWER CURVE TECHNOLOGY

How the resistance unit works Each setting allows the unitâ&#x20AC;&#x2122;s four rare earth magnets to move to a different controlled working diameter as centrifugal force pushes them away from the center. The farther away the magnet is from center, the higher the resistance. Spring-loaded magnets create a more desirable progressive resistance power curve.

Designed to feel real Because we designed the flywheel with more material on the outer surface, the SuperMagneto Pro delivers a smoother ride and more road-like feel. Precision-balanced flywheels add to the realism.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

SuperMagneto PRO vs. Blackburn •

Blackburn’s friction plate and clutch mechanism reduces resistance too quickly at the dead spot of the pedal stroke, artificially robbing inertia.

•

In order for Blackburn users to change power curves, users must disassemble the unit.

•

CycleOps Pro Series frames allow them to be leveled with a single knob whereas Blackburn requires 2 adjustments.

Alternate/Mag Resistance Competitive Matrix PowerTuned SuperMagneto Pro

Yes

Easily Adjusted Power Curves Yes

Progressive Resistance Yes

Assembled in box Yes

Magneto

Yes

Blackburn Ultra

Yes

Tacx Satori

Classic Series Trainers If you’re a real roadie, you shave your legs. What’s more, you measure what you eat, you obsess about your training regimen, you read everything you can about cycling, you were born to win. In other words, you’re a JetFluid Pro rider.

Fluid2 DVD

Presenting a modern classic. The Fluid2 features PowerTuned technology that offers the widest resistance range and excellent balance of inertia with real-world feel. A large precision-balanced flywheel, including patented fan design, keeps the unit performing better longer. Realrides Race Day DVD included.

Magneto DVD

You’re looking at the original progressive magnetic trainer. The precision-balanced zinc alloy flywheel features magneto technology. Push harder on the pedals and resistance increases from easy spin to simulating a lung-searing climb. Includes Realrides Race Day DVD.

Mag+/Mag DVD

Vary your workouts and your intensity with ease. Plus, experience even more resistance than before with our redesigned five-position adjustment. Mag+ comes with a handlebar-mounted shifter. Realrides Race Day DVD included.

Wind DVD

Here’s the one that started it all—the original progressive resistance indoor trainer. As you change gears or boost leg speed, resistance increases. The vortex blade design generates progressive resistance. Die cast zinc blades double as a heavy flywheel for fluid starts and stops. Includes Realrides Race Day DVD.

CycleOps Power: Trainers When the cool winds of fall start to blow, youâ&#x20AC;&#x2122;re sure to find indoor trainer reviews in on cycling websites and magazines. Our CycleOps Indoor Cycles and Trainers are never forgotten, and are typically favorites in comparative reviews against other brands. Below are highlights from published reviews, in print and online.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

CycleOps Power: Trainers

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Dealer POP

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

What is Power? •

Power is simply the amount of mechanical work or energy you expend in a given time frame measured as a watt.

Why train with Power? •

Speed changes with terrain and wind resistance.

•

Heart Rate response lags behind actual effort and measures body’s response, not the work being done.

•

Rate of Perceived Exertion (RPE) is too subjective by itself and relies on too many factors.

•

Power is the most objective measure of intensity. By measuring power we can precisely track changes in work load and instensity to achieve training stimulus. This helps us get fitter and faster so we achieve our cycling goals. Therefore by measuring power you will achieve your cycling goals.

Why PowerTap? •

PowerTap offers the optimal balance of price/accuracy in the power meter category. PowerTap is equally as accurate (+/- 1.5%) as the SRM for 1/2 the price.

•

PowerTap is wireless and can easily be moved from bike to bike. Because it is built into a Mavic wheel PowerTap can be easily switched between bikes in under 2 minutes allowing for complete capture of training and racing data.

•

PowerTap includes PowerAgent software Available for PC and Mac in multiple languages (FR, SP, IT, DE, NL), PowerAgent provides complete current and historical analysis of your training data.

•

The CycleOps PowerTap is the world’s leading power measurement system. The PowerTap is recognized by cyclists the world over as a reliable and affordable training tool. It has received numerous awards for performance, quality and design.

PowerTap SLC+ When every second, every watt and every gram counts, choose the SLC+. Featuring technology the pros demand, the SLC+ combines the stiffness of a 15mm axle with the suppleness of ceramic bearings and the flexibility of ANT+Sport communication.

