GRAPHIC STANDARDS MANUAL
A LETTER FROM THE PRESIDENT
In the ancient Olympic Games, an athlete was not only expected to posses great ability and strength, but to also understand and nurture the arts. By training the body in sports and the mind in art, literature, poetry, and music, the ancient Olympic Games aspired to produce more responsible and enriched citizens. Dismayed by the ‘winning is everything attitude’ prevalent in today’s sports arenas, Al Oerter, legendary, four-time consecutive Olympic Gold Medalist in the discus, turned to those ancient Olympic ideals. Oerter utilized his passion for art and sport to motivate others to be their best. He envisioned a modern day arena that would be a home to physical, educational and artistic excellence. In 2005, Oerter was approached to present a show of his artwork in Fort Myers, Florida. To create greater impact. Oerter’s vision did not stop there. With the guidance of fellow Olympian and artist, Liston Brochette, the Art of the Olympians Foundation was born in 2006. Now Olympians are able to showcase their artwork, assist in both youth and community outreach programs, inspire creativity and motivate individuals to achieve greatness. Since 2006 Art of the Olympians been affiliated with the United Nations and the International Olympic Committee, just to name a few. We have worked to create a consistent corporate image through this graphics standards manual. As we continue to broaden the scope of the Art of the Olympians global reach careful attention should be placed to all printed, digital and web materials used to represent our image. A consistent visual message on printed and electronic materials, including stationery, publications, clothing and the internet, helps us establish the cohesive identity that is presented to the public. You play a vital role in conveying the company’s image. Thank you for your cooperation and assistance in helping us continue the process towards a consistent and coordinated public identity. A unified image has increasing importance to our continuing growth. Sincerely, Bob Beamon President
0.0
TABLE OF CONTENTS
ART OF THE OLYMPIANS
TABLE OF CONTENTS
1.0 BACKGROUND 1.1 1.2 1.3
AOTO THREE BRANCHES ORIGINAL IDENTITY
2.0 NEW BRAND 2.1 2.3 2.5 2.7
PRIMARY LOGO SECONDARY LOGOS CLEAR SPACE UNACCEPTABLE USE
3.0 SUPPORTING ELEMENTS 3.1 3.2 3.3
SECONDARY GRAPHICS TYPOGRAPHY PHOTOGRAPHIC STYLE
4.0 COLOR GUIDE 4.1 4.2 4.3 4.4 4.5
PRIMARY COLORS SECONDARY COLORS COLOR GENRES ACCEPTABLE COLOR USE UNACCEPTABLE COLOR USE
5.0 PUTTING IT TO USE 5.1 5.2 5.3
BUSINESS SYSTEM PRIMARY APPLICATIONS SECONDARY APPLICATIONS
1.0
BACKGROUND
“I DIDN’T SET OUT TO BEAT THE WORLD; I JUST SET OUT TO DO MY ABSOLUTE BEST.” -AL OERTER
[AL OERTER]
ART OF THE OLYMPIANS
1.0
BACKGROUND 1.1 1.2 1.3
AOTO THREE BRANCHES ORIGINAL LOGO
1.1
BACKGROUND
ART OF THE OLYMPIANS
CENTER FOR EXCELLENCE
AOTO CENTER OF EXCELLENCE UNITES THE SPORTS AND ART WORLDS TO UPHOLD THE VIRTUES OF EXCELLENCE ABOVE WINNING.
Located in the heart of the historic Riverfront District in Fort Myers Florida, the Art of the Olympians Museum, Gallery and Educational Center represent a place where dreams are formed and success is charted. Visitors are invited to discover the ancient Olympic ideals through evolving displays of film, art, academic presentations and more in the Art of the Olympians Museum. The Center for Excellence is home to the 3 branches that make up Art of the Olympians: an Educational Center, Gallery and Museum. These 3 platforms aid in the effort of encouraging individuals to inspire for greatness along with the commitment to the following goals.
01 // To create an environment that will promote the innovative artistic collaboration between the art and sports worlds.
