CONTENT
1_ About Me // 7
2_ Advertising // 9
3_ Graphic Design // 29
5_ Photography // 39
VIANTY VIANTY ARDHINA ARDHINA Hi I’m Via, ever since i was younger I’ve always have huge passion and interests in different creative fields, such as graphic design, videography, photography,etc. My Career objectives is that to continue learning and growing from experiences while utilizing my skills and knowledge. Something new isn’t bad, but is an opportunity to learn, discover, fail, success, but most importantly to experience.
CONTACT vardhina@gmail.com @Vardhina @Vart_Attack
Vardhina Behance.net/vardhina issuu.com/vianty linkedin.com/in/vianty
// 6
INTEREST Art& Design Fashion Skin Care TV Shows Basketball Tea & Coffee Alternative & R&B
-
x
SOFTWARE SKILLS
-
x
SKILLS Art Directing
Adobe Photoshop
Graphic Design
Adobe Illustrator
Layout
Adobe InDesign Adobe Lightroom
Digital Imaging
Adobe Premiere
Photography
Adobe After Effects
Filmmaking
Final Cut Pro X
Video Editing
EDUCATION FORMAL 2016-Present
BINUS UNIVERSITY DKV- Creative Advertising
2013-2016
SMAN 26 Jakarta
INFORMAL 2019
International Workshop by Nina Hansopaheluwakan
University of Canberra on Semiotics in de-SIGN
2018
Get Craft seminar on creating content
with limited budget (Director: Renny Fernandez)
2018
Seminar by Dentsu Indonesia
Creative Director : Untung Wang
2016
Workshop/Seminar by Mice Cartoon
2015
Workshop by INDOMV on Creating Music Videos
EXPERIENCE 2019 Feb - June
Intern Junior Art Director at Dentsu Indonesia
2013- 2017
Co-Admin of @IndoMV ( Music Video and Visual
Community on Instagram)
2011-2012
OSIS - Vice Chairman division Art & Design // 7
ADVERTISING CAMPAIGN PRINT AD ACTIVATION IN-STORE
// 9
Advertising// Wings Print Ad Series
WINGS PRINT AD SERIES
Phase : Assignment Scope of Work: Ideation, Digital Imaging, Photography, Art Directing Tools of Trade : Adobe Photoshop, Adobe Illustrator, Canon 70D, Standard Lens Art Director : Vianty Ardhina Copywriter : Obiet Mantovani
// 10
//2018
PRINT AD SERIES in this project, we were given the task to make a mini campaign about detergent with Equality as the noun. We chose the local brand Wings, a multi-purpose detergent that could clean almost everything, from clothes to cars. KEY MESSAGE : Wings, cleans various kinds of laundry with the same amount of soap and energy to get the equal cleanse. Because Wings Detergent could clean almost everything, we use visual of a room, but with a twist, there’s one animal in every print ad, showing that this detergent can clean everything but one thing, a living creature.
// 11
Advertising// Wings Print Ad Series
PRINT AD SERIE 1
// 12
//2018
// 13
Advertising// Wings Print Ad Series
PRINT AD SERIE 2
// 14
//2018
// 15
Advertising// Wings Print Ad Series
PRINT AD SERIE 3
// 16
//2018
// 17
Advertising// GAIN Changemakers Challenge
Changemakers Challenge
GAIN (Global Alliance for Improved Nutrition) is a non-profit organization based in Geneva, Switzerland. GAIN was developed at the 2002 General Assembly of the United Nations Special Session on Children. The aim of GAIN is to improve nutritional outcomes by increasing consumption of nutritious and safe foods for everyone, especially the most vulnerable.
Brief: creating a Call To Action Campaign, encouraging ourselves from Target Audience to prove to themselves as makers of change, by pitching (pitching) the idea of how they change the way they eat in their communities to prevent malnutrition. Channel • Social media, Key Opinion Leader (KOL) & digital • Institution • Community Client : GAIN Scope of Work: Layout, illustration, digital imaging Tools of Trade : Adobe Photoshop, Adobe Illustrator
ChangemakersID
Agency Supervisor /Creative Director Intern Junior Art Director Intern Copywriter Cinematography, Editor, Director Graphic Designer
Informasi lebih lanjut, langsung aja kunjungi www.ChangeMakers.com/id/201 9
// 18
: Agus Arbana : Vianty A : M. Rafi Mauladana : Muhammad Budyansyah : Richard Padmajaya
Phase: Propose Social Media Posts
ChangemakersID 10 hari lagi nih guys... Jangan menyerah ya walaupun pikiran kita belum menemukan ide, kita harus tetep semangat yaa .
