Luxury Listing Presentation 2.0

Page 1

LUXURY LISTING PRESENTATION

www.interorealestate.com



TRACK RECORD 2011 - 2017 TRACK RECORD

What’s the difference between selling your home or failing to do so? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents, at Intero Real Estate Services no detail is overlooked.

110 Units

284 Units

629 Units

955 Units

1,735 Units

2,344 Units

4,000 Units Projected

Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done.

2011

2012

2013

2014

2015

2016

2017



LETTER TO THE OWNER Thank you for the opportunity to best serve your real estate needs. I look forward to helping you achieve your goals while creating an amazing real estate experience from consultation to closing and beyond. After all, my job is about much more than selling houses. It’s about genuinely serving people well and helping them realize their dreams in the short and long term. That’s why in everything I do for you, I take the added time and care to make sure the process is understandable, transparent and rewarding every step of the way. One things for certain. You’re going to love the results. Your Agent,

OWNER FIRST LAST 12346 WILSON ST. RANCHO CUCAMONGA, CA 91730


INTERO MARKET LEVERAGE

Marketing Savvy With offices and agents located throughout California, we provide the leadership, market expertise, and resources to give you the advantage.


MAP OF OFFICES THAT BRING BUYERS TO YOUR PROPERTY


MEET NAME HERE Porro conet, quistruptati denducimus sequi occum quis alicatem rem ratur milia doluptatese dolor sitaten disquatem ipic temporibus moditatem. Ommos magniminim dolore doluptam expererum sum ipidi vent, nusdae volum volores cianda quibus debis ellupta quodicipsam remod esequi corerio nsequod itiam, sit remquun torestiisti officilit exceati buscil ipsandiosae dolorrum qui officip samendu ndicid quia de sinctatquat qui dolut occulla.


“ “

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel

“ “

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel

FEATURED LIST OF HOMES SOLD

12346 Wilson St. Rancho Cucamonga, CA 91730

12346 Wilson St. Rancho Cucamonga, CA 91730

12346 Wilson St. Rancho Cucamonga, CA 91730

12346 Wilson St. Rancho Cucamonga, CA 91730

Sold for $642,820

Sold for $642,820

Sold for $642,820

Sold for $642,820



12346 Wilson St. Rancho Cucamonga, CA 91730

MODERN HOME 3 BED | 2 BATH | 3,200 SQ. FT. Sold for $4,820,000 Porro conet, quistruptati denducimus sequi occum quis alicatem rem ratur milia doluptatese dolor sitaten disquatem ipic temporibus moditatem. Ommos magniminim dolore doluptam expererum sum ipidi vent, nusdae volum volores cianda quibus debis ellupta quodicipsam remod esequi corerio nsequod itiam, sit remquun torestiisti officilit exceati buscil ipsandiosae dolorrum qui officip samendu ndicid quia de sinctatquat qui dolut occulla.


12346 Wilson St. Rancho Cucamonga, CA 91730

MODERN HOME 3 BED | 2 BATH | 3,200 SQ. FT. Sold for $4,820,000 Porro conet, quistruptati denducimus sequi occum quis alicatem rem ratur milia doluptatese dolor sitaten disquatem ipic temporibus moditatem. Ommos magniminim dolore doluptam expererum sum ipidi vent, nusdae volum volores cianda quibus debis ellupta quodicipsam remod esequi corerio nsequod itiam, sit remquun torestiisti officilit exceati buscil ipsandiosae dolorrum qui officip samendu ndicid quia de sinctatquat qui dolut occulla.




12346 Wilson St. Rancho Cucamonga, CA 91730

MODERN HOME 3 BED | 2 BATH | 3,200 SQ. FT. Sold for $4,820,000 Porro conet, quistruptati denducimus sequi occum quis alicatem rem ratur milia doluptatese dolor sitaten disquatem ipic temporibus moditatem. Ommos magniminim dolore doluptam expererum sum ipidi vent, nusdae volum volores cianda quibus debis ellupta quodicipsam remod esequi corerio nsequod itiam, sit remquun torestiisti officilit exceati buscil ipsandiosae dolorrum qui officip samendu ndicid quia de sinctatquat qui dolut occulla.