02 // To enrich local, national and international communities through the introduction of new forms of artistic works and expressions.
03 // To stimulate change by nurturing individual creativity. Informing, inspiring, educating and challenging both artist and audiences.
04 // To spread the passion of the Olympic Movement and the power of creative living to achieve positive benefits in the communities.
[AL OERTER AND HIS DISCUS]
1.2
THREE BRANCHES
WITH THE 3 BRANCHES OLYMPIANS CAN SHOWCASE THEIR ARTWORK, ASSIST IN YOUTH OUTREACH PROGRAMS AND MOTIVATE INDIVIDUALS TO ACHIEVE GREATNESS.
ART OF THE OLYMPIANS
MUSEUM The Art of the Olympians Museum introduces patrons to the relationship between athletics and aesthetics through special cultural events and exhibits.
EDUCATION The Educational Center upholds the ancient Olympic creed which calls on individuals to constantly better themselves. Through the use of lectures, workshops and touring exhibits the Educational Center hopes to reach the communities youth and encourage them to be their best.
GALLERY The Gallery is where real Olympian artists are able to showcase their artwork. It is a host to a range of dynamic, ever-changing exhibits that are exclusively reserved for Olympian artists around the world.
1.3
ORIGINAL IDENTITY
ART OF THE OLYMPIANS
ORIGINAL IDENTITY The original Art of the Olympians logo was designed in 2006 when Art of the Olympians first began. The emblem was designed to represent an Olympic torch and an artist paint brush to convey the merging of the arts and sports arenas. The five color swashes in the background were chosen to add another Olympic quality to the logo as they represent the 5 colors of the Olympic rings. As the foundation has grown and received attention on an international level AOTO has decided to revisit their corporate identity in order to achieve a fresh new look that will appeal to a wider audience. Creating an iconic emblem that will resonate on a global level is imperative to the ever growing success to the Art of the Olympians foundation.
AS AOTO HAS GROWN & RECEIVED INTERNATIONAL RECOGNITION IT IS TIME TO REVISIT THE LOOK AND FEEL OF THE CORPORATE IDENTITY.
[ORIGINAL AOTO EMBLEM]
2.0
NEW BRAND
“HARD WORK AND INSPIRATION WILL ALWAYS BE THE FOUNDATION FOR SUCCESS.” -BOB BEAMON
[OLYMPIC STADIUM]
ART OF THE OLYMPIANS
2.0
NEW BRAND 2.1 2.2 2.3 2.4
PRIMARY LOGO SECONDARY LOGOS CLEAR SPACE UNACCEPTABLE USE
2.1
PRIMARY LOGO
[NEW AOTO IDENTITY]
ART OF THE OLYMPIANS
PRIMARY LOGO The new Art of the Olympians logo is based on the core values of AOTO, it represents excellence, inspiration and community. The type was arranged in a way that makes ART and OLYMPIANS stand out, while giving them equal importance. The graphic is composed of five lines, representative of the five Olympic rings. They also symbolize the path of and artist Olympian. Beginning with straight, disciplined lines and breaking away into more organic, artistic pathways. They can also be seen as an abstraction of human bodies reaching up for excellence as well as an abstraction of the Olympic torch. The new emblem preserves all the good qualities of the original logo, tying it to both athletics and aesthetics, as well as celebrating its Olympic merit. The new color palette is fresh, inspiring and positive. The blending of three colors in the logo symbolize the three branches of Art of the Olympians. This is further broken down into secondary logos seen on the following page.
EXCELLENCE INSPIRING COMMUNITY
2.2
SECONDARY LOGO
ART OF THE OLYMPIANS
GALLERY EDUCATION MUSEUM
SECONDARY LOGOS In order to give each branch of Art of the Olympians an independent platform on which to preform the primary logo was divided into three secondary logos, each representing one of the 3 branches of Art of the Olympians. The logos are identical to the primary logo in every aspect except for the use of color. Above you can see where each color scheme came from the primary graphic. The color schemes for each corresponding secondary logo may not be switched. These colors represent each respective Art of the Olympians branch. Secondary logos are not to be used on any promotional applications as they are not the primary logo. These logos will only be used in corporate collateral that corresponds to it’s respective branch. Please see section 4.0 for more details on color use and 5.0 for more details on application usage.
