(bare) surprisingly sufficient. Selected works by Victoria Herrera
Š 2013 Victoria Herrera All rights reserved, No part of this publication may be reproduced or transmitted in any form or by any means, electronic and or mechanical without prior permission from Victoria Herrera. Written and produced by Victoria Herrera.
Contact Victoria Herrera victoriahdesign@gmail.com 208 869 8436 victoria-herrera.com
table of contents.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
01
H&M 4–13
02
Fatted Calf 14–27
03
Printed Matter 28–39
04
Big Hook 40–47
05
Less is More 48–63
06
Balenciaga 64–71
07
AOTO 72–85
08
Meloza Tequila 86–97
09
Rick Owens 98–115
10
Good Store 118–157
TITLE
Table of Contents
00–00
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
(bare) ridding the world of excess and clutter. that was the goal that I set out to achieve when I became a designer. finding the balance between being effortlessly bare, yet still intriguing. I believe in meaningful and minimal design, testing the truth to that which is surprisingly sufficient.
TITLE
Introduction
00–01
selected works.
(con–tem–po–rar–y) following modern ideas currently in the present, esp. in fashion or design.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
H&M
01
04–05
(con–tem–po–rar–y) following modern ideas currently in the present, esp. in fashion or design.
CATEGORY
Identity INSTRUCTOR
Thomas McNulty CLASS
Identity 02 TIME SPAN
3 Weeks BARE PROCESS
See process on pages 04–07
PORTFOLIO
Bare.
BRIEF
_Take an existing company and redesign the brand identity.
H&M
01
CONCEPT
_Known as one of the largest international fast fashion retail companies, H&M was no longer fulfilling their brand’s vision through their current mark. The brand redesign aims to freshen up their look with a contemporary and fashion forward mark, keeping in mind their accessible price points by making it a friendly and versatile logo.
TITLE
H&M
04–05
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
H&M
06–07
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
H&M
08–09
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
H&M
10–11
+01 415 830 9256 CONTACT@H&M .COM WWW.H&M .COM
150 PO WELL S TREET SAN FRANCISC O, CA 9 4102
WINTER 2012
HERS
PORTFOLIO
Bare.
HIS
SELECT WORKS
Victoria Herrera
150 POWELL STREET SAN FRANCISCO, CA 94102 +01 415 830 9256 CONTACT@H&M.COM WWW.H&M.COM
JESSICA HERRERA MANAGER
150 POWELL STREET SAN FRANCISCO, CA 94102 +01 415 830 9256 CONTACT@H&M.COM WWW.H&M.COM
TITLE
H&M
12–13
(hand–craft–ed) made skillfully by hand, esp. by an expert of a particular field.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Fatted Calf
02
14–15
(hand–craft–ed) made skillfully by hand, esp. by an expert of a particular field.
CATEGORY
Packaging INSTRUCTOR
Phillip Ting CLASS
Packaging 02 TIME SPAN
6 Weeks BARE PROCESS
See process on pages 08–11
PORTFOLIO
Bare.
BRIEF
_Take an existing deli and redesign their identity and packaging system.
Fatted Calf
02
CONCEPT
_Fatted Calf is a local charcuterie in Hayes Valley, San Francisco that offers fresh and organic produce. A raw and personal approach was developed for the identity redesign. Pushing the personal aspect of their business by allowing the employees to participate in an active part of the packaging. The handwritten details encompass the trustworthiness they aim to achieve and exemplifies the handcrafted quality of this deli.
TITLE
Fatted Calf
14–15
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Fatted Calf
16-17
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Fatted Calf
18-19
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Fatted Calf
20-21
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Fatted Calf
24–25
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Fatted Calf
26–27
(col–lec–tive) belonging or relating to all members of a group of like minded individuals.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Printed Matter
03
28–29
(col–lec–tive) belonging or relating to all members of a group of like minded individuals.
CATEGORY
Identity & Web INSTRUCTOR
Bob Sloat CLASS
Graphic Design 03 TIME SPAN
4 Weeks
PORTFOLIO
Bare.
BRIEF
_Take an existing non profit organization and refresh their identity and website.
Printed Matter
03
CONCEPT
_Printed Matter is the world’s largest nonprofit organization dedicated to the promotion of publications made by artists. Their mission is to foster the appreciation, dissemination, & understanding of artists’ publications. This rebrand aims to put the artist at the forefront of the brand. Letting their independent art work become the voice and colors of the Printed Matter brand.
