STARTUP CANADA DAY ON THE HILL OVERVIEW
50 O’Connor, Suite 300 Ottawa, ON K1P 6L2
Phone: 613-316-6203
E-Mail: hello@startupcan.ca Web: www.startupcan.ca
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Startup Canada DAY ON THE HILL OVERVIEW OVERVIEW On November 21, 2013, Startup Canada, in partnership with Minister of State for Small Business, The Honourable Maxime Bernier, will host a first-of-its kind celebration of Canadian entrepreneurship – ‘Startup Canada Day on the Hill’ (Hill Day). This day will draw together more than 600 Ministers, Members of Parliament, entrepreneurs, business leaders and media, for a full day celebration of Canadian entrepreneurship. This will be a spectacular day filled with VIP gatherings, a keynote panel and a major reception featuring the ‘who’s who’ of Canadian entrepreneurship, taking place within a very special week – Global Entrepreneurship Week (November 18 – 24, 2013.
OBJECTIVES From local communities and national ecosystem building to high-impact nation-wide campaigns and highly targeted programs for youth and Aboriginal entrepreneurs, Startup Canada has created a powerful brand and built unprecedented momentum as the leading and most-followed national entrepreneurship organization in Canada. Startup Canada Day on the Hill is an important step in reaching decision makers to support them in creating policies that advance entrepreneurship and growth in Canada and to demonstrate the momentum, impact the potential of the Startup Canada movement to bring together, support and champion the Canadian entrepreneurship ecosystem and create a strong brand that will continue to inspire the nation and promote Canada on the world-stage.
HIGHLIGHTS Startup Canada Day on the Hill will feature: • • • • • • • • •
Startup Canada on Sparks Street celebration and installations Nov 18 - 24 Startup Communities Breakfast Reception on Parliament Hill Lunch Reception to Launch Accelerate Canada on Parliament Hill Afternoon Reception at Rideau Hall to Launch the 2013 Startup Canada Thought Book (TBA) Keynote Panel at the Government Conference Centre ***Flagship Reception at the Government Conference Centre *** Sparks Street After Party Social Media Campaign & Live Streaming Media Engagement
Startup Community Leaders will be flown in from across Canada and will have their own agenda for this special day, which will also include one-to-one meetings with MPs and Ministers as well as a lunch with the Sparks Street Association to brainstorm and support the development of a strategy to turn Sparks Street into an entrepreneurial hub in Ottawa.
COMMUNICATIONS Startup Canada will execute a high-impact mainstream and social media campaign leading up to and following Startup Canada Day on the Hill including: MAINSTREAM
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Securing local and national media partners;
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Scheduling op-eds for Global Entrepreneurship Week in local and national media;
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Securing print, radio and broadcast media coverage and interviews;
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Working with our Advisors – Rick Spence (National Post) and Sean Stanleigh (Globe & Mail) to obtain coverage;
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Targeting media invitations;
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Booking high-target ad space on Sparks Street;
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Taking over Sparks Street for the 3 weeks leading up to the Hill Day; and,
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Securing ads in the Hill Times, Ottawa Citizen, National Post, Globe & Mail and iPolitics,
SOCIAL MEDIA •
Preparing weekly policy focused articles in PIVOTmagazine.ca;
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Initiating a Twitter Campaign commencing October 2013 using #StartupontheHill #Cndpoli
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Live streaming, live vining and live tweeting throughout the day #StartupontheHill #Cndpoli
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Organizing a National Tweet Up during Panel and Reception;
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Securing Facebook and Twitter ads for the three weeks leading up to the event; and,
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Scheduling blogs on all major entrepreneur, policy, government blogs and online magazines
ATTENDEES Startup Canada will target the following groups for the afternoon / evening program: •
Ministers, Members of Parliament, Senators and Members of the Diplomatic Community;
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Senior Public Servants and Key Public Sector Stakeholders;
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Startup Canada Board, Advisors, Patrons, Team, Community Leaders, Members, Partners and Investors;
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VIP guests from our National and Project sponsors and Partners;
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Leaders in Industry, Academia, NPO across Ontario and Quebec;
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Leading entrepreneurs from across Ontario and Quebec; and,
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1000 Startup Founders and Startups from across Ontario and Quebec.