[MUSEUM]
[GALLERY]
[EDUCATION]
[MUSEUM]
2.3
CLEAR SPACE
ART OF THE OLYMPIANS
SMALL CAP HEIGHT [X/2] LARGE CAP HEIGHT [X]
[X]
CLEAR SPACE [X]
MIN SIZE 8 MM HIGH
SMALL CAP HEIGHT [X/2] LARGE CAP HEIGHT [X]
[MUSEUM]
[X]
SMALL CAP HEIGHT [X/2]
CLEAR SPACE [X]
CLEAR SPACE In order to achieve a strong, consistent visual brand it is important that these specifications be followed at all times. To the left is a diagram that shows the proportions of the primary logo and above the ones for the secondary logos. They are exactly identical with the exception of the added branch name under the word mark. These specifications should never be altered.
[GALLERY]
Over on the left you can also see how well this emblem shrinks down. The minimum size measures at 8 mm in height. It’s important not to go under this because it compromises legibility & brand recognition.
2.4
UNACCEPTABLE USE
ART OF THE OLYMPIANS
UNACCEPTABLE USE After reading the last page you know how important it is to follow the specifications, just as all artists and athletes, achieving excellence in this visual identity will require close attention to details. Here is a list of things you don’t want to do.
01 //
06 //
Never move the type anywhere around the graphic. The word mark was specifically designed to stay in place.
Never under any circumstance alter the overall proportions of the logo by stretching or squeezing it.
02 //
07 //
Never move the graphic behind the type or anywhere other than it’s original placement
Never use the primary logo with a branch name from the any of the secondary logos.
03 //
08 //
Never change the size of any one particular with in the word mark. “of the” should always be smaller in size than “Art” or “Olympians.”
Never use one of the secondary logos with out it’s corresponding branch name in the word mark.
04 //
09 //
Never change the font to any other serif or sans serif. The word mark was designed in Trade Gothic & should always remain in that.
Never change the color of the word mark within the logo. The type was set in 95% grey and should stay that way.
05 //
10 //
Never change the position of the graphic or lay it on it’s side.
Never change the colors of the graphic when using the primary logo.
ART OF THE OLYMPIANS 01 //
03 //
05 //
02 //
ART OF THE OLYMPIANS
ART OF THE OLYMPIANS
ART OF THE OLYMPIANS
04 //
'*+,!-,+./ !"#$%&'()
06 //
ARTOF THE OLYMPIANS
07 //
ART OF THE OLYMPIANS
08 //
ART OF THE OLYMPIANS
09//
ART OF THE OLYMPIANS
10//
ART OF THE OLYMPIANS
[GALLERY]
3.0
SUPPORTING ELEMENTS
ART OF THE OLYMPIANS
“THE IMPORTANT THING IN LIFE IS NOT TO TRIUMPH BUT TO COMPETE.” -PIERRE DE COUBERTIN
[OLYMPIC PODIUM]
3.0
SUPPORTING ELEMENTS 3.1 3.2 3.3
SECONDARY GRAPHICS TYPOGRAPHY PHOTOGRAPHY
3.1
SECONDARY GRAPHICS
ART OF THE OLYMPIANS
SECONDARY GRAPHICS The secondary graphic in this identity system provides a vital role in elevating the brand’s image and keeping things consistent. The color bars were taken from the base of the primary graphic. These bars can be used independently or together, in a vertical or horizontal manner. When using these secondary graphics with one of the secondary logos be sure to only take colors from with in the respective graphic. For example, when using the primary logo all colors may be used, when using the secondary logo for the museum only orange and yellow may be used. To the left are two examples of how the secondary graphic may be used. Be sure to always use the same color bars when stacking them to reverse type out. They should be dark enough to provide contrast and improve legibility. When placing them on top of photography make sure to overlay so the photo shows through the color bar.