TITLE
Printed Matter
28–29
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Printed Matter
30–31
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
printed matter
TITLE
Printed Matter
32–33
printed www.printedmatter.org
printed matter
about catalogue events donate contact
Š 2011 printed matter
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
A Closer Look
London Protests
>
>
Stormy Night
God Talk
>
>
Pic Nic
Theatre E
>
>
d matter
Every Body
The Blame Game
>
>
Black Butterfly
Start
>
>
Mah Jongg
News Report
>
>
TITLE
Printed Matter
34–35
!"#$%&'()*%%&" 3334!"#$%&')*%%&"4,"0
5,$',$(6-#%#,$(7&&(8",%&2% +9(:*1#'(;"%#<
*+,-% .*%*/,0-& &1&$%2 ',$*%& .,$%*.%
6=&(>#"2%($&32!*!&"2(3&"&(!",'-.&'(-2#$0(,$/9(%&?%4(@%(2,)& !,#$%(#$(%=&(63&$%#&%=(.&$%-"9(%=&9(2%*"%&'(%,(*''(2,)&(!#.%-"&24( 6,'*9A(%=&(#)*0&2(*"&(%*B#$0(),"&(#)!,"%*$.&(#$($&32!*!&"2A( %=&(>*.%2(*"&($*""*%&'(+9(%=&(%&?%(*$'(#)*0&2(#//-2%"*%&(%=*%(>*.%2A( +-%(3&(.*$(2&&(*(./&*"(&1,/-%#,$(3=&"&(%=&(#)*0&2(*"&(0",3#$0( #$(%=&($&32!*!&"2(*0*#$2%(%=&(%&?%4(@$(#)*0&(.*$(+&(>*2%&"(%=*$( 3,"'2(*$'(#2(*/2,(),"&(&*2#/9('#0&2%&'4
© 2011 printed matter
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
C*%&0,"9D(E&32!*!&" 8*0&2D(FG :#)&$2#,$2D(HI4J(?(K(#$ 8"#.&D(LHJ4KK @''(%,(.*"%
printed matter www.printedmatter.org
shopping cart
.*"%(MNO
about catalogue
London Tuition Fee Protest by David Ortiz
events
Remove
Quantity: 1 Edit
Price: $15.99
Quantity: 1 Edit
Price: $22.00
donate contact
Every Body Dance Now by Lane Murray Remove
Subtotal: $37.99 Check out
P
© 2011 printed matter
TITLE
Printed Matter
36–37
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Printed Matter
38â&#x20AC;&#x201C;39
(grunge) a style characterized by raucous and a particularly messy aesthetic.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Big Hook
04
40-41
(grunge) a style characterized by raucous and a particularly messy aesthetic.
CATEGORY
Packaging INSTRUCTOR
Thomas McNulty CLASS
Packaging 03 TIME SPAN
10 Weeks BARE PROCESS
See process on pages 12â&#x20AC;&#x201C;15 ILLUSTRATOR
Sam Lee
PORTFOLIO
Bare.
BRIEF
_Trinchero Family Estates came to our class in search of a new wine label that appealed to the millennial age group. One pairing was to be selected for actual production.
Big Hook
04
CONCEPT
_The Big Hook wine drinker is your typical grungy hipster guy. He wears nothing but plaid button-ups and is covered in tattoos. In his spare time he enjoys going to underground art shows and listening to the Grateful Dead. His laissez faire personality makes this wine drinker appreciate a non-fussy approach to his wine. The guy is on a budget but always has enough to buy a bottle of wine or case of beer. When he bikes home to his messy apartment on the outskirts of town, he loves cuddling up with his fuzzy cat and playing guitar with his three musician roommates. OUTCOME
_Big Hook wines were the selected winning labels for this account. They will be out on shelves by the end of 2013.
TITLE
Big Hook
40-41
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Big Hook
42-43
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Big Hook
44-45
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Big Hook
46-47
(mod–er–a–tion) the avoidance of excess or extremes, esp. in one’s behavior and or political opinions.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Less is More
05
48-49
(mod–er–a–tion) the avoidance of excess or extremes, esp. in one’s behavior and or political opinions.
CATEGORY
Print INSTRUCTOR
Megumi Kiyama CLASS
Print 02 TIME SPAN
8 Weeks BARE PROCESS
See process on pages 16–19
PORTFOLIO
Bare.
BRIEF
_Find a topic you are passionate about and create an educational campaign that informs people about it.
