NFT Marketplace Proposal October 22, 2021
PRESENTED BY:
Mitch Richmond & The ORIGYN Foundation LaMer@Origyn.ch 760.429.4526
Executive Summary With Mitch Richmond as our official NMBHOF ambassador, ORIGYN wants to unlock the Naismith Memorial Basketball Hall of Fame Community’s NFT opportunities in revolutionary ways. Our vision is to provide the Basketball Hall of Fame with a state-of-the art NFT marketplace that allows the NMBHOF, its inductees and overall ecosystem to participate in the global digital collectibles market by merging both the physical and digital worlds. ORIGYN’s advanced technologies, flexible platform and experienced team will provide: 1) NFT Collectible Minting solutions for NMBHOF to create thousands of player collectibles (e.g., Digital Twins of iconic game shoes & NMBHOF branded uniforms to pair with newly created digital content)
2) NMBHOF Branded NFT marketplace & owner’s wallet app for collectible portfolios 3) NMBHOF Branded digital assets & new marketing content to present player histories 4) ORIGYN Node Operator rights & fundraising toolkit to fuel NMBHOF well into the future Our goal is to announce the NMBHOF platform with a NFT collection featuring Mitch Richmond and the Run TMC Crew during the 2022 NBA All Star Weekend in Cleveland, with an expanded player collection launching by NBA Final Weeks June of 2022. Together, we will elevate the well-being of NMBHOF legends & its global community.
Table of Contents
1.
Introducing: ORIGYN
2.
The Vision
3.
Working Together
4.
Roadmap & Next Steps
5.
Glossary & Appendix
3
1
Introducing: ORIGYN
Our mission is to identify, authenticate and prove ownership for objects of value.
For the first time in history, the object becomes the proof of Authenticity
We recognize humankind’s creativity as its greatest asset class, and we are committed to preserving and sharing the legacy of human creations. We believe truth can be certified, and we’re the first defense for customers, brands and industries to ensure the authenticity of their treasured assets. We preserve human ingenuity.
ORIGYN is a Swiss non-profit foundation that combines decentralized technologies with Artificial Intelligence (AI) and Machine Learning (ML) to preserve truth, authenticity, provenance and ownership. We link NFTs to physical artifacts as well as native digital content to enable them secure value to be experienced and trade. We are working with the world’s largest luxury watch makers, $1million + fine art holdings and iconic artists.
ORIGYN Luxury brings guaranteed authenticity to original and pre-owned luxury items using their own biometry, enabling customers to prove and trace lifetime ownership of treasured objects.
Built for the customers of top brands and leading resellers
ORIGYN Art authenticates and certifies physical works of art by irrefutably linking NFT certificates to tangible masterpieces, bringing a novel dimension of liquidity and fractionalized ownership to the art world.
Led and governed by the most influential global actors in the art market
ORIGYN Digital Media enables influencers, artists, creative talent and individuals to manage the distribution of their digital property while increasing the exposure and tradability of their works.
Run by the world’s most creative producers of content
6
ORIGYN’s partners are committing high-profile assets to create thriving marketplaces prior to launch The top future platform our industry needs is one that is focused on the authenticity of our product and the trustability of our raw resources. Shared across other brands on the blockchain Strategy & Innovation Team @ Gucci
NFTs represent the start of an evolution…. we’re in the midst of an exciting innovation that could open up new creative possibilities for artists, forever changing existing art world conventions Auction Team @ Phillips
There will be major impact from a blockchain with a valuable, sustainable, scalable solution for media purposes, combining data storage and warehousing with the licensing of that data VP of Programs & Solutions @ A+E Networks
ORIGYN uses AI & decentralized computing to identify, authenticate and unlock the powers of ownership for objects of value.
Authentication Problem solved: User trust in asset value; anti-counterfeiting
Open Marketplaces Problem solved: Open & secure access to a broader audience of global buyers
NFT Minting + Physical Asset Pairing Problem solved: User trust in asset value; anti-counterfeiting
Secure Wallets + NFT Management Problem solved: User ability to secure & track digital certificate / NFT like monetary assets
Asset-specific Node Governance Problem solved: Open & secure access to a broader audience of global buyers
We deliver the authentication technology & AI algorithms that other blockchain tracing platforms do not. We deliver the end-to-end customer lifetime journey that other authentication platforms do not.