WHEN USING THEM TO REVERSE OUT TYPE BE SURE TO USE THE SAME COLOR BARS THAT PROVIDE ENOUGH CONTRAST FOR LEGIBILITY.
[ABOVE: SECONDARY GRAPHIC WITH TYPE BELOW: SECONDARY GRAPHIC WITH PHOTOGRAPHY]
[MUSEUM]
[GALLERY]
[EDUCATION]
3.2
TYPOGRAPHY
ART OF THE OLYMPIANS
TYPOGRAPHY We have two typefaces that can be used in signage and graphic communications. The first is our primary typeface Trade Gothic Medium. This is what the logo’s emblem is set in and should always be set in. The secondary typeface is Trade Gothic Condensed and can be used for body copy and all other corporate applications including signage, brochures and flyers. On the following section you can take a look of how both can be used together for display.
OUR TYPEFACE IS AN IMPORTANT ASSET. IT CONVEYS STABILITY, WHILE REMAINING FRIENDLY. IT IS AS IMPORTANT AS OUR GRAPHIC AND FOR THIS REASON SHOULD REMAIN CONSISTENT.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
[PRIMARY TYPEFACE] TRADE GOTHIC MEDIUM 14 POINT SIZE 75 PT TRACKING 17 PT LEADING
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
[SECONDARY TYPEFACE] TRADE GOTHIC CONDENSED 14 POINT SIZE 75 PT TRACKING 17 PT LEADING
3.3
PHOTOGRAPHIC STYLE
ART OF THE OLYMPIANS
PHOTOGRAPHIC STYLE Photography is a great way to communicate a visual identity, but it is important to be consistent on the style so that it compliments our brand and strengthens it. Because the primary and secondary logos already have so many colors black and white photography is the only way photographs should be used. This will allow the emblem to be the center of attention and create a more balanced visual. Following are the types of photography that Art of the Olympians will be using. Keeping in mind the mantra of AOTO of the merging of the sports and art worlds we will be using two types of photography, sports photography and art photography. The sports photography should be focused on Olympic sports and always portray an uplifting feeling by depicting dedication and victory. The art photos should display a range of different artists and art forms. There should be no focus on a specific art form, such as painting, this is because AOTO praises all art forms from dance to sculpture. The arts photos may also display children to focus on the youth groups attached to the Educational center. These black and white photographs pair exceptionally with our secondary graphics. As you saw on the previous section. Make sure to use appropriate colors and always overlay so we don’t lose any part of the photograph.
SPORTS PHOTOGRAPHY
[SPORTS PHOTOGRAPHY WITH OLYMPIC FOCUS]
ARTS PHOTOGRAPHY
[ARTS PHOTOS SHOWING ADULTS & CHILDREN]
4.0
COLOR USAGE
“WITHIN EACH OF US LIES A FORM, A TALENT OR A GIFT THAT WE CAN DEVELOP.” -DICK FOSBURY
ART OF THE OLYMPIANS
4.0
COLOR USAGE 4.1 4.2 4.3 4.4 4.5
PRIMARY COLORS SECONDARY COLORS COLOR GENRES ACCEPTABLE COLOR USE UNACCEPTABLE COLOR USE
4.1
PRIMARY COLORS
ART OF THE OLYMPIANS
PRIMARY COLORS Much like in the Olympics, Art of the Olympians holds a high importance on the meaning of its’ colors. This is why we must never mix the wrong ones. The five different colors represent the five different regions that participate in the Olympics, in their case they use the rings. The colors were carefully chosen to represent an artistic depiction of the Olympic colors. They are friendly, fresh and inspiring. Here is the breakdown of the colors in the primary logo. These can never be interchanged or mixed.
