at work
Brand Guidelines v1.1 / 2021
Harmony Brand Guidelines v1.1
Table of Contents Sec. 01 | Corporate Logo Sec. 02 | Corporate Typography Sec. 03 | Corporate Colour System Sec. 04 | Corporate Stationery Sec. 05 | Branding Applications
01.
Corporate Harmony Logo
1.0 Signature Logo The Harmony at Work brand is influenced by characteristics that seek more humanized and less corporate aspects. The letter “h” is drawn by a tie, such symbology represents union, inclusion and group work, characteristics that are native to the company. In addition, a brand is also composed of a rectangle with several colours of a spectrum, which represents the inclusion of people with the most diverse characteristics.
11
1
The Signature Logo
The brand signature is made up of all these elements, alongside, together. “At work” may sound like a slogan, but
at work
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it's part of the full company name.
SECTION ONE: CORPORATE HARMONY LOGO
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE HARMONY LOGO - SIGNATURE LOGO
01.
Corporate Harmony Logo
1.1 Primary Variations
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at work
at work
at work
at work
SECTION ONE: CORPORATE HARMONY LOGO
CREATED FOR HARMONY AT WORK
>> CORPORATE HARMONY LOGO - PRIMARY VARIATIONS
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 04
01.
Corporate Harmony Logo
1.2 Alternate Variations
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at work
at work
at work
at work
SECTION ONE: CORPORATE HARMONY LOGO
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE HARMONY LOGO - ALTERNATE VARIATIONS
01.
Corporate Harmony Logo
1.3 Monocromatic Variations
at work
at work
at work
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SECTION ONE: CORPORATE HARMONY LOGO
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>> CORPORATE HARMONY LOGO - MONOCROMATIC VARIATIONS
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 06
01.
Corporate Harmony Logo
1.4 Clear Space It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo.
1x
at work
1x
1x
1x
1x
at work 1x
1x 1x
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1x
SECTION ONE: CORPORATE HARMONY LOGO
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AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE HARMONY LOGO - CLEAR SPACE
01.
Corporate Harmony Logo
1.5 Minimun Logo Size Full Logo Sizes
Logo Symbol
Minimum Size 24 mm x 5.12 mm
Minimum Size 6 mm x 6 mm
at work
24 mm
06 mm
1.6 Incorrect Logo Applications
1
Dont`s
1
Do not invert the logo symbol
2
Do not distort the logo
3
Do not use colors outside this manual
harmony
4
Do not alter the logo type style
6
5
Do not ratify the logo
6
Do not change the spacing between letters
2 at work at work
3
4
at work
5
at work
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at work
at work
SECTION ONE: CORPORATE HARMONY LOGO
CREATED FOR HARMONY AT WORK
>> CORPORATE HARMONY LOGO - MINIMUN LOGO SIZE - INCORRECT LOGO APPLICATIONS
AGENCY VERB STRATEGY & CREATIVE
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01.
Corporate Harmony Logo
1.10 Favicon
Harmony at Work - Diversity + Inclus...
Harmony at Work - Diversity + Inclus...
1.11 Social Media Icons
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SECTION ONE: CORPORATE HARMONY LOGO
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE HARMONY LOGO - FAVICON - SOCIAL MEDIA ICONS
02.
Corporate Typography
2.0 The Corporate Fonts and Typography
Headline/Subtitle Typography Public Sans
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces brand personality and ensures clarity and harmony in all Gabriel PR communications.
The Font Developed by the United States Web Design System. Contribute to its development on GitHub.
PUBLIC SANS /02
PUBLIC SANS
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SECTION TWO: CORPORATE TYPOGRAPHY
CREATED FOR HARMONY AT WORK
>> CORPORATE TYPOGRAPHY - PRIMARY TYPOGRAPHY
AGENCY VERB STRATEGY & CREATIVE
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02.
Corporate Typography
Public Sans Regular
Public Sans Bold
Figures
Special Characters
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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 01234567890 !“§$%&/()=?`;: ¡“¶¢[]|{}≠¿‘ «Σ€®†Ω¨⁄ø𕱑 æ oe @ Δ º ª © ƒ ∂ ‚ å ¥ ≈
SECTION TWO: CORPORATE TYPOGRAPHY
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AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE TYPOGRAPHY - HEADLINE TYPOGRAPHY
02.
Corporate Typography
Lato Regular
ABCDEFGHIJKLM
Text Typography Lato
NOPQRSTUVWXYZ abcdefghijklm
Lato Bold
nopqrstuvwxyz
Designer Łukasz Dziedzic
ABCDEFGHIJKLM
The Font
NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Figures
01234567890
Special Characters
!Ҥ$%&/()=?`;:
Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.