Authentication & Secure Transactions
A new paradigm of authentication + traceability
Existing authentication tech solutions are cumbersome and do not deliver an end-to-end customer & asset lifetime experience
Analog solutions are still prevalent in the industry – paper certificates & human touchpoints
Existing marketplaces provide a limited asset lifetime guarantee and are prone to fraud
Other blockchain solutions (primarily ETH-based) are limited by the underlying blockchain (ETHEREUM) and can not scale to the power of the ICP.
Traceability & Tracking
Experienced Team with strong track record in Technology, Media, Entertainment, Sports & Crypto
Mike Schwartz is a pioneer in the creation of pan-industry economies leveraging the Internet Computer Protocol (ICP). Most recently, Mike was a founder at 55 Foundry, having previously led The Boston Consulting Group’s Digital Ventures’ (BCGDV) business in Asia. Mike is the head of ORIGYN Research and directs the general technology, AI and digital entitlements sectors.
La Mer Walker is a design leader with experiences spanning digital innovation, advertising, TV & Film, and broad array of culture-elevating ventures. Prior to his role as Director of ORIGYN Digital Media, La Mer co-founded Valence Community, an Upfront Ventures backed tech professional and investor platform. La Mer was also an early stage global lead at BCG Digital Ventures where he built the Experience & Communication Design cohorts where he & Mike collaborated extensively. Tianyi Li is a company builder and corporate innovator. He spend his career in tech startups (amongst others Magic Leap, Choco) and helping large corporations build new ventures as Venture General Manager for BCG Digital Ventures. He has been in the crypto space since 2018 and he drives strategy and operations for ORIGYN.
Tom Flanagan has enjoyed a successful career with entertainment industry initiatives, developing relationships in sports, music, film/TV, and fashion. (His career in sports started in college as one of the managers of Villanova’s first Men’s Basketball National Championship team). Tom won numerous industry awards for his work in advertising and entertainment - including at Cannes, the Clio Awards, The One Show, The Telly’s, Addys, Emmy’s, Webby’s, etc. He leads the Collectible Vertical at ORIGYN. Gian Bochsler is a Swiss entrepreneur renowned for holding diverse roles that make him a driving force in the fintech community. He founded Bity.com in 2014 and joined DFINITY in 2016, where he serves as a council member, overseeing the foundation’s administration. At ORIGYN, Gian specializes in the foundation’s governance model, as well as its node and token structure.
Daniel Haudenschild is the CEO of ORIGYN Entreprise SA, the operating body of each of the Foundation’s divisions. Daniel has been entrepreneur, founder and CEO professionally since 2015. He founded Swisscom Blockchain AG, SIBEX AG, and serves as the Board Chair of the Crypto Valley Association. He was previously a partner at EY working in global financial services.
2
The Vision
THE VISION
Propel The NMBHOF & Its Community Into A Prosperous Future
CORE VALUES
Empower Legendary Athletes With Technology
Ensure Authenticity of Global Collectible Markets
Provide Access & Liquidity For Global Basketball Fans
Core Components of the Naismith Memorial Basketball Hall of Fame NFT Ecosystem
NFT Marketplace An NMBHOF branded marketplace that allows users to ability to buy, sell, and auction natively digital as well as insured physical artifacts from the HOF member collections.
Native Digital Assets & Content Ability to create digital twins of physical collectibles (e.g., game worn shoes) and digital assets (e.g., new videos, audios, art collectibles)
Collectibles Minting Solutions ORIGYN provided minting solutions that allows HoF to create digital twins of from sneakers, medals, trophies, and more.
Node & Governance Operations As a global leader of the entire spectrum of Basketball, the NMBHOF should operate an ORIGYN industry node dedicated to the sport and allowing the HoF to participate in the new final engine of the future.
Fundraising Toolkit ORIGYN will provide templated store pages and marketing templates for helping the organization create new revenue streams through the marketplace with partners as it sees fit.