PMS 158 U CMYK 0, 65, 100, 0 RGB 244, 121, 32 PMS 122 U CMYK 0, 20, 100, 0 RGB 255, 203, 5 PMS 361 U CMYK 70, 0, 100, 0 RGB 80, 184, 72 PMS 305 U CMYK 100, 10, 0, 0 RGB 0, 161, 228 PMS 294 U CMYK 100, 80, 0, 0 RGB 0, 161, 228
4.2
SECONDARY COLORS
ART OF THE OLYMPIANS
[GALLERY]
[EDUCATION]
[MUSEUM]
SECONDARY COLORS The secondary colors were derived from the primary logo, as seen previously in section 2.3. Each secondary logo has one color directly from the primary logo and a darker tone of that color to compliment it. These may be used in secondary graphics as well, but always remember to only use the two colors that pertain to the particular secondary logo at a time.
PMS 294 U CMYK 100, 80, 0, 0 RGB 0, 161, 228 PMS 305 U CMYK 100, 10, 0, 0 RGB 0, 161, 228
PMS 361 U CMYK 70, 0, 100, 0 RGB 80, 184, 72 PMS 382 U CMYK 50, 0, 100, 0 RGB 141, 198, 63
PMS 158 U CMYK 0, 65, 100, 0 RGB 244, 121, 32 PMS 122 U CMYK 0, 20, 100, 0 RGB 255, 203, 5
4.3
COLOR GENRES
ART OF THE OLYMPIANS
[FULL COLOR LOGO]
COLOR GENRES The primary logo has a couple ways of being displayed. We understand that it may not always be an option to print full colors, so there is a full grey scale option to consider. This may be used effectively on white backgrounds and on the next page you can see how it reverses out on darker backgrounds. Note that the same applies for secondary logos.
[GREY SCALE LOGO]
4.4
ACCEPTABLE COLOR USE
ART OF THE OLYMPIANS
ACCEPTABLE COLOR USE The logo may be placed on a range of backgrounds, but it is imperative to know when to use the appropriate genre, whether it be grey scale or reversed out. Remember that there should always be sufficient contrast to ensure legibility. Also notice that when reversing out a secondary logo out of a color it should only be out of a color of that particular one.
01 // When placing the logo on a lighter color background always reverse it out in 95% grey to ensure enough contrast for legibility.
02 // On black backgrounds or darker colored backgrounds always use the white reversed out option.
03 // Like previously described, the darker colored backgrounds should always get the white reversed out logo.
04 // When using secondary logos the same rules apply, but the only colors that it may be reversed out from are the ones that pertain to the particular one.
DO THIS
ART OF THE OLYMPIANS
ART OF THE OLYMPIANS
01 //
03 //
ART OF THE OLYMPIANS 02 //
ART OF THE OLYMPIANS [EDUCATION]
04 //
4.5
UNACCEPTABLE COLOR USE
ART OF THE OLYMPIANS
UNACCEPTABLE COLOR USE You have seen what you can do when using different genres of the logos on acceptable backgrounds, here is a list of things you should avoid at all cost. Putting our emblem on the wrong background will weaken the strong brand we have created and make it very difficult to create good brand recognition.
01 // Never reverse out the logo out of lighter colors that do not provide enough contrast. This will make it hard to read and recognize the emblem.
02 // Do not use the full color logo on any kind of colored background, this case calls for a reversed out white logo.
03 // Placing the logo on any kind of pattern inhibits legibility. For that reason, never do such a thing.
04 // When placing the logo on top of photography make sure that it lies with in the negative space of the photograph. Never place the logo on the live area. It takes away from the photo and the logo.
NOT THIS
ART OF THE OLYMPIANS 01 //
03 //
ART OF THE OLYMPIANS 02 //
ART OF THE OLYMPIANS 04 //
5.0
USING THE LOGO
ART OF THE OLYMPIANS
“NOT EVERYONE IS A WINNER OR AN ACCOMPLISHED ARTIST. WE CELEBRATE THE EFFORT.” -CATHY OERTER
[OLYMPIC SWIMMER]
5.0
USING THE LOGO 5.1 5.2 5.3
BUSINESS SYSTEM PRIMARY APPLICATIONS SECONDARY APPLICATIONS
5.1
BUSINESS SYSTEM
ART OF THE OLYMPIANS
BUSINESS SYSTEM The Art of the Olympians Business System was designed in a simple professional manner. It showcases the emblem, is versatile and is easy to use. In the next couple pages you will see just how each piece was individually designed.