¡“¶¢[]|{}≠¿‘ «Σ€®†Ω¨⁄ø𕱑 æ oe @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈
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SECTION TWO: CORPORATE TYPOGRAPHY
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>> CORPORATE TYPOGRAPHY - TEXT TYPOGRAPHY
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 12
02.
Corporate Typography
2.1 Typographic Hierarchy
Headline 1 Public Sans Bold or ExtraBold 36 - 24px
Text 1 Lato Regular or Light 12 - 10px
Headline 2 Public Sans Bold or ExtraBold 20 - 16px
Text 2 Lato Regular or Light 8 - 6px
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Workplace equity diversity programs. Harmony@Work DEI training helps companies respond effectively to customers, attract and retain high performing employees, empower diverse teams to collaborate, raise productivity and promote workplace harmony.
Workplace equity diversity programs. Harmony@Work DEI training helps companies respond effectively to customers, attract and retain high performing employees, empower diverse teams to collaborate, raise productivity and promote workplace harmony.
SECTION TWO: CORPORATE TYPOGRAPHY
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE TYPOGRAPHY - TYPOGRAPHY HIERARCHY
02.
Corporate Typography
Subtitle 1 Public Sans Bold or ExtraBold 14 - 10px
Workplace equity diversity programs. Harmony@Work DEI training helps companies respond effectively to customers, attract and retain high performing employees, empower
Text 1 Lato Regular or Light 6px
diverse teams to collaborate, raise productivity and promote workplace harmony. As a socially conscious organization, proceeds from Harmony@Work help to fund equity education and leadership programs in diverse communities.
Subtitle 2 Public Sans Bold or ExtraBold 8px
WORKPLACE EQUITY DIVERSITY PROGRAMS. Harmony@Work DEI training helps companies respond effectively to customers, attract and retain high performing employees, empower
Text 2 Lato Regular or Light 6px
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diverse teams to collaborate, raise productivity and promote workplace harmony.As a socially conscious organization, proceeds from Harmony@Work help to fund equity education and leadership programs in diverse communities.
SECTION TWO: CORPORATE TYPOGRAPHY
CREATED FOR HARMONY AT WORK
>> CORPORATE TYPOGRAPHY - TYPOGRAPHY HIERARCHY
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 14
03.
The Primary Colour System
3.0 Primary Colour System Colour plays an important role in the Harmony identity system. The consistent use of the following colours will contribute to the cohesive and harmonious visual messaging that GPR seeks to reinforce. When using corporate colours, check with a design or printer partner to ensure consistency.
Colour Codes
Colour Codes
Colour Codes
Pantone
Pantone
Pantone
326 C
2414 C
Colour Codes
393 C
Pantone
2345 C
RGB
57 178 175
RGB
84 184 118
RGB
235 227 113
RGB
235 121 113
Web/HEX
#38B2AF
Web/HEX
#54B876
Web/HEX
#EBE371
Web/HEX
#EB7971
CMYK
81 0 38 0
CMYK
74 0 68 0
CMYK
Colour Tones
Colour Tones
100 %
60 %
80 %
40 %
20 %
100 %
80 %
CMYK
Colour Tones
Colour Tones
60 %
40 %
20 %
100 %
80 %
60 %
40 %
Pantone
546C 30 46 56
RGB
255 254 241
Web/HEX
#1E2E38
Web/HEX
#FFFEF1
CMYK
97 32 34 86
80 %
60 %
40 %
CREATION DATE JUL 2021
100 %
20 %
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100 %
80 %
60 %
0 0 2 0
Colour Tones
Colour Tones
100 %
20 %
P 1-1 U
RGB CMYK
0 67 52 0
Colour Codes
Colour Codes Pantone
3 0 63 0
80 %
60 %
40 %
20 %
SECTION THREE: CORPORATE COLOUR SYSTEM
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> COLOUR SYSTEM
40 %
20 %
04.
Corporate Stationary
4.0 The Company Letterhead
Usage The letterhead will be used for all official communication that is going out on behalf of Gabriel PR
Explanation This shows the approved layout with the primary elements of the Gabriel PR stationery system for letterhead Dimensions 8,5 x 11 in
at work
1st June 2021
To: Dean Lloyd.
Weight 120g/m Uncoated White
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Print CMYK
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Yours Faithfully, Rima.
Recommended Stock 80 Text NEENAH® Cotton Letterpress Paper, Pearl White colour, Wove finish.
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CREATION DATE JUL 2021
416-385-2660 #40 - 270 Timberbank Blvd. Toronto, M1W 2M1
SECTION FOUR: CORPORATE STATIONARY
CREATED FOR HARMONY AT WORK
www.harmonyatwork.ca
>> CORPORATE STATIONARY - LETTERHEAD
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 16
04.
