OVERVIEW 1. About Startup Canada 2. Facts 3. Partnership Opportunity 1. Online & Social Media Campaign 2. 2014 Startup Awards 4. Partnership Costs 5. Testimonials 6. Companies We Work With 7. Contact
ABOUT STARTUP CANADA Startup Canada is a not-for-profit, entirely volunteer-run and entrepreneur-led grassroots movement that launched in May 2012 to unify and strengthen Canada’s entrepreneurship ecosystem and to fuel a culture of entrepreneurship. Today, Startup Canada is already the most followed entrepreneurship organization in Canada representing more than 250 volunteers, more than 55,000 entrepreneurs from across all industries and more than 400 non-profit organizations that service entrepreneurs through the provision of capital, mentorship, space and services across Canada.
OUR PROGRAMS StartupCommunities.ca PIVOTmagazine.ca StartupGen.org
StartupConnect.ca MentorshipChallenge.ca StartupDay.ca
1000Startups.ca StartupNextGen.ca #StartupChats
FACTS •
Launched in May 2012.
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Entrepreneur-led & volunteer-run grassroots effort.
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+400 partners across Canada.
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Significant online and social media activity engaging more than 55,000 Canadians.
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Completed a 6-month national tour across 40 communities, engaging more than 20,000 Canadians in more than 200 events, resulting in the largest consultation of entrepreneurs in Canada: www.startupblueprints.ca.
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Representation of entrepreneur voice to government, industry and academia.
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Official Canadian Partner of the Startup Nations.
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Our work unifies the Canadian entrepreneurship ecosystem and directly impacts the success of Canada’s entrepreneurs.
PARTNERSHIP OPPORTUNITY Startup Canada would be delighted to partner in Spring 2014 in two primary ways: 1. Social Media Campaign - Online and social media campaign to socialize your brand across Canada as one that supports and embraces entrepreneurship and to promote your $10,000 entrepreneur contest. 2. Provide you with a presenting sponsorship of the 2014 Startup Canada Awards – with regional events across Canada and a national finale.
STARTUP CAMPAIGN Online and social media campaign to socialize your brand across Canada as one that supports and embraces entrepreneurship and to promote your $10,000 entrepreneur contest from March – May 2013. • • • • • • •
eNewsletter Promotions to +55k entrepreneurs Three-month Twitter Campaign with bi-weekly #StartupChats to more than 27k followers and Twitter Ad Campaign Facebook promotional campaigns to +20k followers across all of our platforms and Facebook Ad Campaign LinkedIn promotions throughout our +2k LinkedIn groups and LinkedIn Ad Campaign HomePage Ads on StartupCan.ca, StartupCommunities.ca and PIVOTmagazine.ca which collectively receive more than 15k unique visitors each day PIVOTmagazine.ca content marketing Startup Community Network, Startup Connect and 1000 Startups direct marketing and outreach
Startup Campaign - Startup Canada’s Campaign programming works to fuel the national conversation and celebration of Canadian entrepreneurship and educate government, media and the public about the vital role that entrepreneurs play.
2014 STARTUP CANADA AWARDS Awards recognizing the leading individuals, startups, businesses, academics, non-profits and government leaders driving the advancement of entrepreneur success in Canada. Components: • • • • • • •
National Website, Brand, Social Media and Lists Esteemed Adjudication Committee Regional Semi-Final Events in Vancouver, Calgary, Toronto, Montreal and Halifax Red Carpet Grand Finale at the Toronto CN Tower Social Media Campaign Mainstream Media Campaign National and local media partnerships
Startup Awards
– Recognizing those making a significant contribution to the advancement of entrepreneurship in Canada.
2014 PARTNERSHIP COSTS Element
Amount
Three-month cross-platform, network-wide social media campaign
$22,500 + HST $7,500 / month
Startup Awards Presenting Sponsor for 5 Regional SemiFinals
$40,000 + HST $8,000 / event
Startup Awards Presenting Sponsor for Toronto Finale
$25,000 + HST
Total
$87,500 + HST
OUR Promise– As entrepreneurs ourselves, we are committed to exceeding your expectations and producing a significant return on investment for your partnership with Startup Canada. To achieve this, we will assign you a dedicated relationship manager, issue bi-weekly meetings and provide you with monthly impact and progress reports and a final product completion report. Â
TESTIMONIALS
TESTIMONIALS
COMPANIES THAT WE WORK WITH