Franklin Gothic
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Victoria Francis
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Franklin Gothic
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Franklin Gothic
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Victoria Francis
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This publication may not be repoduced, shared, or used without the permission of the author. Author/Designer: Victoria Francis Lorena Howard-Seridan St. Edwards University Typography I Spring 2012
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about morris fulller benton
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about franklin gothic
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star wars
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recognizable features
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trade gothic
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quotes
Created solely for the purpose of completing an assignment for Typography I at St. Edward’s University, Spring 2012. All information and pictures used was obtained through the following sources: www.linotype.com en.wikipedia.org/wiki/franklin_gothic http://en.wikipedia.org/wiki/Morris_Fuller_Benton smashingmagazine.com http://www.theforce.net/fanfilms/postproduction/ crawl/opening.asp STAR WARS is property of George Lucas. 4
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morris fuller benton Morris Fuller Benton designed Franklin Gothic for the American Type Founders Company in 19031912. Benton was a prolific designer, and he designed several other sans serif fonts, including Alternate Gothic, Lightline Gothic and News Gothic. News Gothic and Lightline Gothic could be seen as Lighter versions of Franklin Gothic, and may be used together in the right design.
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Franklin Gothic
Morris Fuller Benton completed 332 typefaces, ranging from ATF Bodoni, adding weight to faces like Goudy Old Style and Cheltenham, and original designs like Bank Gothic and Broadway. Benton’s “gothic� typefaces, alternate
Gothic, Franklin Gothic, and News Gothic, created pathways for later type designers to make realist san-serif typefaces, such as Helvetica.
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grotesque grotesk gothic
Early types without serifs were know as “grotesque: in Britain, and “grotesk” in Germany. They came to be described as “gothic” in America. By the early 1900s there were already many gothic typefaces in North America, but Beton’s design was probably influenced by popular grotesks from Germany, like Basic commercial, or D. Stempel AG’s Reform. It is possible that Franklin Gothic was named for Benjamin Franklin; however there is no historical relationship to prove it.
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Franklin Gothic
ITC Franklin Gothic is a large set of fonts based on Benton’s work. In 1980, Victor Caruso re-drew the original Frankliin Gothic and designed several more weights, and in 1991, David Berlow added several condensed and compressed weights.
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A long time a go, in a galaxy far, far away...
FRANKLIN GOTHIC Franklin Gothic was used for the opening crawl in STAR WARS. The episode number was Franklin Gothic Demi with the width being condensed to 80%. The episode title was Franklin Gothic Medium Condensed with the width condensed to 90% and in all caps. The main body of the crawl is Franklin Gothic Demi and is justified left....
STAR WARS used Franklin Gothic Demi Bold for the subtitles. 10
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a g Recognizable aspects of Franklin Gothic include the two-store “a” and “g,” subtle stroke contrast, and the thinning of round strokes as they merge into stems. The type appears dark and monotone overall, giving it a robustly modern look. Franklin Gothics is still one of the most widely used sans serifs; it’s a suitable choice of newspapers, advertising and posters.
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Trade Gothic is another family with a very similar design to Franklin Gothic.
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“I suggest a new strategy, R2. Let the wookie win.” - C3PO
ITC Franklin Gothic Book Extra Compressed
“Aren’t you a little short for a storm trooper?” - Princes Leia ITC Franklin Gothic Book Italic
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ITC Franklin Gothic Book Extra Compressed
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“Fear cuts deeper than swords.” ITC Franklin Gothic Demi Extra Compressed
- George R.R. Martin
“Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness. Armour yourself in it, and it will never be used to hurt you.” - George R.R. Martin ITC Franklin Gothic Demi Italic
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ITC Franklin Gothic Book Extra Compressed
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Victoria Francis is currently in her second year at St Edward’s university. She is in her first year of the graphic design program and loves what she does.
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Franklin Gothic