NMBHOF has access to a wide range of assets that can drive value for its members and global ecosystem Physical Collectibles
Note: This is an Initial Set of Ideas to be tailored with NMBHOF, its members and board of governors
New Digital Media
Early Amateur Career Memorabilia Iconic Professional Career Autographed Imagery & Artifacts In-Game & Well-Preserved Shoes, Medals & Trophies
New imagery, audio and videos that present the full story of the asset to the customer community
Physical & Digital Assets
New Physical Merchandise With new digital media and collectibles created, it will also provide the chance to launch an HOF unified brand treatment of uniforms and apparel
Digital Collectibles ORIGYN will work with HOF and it’s members to produce new member caricatures and depictions of the players with composite traits that can create value as digital card collectible or even as NFT games
Services (business logic)
ORIGYN (NFT, owner, customer, product, transaction, payment data)
Back End (data)
LY
(NFT creation marketplace, inventory mgt, wallet, ownership transfers, transacting, payments)
N
ORIGYN
O
Front End (user interfaces)
E V TI A
(own branding via skinning)
R ST
NMBHOF Marketplace
LU IL
NFT Marketplace with NMBHOF Branding that is powered, operated & supported by ORIGYN
NFT Wallet E V TI A
R ST
LU
IL
Note: This entire storefront will have the NMBHOF brand visuals applied to it
LY
N
O
Object Cards • Re-use of the same content card template across Marketplace and My Wallet • Different signposting and data fields depending on context and content status
E V TI A R ST
LU IL LY
N
O
Digital Twin Contents • Re-use of the same page template across Marketplace and My Wallet • The Digital Twin template can flex to accommodate different content types in the sub-navigation. Wherever possible, we aim to re-use content UI components across verticals
E V TI A
R ST
LU IL LY
N
O
E V TI A R ST
LU IL LY
N
O
ORIGYN brand attribution
NBMHOF is always the Masterbrand. ORIGYN brand attribution can happen in two places: 1
Certificate of Authenticity
2
Site Footer
1
1
2
2
E V TI A
R ST
LU IL
Certificate of Authenticity
LY
N
O
Proposed Customer Journey: Buying NMBHOF Collectibles
Collectible Promotion • An ongoing auction of an NFT of a rare physical collectible is promoted across all relevant social channels for sports fans (e.g., IG) • Buyer lands on the collectible landing page on the HoF marketplace
Marketplace purchase • Buyer can view details on NFT and its connected physical collectible on the marketplace • The Buyer decides whether to Buy Now at a fixed price or participate in the action • Payment is made in crypto or FIAT (CC or bank transfer)
NFT Transfer
• The seller accepts the offer • Payment is settled and the NFT is transferred to the Buyer’s wallet
Wallet & Digital Twin Management • The new co-owner can manage their Digital certificate • Through the wallet, the buyer gets governance and voting power on the sports collectible
Re-Selling
• The buyer can be re-listed on the open marketplace
3
Working Together
The Goal of Our Vision
●
An iconic sport institution with global reach for Basketball fans
●
Access to the best Basketball players throughout history
●
Access to rich collection of sports memorabilia and collectibles
Propel The NMBHOF & Its Community Into A Prosperous Future
●
Leading blockchain platform provider for digital and physical collectibles
●
Marketplaces technology that allow for fairest share of revenue for HoF, its players and inductees in the primary and secondary market
●
Ability to handle all of the technology components of minting & managing NFTs to ease operational burden on HoF
Initial proposal for revenue split with highest value for asset creator Illustrative view on distribution in case of ORIGYN run marketplace (Impossible Things)
Secondary Market
Primary Market
100%
of sold price for collectible / NFT
95%
0.5% 4% 0.5%
Creator / owner of the asset
Advisor / Finder / Agent Rewards to ORIGYN Ecosystem (e.g., node operator) ORIGYN
100%
of sold price for collectible / NFT
95%
Seller of collectible / NFT (inventory owner)
0.5%
Royalty to initial creator of asset
4% 0.5%
Rewards to ORIGYN Ecosystem (e.g., node operator)
Adjustable by HoF, if HoF decides to run marketplace