MARKETING STRATEGY


STAGING Creating Great First Impressions. We want your home to be on the market for as short a time as possible. For that to happen, it needs to look its best - so it will appeal to the broadest range of people.

Practical Advice. We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing. For buyers it is easier to visualize the property as a future home (81%), buyers are more willing to walk through a home they viewed online (46%), will positively impact the value of the home if it is decorated to the buyer tastes (45%), and buyers are more willing to overlook other property faults (28%).


PHOTOGRAPHY Professional photography is essential to showcasing the unique features of your home. More people will view your home online than will ever visit it personally so your homes photos need to come to life. Giving them a vision of their life in your home increases the probability of an in-person showing. Together will will shoot: • Professional Daylight Photos • Possible Twilight Photography • Create a Custom Property Website with the Photos • Upload and Syndicate the Photos on All Online Listing Services


PRINT Although we are in the digital age, print media is still an important aspect of getting the word out about your property. Strategically using local and national print advertising pushes more interested buyers to the online marketing we set up for you. It simplifies the buyer’s search by providing the information right in front of them.

Property Brochure Leave a lasting impression. Custom property brochures will be created for home tours and open houses.

Direct Mail Customized direct mail pieces will be sent out over the lifetime of the listing to a geographically targeted list of affluent prospective buyers.

Local Market Print Advertising Local weekly or monthly newspapers and magazines are still read by a majority of home buyers and sellers. Therefore, it is extremely important to be listed in these publications. Your home will be featured in one of the many local community newspapers.



DIGITAL We’re Easy To Find. In 2013, 92% of consumers used the Internet during the home buying process and 42% first looked online for properties to purchase*. Intero markets your property to a worldwide audience at some of the top internet sites. In 2013, 92% of consumers used the Internet during the home buying

We’re Easy To Find.

process and 42% first looked online for properties to purchase*. Intero markets your property to a worldwide audience at some of the top internet sites.

*2013 National Association of REALTORS® Profile of Home Buyers and Sellers




SELLING STRATEGY


PRICING STRATEGY Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.

Market Dynamics: Supply & Demand

Analysis of Active, Pending, & Sold Transactions

Personal Timing & Seasonal Considerations


THE SELLING PROCESS INITIAL CONSULTATION Establish Time Frames • Agency services • Market conditions • Determine market price • Agency relationship

Open Escrow • Coordinate opening of escrow with title agent • Order preliminary title report

Home Reports / Inspections

1

• Natural hazard Disclosure • Envirocheck • Applicable inspections (home/pest/pool/etc.)

Disclosures • Supplemental seller checklist • Earthquake hazards report • Insurance disclosure • Statewide advisory


THE SELLIN Review Offers • Review offers with seller • Prepare counter offers • Verify contingency periods • Verify loan rates with lender

Marketing • Enter on MLS • Send out office email notice • Schedule open house • Put property on broker tour • Order property flyers • Initiate internet marketing plan

Report / Disclosure Review • Read and review all reports and disclosures to prepare for review with client • Review reports and disclosures with client

2


3

NG PROCESS Initial Escrow Period

Contingency Removal

• Submit contract to escrow officer • Report pending sale to MLS • Confirm that buyer has re ceived all disclosures • Place sale pending sign on property • Record contingency dates • Coordinate buyer inspections

• Review repair requests • Negotiate/confirm repairs • Remove contingencies • Confirm move in date with buyer’s agent • Schedule final walkthrough • Change MLS status to DNS

Transaction Review • Ensure all disclosures docs are signed properly • Ensure buyer has received all pertinent document/reports • Confirm loan approval conditions and document delivery timelines

Record / Transfer Title & Close Escrow • Review docs with seller • Confirm sign off date • Key exchange • Sign off • Escrow closed


MAXIMIZE ACTIVITY & INTEREST

PEAK INTEREST

Interest in your home peaks when it first goes on the market. Pricing your property realistically from the beginning, can generate the greatest interest among buyers and brokers.

