The Viasual Journey pt. III (2021)

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About Me Campaigns

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Graphic Design & Illustration

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Photography & Digital Imaging

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INA H

VI A S

L UA

L UA

EY BY VARD RN JOU

INA H

VI A S

VIANTY ARDHINA

Y BY VAR RNE D JOU

Profile

Graphic Designer

Hi I’m Via, a 22 Year-old Kindred Creative with history of working in marketing and Advertising Industry. As a Creative, for me Design is always a journey, every work is a process, a way to learn to be better, to evolve, and a chance for growth. I don’t want to limit myself to a specific field since all creative process are intertwined and connected to each other.

Contact

December 2nd 1998

08979309200 (WhatsApp)

Jakarta Selatan, Indonesia

vardhina@gmail.com

Indonesian

Language Bahasa Indonesia

Socials @Viasual.Journey

Native

Behance.net/vardhina

English

issuu.com/vianty

Intermediate

linkedin.com/in/vianty

Writing - Speaking - Listening

Interests Art & Design Skin Care Make up Music Movies & TV Shows

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Scan Here to contact me


EDUCATION BINUS UNIVERSITY

2016 - 2020

Bachelor of Arts (Sarjana 1)

Creative Advertising (GPA 3.53 / 4.00)

2013-2016

SMAN 26 Jakarta

Experience 2020 - Present

Freelance Graphic Designer

2019 Sept - Dec

IRIS Worldwide Jakarta Graphic Designer - Intern - Executes design projects and other creative materials according to brief, layout de sign for social media, Video Editing and Animation - Have Involved on Brand Project : Oronamin C, First Media, Corinne De Farme, Badan Restorasi Gambut, Indosat

Feb - June

Dentsu Indonesia Jr. Art Director - Intern - executes design & video editing projects and other creative materials. train on design concepts and branding, attending photoshoots and commercial shoots, etc. - have Involved on brand Project: Gery, Joyday Ice Cream, BTPN, Korea Glow, GAIN’s Health, Toyota, Attack

2013- 2017

Co-Admin of @IndoMV

(Music Video and Visual Community on Instagram)

Technical Skill

Final Cut Pro PPT & Word

Moderate Beginner

R RNE •FAST EA L L

COMMUNICATION

FAST LEARNER

FAS T

Grap hic Desig n

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DIGITAL IMAGING

ER •FAS RN T L EA

Personal Skill

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Campaigns VI A

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Campaign // #WeCanDuit (Thesis)

WeCanDuit is a campaign for the youth to raise awareness about financial planning at early age. This campaign is supported by the app ‘Finansialku’. Phase : THESIS CAMPAIGN Scope of Work: Ideation, Digital Imaging, Illustration, Copywriting, Graphic Design & Branding, Digital Marketing, Critical Thinking, Problem Solving Tools of Trade : Adobe Photoshop, Adobe Illustrator, Shutterstock

BACKGROUND & PROBLEM Millenials & Gen Z are considered to face greater financial risks due to unhealthy financial management. They tend to spend money on short term pleaseure than long term investment need. without good financial management, how can they survive financial obligation or even inflation in the future? INSIGHT Gen Z is the most diverse generation yet, they have different taste,style,preferences,ideas... but one thing they all relate is : BEING MOCKED AND UNDERESTIMATED BY OLDER GENERATION this shows in the rise of “OK BOOMER” phenomenon. (phrase to call out older people out-of-touch, constantly denying modern take in life, resisting change and resisting to understand the new generation

SOLUTION to prepare them, what they need is financial planning education from early age to instill positive view on financial planning by using the character boomer to confront gen z about their unhealthy financial management to annoy them so that they can prove the Boomer wrong. // 10

//2020


KV

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Campaign // #WeCanDuit (Thesis)

Character Design

Mall Display

PHASE 1 CONFRONTATION

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Scan for Project details

confront on 3 main aspect of financial planning: 1. Financial Records 2. overconsumption & not saving 3. financial objectives


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Mall Banner

Lift Poster

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Campaign // #WeCanDuit (Thesis)

