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HELLO THERE! it is i..
My name is Vianty Ardhina, you can call me Via. Ever since i was younger i’ve always have huge passion and interest in different creative fields such as photography, videography, graphic design, branding, etc. A quote i read once and it was “whatever it is that you do, do it 100%” and it has been my big value and vision in creating. My career objectives is that to continue to learn and grow from experiences while utilizing my skills, and knowledge. Something new isn’t bad, but it’s an opportunity to learn, to discover, to fail, to success, but most importantly to experience.
CONTACT 08979309200 (+ Whatsapp) vardhina@gmail.com Jl. Tebet Timur Dalam 7F no. 5 Jakarta Selatan 12820 @Vardhina // @Vart_Attack Behance.net/vardhina issuu.som/vianty
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Interest Art & Design TV Shows Movies Fashion & beauty Coffee
Software Skills
Skills
Adobe Photoshop
Art Directing
Adobe Illustrator
Graphic Design
Adobe Indesign
Advertising
Adobe Lightroom
Layout
Adobe Premiere
Digital Imaging
Adobe Animate
Photography Filmmaking
Final Cut Pro X
Video Editing
Education Formal 2010 - 2013
SMP Yasporbi 1 Pancoran
2013 - 2016
SMAN 26 Jakarta
2016 - Present
BINUS University Visual Communication Design - Creative Advertising
Informal 2015
Workshop by IndoMV on Creating Conceptual Music Videos
2016
Workshop / Seminar by Mice Cartoon
2018
Get Craft seminar on creating content with limited budget, (Director : Renny Fernandez)
2018
Seminar by Dentsu Agency (Creative Director : Untung Wang)
2018
International Workshop by Nina Hansopaheluwakan from University of Canberra on semiotics in de-SIGN
ORGANIZATIONAL EXPERIENCE 2011- 2012
OSIS - Vice Chairman division of Art & Design
2013 - Present
Co-Admin of @IndoMV (Music and Visual Community on instagram)
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ADVERTISING CAMPAIGN Print Ad Activation In-Store
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Advertising // Wings Mini Campaign
WINGS Print Ad Series
Phase : Assignment Scoop of Work : Ideation, Digital imaging, Photography, Art Directing Tools of Trade : Adobe Photoshop & Illustrator, Canon 70D, Standard Lens Art Director : Vianty Ardhina Copywriter : Obiet Mantovani
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// 2018
PRINT AD SERIES
in this project, we were given the task to make a mini campaign about detergent with Equality as the noun. We chose the local brand Wings, a multi-purpose detergent that could clean almost everything, from clothes to cars. KEY MESSAGE : Wings, cleans various kinds of laundry with the same amount of soap and energy to get the equal cleanse. Because Wings Detergent could clean almost everything, we use visual of a room, but with a twist, there’s one animal in every print ad, showing that this detergent can clean everything but one thing, a living creature.
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Advertising // Wings Mini Campaign
PRINT AD SERIE 1
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// 2018
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Advertising // Wings Mini Campaign
PRINT AD SERIE 2
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// 2018
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Advertising // Wings Mini Campaign
PRINT AD SERIE 3
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// 2018
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// 2018
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Advertising // Wadesta Campaign
Wadesta 3 in 1 Campaign
Phase : Assignment Scoop of Work : Ideation, Digital imaging, Photography, Art Directing, Ideation Tools of Trade : Adobe Photoshop & Illustrator, Canon 650D, Standard Lens
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// 2018
PRINT AD SERIES Wadesta is a multifunction fan that could be flexible being used as a wall fan, desk fan, and standing fan. Background : a lot of people didn’t not plan ahead what kind of fan they are buying before coming to the store because they didn’t know what their needs are. Insight : target audiences didn’t seem to care about the brand of fan and their needs specifically. Objectives : to educate audiences in buying fan according to their needs Key Message: Wadesta 3in1 Multifunction fan can be adjusted to the room needs. Vianty Ardhina Clara Michellee Nathanael
- Creative Director & leader - Copywriter - Art Director
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Advertising // Wadesta Campaign
TVC WATCH THE VIDEO HERE HOW TO ON IOS & Android - open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist
Floor Display the floor display concept is there will be demonstration of the Wadesta multifunction fan according to what the space needs. Floor display will be filled with furniture to create a space like home with panel display that inform the audiences the measurements of the space and a barcode to download the Wadesta Home Design Game
Digital Activation Digital Activation is a home decor games that allow user to creatively create their own space and at the end they were asked to place the Wadesta fan according to the space.
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// 2019
Billboard Wadesta 3in1 fan use the big billboard as advertising media that take advantage of the characteristic from the billboard itself. The pole of the billboard is made from sticking the Wadesta standing fan’s pole as a suppport and foundation just like the how the billboard supported by it’s pole. The billboard ad represents one multifunction fan, and there will be a cutout of the fan’s propeller to make it move when the wind blows. making it look 3D.