Less is More
05
CONCEPT
_The Less is More campaign challenges people to be aware of the consumer culture that we have become. The campaign aims to put a stop to overconsumption and promote the value of moderation by using a semi-propaganda style to display the facts. The design keeps a balance between being exceptionally minimal and educational, while still evoking a feeling of excess through the overlapping of elements.
TITLE
Less is More
48-49
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Less is More
50-51
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Less is More
52-53
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Less is More
56-57
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Less is More
58-59
ENOUGH 2/3 IS ENOUGH
OF ALL STORAGE UNITS ARE USED TO STORE STUFF PEOPLE NO LONGER NEED AT HOME
THE BREAKDOWN NECESSARY STORAGE FACILITIES 15,180 out of 46,000
UNECESSARY STORAGE FACILITIES 30,820 out of 46,000
33% 67% > LESS >
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
ENOUGH 40% IS ENOUGH OF AMERICANS SPEND MORE THAN THEY EARN
THE BREAKDOWN 18% MIDDLE CLASS HOMES
$50,000-200,000 income
72%
LOW INCOME HOMES $10,000-50,000 income
UPPER CLASS HOMES $200,000-$600,000 income
TITLE
Less is More
10%
LESS >>
60-61
ENOUGH LESS > IS ENOUGH WHO WE ARE
THE CONFERENCE
THE FACTS
TESTIMONIALS
SUBSCRIBE:
CONTACT US DID YOU KNOW?
40% OF AMERICANS SPEND MORE THAN THEY EARN
WERE COMING TO YOU!
4 HRS
MORE >
TIP OF THE DAY
LATEST POLL
TESTIMONIALS
Next time you go out shopping, think about your purchase twice. Do you really need what you are about to purchase? Will it really make you truly happy?
We like to have nice stuff, but as the saying goes, the best things in life aren't things. Would you agree? What's your pick for the best thing in life?
“To me, being a postconsumer means paying attention to the true needs and nature of humanity, including myself.”
MORE DAILY TIPS >
ANSWER HERE >
ADD YOUR STORY >
© 2011 LESS IS MORE
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Less is More
62-63
(oc–ca–sion) a particular time or instance of an event, special in nature.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Balenciaga
06
64-65
(oc–ca–sion) a particular time or instance of an event, special in nature.
CATEGORY
Packaging INSTRUCTOR
Thomas McNulty CLASS
Packaging 03 TIME SPAN
4 Weeks BARE PROCESS
See process on pages 20–23 INDUSTRIAL DESIGN
Jessica Herrera
PORTFOLIO
Bare.
BRIEF
_Introduce a desk clock into an existing companies product line while keeping their brand attributes in mind.
Balenciaga
06
CONCEPT
_Founded by Cristobal Balenciaga this fashion house has been praised world wide for their uncompromising standards in couture fashion. His bubble skirts and odd feminine, yet ultra modern shapes, are trademarks of the brand. His Fall 2010 collection was no exception. This commemorative desk clock aims to celebrate the efforts of this beautiful collection, mixing and matching different materials, textures and colors, much like his line.
TITLE
Balenciaga
64-65
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Balenciaga
66-67
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Balenciaga
68-69
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Balenciaga
70-71
(ex–cel–lence) the quality of being outstanding or extremely good at something.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
AOTO
07
72-73
(ex–cel–lence) the quality of being outstanding or extremely good at something.
CATEGORY
Identity INSTRUCTOR
Thomas McNulty CLASS
Identity 02 TIME SPAN
11 Weeks BARE PROCESS
See process on pages 24–27
PORTFOLIO
Bare.
BRIEF
_Art of the Olympians, an art gallery closely associated with the International Olympic Committee, came to our classroom in search of a brand redesign. One of the identities was to be selected and put to use just in time to show at the 2012 London Olympics.
AOTO
07
CONCEPT
_Much like Art of the Olympians, the concept behind this logo mark is based on the union of two seemingly separate things: Art and Sport. It’s AOTO’s mission to promote the coexistence of these two &celebrate their very similar paths that both take dedication, practice, and creativity. The new mark gives AOTO a fresh new look, with a more vibrant colour palette. Showcasing the art & sport aspects of it as equally important. The logo mark symbolizes an abstracted Olympic torch as well as the path of an Olympian artist. Rigorous and disciplined at the start & creatively free as they branch out towards the end. OUTCOME
_As the selected winner, I was flown out to AOTO’s headquarters in Florida to introduce the brand to their organization and help put the rebrand in motion.
