Veronika Pažická - Career plan

Page 1

CAREER PLAN Career goals My final goal of my career is to eventually become a full-time freelancer with my own business. My biggest passions in the world of illustration include risograph printing, fashion and music, and these are areas I’d most like to be involved in during my freelancing. In 5 years time, I’d like to own a art&plant shop/ riso workshop space which would tie together all my biggest interests - illustration, risograph, illustrated products for sale curated by me, plants and workshops. WHAT?

WHO?

WHY?

AM I READY?

Risograph

Hato Press, Duplikat Press, Risotto, Rabbits Road Press, Before Breakfast, Hibernant Studio

my biggest passion within illustration, internships after graduation, own a risograph studio in the future

I’ve done plenty of riso printing myself and I think an internship would definitely give me the information I need right now

Freelance

Scriberia, It’s Nice That, album covers, murals, publications, Baobab publishing, 82 Book and Design Shop, ArtAttack

I eventually want to become a full-time freelance illustrator, mainly with focus on risograph printing

I’ve had a good start in the freelance world in 2018-2019, but I’m definitely not ready for being a full-time freelancer yet

Fashion

Lucy & Yak, Everpress, Lazy Oaf, ethical and sustainable brands

these brands often collaborate with illustrators and I think my style would fit the aesthetic, plus they mostly fulfill my values

I feel ready for self-printed t-shirt selling, but nothing huge yet - I will be contacting Everpress later this year

Curation

internships in smaller galleries (Nedbalka in Bratislava), work experience at LUSTR festival in Prague

I want to be able to eventually organize and curate my own illustration events - festivals, markets, exhibitions

this is definitely a goal for further future - I’m not planning on focusing on curation any time soon


Current transferable & specialized skills, and skills to improve Current transferable skills Current specialized skills written and oral communication skills analytical, critical thinking

Photoshop

efficiency

risograph, screenprinting, linocut

dedication, responsibility

workshop leading

organization, time management

curation at a beginner’s level

responsibility

research

motivation and passion to learn and grow creative thinking and problem solving

creativity

Skills to improve

How/where to improve them

Adobe Illustrator

my friend started teaching me the basics, I’m also finding more information on the internet

Adobe InDesign

Youtube tutorials, online articles, I’m also getting help from my knowledgeable friend

graphic design - typography mainly

I’m mainly interested in 20th century graphic design, I’m learning through books, online articles

Risograph - technical skills

I’m mainly learning through ‘Risograph printing’ FB group, I’ll be picking up more risograph books, hopefully I’ll get an internship where I’d learn so much

InDesign at a basic level

self-promotion, online presence


Current achievements CLIENTS -

Cierne Diery – a risograph printed illustration, 200 pcs, sold out at a market in Bratislava

-

U Dobrožrúta – three murals for a 2 branches of a local zero-waste shop, car vinyl sticker design

-

Parom craft brewery – official illustrator for beer labels

-

Prívarok – illustrations for three articles for a Slovak online magazine

-

Zuski kozmetika – logo design for an organic and natural cosmetician studio

-

Spitfire Audio – a collaboration with the UCA Illustration course, to promote their LABS software

-

UCA Illustration - commissioned murals for the Illustration course at UCA Farnham

EXHIBITIONS -

02/2020 - Cierne diery 189 grafík, an exhibition, Soga Auction House, Bratislava - my riso print ‘Panenská’ was

exhibited as a part of the Cierne Diery riso print collection

-

05/2019 - Wanderfest exhibition, UCA, Farnham - exhibiting my work at our 2nd year exhibition which I also had

the chance to help curate

SELLING -

Etsy – selling on Etsy introduced me to the world of business. I have had buyers from the UK, mainland Europe,

the US, and I’m constantly creating new work to sell. Having started quite early on, while still at uni, was a

great chance for me to learn the basics of selling before starting a more serious business as an illustrator.

-

UCA Winter Market - following my successful Etsy experience, I tried out selling my products at a market as

well. I had my first ever interactions with buyers, and learned how important it is to be chatty.


Timeline of career plan

NOW

APR-MAY

GRADUATION

JUL-AUG

I’ll start contacting companies for possible summer internships - Hato Press, Lazy Oaf, Duplikat Press, Rabbits Road Press.

I’ll visit shops in Slovakia, ask about selling my work there Svokrine Jazyky, ArtAttack, 82 Book and Design Shop, Slavica, U Dobrozruta, ArtForum.

I’ll hopefully be having an internship in a risograph studio.

Right after the final hand-in, I will contact Scriberia for freelance opportunities.

I’ll be contacting publishing houses to publish my final major project publication.

I’ll continuously be working on my Etsy shop. I’ll be applying to/preparing for illustration fairs - London Illustration Festival, DIY Art Market.

I’ll be working on another commission by Cierne Diery, and I’ll sell my designs on Everpress.

MARCH 2021

BY MARCH 2022 - 2+ music related commissions - 5+ self-published zines - full-time risograph studio job

BY MARCH 2023 - working at a risograph studio, leading riso workshops - curation internship?

SEP I’ll move to London. A part-time job in an art-related environment. Freelancing ideally working for companies such as Scriberia, Hato Press, and working on my Etsy business, personal projects and development at the same time.

OCT-DEC

JAN-FEB

Freelance projects, contacting clients more after moving to London.

Working on my self-published zines, prints and publications, fully focusing on the development of my work.

I’ll start contacting more high-profile brands/companies with more specific tastes and styles. I’d like to have done at least one illustration market by the end of the year.

BY MARCH 2024 - frequently exhibit my work - 5+ published illustrated books by 2024 - collaborating with sustainable fashion brands

MARCH 2021

BY MARCH 2025 - own an illustration shop + risograph studio/workshop space - full-time freelancer with my own businesses

MARCH 2026


Reaching out - right after graduation These are the companies and brands I’ll be contacting as soon as possible after our final hand-in.

WHO?

HOW?

Everpress

email communication on their website everpress.zendesk.com

T-shirt design Scriberia freelance work Art Attack shop selling my prints Svokrine Jazyky plant prints commission Hato Press

email communication, sending them my visual response to a TED talk video physical visit to the shop once I’m back in Slovakia, will bring in my work email/instagram communication or even a visit, as we know each other personally email communication at info@hatopress.net

internship at a riso studio 82 Book & Design Shop selling my work, publishing my book

email communication, the owner follows me on instagram and likes my work too


Reaching out - long-term companies WHO?

HOW?

Baobab

Facebook communication - NakladatelstvĂ­ Baobab, also send them my ideas physically/PDF

publishing my book Lazy Oaf clothes print designs LUSTR festival exhibiting my work

email communication on their website, dropping off my portfolio in their store will apply through open call, email communication to work for the festival itself


Baobab WHAT: publisher of illustrated books WHERE: Prague, Czech Republic JOB: freelancer - have my book published

my work that would suit the company’s aesthetic


Lazy Oaf WHAT: clothing brand WHERE: London, UK JOB: clothes print design commission

my work that would suit the company’s aesthetic


LUSTR Festival WHAT: illustration festival WHERE: Prague, Czech Republic JOB: exhibitor


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.