Fixed variables
ORIGYN
Basketball Hall of Fame has the option to run the marketplace under their own brand and make key variable decisions Note: this slide focuses on the core components - additional things might apply (e.g., shipping/insurance/storage in case on physical collectibles) that will be detailed out in the next step (e.g., can be rolled into price for buyer to cover)
Proposed Deal Terms: To achieve the vision of the marketplace we propose an initial exclusive partnership over 2 years
2 year, exclusive agreement with The ORIGYN Foundation to provide a digital marketplace platform for Basketball HOF branding 2 year, exclusive agreement with ORIGYN Labs to provide tactical support in branding, launching, minting and marketing the marketplace 2 year, exclusive agreement with ORIGYN Labs to provide native digital asset and content creation for members and their inventory Mitch Richmond, select NMBHOF members and brand ecosystem partners will participate in launching and 25 promote the marketplace
4
Roadmap & Next Steps
Proposed Launch& Roadmap Phase 0: Build
Phase 1: First Drop w/ RUN TMC
Phase 2: Full Platform Launch
Phase 3+ Continuous campaigns
Nov ‘21 – Jan ‘22
Feb ‘22 (Basketball All-Star Game 2022)
Jun ‘22 2022 NBA Finals Week
Q2/Q3 ’22+
• Create Basketball HoF &
• •
ORIGYN marketplace (branding of template, setup the minting & smart contract revenue elements) Mint initial set of collectibles and create digital twin Produce initial set of native digital assets with Mitch Richmond & the TMC crew
First version of the marketplace build with initial collection minted/created
• Go live with first set of physical
•
and digital assets (by Mitch Richmond & TMC crew) on the Basketball HOF NFT Marketplace powered by ORIGYN Mitch & crew will do a press blitz at the ‘22 All Star Game with a preview of the entire vision for other members / collectors
Announcement of partnership with first collection realized to public
• Full launch of marketplace
platform with desired features aligned with Basketball Hall of Fame
Full Marketplace launch with 3-5 HoF digital & physical collections
Continuous launch of new sets of collections at HoF / Basketball specific dates – e.g., • Sep ‘22: 2022 Enshrinement Weekend Celebration & Gala • Oct/Nov ’22: 2022/23 Basketball Season Kickoff • Dec ‘22 Holiday Campaign & Promotions • ….
Continuous deployment of new features for digital certificate program
Next Steps
1.
Work with your board, legal & investment advisory team to review the opportunity as well as decide on the level of support you need from ORIGYN. We will then work with you to develop an MOU agreement to begin our collaboration.
2.
Decide which of your member memorabilia and content (those 100% owned by NMBHOF members and affiliates) are most suitable to activate on ORIGYN. We can then design the financials and logistics to ensure value capture and control for you.
3.
Decide how you would like your financial proceeds to be structured,28benefit a non-profit, an institution or other entities so we can design the economic engine to facilitate your goals.
5
Glossary & Appendix
Glossary Digital Twin: A precise, virtual version of a physical object, natively digital asset, or a system that spans its lifecycle, can be updated from real-time data, and uses simulation, machine learning and cryptography to secure its value NFT: Virtual assets that users genuinely own and take across the internet Tokenization: Converting artifacts of sundry value into financial assets Minting: Publishing a singular instance of an artifact on a blockchain Wallet: Storage & dashboard for public and/or private keys for transactions Marketplace: A store and auction house for collectibles: digital & physical Node: Server that verifies each batch of network transactions, called blocks Web3: Evolution of The Internet Supercharged with Decentralized Economics
ORIGYN solves the most important problems for managing assets in the digital age... Trust & Authenticity
Access
Digitization
Can your audience face the
Can you create, share and earn from
Will you write the digital form
modern challenge on
your intellectual property without
of your artistic endeavors
authenticity?
barriers or gatekeepers?
before someone else does?