: Dentsu Indonesia
//2019
T-Shirt Property
talent : Shafira Nurwahyuni M. Novariano Key Visual Poster
// 19
Advertising// GAIN Changemakers Challenge
Watch the video here
HOW TO ON IOS & Android - open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist
Video Shoot Property Designs
// 20
VIDEO
//2019
Phase: Pitch Social Media Posts & Memes
talent : Sabila Anjrina Aryo Lahap Audience Video Parody (Keyframe)
Activation Mockup (Fruit Donation)
News Publication Mockup
// 21
Advertising// Wadesta 3 in 1 Campaign
WADESTA 3 in 1 CAMPAIGN
Phase : Assignment Scope of Work: Ideation, Digital Imaging, Photography, Art Directing Tools of Trade : Adobe Photoshop, Adobe Illustrator, Canon 650D, Standard Lens
// 22
//2018
PRINT AD SERIES Wadesta is a multifunction fan that could be flexible being used as a wall fan, desk fan, and standing fan. Background : a lot of people didn’t not plan ahead what kind of fan they are buying before coming to the store because they didn’t know what their needs are. Insight : target audiences didn’t seem to care about the brand of fan and their needs specifically. Objectives : to educate audiences in buying fan according to their needs Key Message: Wadesta 3in1 Multifunction fan can be adjusted to the room needs.
Creative Director: Vianty Ardhina Art Director
: Michellee Nathanael
Copywriter
: Clara Maslim Talent: Ni Putu Devyanti Monica Clara Sembrina Handjaja Vina Seska Ivone El Nadine Rida Putri Amalia
// 23
Advertising// Wadesta 3 in 1 Campaign
TVC
Watch the video here HOW TO ON IOS & Android - open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist
FLOOR DISPLAY The floor display concept is there will be demonstration of the Wadesta multifunction fan according to what the space needs. Floor display will be filled with furniture to create a space like home with panel display that inform the audiences the measurements of the space and a barcode to download the Wadesta Home Design Game.
DIGITAL ACTIVATION Digital Activation is a home decor games that allow user to creatively create their own space and at the end they were asked to place the Wadesta fan ac- cording to the space.
// 24
//2018
Billboard Wadesta 3in1 fan use the big billboard as advertising media that take advantage of the characteristic from the billboard itself. The pole of the billboard is made from sticking the Wadesta standing fan’s pole as a suppport and foundation just like the how the billboard supported by it’s pole. The billboard ad represents one multifunction fan, and there will be a cutout of the fan’s propeller to make it move when the wind blows. making it look 3D.
Ambient Advertising just like the floor display, ambient ad is using the ‘feel like home’ concept, where people can come in to sit and enjoy the demon- stration of the multifunction fan which prove it can also adjust to how many people that is in the space and their needs.
Hanging Mobile Hanging mobile design represents Wadesta multifunction fan. The white round represents one front guard, which the outer protection of the fan and the triangle shaped banner inside the round shape represent 3 function of the Wadesta 3in1 multifunction fan
// 25
Advertising// Korea Glow POSM
POSM Korea Glow is a bodywash brand that inspired by the Korean women’s “choc-choc” skin, “chocchoc” is a word that symbolizes healthy glowing skin. Korean Women use natural product in which inspire Korea Glow to create a product targeting to women who want the healthy glowing skin wish body wash. Brief: Create POSM regarding the launch of new Korea Glow Bar Soap and highlighting the product affordability. Mandatory; Characters from the Korea Glow Webseries “Love Your Korea Glow”, the collor yellow (yuzu) must be prominent, Logo, Packshots, and price. Client : Korea Glow Scope of Work: Layout, illustration, digital imaging Tools of Trade : Adobe Photoshop, Adobe Illustrator
// 26
Agency Supervisor/ Art Director Intern Junior Art Director Account Excecutive
: Dentsu Indonesia : Farven Hadinata : Vianty A : David Purba
//2019
Cashier Banner
Gondola POSM
// 27
GRAPHIC DESIGN
// 29
Graphic Design// Branding // BTPN Branding Strategy Proposal
BTPN Branding Strategy Proposal
//2019
Key Visual