- Wireless 2.4 GHz transmission with ANT+Sport - Ceramic bearings - 15mm alloy axle - Carbon/alloy hubshell - USB download - Coded heart rate - Hub weighs a mere 402 grams - Patents issued and pending Displays and records: - Peak Power - Time in Zones - Power (current, average, max.) - Heart rate (current, average) - Cadence (current, average) - Speed (current, average, max.) - Energy expenditure (total kjoules) - Ride distance (miles or km) - Ride time - Programmable odometer

WIRELESS

CERAMIC BEARINGS

ONBOARD ANALYSIS

HEART RATE

Power of Cycling to Life. Bringing Bringing thethe Power of Cycling to Life. 30 ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

PowerTap SL+ We’ve updated the world’s first-ever wireless power meter, giving it a stiffer axle and the flexibility of ANT+Sport. Now you can choose to focus on power measurement to have your best season ever. - Wireless 2.4 GHz transmission with Ant+Sport - 15mm alloy axle - Carbon/alloy hubshell - USB download - Coded heart rate - Hub weighs a mere 412 grams - Patents issued and pending

WIRELESS

ONBOARD ANALYSIS

HEART RATE

Disc Brake Available

PowerTap PRO+ For mid-level riders, the CycleOps Pro+ serves as the perfect tool to improve power and performance so they finish their next ride or season even stronger. Because of ANT+Sport you can use your favorite GPS device in tandem with the PowerTap SL+. - Wireless 2.4 GHz transmission with Ant+Sport - 12mm alloy axle - Alloy hubshell - USB download - Coded heart rate - Hub weighs a mere 466 grams - Patents issued and pending

WIRELESS

ONBOARD ANALYSIS

HEART RATE

Displays and records: - Peak Power - Time in Zones - Power (current, average, max.) - Heart rate (current, average) - Cadence (current, average) - Speed (current, average, max.) - Energy expenditure (total kjoules) - Ride distance (miles or km) - Ride time - Programmable odometer Bringing Power of Cycling to Life. Bringing thethe Power of Cycling to Life. 31 © 2009 Saris Cycling Group, Inc. 1/13/09

PowerTap Elite+ Take your cycling to the next level and step up to measured power with the Elite+. Featuring the same power management as models three times as expensive, the Elite+ gives you the essentials so you can stop estimating and start calculating.

- Wireless 2.4 GHz transmission featuring Ant+Sport - 12mm steel axle - Alloy hubshell - Hub weighs 624 grams - Patents issued and pending Displays and records: - Power (current, average, max.) - Heart rate (current, average) - Cadence (current, average) - Speed (current, average, max.) - Energy expenditure (total kjoules) - Ride distance (miles or km) - Ride time - Programmable odometer

WIRELESS

PowerTap Comp Ramp-up your training—and your performance—with the PowerTap Comp. You already know how it feels to have a good day or a bad day on the bike, but PowerTap Comp gives you the means to actually see how your rides compare. - 576-gram hub. - Shimano freehub body. - 130mm Axle Spacing. - 32-count Hole Configuration. Displays and records: - Power (current, average and max) - Cadence (current and average) - Speed (current, average, and max) - Energy Expenditure (total kjoules) - Ride Distance (miles or km) - Ride Time - Programmable Odometer - Customizable display lets you show power, speed and cadence simultaneously. - Up to 7 hour of recording at 1-second intervals. - Training with Power DVD included. - CycleOps PowerAgent software included. Power of Cycling to Life. Bringing Bringing thethe Power of Cycling to Life. 32 © 2009 Saris Cycling Group, Inc. 1/13/09

Power

Polar

PCVI

PCV

SRM

Wireless ANT+ Crank

Spider

1.5%

1.5%+

1.5%

412

Yes

CPU Included Yes

30 min

5 min

1 hour

Hub Other Accuracy Independent Weight/g Setup Time Validation x ?? 5 min

+The Quarq Cinqo has a claimed accuracy of +/- 1.5% however no 3rd party validation has been performed on this device to assess the long term durability and accuracy of this design. 3rd party validation for the SRM and PowerTap has been widely published and is available at CycleOps.com

Cinqo Saturn

Quarq

SL+

Sport

Ibike

PowerTap

Model

Manufacturer

PowerTap Competitive Matrix

Key Advantages of using a PowerTap •

Helps you set a pacing strategy, regulating effort over time. Because the PowerTap measures current and average power as well as time in zones it can help you regulate your effort for a long ride. As an example – use the Average Power function to see if the 2nd hour of your ride was better than your first.

•

Helps you optimize cadence. The PowerTap measures cadence by calculating the torque profile measured at the hub. It can also help you optimize your cadence. When a higher cadence produces a lower power output and less heart rate response (lower beats per minute) you have found an efficient cadence to pedal at.

