V INTERNATIONAL SEMINAR VIAS VERDES MEXICO Pueblos Sendero de M茅xico - una Estrategia de Desarrollo Econ贸mico Jeffrey Ciabotti, Senior Planner, Toole Design Group Noviembre 4, 2012
FOCUS ON PROMOTION OF TRAIL USE CENTRARSE EN LA PROMOCIÓN DE SENDEROS
vĂas verdes con vĂas ferreas
Millennials in Motion Generaci贸n milenio en movimiento
ÂżQuĂŠ es lo que las comunidades quieren?
Attachment to Place El apego a localidad
Challenges remain
Sigue habiendo problemas
Make it Magnificent! ¡Hacer que sea magnífico! Save your transportation infrastructure! ¡Conserve su infraestructura de transporte!
Organize!
¡Organizar!
Get money!
¡Conseguir dinero!
And, make greenways a “quality of life issue”! ¡Y hacer de las vías verdes "calidad de vida"!
Key Benefit Increased tourism, boost to local economy Beneficio econ贸mico
6.1 million American jobs $646 billion in outdoor recreation spending $39.9 billion in federal tax revenue $39.7 billion in state/local tax revenue
Bicycling – 2nd most popular
How to spur economic development through recreational tourism? 驴C贸mo impulsar el desarrollo econ贸mico por medio del turismo recreativo?
Pueblos Sendero www.trailtowns.org
Trail Towns
Community investment ADK Economic Development Strategy
Business investment
Successful Program Components • Organization / Organización – Local and regional structure
• Design – Infrastructure / amenities
• Economic Investment / Inversion económica – Loans / Grants
• Promotion Promoción – Website / Events ADK Economic Development Strategy
Community Assessments
Certification Programs: Towns Businesses
• • • •
150 miles / 200 KM 800,000 trail users annually $114 per day (overnight) $7 million annual impact
Friends of the GAP – PA DCNR – Progress Fund
Confluence House, PA
Hostel on Main, Rockwood, PA
Newton Trail Town Successes “Ahora la gente esta redescubriendo el centro de nuevo” "Now people are rediscovering the downtown again," - Borough Secretary Pam Humenik
Trailside Café
Simerai Square