BRIEF BTPN wants to create new account products / services for the target market of entrepreneurs, CEOs, etc. who can open accounts with a minimum deposit of 1 billion Rupiah. The advantages of these account accounts are getting more services from the bank such as providing Education Advisors, Retirement Advisors, etc. In addition, from these savings, funds can be loaned to entrepreneurs who need loans for their businesses, making customers of the program meritorious in lending money to be useful for others. BTPN wants the agency to pitch a brand identity for its new program / account, which covers such a logo, tagline, and key visual. CONCEPT DARYA: daya (power) which empowers rupiah (wealth) and rakyat (people) The elevated ‘r’ portrays a deeper meaning: It is a depiction of BTPN’s spirit of upraising your wealth as well as empowering other people to new height of success. Logo
Client : BTPN Phase: Pitch Scope of Work: Layout, Branding Tools of Trade : Adobe Photoshop, Adobe Illustrator
// 30
Agency Supervisor /Creative Director Intern Junior Art Director Intern Copywriter
: Dentsu Indonesia : Untung Wang : Vianty A : M. Rafi Mauladana
Graphic Design // Social Media Content Halfpan
//2018
Halfpan Social media content
Client : Halfpan (@butterflour.id) Phase : Published Scope of Work : Graphic Design, illustration, Strategic Planning. Tools of Trade : Adobe Illustrator, Photoshop, Final Cut Pro X,
// 31
Graphic Design // Velocity Magazinge Layout
VELOCITY MAGAZINE LAYOUT Phase : Assignment Scoop of Work : Layout, Typography, graphic design Tools of Trade : Adobe Indesign , Adobe Illustrator Velocity, A magazine that focuses on electronic independent music. The layout design was inspired by the remnants and sound of electronic music, Making the layout look messy but organized at the same time just like when listening to music, so many emotion come trough it that we can’t describe
Scan to watch video HOW TO ON IOS & Android -open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist
// 32
//2019
// 33
Graphic Design // Velocity Magazinge Layout
// 34
//2019
// // 35
Graphic Design // Toyota Totebag Design
//2019
Toyota Tote Bag Brief Make a tote bag design for a goodie bag that will be given to games winner at Toyota Event. Supervisor : M. Novariano Account Excecutive: Ghita Asmara
// 36
Client : Toyota Scope of Work : Illustration, Layout Tools of Trade : Adobe Illustrator
Graphic Design // Korea Glow IG Contents
//2019
IG Contents
Feeds
Client : Korea Glow Scope of Work : Illustration, Layout, Photography Tools of Trade : Adobe Illustrator, Adobe Illustrator, Final Cut Pro X
Carousel Post
Agency
: Dentsu Indonesia
Creative Director
: Untung Wang
Intern Junior Art Director
: Vianty A
Intern Copywriter
: M. Rafi Mauladana
Video Animator
: Richard Padmajaya IG Story
IG Story Video
// 37
Photography // Digital Imaging
// 39
Graphic Design // +62 Video Promo
+62 Video Promo Editor,Co- Director, stylist
: Vianty Ardhina
Director, Footage by
: Obiet Mantovani
Art Director
: Elizabeth Putri
Client : Plus62.CallMe (+62) Phase : Published Scope of Work : Videography, Video editing, Layout Tools of Trade : Final Cut Pro X, Canon EOS 750D + Standard lens
Talent: Nataya Anjani Nabila Ansi Vania Fernanda Ilham Wahyu Arief Wicaksono
HOW TO ON IOS & Android -open camera app on phone - scan the qr code - click the link - enjoy the video and the rest of the playlist *Note if the link notification doesn’t show up on your screen it means you need a third party app, QR Code Reader.
// 40
//2019
// 41
Photography // Digital Imaging // Java Heat Movie Poster Remake
// 42
//2017
BINUS CA PROMO
Phase : Assignment Scoop of Work : Photography, Digital Imaging, Art Direction Tools of Trade : Adobe Photoshop A conceptual promo made for Binus - Visual Design Communication sub major,Creative Advertising. A major focuses on Advertising Design and Design thinking. Here i interpret CA as a girl directing what’s in a box, responsible for how the box is seen to the audience.
// 43
Photography // Digital Imaging // Java Heat Movie Poster Remake
// 44
//2017
JAVA HEAT Movie poster remake Phase : Assignment Scoop of Work : Photography, Digital Imaging Tools of Trade : Adobe Photoshop, Canon 650D, Standard Lens Talent: Raynaldi Adityo Audi Kemala Ibrahim Noosa Jawara
// 45
// 46