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AGENDA
8:00AM – 9.00AM – STARTUP CANADA - STRENGTHENING CANADA’S ENTREPRENEURSHIP ECOSYSTEM ONE COMMUNITY AT A TIME - BREAKFAST RECEPTION (LOCATION PARLIAMENTARY RESTAURANT, ROOM 602) MAX 30 Through Startup Canada, Canada has become the first country in the world to develop a national network of grassroots startup communities to create a social network to advance entrepreneur connectivity and success. Startup Canada will kick off the day by hosting Community Leaders from 10 communities across Canada for a morning Breakfast Reception with their Members of Parliament to celebrate their impact in driving forward entrepreneurship in their local communities. Attendees: •
The Minister of Industry – The Honorable James Moore (TBC)
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10 Startup Community Leaders
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10 Members of Parliament
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Adam Chowaniec, Startup Canada Chairman Sorin Cohn, Startup Canada Board Director Startup Communities Advisors VIP Sponsors
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12:00PM – 1:00PM – STARTUP CANADA: UNITING THE CANADIAN ENTREPRENEURSHIP ECOSYSTEM LAUNCH OF ACCELERATE CANADA - LUNCH RECEPTION (LOCATION PARLIAMENTARY RESTAURANT, ROOM 602) MAX 30 As Startup Canada works to strengthen local startup communities across the country, it is also the catalyst of critical initiatives to unite and strengthen the national entrepreneurship ecosystem. This lunch reception will celebrate Startup Canada’s leadership in being the catalyst of the landmark coming together of key national players within the Canadian entrepreneurship ecosystem through Accelerate Canada – a network bringing together Startup Canada, the Canadian Venture Capital Association, the National Angel Capital Organization and the Association of University Research Parks to increase coordination and alignment and advance Canada’s entrepreneurship agenda. Attendees: •
Minister of State, Science and Technology, The Honorable Greg Rickford (TBC)
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Laura O’Blenis, Network Chair
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Adam Chowaniec, Chairman of Startup Canada
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Richard Remillard, CEO of CVCA
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Yuri Navarro, CEO of NACO
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Carol Stewart, President of AURP Canada
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Sorin Cohn, Startup Canada Board Director
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VIP Sponsors
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Presidents or CEOs of – SSHRC, AUCC, NRC
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Other Potential Guests
1:30PM – 2:30PM STARTUP CANADA: RIDEAU HAL RECEPTION (LOCATION RIDEAU HALL) – MAX 30 - TBC Startup Canada plays an active role globally as the secretariat of Startup Nations and Startup Generation and one of the leading proponents of Global Entrepreneurship Week Canada. In celebration of Global Entrepreneurship Week, Startup Canada’s Community Leaders, Board, Advisors and Patrons will meet with His Excellency the Right Honorable David Johnston, during a special reception at Rideau Hall. During this meeting, Startup Canada will present His Excellency with
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the Startup Canada 2013 Thought Book – Startup Canada’s flagship publication featuring ideas to advance entrepreneurship in Canada at the levels of the entrepreneur, enterprise and ecosystem. Attendees: •
Governor General of Canada, His Excellency the Right Honourable David Johnston (TBC)
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Startup Canada Board, Advisors, Patrons and Community Leaders
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VIP Sponsors
3:30PM – 4:45PM KEYNOTE PANEL: STARTUP CANADA (GOVERNMENT OF CANADA CONFERENCE CENTRE)- MAXIMUM OF 250 This keynote panel will explore how Canada can cultivate a large and healthy crop of early-stage startups to produce major high-growth companies with a more ambitious global reach that can become anchors in their communities. Chair: Rick Spence, National Post Special Guest Speaker, Minister of Finance, The Honourable Jim Flaherty (TBC) Panelists: •
Arlene Dickinson (TBC)
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2 other headline entrepreneurs
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VIP Sponsors
4.30 – 7.00PM – STARTUP CANADA DAY ON THE HILL RECEPTION (GREAT HALL, GOVERNMENT CONFERENCE CENTRE) – MAX 600, REGISTRATION STARTS AT 4:30 PM Startup Canada Day on the Hill Reception is a celebration of Canadian entrepreneurship – past, present and future. This evening reception, hosted in the Great Hall of the Government Conference Centre, will bring together some of Canada’s foremost entrepreneurs and key players in the Canadian entrepreneurship landscape with Ministers, Members of Parliament and Senators from across all parties, as well as Members of the Diplomatic Community. Co-Chairs: Rick Spence & Amanda Lang (TBC) Special Guest Speakers: Minister of State for Small Business, the Honorable Maxime Bernier introducing the Prime Minister of Canada, the Right Honorable Stephen Harper (TBC) Speakers: Adam Chowaniec and Brett Wilson (TBC) VIP Sponsor Highlights: •
15 Minutes of Remarks including a 2 minute Special Video
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Breath Taking Audio-Visual Multi-Media Showcase Installations
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Canadian entrepreneurship exhibition
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Entertainment, Drinks and Delicious Horderves
7.30PM ONWARDS– STARTUP CANADA DAY ON THE HILL AFTER PARTY (SPARKS STREET)
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Appendix 1 - Startup Canada on Sparks Street A. STARTUP CANADA ON SPARKS STREET EXHIBITION
B. FLAGS ALONG SPARKS STREET FROM ELGIN TO BANK
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DAY ON THE HILL OVERVIEW
C. STARTUP CANADA & GLOBAL ENTREPRENEURSHIP WEEK FLAGS ADDED ASIDE CANADIAN FLAGS
D. SIGNAGE ALONG SPARKS STREET AND LCD DIPLAYS
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