•

Helps you know when and how often to eat during and after riding. Because the PowerTap measures energy expenditure in Kilojoules (as displayed by the “E” on the lower line of the display) it gives you an excellent indication of how much fuel you need to consume during or after a hard ride. Or how much not to eat if you’re trying to lose weight.

•

Helps you optimize time and effort spent in key zones while riding. The PowerTap measures Peak Power (maximum efforts for certain periods of time) and Time in Zones (amount of time spent in key threshold training zones). 2 interesting functions that allow you to zero in on your strengths and target your weakness’s all while on the bike. Use these features to plan your training.

•

Helps you optimize aerodynamics for time trials and triathlons. The PowerTap is sensitive and accurate enough that you can use it as a virtual wind tunnel. Pedaling down a flat road on a windless day, test out various positions on your bike – in the drops, on the hoods, on your tri bars. At a fixed speed, changes in power output will reflect improvements in aerodynamics.

Points of Reference •

1 horse power = 746 watts

•

A 68 kilogram (150 lb) rider with an 8.6 kg (19 lb) bike at 20 mph on flat ground with no wind requires about 177 watts

•

56.5 W are required to press a 20 lb dumbbell 25 in. Overhead in one second

•

Tour de France winners can generate 465 watts for over 30 minutes

PowerTap Comparison Chart SLC+

SL+

Pro level The ultimate in performance. power measurement.

PRO+

ELITE+

SL+ Disc Brake

The ultimate blend of performance and value.

Entry level power.

Off road power measurement.

Carbon/Alloy Hub Shell

Alloy Hub Shell

Carbon/Alloy Hub Shell

15mm ALLOY AXLE

12mm ALLOY AXLE

12mm STEEL AXLE

15mm ALLOY AXLE

466 grams

624 grams

480 grams including rotors

402 grams

KEY

Wireless

412 grams

Ceramic Bearings

Onboard Analysis

Heart Rate

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

PowerTap in the Press The CycleOps PowerTap is a favorite of Tech Columns, Buyer’s Guides, and Gear Reviews, both in print and online. If you open up the pages of most cycling publications, you’re likely to find a positive review of one of the PowerTap models. We are very proud of this, as gear reviews are often the first step towards product and brand awareness. The PowerTap is also referenced in many people’s personal blogs and online training diaries. This online prescence is very valuable.

PowerTap in the Press

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FIRST RIDE: CYCLOPS POWERTAP SL2.4 WIRELESS

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Monday 3rd November 2008 - Mike Hawkins Power is the best way to gauge training effort and therefore train effectively, and the PowerTap seems the easiest way to get that all-important information, but do we agree? Sitting at the top of CycleOps' PowerTap range, this version features a lightweight hub, wireless connectivity to the head unit, and uses 2.4GHz data transmission to avoid information break-up. Total cost is £1,000.

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Comprising nothing more than a hub and head unit, there is very little to fitting the SL 2.4, providing you have the hub built into a wheel — a £70 additional cost when built into a Mavic Open Pro rim. The wheel works like any other and doesn't need any form of sensor or sender to communicate with the handlebar-mounted head unit. Of course, a chest strap is supplied to give heart rate readings. Already paired with the CPU, the chest strap and hub work from the first time you switch them on, and the set-up, date/time and wheel size can be entered either from the head unit or via your home computer — a CD comes with the software. It's hard to imagine a way CycleOps could make the set-up or operation simpler; the computer operates in a very clear and straightforward manner and displays all the relevant info. In fact, the only criticism could be directed at the size of the display, as it can be hard to see in the rain or low light conditions — but that's hardly a deal breaker. Having used all of the power systems available, the PowerTap is the most user-friendly and the 2.4 Wireless the best of the best. There may be more expensive options, but after just one ride, the SL 2.4 is clearly the best if you don't have a sports science degree.

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Contact: Paligap 0117 982 3673. www.paligapltd.co.uk Alternatives There are three main options from CycleOps: the Pro with a sturdy hub, wired connection and 2.4 heart rate transmission at £600; the SL hub is lighter but still

Dealer POP

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

EVERY TRAINING GOAL. EVERY BUDGET. Do you have the will to win? Then PowerTap can help show you the way. It lets you precisely measure your power so you can train more effectively and achieve your objectives faster.

Using the ANT+ network, PowerTap provides lightweight, wireless setup and transmission to get you on the road quickly. Plus, PowerTap downloads to your Mac or PC, allowing you to analyze your performance and reach your goals. PowerTap is now available in a range of performance measuring options, from the affordable and reliable Elite+, to the ultimate PowerAgent turns your computer into a training center.

in performance SLC+. To learn more, please visit cycleops.com.