TITLE
Art of the Olympians
72-73
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
74-75
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
76-77
PHOTOGRAPHIC STYLE
5.1
ART OF THE OLYMPIANS
“HARD WORK AND INSPIRATION WILL ALWAYS BE THE FOUNDATION FOR SUCCESS.” -BOB BEAMON
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
78-79
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
80-81
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
82-83
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Art of the Olympians
84-85
(tra–di–tion) the transmission of customs or beliefs from one generation to another.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Meloza Tequila
08
86-87
(tra–di–tion) the transmission of customs or beliefs from one generation to another.
CATEGORY
Packaging INSTRUCTOR
Thomas McNulty CLASS
Packaging 04 TIME SPAN
5 Weeks
PORTFOLIO
Bare.
BRIEF
_Take an existing liquor packaging, redesign their current brand and introduce a higher price point label to their spirit line.
Meloza Tequila
08
CONCEPT
_As a fairly new brand to the sipping tequila market in the U.S. Meloza Tequila was in need of a more recognizable label that showed off the traditional qualities of this rustic drink. Priced at $50 for their current line, including Reposado and Anejo, the brand aims to attract an older more sophisticated audience by introducing a higher end Extra Anejo label. The $200 price point called for a much more sophisticated design that exemplified the sipping quality of this nicely crafted traditional Mexican spirit.
TITLE
Meloza Tequila
86-87
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Meloza Tequila
88-89
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Meloza Tequila
90-91
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Meloza Tequila
92-93
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Meloza Tequila
94-95
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Meloza Tequila
96-97
(cult) a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Rick Owens
09
98-99
(cult) a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister.
CATEGORY
Print INSTRUCTOR
Eszter Clark CLASS
Print 02 TIME SPAN
12 Weeks
PORTFOLIO
Bare.
BRIEF
_Create a promotional print piece for an existing brand.
Rick Owens
09
CONCEPT
_American Fashion designer Rick Owensâ&#x20AC;&#x2122; look, has been described as glamour-meets-grunge. This was the basis of the design direction for this piece. Over the years he has gained a cult like following that appreciates his unorthodox vision of beauty. Some what cynical and dark but always impeccably executed. Welcome to the Cult of Beauty.
TITLE
Rick Owens
98-99
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Rick Owens
100-101
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Rick Owens
102-103
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
//
TITLE
Rick Owens
104-105
//
BEAUTY CAN CONFUSE
//
Although there are some generally accepted standards of beauty, the concept its self has always been the subject of great debates and contradictions. The same definition for beauty has never been embraced by everyone, either because of cultural differences, or, even in the same culture, because of the different esthetic tastes that people have, and it is quite probable that this will never happen. It is therefore safe to say that it is a matter of personal preferences, and that beauty lies in the eye of the beholder. This is why fashion has such a broad range of styles. While trends play an important part of every season, designerâ&#x20AC;&#x2122;s tastes and philosphies can vary vastly. Some embracing the ideal form of beauty and others wanting nothing to do with the conventional values. The latter can be disturbing and considered distasteful to most, but for those who dare to break away from the norm and question these values along with the designer â&#x20AC;&#x2DC;s vision it can be a transformative process.
It can make us dance. Make us sad. Beauty can be magical. Beauty can transform us. It lets our soul sing, but it can have such depth that you donâ&#x20AC;&#x2122;t even notice it at first, or ever. Beauty can confuse.
_THE CULT OF BEAUTY
rick owens vision
P
15 >
14
a
b d
e
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Rick Owens
108-109
Beaut the  eyes  beholder
ty is of the r
_THE CULT OF BEAUTY
-
What if the beholder was someone dark and unconventional? What if the beholder appreciated the true essence of beauty so much that he wanted to deconstruct every ounce of it? What if the beholder was none other than Rick Owens? ?
Welcome to a world of darkness, a world where ugly is beautiful, a world that seeks to empower through the unconventional use of fabrics, shapes and silhouettes. A vision that is not for all but a vision that pushes the limits of beauty and welcomes anyone who dares to join. Welcom to the cult of beauty.
//
rick owens vision
P
18
19 >
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
rick owe vision TITLE
Rick Owens
112-113
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Rick Owens
114-115
team work.
(good) possessing or displaying moral virtue, having positive qualities.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
Good Store
10
118-119
(good) possessing or displaying moral virtue, having positive qualities.