March 6, 2012
Victoria Herrera 273 Hickory St San Jose, CA 94102
Dear Ms. Herrera: I hope you will consider me for the position of staff writer, as advertised in These Washington Post. I was particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. I’m impressed by the way you make environmental issues accessible to non-environmentalists (particularly in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would love the opportunity to be part of your work. Reading over the job description for the position, I recognized myself. As you will see on my attached the resume, I have more than seven years experience in non-profits writing everything from newsletters to web sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has been published in newspapers around the country. I think my skills and experience are an excellent match with what so you are seeking & I am excited about the chance to work with you. Thank you very much for your consideration.
Sincerely,
Bob Beamon Chief Executive Officer b.beamon@artoftheolympians.org
Cathy Oerter Chairman c.oerter@artoftheolympians.org
Allison Wagner Olympic Swimmer a.wagner@artoftheolympians.org
Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL. 33901
Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL. 33901
Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL. 33901
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.com
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.com
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.com
Cathy Oarter
Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL. 33901 P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.com
Victoria Herrera 273 Hickory Street San Jose, CA 94102 Art of the Olympians Foundation, Inc. 1300 Hendry Street Fort Myers, FL. 33901
5.1
BUSINESS SYSTEM
ART OF THE OLYMPIANS
March 6, 2012
Victoria Herrera 273 Hickory St San Jose, CA 94102
Dear Ms. Herrera: I hope you will consider me for the position of staff write r, as advertised in These Washington Post. I was particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. I’m impressed by the way you make environmental issues accessible to non-environmentalists (particularly in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would love the opportunity to be part of your work. Reading over the job description for the position, I recognized myself. As you will see on my attached the resume, I have more than seven years experience in non-profits writing everything from newsletters to web sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has been published in newspapers around the country . I think my skills and experience are an excellent match with what so you are seeking & I am excited about the chance to work with you. Thank you very much for your consideration .
Sincerely,
Cathy Oarter
Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901 P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
LETTERHEAD DETAILS
40mm
20mm
27mm
27mm
Victoria Herrera 273 Hickory St San Jose, CA 94102
34mm
15mm
March 6, 2012
8mm 6mm 10mm
27mm
34mm
Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901 P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
5.1
BUSINESS SYSTEM
ART OF THE OLYMPIANS
Bob Beamon Chief Executive Officer b.beamon @artoftheolymp ians.org
Cathy Oerter Chairman c.oerter@artoftheolymp ians.org
Allison Wagner Olympi c Swimmer a.wagner@artoftheolymp ians.org
Art of the Olympians Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
BUSINESS CARD DETAILS
10mm
17mm
11mm
50mm
40mm
Art of the Olympians Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
11mm
P: (239) 332.5056 F: (239) 332.5224 W: artoftheolympians.co m
8mm
42mm
89mm
Bob Beamon Chief Executive Officer b.beamon @artoftheolymp ians.org
5.1
BUSINESS SYSTEM
ART OF THE OLYMPIANS
Victoria Herrera 273 Hickory Street San Jose, CA 94102 Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
ENVELOPE DETAILS 81mm
20mm
30mm
21mm
25mm
11mm
17mm
Victoria Herrera 273 Hickory Street San Jose, CA 94102 Art of the Olympian s Foundation , Inc. 1300 Hendry Street Fort Myers, FL. 33901
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
EXTERIOR SIGNAGE [COLORED ACCENTS]
[BRANCH BANNERS]
[TAGLINE POSTER]
[WALL GRAPHICS]
INSPIRE EXCELLENCE RAMP
USA
ATHLETICS MEETS AESTHETICS.