Corporate Stationary
4.1 The Company Business Card
Backside
Explanation
Rima Dib
Rima Dib
Chief Relationship Officer
Chief Relationship Officer
harmonyatwork.ca
harmonyatwork.ca
416-385-2660 rdib@harmonyatwork.ca #40 - 270 Timberbank Blvd. Toronto, M1W 2M1
416-385-2660 rdib@harmonyatwork.ca #40 - 270 Timberbank Blvd. Toronto, M1W 2M1
This shows the approved layout with the primary elements of the Harmony stationery system for business cards. Dimensions 3,5 x 2 in Weight 400g/m Uncoated
Frontside
White Print CMYK
at work
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at work
SECTION FOUR: CORPORATE STATIONARY
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
Recommended Stock 110C NEENAH® Cotton Letterpress Paper, Pearl White colour, Wove finish, w/Blind debossing.
>> CORPORATE STATIONARY - BUSINESS CARD
04.
Corporate Stationary
4.2 The Company Envelope
#40 - 270 Timberbank Blvd. Toronto, M1W 2M1
at work
Weight 120g/m Uncoated white Print CMYK
Explanation This shows the approved layout with the primary elements of the Harmony stationery system for the envelope.
Recommended Stock 25% Cotton 24W NEENAH® Solar White Wove #10 envelope.
Dimensions Envelope 10# 9,5 x 4,125 in
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SECTION FOUR: CORPORATE STATIONARY
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>> CORPORATE STATIONARY - ENVELOPE
AGENCY VERB STRATEGY & CREATIVE
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04.
Corporate Stationary
4.3 The Company Email Signature
Version 1
Rima Dib Chief Relationship Officer
at work
416 385-2660 rdib@harmonyatwork.ca #40 - 270 Timberbank Blvd. Toronto, M1W 2M1
www.harmonyatwork.ca
Version 2
Rima Dib Chief Relationship Officer
at work
416 385-2660 rdib@harmonyatwork.ca #40 - 270 Timberbank Blvd. Toronto, M1W 2M1
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SECTION FOUR: CORPORATE STATIONARY
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
www.harmonyatwork.ca
>> CORPORATE STATIONARY - EMAIL SIGNATURE
04.
Corporate Stationary
4.4 Powerpoint Template
WRITE HERE ABOUT WHAT THIS PRESENTATION SAYS?
Harmony@Work DEI training helps companies:
• Respond effectively to customers • Attract and retain high performing employees • Empower teams to collaborate • Raise productivity • Deliver sustainable workplace harmony Our unique approach creates an environment of safety and nonjudgment where people feel they can ask any questions and get straightforward answers and tools they can apply right away.
Diversity & Inclusion is Good for Business!
Harmony Presentation | Page 01
We Want to Hear From You! www.harmonyatwork.ca | services@harmonyatwork.ca Twitter: @HarmonyatWorkCA Facebook: @harmonywork.ca Linkedin: Harmony@Work
Harmony@Work DEI training helps companies:
• Respond effectively to customers • Attract and retain high performing employees • Empower teams to collaborate • Raise productivity • Deliver sustainable workplace harmony Our unique approach creates an environment of safety and nonjudgment where people feel they can ask any questions and get straightforward answers and tools they can apply right away.
Harmony Presentation | Page 01
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SECTION FOUR: CORPORATE STATIONARY
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE STATIONARY - POWERPOINT TEMPLATE
05.
Visual Elements
5.0 Multi-Coloured Line
5.1 Plus Symbol.
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>> VISUAL ELEMENTS
SECTION FIVE: VISUAL ELEMENTS
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
06.
Corporate Applications
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SECTION SIX: CORPORATE APPLICATIONS
CREATED FOR HARMONY AT WORK
>> CORPORATE APPLICATIONS - BUSINESS CARD
AGENCY VERB STRATEGY & CREATIVE
Brand Guidelines | Page 22
06.
Corporate Applications
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SECTION SIX: CORPORATE APPLICATIONS
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE APPLICATIONS - LETTERHEAD - ENVELOPE
06.
Corporate Applications
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SECTION SIX: CORPORATE APPLICATIONS
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE APPLICATIONS - T-SHIRT
06.
Corporate Applications
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SECTION SIX: CORPORATE APPLICATIONS
CREATED FOR HARMONY AT WORK
AGENCY VERB STRATEGY & CREATIVE
>> CORPORATE APPLICATIONS - BUS STOP
For guidence on how to best utilize these guidelines and the Harmony brand, contact us today.
Contact Agency Verb Strategy & Creative Inc.
Contact Dean Lloyd Director, Marketing E: dean@verbsc.com P: 647.779.0845
at work
www.harmonyatwork.ca