Bringing Power of Cycling to Life. Bringing thethe Power of Cycling to Life. 39 ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

MORE POWER. LESS CASH.

PowerTap SL + Pro level power measurement. 15mm alloy axle Alloy/Carbon Shell 416 grams +/- 1.5% accuracy

PowerTap Pro + Training technology for the weekend warrior. 12mm alloy axle Alloy Shell 466 grams +/- 1.5% accuracy

PowerTap Elite + Professional level accuracy. Entry level price. 12mm steel axle Alloy Shell +/- 1.5% accuracy

PowerTap is now available in a range of wireless performance measuring options, that feature PowerAgent 7 for Mac and PC. To learn more, please visit cycleops.com.

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Pro300PT Indoor Cycle Duplicate the fit and feel of your real bike, all the way down to using your own pedals, with CycleOps indoor cycles. The custom fit makes it easier to work on fine tuning your performance while you measure and collect important data including power.

Infinite adjustment for true custom fit—just like your bike. Tailor electronic user interface to your training program. Download data to your PC via simple USB connection. Wirelessly records biometric information including power, HR, speed, distance, time, cadence and energy. Stores up to 150 hours of data files prior to download. PowerAgent Software lets you analyze your ride on your PC. Includes interactive tachometer and large, easy-to-read LCD screen. PowerTap 2.4 equipped. “Training with Power” DVD included.

An onboard sensor wirelessly transmits data to the bar-mounted interface.

Scientifically accurate to +/- 2%.

8 strain gauges in the rear hub measure power wirelessly.

48-lb, heavy-duty flywheel provides fluid starts, stops.

Easy-to-use Console

Adjust seat position, set bar height and reach. Turn on computer and ride.

Comp Analysis –Indoor Cycles “Best”

Pro300PT

StarTrac NXT

Keiser M3

•

• •

•

• • •

Rearwheel drive train (48lb. flywheel) Chain drive 4 points of adjustments (up/down and fore/aft seat and handlebar) Positive locking adjustments (club) Micro-adjustment (home) Manual resistance (knob club; handlebars - home) Downloadable data via USB cable (home); USB stick (club) PowerTap Technology (measured power)

• •

• • •

Frontwheel drive train (39 lbs. flywheel) Chain drive 3 pints of adjustment (up/down of handlebar and seat post, and fore/ aft of seat) Positive locking adjustments Manual resistance knob No power technology

• •

• • •

Rearwheel drive train (8lb. flywheel) Belt drive 3 points of adjustment (angled up/down seat post and handlebar and fore/aft of seat) Positive locking adjustments Manual resistance lever with levels Watts (drived power)

MSRP $1799 MSRP $1399

MSRP $1999

Comp 200E Indoor Cycle Tailor electronic user interface to your training program. Download data to your PC via simple USB connection. Wirelessly records HR, speed, distance, time and cadence. Stores up to 150 hours of data files prior to download. PowerAgent Software lets you analyze your ride on your PC. Includes interactive tachometer, and large, easy-to-read LCD screen.

Sport 100 Indoor Cycle Infinite adjust frameset with quick release adjustment. Multi-position handlebar with hand brake. 48-lb, heavy-duty flywheel provides fluid starts, stops. Robust, all-steel construction and zinc-plated powder-coated frame. Precise, incremental resistance adjustment. Wide, stable footprint.

Bringing Power of Cycling to Life. Bringing thethe Power of Cycling to Life. 43 ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

Comp Analysis –Indoor Cycles “Better”

Comp 200E

Lemond RevMaster (with Pilot)

• • •

Rearwheel drive train (48lb. flywheel) Chain drive 4 points of adjustments (up/down and fore/aft seat and handlebar) Positive locking adjustments (club) Micro-adjustment (home) Manual resistance (knob - club; handlebars - home) Downloadable data via USB cable (home); USB stick (club)

• •

Frontwheel drive train (47 lbs. flywheel) Belt drive 3 pints of adjustment (up/down of handlebar and seat post, and fore/aft of seat) Micro-adjustments Manual resistance knob

MSRP $1399

MSRP $1599

Comp Analysis –Indoor Cycles “Good”

Sport 100

Schwinn Evolution SR

• • •

• •

Frontwheel drive train (39 lbs. flywheel) Chain drive 3 pints of adjustment (up/down of handlebar and seat post, and fore/aft of seat) Positive locking adjustments Manual resistance knob

