WATERLOO, IA • June 9-11, 2025
AGENDA AT-A-GLANCE
MONDAY, JUNE 9
7:30 a.m. - 5 p.m. Registration Open
8:30 - 11:30 a.m. Pre-Conference Sessions
10 a.m. - Noon A Journey Through VGM’s Headquarters
Noon
Van G. Miller Memorial Golf Tournament* (Lunch included, 12:30 p.m. shotgun start)
Noon - 1:30 p.m. Lunch on Your Own
12:30 - 2:30 p.m. A Journey Through VGM’s Headquarters
2 - 6 p.m. Afternoon Adventures*
3 - 5 p.m. A Journey Through VGM’s Headquarters
6 - 7 p.m. First-Time Attendee Social
7 - 10 p.m. Party on the Plaza
TUESDAY, JUNE 10
7:30 a.m. - 5 p.m. Registration Open
8 - 8:30 a.m. Opening Message
8:30 - 9:30 a.m. Keynote Speaker
9:45 a.m. - 4 p.m. Conference Education Sessions
Noon - 1:30 p.m. Lunch
12:30 - 1:15 p.m Lunch and Learn Sessions
2 - 4 p.m. A Journey Through VGM’s Headquarters
4 - 7 p.m. Exhibit Hall Grand Opening
7:30 - 10:30 p.m. Main Street Mingle
WEDNESDAY, JUNE 11
8 a.m. - 5 p.m. Conference Education Sessions
9 - 11 a.m. Partner Connections
11 a.m. - 2 p.m. Exhibit Hall Open and Lunch
2 - 4 p.m. A Journey Through VGM’s Headquarters
6:30 - 10 p.m. WaterLuau
*These events are not covered by the registration fee.
NEW THIS YEAR!
• Main Street Mingle
• Drones & Fireworks
Main Street Mingle
• WaterLuau
• Afternoon Adventures
For the first time in Heartland history, we are heading to downtown Cedar Falls! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way.
Drones & Fireworks
It’s a bird! It’s a plane! No, it’s drones!! Yes, get ready to see the sky light up with drones and fireworks to kick-off Heartland 2025!
WaterLuau
What would Heartland be without our farewell-themed event? Pack your Hawaii gear and get ready for seeing the VGM Farm transformed into the WaterLuau!
Afternoon Adventures
We are not sure how you are going to choose this year! Monday afternoon activities include pickle ball, Secret Little Cafe at Three Pines Farm, Hansen Dairy Farm tours are back, and of course, the highlydemanded John Deere factory tours. Oh wait, did we forget golf? There is golf too.
TOP-TIER EDUCATION
VGM Heartland Conference is committed to providing you two days of world-class, in-person education. Our sessions are designed to offer unparalleled insights from leading experts in the industry, ensuring that you gain the most current and impactful knowledge. Your full-conference registration gives you access to all of the premier pre-conference sessions and education tracks, only available at Heartland.
More than 60 total sessions available with your full conference registration!
» Click here to view the complete agenda.
SAMPLE OF OUR PRECONFERENCE SESSIONS
Mastering DMEPOS Revenue Cycle: Intake, Billing, Collections, & Resupply
Amie Barone, Noel Neil, Jennifer Sylvester, Tugba Koca, and Kyle Neese, ACU-Serve
From Hire to Retire: People Trends Shaping the Employee Experience
Brooke Kraft, Kelsey Burke, and Sara Laures, VGM Group
» Click here to view the complete agenda.
SAMPLE OF OUR SESSIONS
The Subtle Art of Building Influence
Heather Marquez, ActionCOACH
Sara Sladky, Accel Group Leadership AgilityA Staffing Shortage Antedote
Miriam Lieber, Lieber Consulting Associates
Empathy and Understanding: Building Trust and Connection in Your Teams
» Click here to view the complete agenda.
SAMPLE OF OUR SESSIONS
Wheelchair Repair REFORMWhy, What, and How
Dan Fedor, U.S. Rehab; Jim Stephenson, Permobil; Wayne Grau, NCART, and Tyler Mahncke, VGM & Associates
Where Do We Stand? The Outlook on Power Standing Wheelchairs
Ashley Detterbeck, Permobil, Clinicians Task Force
[Panel] Analysis, Evaluation, and Continuous Improvement of the FMA/UDS Mobility Registry
Dr. Mark Schmeler, University of Pittsburgh; Corey Morrow, Medical University of South Carolina; Matt Yankie, The Ohio State University Wexner Medical Center; and Richard Schein, University of Pittsburgh
Enhancing Patient Pay Policies: Strategies for Effective Reimbursement
Bruce Gehring, Allegiance Group, and Kim Cuce’, VGM & Associates
» Click here to view the complete agenda.
Business Growth Through Payer Network Development & Innovation
Richard Kovacik, Healthcare Growth Group
Billing
SAMPLE OF OUR SESSIONS
Creating a Value-Based Care Model for Respiratory Therapy Services
Brian Wicker and Kelly Long, McLaren Lapeer Region
Resupply Revolution: Transforming Your Approach
Leah Blake and Mike Lorenz, Brightree
[Panel] Managing by the Numbers: Uniting Financial and AR Management for Healthcare
Jason Morin, Analytix Solutions; Jim Knight, ACU-Serve; Seth Weinstein, Medical Service Company; and Miriam Lieber, Lieber Consulting Associates
The Smoke and Mirrors of AI: Solving the Patient Processing Problem
Trey Holterman, Tennr
» Click here to view the complete agenda.
SAMPLE OF OUR SESSIONS
What Does This Industry Sell?
BJ Anderson, QP3 Training Systems, Inc.
Home Oxygen Therapy: Using Your People, Programs, Products, & Passion to Leverage More Referrals
Katherine Royster, Rhythm Healthcare
The Real Case Scenarios of Surgical Dressings
Heather Trumm, VGM & Associates and Amanda Smithey, McKesson
» Click here to view the complete agenda.
Advocacy 101 - How You Can Be a Champion of Change
Adam Miller, VGM Government
EXHIBIT HALL
Attend the expo to experience even more opportunities to interact with VGM’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.
ALL-INCLUSIVE PRICING
You CANNOT Afford to Miss This!
We keep our pricing all-inclusive because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $549*, you can’t afford to miss Heartland Conference this year!
Here’s What You Get With the Heartland Conference All-Inclusive Price:
Education tracks in areas such as billing and compliance; leadership and people strategy; business operations; complex rehab technology; sales, marketing, and retail; respiratory; technology and security; and integrated health and policy
Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions
Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors
Conference education, food, and entertainment
Journey through the halls of VGM and learn how to maximize your membership
EDUCATION
Full Conference Attendee Member
One-Day Conference Attendee
SOCIAL EVENTS
Guest Social Events
Bring your spouse or guest to ALL social events.
Van G. Miller Memorial Golf Tournament
PRICING
$549* ($649 Regular)
*Early bird pricing expires April 18, 2025
NOTE: All pricing is listed in USD
$349
$250
$75
Limited spots available