CATEGORY
Packaging INSTRUCTOR
Thomas McNulty CLASS
Packaging 04 TIME SPAN
10 Weeks BARE PROCESS
See process on pages 28â&#x20AC;&#x201C;31
PORTFOLIO
Bare.
BRIEF
_Create a large department store that does not currently exist, include several store brands and a select few private brands. Brand each of these departments and package them according to their unique selling points.
Good Store
10
CONCEPT
_In a world where things too often donâ&#x20AC;&#x2122;t work, Good seeks a path that does. Left, right. In, out. Greed, altruism. Us, them. These are the defaults and they are broken. We are the alternative model, the reasonable people who give a damn. No party lines. No borders. We care about what works, what is sustainable, prosperous, productive, creative, and just, for all of us and each of us. TEAM
_As the leader of my group I can honestly say we had the dream team: Lydia Muyadi, Jessica Giboin, Fred Carriedo, and Ihan Huang.
TITLE
Good Store
118-119
WORKING TOWARDS A SMARTER AND BETTER WORLD.
STORE BRANDS
PORTFOLIO
Bare.
DEPARTMENT Kitchen Ware
D E P A RTM E N T Cleaning Products
TARGET AUDIENCE 25-50 Families
TA RGE T A UD IE N C E 25-50 Families
KEY WORDS
K E Y W O RD S
MODERN QUALITY DURABLE
SUSTAINABLE FRESH ALL NATURAL
USP Premium kitchen ware focused on material sustainability & durability.
USP All natural cleaning products that work and are safe for everyone.
DEPARTMENT Pharmaceutical
D E P A RTM E N T Garden & Patio
TARGET AUDIENCE 25-35 Singles
TA RGE T A UD IE N C E 25-40 Singles
KEY WORDS
K E Y W O RD S
HOMEOPATHIC ALL NATURAL MEDICAL
HANDCRAFTED EARTHY SUSTAINABLE
USP A medical approach to homeopathic medicine because it works just as good as medicine!
USP All you need for your small garden and outdoor patio. Focused on specialty items and handcrafted quality.
SELECT WORKS
Victoria Herrera
PRIVATE BRANDS
RASCALS
NUMBERS
DEPARTMENT Baby Products
D E P A RTM E N T Pantry
TARGET AUDIENCE 0-7 Children
TA RGE T A UD IE N C E 25-40 Singles
KEY WORDS
K E Y W O RD S
Educational all natural FUN
Modern ORGANIZATIONAL ORGANIC
USP Products with child safety and educational development as our top priority makes these baby products a momâ&#x20AC;&#x2122;s dream.
USP The number system helps organize your pantry and allows you to focus on the single most important thing, the ingredient.
INTIMATE DEPARTMENT Personal Care TARGET AUDIENCE 25-35 Couples KEY WORDS
confident sexy tasteful USP Premium personal care line with materials, design and pleasure at the core of our values.
TITLE
Good Store
120-121
FROM OUR GOOD STORE TO YOUR GOOD KITCHEN.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
122-123
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
124-125
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
126-127
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
128-129
CULTIVATED LIVING.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
130-131
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
132-133
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
134-135
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
136-137
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
138-139
SIMPLIFY YOUR PANTRY.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
140-141
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
142-143
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
144-145
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
146-147
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
148-149
SEXY IS SMART.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
150-151
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
152-153
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
154-155
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
TITLE
Good Store
156-157
many thanks.
PORTFOLIO
Bare.
SELECT WORKS
Victoria Herrera
M om & D a d This is for you.
Hess Make me proud.
V ic tor Como mil chuchos.
J essu Who run the world? Peter Kanai Michele Collins Elena Miska Anton Schulz Oren Aks Vanessa Cornwall Jessica Monack Nadia Izazi Cassia The Theo Slavin Stjepan Ilich Tom McNulty Mary Scott Michael Osborne Megumi Kiyama Jeremy Stout Character Crew
For a ll of the love, sup p or t a nd guid a nc e I a m for ever tha nkful.
TITLE
Acknowledgements
160-161
credit notes.
Ph o t ogr ap h y Victoria Herrera Victor Prieto
C am e r a Canon T2i
Pr i n t er Giant Horse
Bi n der y The Key
Stock Finch Fine Paper 100lb text Canson Mi-Teintes
T ype f a c e s Din Light and Medium Courier New Regular
U n i v er si t y Academy of Art University 79 New Montgomery St. San Francisco, CA 94105
Depa r t m e n t C h a i r Mary Scott