Mural

Billboard

PHASE 1 CONFRONTATION

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confront on 3 main aspect of financial planning 1. Financial Records 2. overconsumption & not saving 3. financial objectives


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Web Banner

MRT subway

Scan for Project details

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Campaign // #WeCanDuit (Thesis)

Scan for Project details

PHASE 2 ENGAGE & EDUCATE Engaging content on social media by creating ‘Drama’ between the ‘Boomer’ and ‘Gen Z” characters and also educate the audience about Financial Planning

PHASE 3 EDUCATE FURTHER create in-depth education on platform like Podcast & Article

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//2020

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Campaign // #WeCanDuit (Thesis)

PHASE 4

THE CHALLENGE Recall on 3 main aspect of financial planning 1. Financial Records 2. overconsumption & not saving 3. financial objectives and Challenge them

Digital Zine

the challenge to filled out the templates on the zine and then submit the zine on the website.

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printed Zine


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PHASE 5 Website Article

the file submitted will create data then the data will be shared to

Fellow Gen Z as inspiration for others

Instagram Carousel

Whats App Group

Older Generation as prove that #WeCanDuit

Facebook Feed

Scan for Project details

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Advertising// Wadesta 3 in 1 Campaign

WADESTA 3 in 1 CAMPAIGN

PRINT AD SERIES Wadesta is a multifunction fan that could be flexible being used as a wall fan, desk fan, and standing fan. Background a lot of people didn’t not plan ahead what kind of fan they are buying before coming to the store because they didn’t know what their needs are. Insight target audiences didn’t seem to care about the brand of fan and their needs specifically. Objectives to educate audiences in buying fan ac- cording to their needs Key Message

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Wadesta 3in1 Multifunction fan can be adjusted to the room needs.


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Phase : Assignment Scope of Work: Ideation, Digital Imaging, Photography, Art Directing Tools of Trade : Adobe Photoshop, Adobe Illustrator, Canon 650D, Standard Lens Creative Director : Vianty Ardhina Art Director

: Michellee Nathanael

Copywriter

: Clara Maslim

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Advertising// Wadesta 3 in 1 Campaign

TVC Watch the video here HOW TO ON IOS & Android - open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist

FLOOR DISPLAY The floor display concept is there will be demonstration of the Wadesta multifunction fan according to what the space needs. Floor display will be filled with furniture to create a space like home with panel display that inform the audiences the measurements of the space and a barcode to download the Wadesta Home Design Game.

DIGITAL ACTIVATION Digital Activation is a home decor games that allow user to creatively create their own space and at the end they were asked to place the Wadesta fan ac- cording to the space.

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//2018

Billboard Wadesta 3in1 fan use the big billboard as advertising media that take advantage of the characteristic from the billboard itself. The pole of the billboard is made from sticking the Wadesta standing fan’s pole as a suppport and foundation just like the how the billboard supported by it’s pole. The billboard ad represents one multifunction fan, and there will be a cutout of the fan’s propeller to make it move when the wind blows. making it look 3D.

Ambient Advertising just like the floor display, ambient ad is using the ‘feel like home’ concept, where people can come in to sit and enjoy the demon- stration of the multifunction fan which prove it can also adjust to how many people that is in the space and their needs.

Hanging Mobile Hanging mobile design represents Wadesta multifunction fan. The white round represents one front guard, which the outer protection of the fan and the triangle shaped banner inside the round shape represent 3 function of the Wadesta 3in1 multifunction fan

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Graphic Design // Personal Branding

Personal Branding

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//2021

Scan for Project details

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Graphic Design // Personal Branding

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+ Cardinal Direction

Pen Tool

Represents Creative Journey

Represents Creation, art, Creativity, Craftmanship

Continuous Line

VIA

Represents the “roller Coaster in Creative Journey

VIA

Scan for Project details

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Graphic Design // Personal Branding

Line Connection Self Portrait

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Pentool Profile Stroke

Oval Shaped element

‘Kindred Creative’ Puzzle

Represents multiple ‘Paths’

‘Stroke Path made by me for

the ‘Journey’ always ‘Re-

Every Creativity is ‘Connect-

that have shaped me

myself’ how i ‘Create’, and

cycle’ just like the wheel of

ed’. Fill in the blanks, and

‘esign’ my own path, my

life. Nothing is stagnant.