How do CycleOps IC’s compare to other Indoor Cycles? le. Most do not b a ri va s es tn fi ur primary d squishy. work output, yo f o t en m be oversized an re su to d ea n m te o ts n a e d se spin bikes Spin bikes provi nters. Standard u rs in a co ce en d ca t workout facto n a even have rt o p im st o the two m rs has neglected a ye e es th ll ence. a ” in (watts) and cad t u The “Spin World tp u o rk o w : dard ing class ment over stan ve ro p im spinning or cycl st va your ikes are a exactly replicate the CycleOps b e to r er o h y, w d a o b re r a l u a ently. match yo ther critic reach independ Comfort is ano icro-adjusted to d m n a e t b h n g ca ei s h p st O ju Cycle you to ad spin bikes. The nd stem allow a t a and Se . n o ti si o ior technology er p su to outdoor bike p s es cc ow has a s: r Cycle, a rider n es in these area o g o d ta n In s va p d O a le ve yc a t of the C r cycles h With the adven CycleOps indoo e Th . ce n ie er p ut ex a better worko •

Convenience

surement Accuracy in Mea ther or Cycle to ano o d In e n o m o fr • Uniformity outdoors ta indoors and a d t en st si n o C ology = • Same techn orkout to an indoor w in g in d n a st te corpora • Ability to in el and pedaling fe • Resistance t te measuremen ra u cc a st o m e e sely measure th door cycle is th ci in re e p th t a to th in d es g te u ra iner re8 strain ga owerTap, integ .5% - Computra p hub features 1 Ta /er + The CycleOps P w to o P te s p ra u ing O . The Cycle by the rider, acc your indoor cycl d in te e a se er u en g yo device available t g a n attage th lting power bei wattage. The w te versa. la u torque and resu lc ca to m e roads and vice orith lg th a n n o a d n re o d su ea ea lies inst e that is m . The precise wattag e th e b smooth ride feel ill ry w ve ss a a cl s a h s p O the Cycle . pedal stroke on e th t a hly- paved road th r es fr ve a co n is d w o y d kl g ic u in se of cruis Riders will q ing ives one the sen g l ee h yw fl wn bike, by turn d o r te ei th n weigh o ld u has s they wo reasing cadence ply resistance a p ec a d s r o er g d n ri , si le ea yc effort. Incr s Indoor C asing the work On the CycleOp re ec d r o g n si increa e roads. a grip shift and rt, just as on th fo ef rk o w n o ur optimal the same effect in whatever yo e d ri to u yo g ile allowin time. f this hassle wh o ll a s te f your bike each a o in n im w o el d s p g n O ki le a yc The C p and bre be NO setting u t h ig m n o ti si o p 2 Revolution) (M k ic rm o cC M - Michael •

2009 Market Trends Shifting in working out environment •

Consumers downsizing gym memberships and purchasing home equipment or nothing at all

Economic downturn •

Consumers buying down to ration amount of disposable income.

Confusion in marketplace •

Some consumers and dealers view product as a fitness product, others view it as a cycling indoor training product which plays a part in how they precieve the product and how/if they purchase

Key Factors for Dealers to Successfully Sell Indoor Cycles 1. Ability to develop synergy with other cycling products (PowerTap Technology similar to accessory on your outdoor bike) 2. Ability to identify high end cyclist’s with multiple bikes and create need for “indoor bike” 3. Education on importance of training with Power (You can’t improve what you can’t measure) 4. Ability to service similar to your outdoor bike

Dealer POP

Bringing the Power of Cycling to Life. ÂŠ 2009 Saris Cycling Group, Inc. 1/13/09

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Recently on Cyclingnews.com Finishing domestique duties, An interview with Christian Vande Velde on January 12, 2009

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It was a déjà vu in Ireland. MTB - South African National Cup Series

Allen Lim, Ph.D.

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BE A GENEROUS TEAMMATE, A GRACIOUS ADVERSARY AND AN UNEXPECTED VICTOR. We want you to win. That may mean

Because we designed

coming in first in a stage race, in

the Pro 300PT so it

a time trial or in your age group.

can duplicate the fit

However you define winning, the CycleOps Pro 300PT

and feel of your real bike. The custom fit makes it easier to work on fine-tuning your

indoor cycle can help

performance while you measure

lead you to victory.

and collect key data. PowerAgent turns your computer into a training center.

Heavy-duty ďŹ&#x201A;ywheel allows ďŹ&#x201A;uid starts, stops.

You can wirelessly record biometric information including power, HR, speed, distance, time, cadence and energy. Then store up to 150 hours of data files before downloading to your PC via a USB connection. Using PowerAgent software you can analyze your ride and determine PowerTap wirelessly transmits data to console.

how to make your next one even more productive. To learn more, please visit cycleops.com.

Or call 800.783.7257 to receive a free brochure.