EXIT
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
APPAREL Art of the Olympians apparel is available as uniforms for all employees as well as available for purchase at the Art of the Olympians store. They are simple and use minimal accents of color taken from the primary logo. These wearables are like a walking billboard for us, the emblem should always be clear and visible as shown in the above illustrations.
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
ADVERTISING Our advertising should be a true representation of who we are, for this reason always use the appropriate imagery and pair it with the appropriate secondary graphic. The primary logo should be the only emblem used to represent the whole of Art of the Olympians. Remember to use black and white photography that showcases AOTO’s core values of excellence and inspiration. Focusing on the idea of “Athletics Meets Aesthetics” will start creating a better idea of who Art of the Olympians is and what we do.
ATHLETICS MEETS AESTHETICS. ART OF THE OLYMPIANS
WWW.ARTOFTHEOLYMPIANS.COM
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
WEBSITE Aside from posters and ads our website will be a primary source of advertising. It should be a cohesive representation of the brand and it should incorporate similar secondary graphics and photography. Our website will play a key role in informing the public about what AOTO is, for this reason it should be easy to navigate and simple.
HOME
ABOUT
CONTANT
NEWS
GET INVOLVED
ART OF THE OLYMPIANS
VISIT EXPLORE LEARN SHOP AOTO CENTER OF EXCELLENCE UNITES THE SPORTS AND ART WORLDS.
Our Olympian Artist-Athletes introduce patrons to the relationship between athletics and aesthetics through engaging events and exhibits. Art of the Olympians Touring Exhibits provide a way to touch lives in communities throughout the world. These exhibits provide a catalyst for positive growth and change. Our Olympian Artist-Athletes introduce patrons to the relationship between athletics and aesthetics through engaging events and exhibits. Art of the Olympians Touring Exhibits provide a way to touch lives in communities throughout the world. These exhibits provide a catalyst for positive growth and change.
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
CORPORATE VAN It is important to treat every blank surface as an opportunity to advertise and communicate our message. The corporate van is the perfect example of a moving billboard. Using the secondary graphic with the combination of a strong typographic statement we are able to communicate who we are to the public. Always place the primary logo in a visible spot that allows it to stand on its own as it has been done on this van.
5.2
PRIMARY APPLICATIONS
[COFFEE MUG]
ART OF THE OLYMPIANS
AR OL T O YM F TH PI E AN S
[PIN & KEY CHAIN]
5.2
PRIMARY APPLICATIONS
ART OF THE OLYMPIANS
TO: FROM:
[GIFT CARD]
AOTO GIFT CARD The Art of the Olympians gift card is a great gift for loved ones of all ages. With this card customers will be able to purchase store credit, workshop hours and even original works of art. It is a key to anything and everything AOTO has to offer.
5.3
SECONDARY APPLICATIONS
ART OF THE OLYMPIANS
T-SHIRTS Aside from the polo, these T-shirts provide a more up to date and casual look. Great for the youth and children involved with AOTO. An abstraction of each of the secondary logos has been placed on a T-shirts as the main graphic with the primary logo subtly placed on each sleeve.
5.3
SECONDARY APPLICATIONS
ART OF THE OLYMPIANS
[M
[MU
SEU M
]
US
EU
M
]
MUSEUM TICKETS The Art of the Olympian’s Museum is the heart of AOTO. It is home to our history, our core values and showcases our founders. For this reason we have created AOTO museum tickets that can serve as both a functional way of controlling crowds and a keepsake for those who were touched as we have been by AOTO’s history.
5.3
SECONDARY APPLICATIONS
ART OF THE OLYMPIANS
[EDUCATION]
[EDUCATION TOTE BAG]
ATHLETICS MEETS AESTHETICS [GALLERY]
[GALLERY TOTE BAG]
5.3
SECONDARY APPLICATIONS
ART OF THE OLYMPIANS
[MUSEUM]
[GALERY]
EXTERIOR SIGNAGE
[EDUCATION]
THANK YOU! DESIGNER: Victoria Herrera INSTRUCTOR: Thomas McNulty COURSE: Corporate Identity 2 PRINT/BIND: Blurb