NEGOTIATING We’re on your side. Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiate the sale of your home. Our agents are trained and coached by some of real estate’s most well known negotiators.

1 2 3 4 5 6 7 8 WEEKS ON THE MARKET



TEAM WORKING FOR YOUR

FIRST LAST TITLE

O 000.000.0000 M 000.000.0000 name@interorealestate.com CalBRE# 0000000

FIRST LAST TITLE

O 000.000.0000 M 000.000.0000 name@interorealestate.com CalBRE# 0000000


FIRST LAST TITLE

O 000.000.0000 M 000.000.0000 name@interorealestate.com CalBRE# 0000000

FIRST LAST TITLE

O 000.000.0000 M 000.000.0000 name@interorealestate.com CalBRE# 0000000


TESTIMONIALS

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel

Danny Morel

Danny Morel

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Derest qui tecust asin et ad qui dolupta tempora eriant, veligniam quae eat.

Danny Morel

Danny Morel

Danny Morel



WE SELL MORE MILLION DOLLAR HOMES TOTAL

10500 9000

KWLuxuryHomes.com

ColdwellBankerPreviews.com

ChristiesGreatEstates.com

12000

SothebysRealty.com

www.interoprestigio.com

MOST U.S. $1M+ LISTINGS TOTAL

Intero & luxuryPortfolio.com

A home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each property, Intero will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.

7500 6000 4500 3000 1500 0


PRESTIGIO LUXURY: LIVE EXTRAORDINARY Why Prestigio International? Intero Prestigio International is a luxury collection from Intero Real Estate Services of the finest and most exclusive homes.A Prestigio International home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each luxury property, Prestigio International will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.


GLOBAL CONNECTION Our global marketing partner, Leading Real Estate Companies of the World®, we are conected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S. 40

30

Unaffilliated Firms

RE/MAX

Berkshire Hathaway Home Services

Prudential

Sotheby’s

ERA

Century 21

1% Realty Executives

39% 24%

25

Keller Williams

Coldwell Banker

Intero & Leading Real Estate Companies of the World®

35

9%

8%

5%

4%

3%

2%

2%

2%

1%

20 15 www.InteroPrestigio.com 10 5 0

Percentage of top 108 U.S. markets in which network affiliates were #1 in sales volume, transaction sides or both.


Of the approximately $1.2 trillion in existing U.S. home sales in 2013, approximately $92 billion came from foreign buyers. As part of Prestigio International, you will be taking advantage of our partnerships with the largest international real estate networks. These associations allow us to reach over 50 countries and 250,000 real estate agents.

-

Argentina Aruba Australia Austria Bahamas Belgium Belize British Virgin Islands Canada Cayman Islands China Colombia

-

Czech Republic Denmark Dominican Republic France Germany Guam Iceland India Ireland Italy Jamaica Japan Luxembourg

-

Mauritius Montenegro Mexico New Zealand Panama Portugal Puerto Rico Qatar Romania Singapore Sint Maarten South Africa Spain

-

St. BarthĂŠlemy St. Martin Sweden Switzerland Trinidad & Tobago Turkey Turks & Caicos United Arab Emirates United States U.S. Virgin Islands Uruguay Zambia



OUR PROMISE This is Your Moment Thank you for allowing me to be a part of your journey. To return the favor, I intend to not only sell your home for top dollar, but exceed your expectations from consultation to closing and beyond. After all, selling your home can feel overwhelming without the proper support, care and guidance from a devoted agent. That’s why I am here to lead the way. In doing so, I am devoted to your goals and doing whatever it takes to ensure your amazing results. For you, for your family and for your future… I’ll be with you every step of the way. Sincerely,


FIRST LAST

BROKER ASSOCIATE O 000.000.0000 M 000.000.0000 CALBRE# 0000000 10275 N. De Anza Blvd. Cupertino, CA 95014


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.