Ambient Advertising just like the floor display, ambient ad is using the ‘feel like home’ concept, where people can come in to sit and enjoy the demonstration of the multifunction fan which prove it can also adjust to how many people that is in the space and their needs.
Hanging mobile Hanging mobile design represents Wadesta multifunction fan. The white round represents one front guard, which the outer protection of the fan and the triangle shaped banner inside the round shape represent 3 function of the Wadesta 3in1 multifunction fan.
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Advertising // Panasonic (Econavi + Inverter)
PANASONIC ECONAVI + INVERTER Phase : Assignment Scoop of Work : Ideation, Digital imaging, Art Directing, Activation Tools of Trade : Adobe Photoshop & Illustrator
In this project, i made a Print Ad and Brand Activation of Panasonic air conditioner that’s eco-friendly and can adapt to any condition. It’s Eco-friendly to the point that it doesn’t dry up plants and affect the ozon layer. Given the background of how people associate air conditioner with global warming. The message is to inform people that we don’t need to worry anymore about the use of Air Conditioner.
Brand activation A dome filled with plants and sofa being put in the middle of busy, hot area. equipped with Wi-fi, Eco space is a place for you to relax despite the environment surrounding it is the opposite of what’s happening inside the dome.
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// 2018
Print Ad
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PHOTOGRAPHY // DIGITAL IMAGING
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Photography // Digital Imaging // Binus - DKV - CA Promo
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// 2017
Binus CA promo
Phase : Assignment Scoop of Work : Photography, Digital Imaging, Art Direction Tools of Trade : Adobe Photoshop A conceptual promo made for Binus - Visual Design Communication sub major,Creative Advertising. A major focuses on Advertising Design and Design thinking. Here i interpret CA as a girl directing what’s in a box, responsible for how the box is seen to the audience.
Stock Photos
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Photography // Digital Imaging // Java Heat Movie Poster Remake
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// 2017
JAVA HEAT movie poster remake Phase : Assignment Scoop of Work : Photography, Digital Imaging Tools of Trade : Adobe Photoshop
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Photography // Digital Imaging // Rexona Print Ad Series
RExona print ad series
Phase : Assignment Scoop of Work : Photography, Digital Imaging Tools of Trade : Adobe Photoshop
Print ad series that tell a story of college students who use Rexona and how it kept them fresh the whole day despite their activities. Group Projects with : Obiet Mantovani
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// 2017
Splash of bali
Phase : Assignment Scoop of Work : Photography, Digital Imaging Tools of Trade : Adobe Photoshop , Canon EOS 700D + Standard lens, 2 Yongnuo speedlight, colored gel a splash theme photography based on Indonesian culture, Bali. The Frangipani flower (on model’s hair) and water splash represent Bali, known to the characteristic of the beaches, ocean, and the beauty of the whole island. I chose the red petals thrown to the model because Bali has such beautiful exotic elements and have it’s own glamour. The blue lighting represents the bliss of Bali beaches, the red light and flower petal represents femininity.
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GRAPHIC DESIGN LAYOUT // BRAND IDENTITY
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Graphic Design // Layout // VELOCITY Magazine Layout
VELOCITY MAGAZINE LAYOUT Phase : Assignment Scoop of Work : Layout, Typography, graphic design Tools of Trade : Adobe Indesign , Adobe Illustrator Velocity, A magazine that focuses on electronic independent music. The layout design was inspired by the remnants and sound of electronic music, Making the layout look messy but organized at the same time just like when listening to music, so many emotion come trough it that we can’t describe
Scan to watch video HOW TO ON IOS & Android -open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist *Note if the link notification doesn’t show up on your screen it means you need a third party app, Code eader.
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// 2017
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Graphic Design // Layout // VELOCITY Magazine Layout
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// 2017
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Graphic Design // Brand Identity // Self Branding
Self Branding Phase : Assignment Scoop of Work : Graphic Design, Layout, identity Tools of Trade : Adobe Illustrator we were tasked to create our own business and create our business identity. I chose to be a designer. The basic concept is layout and connect the lines. Just like how brainstorm work in design. The creative process is to always connect the lines whether in thinking and executing.
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// 2017
Stationery Set
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Published works
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Published Works // +62 Call Me Video Promo
+62CallMe Video Promo
Client : Plus62.CallMe (+62) Phase :Published Scoop of Work : Videography, Video editing, Layout Tools of Trade : Final Cut Pro X, Canon EOS 750D + Standard lens Editor,Co- Director, stylist Director, Footage by Art Director
: Vianty Ardhina : Obiet Mantovani : Elizabeth Putri
HOW TO ON IOS & Android -open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist *Note if the link notification doesn’t show up on your screen it means you need a third party app, QR Code Reader.
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// 2018
Graphic Design //
Client : PinCushion.id Phase : Published Scoop of Work : Graphic Design, illustration Tools of Trade : Adobe Illustrator
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// 2018
Client : Halfpan Phase : Published Scoop of Work : Graphic Design, illustration, Strategic Planning. Tools of Trade : Adobe Illustrator, Photoshop, Final Cut Pro X,
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