eCampusOntario
Conclusion
The results from the Ipsos study lead to a variety of positive outcomes for eCampusOntario, including possibilities for new marketing strategies and improved awareness about target audiences. In fact, eCampusOntario utilized the results to craft a company-wide rebrand that addressed issues raised by the study–such as low familiarity with the eCampusOntario brand–and appealed to the company’s audiences in a fresh and innovative way. Using Ipsos’ key recommendations, eCampusOntario refurbished its website, developed public facing marketing campaigns, and is working to improve the company’s tone, voice and messaging across all mediums. The content upgrades and graphic redesign of the eCampusOntario website work to position the site as a modern, vital tool that sits at the forefront of the online movement. It aims to better inform individuals about the benefits of online learning and Open Educational Resources (OER).
Market Research Report
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