ARE YOU ADDING INCREMENTAL SALES WITH EVERY PURCHASE? Retail Price
CPAP Pillow
Year Repeat Purchases x per Customer 26 = Yearly Sales $180 $126 per Customer $126
Retail Price
CPAP Device
CPAP Pillow Cases
Retail Price
CPAP Wipes
YEARLY SALES PER CUSTOMER Pillows $126 Pillow Cases $30 Wipes $48 TOTAL YEARLY SALES PER CUSTOMER
$30 $63
Year Repeat Purchases x per Customer 2 = Yearly Sales per Customer $30
$8
Year Repeat Purchases x per Customer 6 = Yearly Sales per Customer $48
Total Yearly Sales per Customer $204 50% = Yearly Profit per Customer $102 x Average Markup
$15
Yearly Profit
x Total Customers = Additional Yearly Revenue
$204
*All calculations are estimates. Outcomes may vary depending on vendors, cost, margins, and sales.
$102 2,000
$204,000
Below are other add-on products available in the CPAP category and the VGM contracted vendors that supply them. Shoes
Orthotics