Boon Daley Seniors Assistance
Strategic Alliances The ability to provide differentiation in a cluttered marketplace such as the Toronto eldercare market can be the key determinant to your success or failure. The industry is littered with non-medical eldercare services and the firms that do provide medical add-on services tend to be the larger players. In order to be competitive, and to launch a service with a unique offering, we propose that Boon Daley approach existing mobile healthcare services and establish an exclusive relationship whereby Boon Daley can expand its offering, which provides more services to its clients without incurring any additional costs to itself. Ideally, Boon Daley would negotiate a bulk rate for services, which would allow for a modest mark-up. Boon Daley would also negotiate a set of standard service level agreements (SLA’s) surrounding service times and availability. The third-party service benefits in that they will now be reaching an expanded market without expending any resources and benefits from co-branded marketing communications issued by Boon Daley. Examples of three such businesses include: • Medi-Calls – The Doctor House Call Referral Service • MD Home Call – Doctors House Call Referral Service • Nurse Next Door – Home Care Services
97