it’s a never-ending puzzle

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Scan for Project details

Sunset & sky inspired Pallette because i was born when the sun set

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Graphic Design // Pencuci Kaki Lima

Phase : Published Scoop of Work : Layout, Typography, graphic design, copywriting, branding, illustration, ideation, template makin, Tools of Trade : Adobe Illustrator, Powerpoint

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//2019 - 2020


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Graphic Design // Pencuci Kaki Lima

Instagram Posts

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//2019 - 2020

Instagram Posts

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Graphic Design // Pencuci Kaki Lima

Instagram Template

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//2019 - 2020

Instagram Post Promo

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Graphic Design // Pencuci Kaki Lima

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//2019 - 2020

Powerwoint Template

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Graphic Design // Pencuci Kaki Lima

BARY (Bag Eco Friendly) Reusable bag for packaging design

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//2019 - 2020

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Graphic Design // Illustration // Pedal For Style T-shirt Design

T-Shirt Design ‘Starling’ (Starbucks Keliling) // 42


//2020

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Graphic Design // Velocity Magazine Layout

VELOCITY MAGAZINE LAYOUT

Phase : Assignment Scoop of Work : Layout, Typography, graphic design, editorial Tools of Trade : Adobe Indesign , Adobe Illustrator

Scan to watch video

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//2021

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Graphic Design // Velocity Magazine Layout

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//2021

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Published Works // Oronamin C (Instagram Posts)

Agency : IRIS WORLDWIDE Job Title : Graphic Design Intern Client : Oronamin C Status : Published Scope of work : Layout, Graphic Design, Animation (motion design) Tools of trade : Adobe Illustrator, Adobe After effects

on

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//2019

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Published Works // Korea Glow

POSM

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//2019

Feeds

Carousel Post

Agency : Dentsu Indonesia Job Title : Jr. Art Director Intern Client : Korea Glow Scope of Work: Layout, Illustration, Digital imaging, Photography, Animation Tools of Trade : Adobe Photoshop, Adobe Illustrator, Final Cut Pro x

Instagram Story

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Published Works // Korea Glow

Game Application Logo

Agency : IRIS WORLDWIDE Job Title : Graphic Design Intern Client : Badan Restorasi Gambut Status : Approved Scope of Work: Layout, Illustration, Logo Design Tools of Trade : Adobe Illustrator,

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//2019

Alternatives

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Digital Imaging // Wings Print Ad Series

WINGS

Phase : Assignment Scope of Work: Ideation, Digital Imaging, Photography, Art Directing Tools of Trade : Adobe Photoshop, Adobe Illustrator, Canon 70D, Standard Lens Art Director : Vianty Ardhina Copywriter : Obiet Mantovani

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//2018

KEY MESSAGE : Wings, cleans various kinds of laundry with the same amount of soap and energy to get the equal cleanse. Because Wings Detergent could clean almost everything, we use visual of a room, but with a twist, there’s one animal in every print ad, showing that this detergent can clean everything but one thing, a living creature.

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Digital Imaging // Wings Print Ad Series

PRINT AD SERIE 1

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//2018

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Digital Imaging // Wings Print Ad Series

PRINT AD SERIE 2

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//2018

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Digital Imaging // Wings Print Ad Series

PRINT AD SERIE 3

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//2018

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Photography & Digital Imaging // Binus CA Promo

BINUS CA PROMO

A conceptual promo made for Binus - Visual Design Communication sub major,Creative Advertising. A major focuses on Advertising Design and Design thinking. Here i interpret CA as a girl directing what’s in a box, responsible for how the box is seen to the audience.

Phase : Assignment Scoop of Work : Photography, Digital Imaging, Art Direction Tools of Trade : Adobe Photoshop

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//2017

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Photography & Digital Imaging // Java Heat Movie Poster Remake

Java Heat Movie Poster Remake

Phase : Assignment Scoop of Work : Photography, Digital Imaging Tools of Trade : Adobe Photoshop, Canon 650D, Standard Lens

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//2017

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