The journey from funding through audience release
General Definition
For the Artist
For the Audience
1
2
3
4
5
6
7
Crowd-Funding via DAOs
Digital Twins via NFTs
Robust Actor Certification
Open Compliant Marketplaces
Open Compliant Players
Better & New Revenue Streams
Virtual Worlds & Events
Better & New Funding Mechanisms • Retention of creative control • Pre-populating fractional ownership of ‘ghost’ NFTs prior to creation of work
Immutable Vault of Creative Asset ‘Twins’ • ID & authentication of unique creative assets • Arresting proliferation of counterfeits / pirated content
Tamperproof Register of Entitlements • Identification & notarization of certified actors • Ownership and entitlements, e.g. right to consume
Marketplaces Effecting Creator/Owner Rules • Portals for buying, renting, trading, swapping, etc. • Digitally native and real world physical creative assets
Players Effecting Creator/Owner Rules • Facilitation of entitled consumption only • Support for dynamic content creation & release
Reclaiming Margins for Creators/Owners • Robust royalty mgt / distribution • Open marketplace revenues • Broader protocol value distributions
New and parallel creative asset universes • Integration with virtual worlds • Extend events, concerts, festivals into parallel virtual events
Crowdfund your next project with complete creative control and custom rules
Know your creation is protected from counterfeiting & duplication, even in digital form
Dictate and control the registration ownership & consumption of your creation
Allow a decentralized, global audience to find & purchase your work
Control the method & form your work can be consumed
Cut out all intermediaries, including studios, distributors and managers
Create new experiences to broadcast & show your vision
Directly invest into and support your favorite creator
Access digital media that is truly scarce
Be a known member of the audience, not a random IP address
Gain access to new work & assets in a secure open market
Consume the work in the way the creator designed it to be
Know that your support goes directly to the creator
Participate in novel experiences in a universe designed by your favorite creator
Benefits of Transactions to the Artist 95% of transaction value goes directly to the artist & owner; by owning tokens or investing into a node, artists can also participate in higher economic rewards and voting rights on the marketplace
MARKET PLACES
VOTING POWER
ORIGYN only collects a 0.5% transaction fee; 4.5% of transaction is distributed equally to node investors and 95% of transaction goes directly to the artist / owner
Proposals are made to a Sector (e.g. Art) and gain backing by voting power. Proposals determine things such as fees, payments and allocation of proceeds. Veto majority is 30%; the node owners begin with 20%
$
$
ORIGYN Scarcity
$
ORIGYN Token Burns
Market Place
Industry Nodes
OGY Token Holders
ORIGYN FOUNDATION
Market Place enabled by ORIGYN Digital Twin Certificates and the Ecosystem.
Named (or Private) Institutional Ecosystem Investors and Partners.
Investors and stakeholders and interested parties.
Foundation uses proceeds to create token scarcity and offset staking rewards.
All items in this presentation are indicative only and subject to change without notice.
How Does Origyn Relate to Dfinity?
DFINITY’s Internet Computer (ICP) ORIGYN is the flagship project of DFINITY, which creates a seamless unified public compute platform in cyberspace.
Industry leaders recognize the difference
We are building powerful syndicates of insiders, who use ORIGYN’s certificates to profit from new investors, deeper liquidity and a global ecosystem free of fraud and manipulation.
ORIGYN in The Media (EN)
The app, which he called a kind of Shazam for watches, would eliminate the use of markings like an engraved inscription or documents like a brand certificate in establishing authentications, the company said.
The result is that anyone can now take a photograph of an object using a smartphone application and identify and authenticate a product, while also understanding its provenance, history, and ownership.
Earlier this year, three watch and technology veterans teamed up to launch and all-new non-profit organization called Origyn, whose goal is to eliminate counterfeiting of luxury timepieces...
A new white knight is joining the fight against fakes. Origyn has developed a form of digital identification, thanks to which anyone can authenticate a luxury watch using nothing more than a photo and an app.
ORIGYN in The Media (FR)
Des horlogers cherchent depuis toujours à supprimer les contrefaçons, dont les ventes représentent un énorme manque à gagner. Des solutions innovantes viennent d’apparaître.
Authentifier les montres de luxe en un instant au moyen de son smartphone? C’est la promesse d’Origyn, une solution technologique révolutionnaire née à Neuchâtel et dont la vocation est de lutter contre les contrefaçons. Explications.
Comme Shazam avec la musique, cette appli gratuite promet d'identifier et d'authentifier une montre en la scannant avec son smartphone. Révolutionnaire?
Le succès a toujours son revers. Pour l’horlogerie suisse, ce revers se nomme contrefaçon. Ce mal est endémique. Et ce mal prend aujourd’hui une ampleur particulière avec l’apparition de super-contrefaçons, copies haut de gamme de montres de grand prestige.
Our team is distributed across some of the global tech & blockchain hubs
China Switzerland Texas California
Ukraine
Current Investors
Current Advisors
BEACON
Disclaimer General The information provided in this presentation pertaining to ORIGYN Foundation (”ORIGYN" or the “Foundation"), its business assets, strategy and operations is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction and its content is not prescribed by securities laws. Information contained in this presentation should not be relied upon as advice to buy or sell or hold such securities or as an offer to sell such securities. This presentation does not take into account nor does it provide any tax, legal or investment advice or opinion regarding the specific investment objectives or financial situation of any person. While the information in this presentation is believed to be accurate and reliable, ORIGYN and its agents, advisors, directors, officers, employees and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and ORIGYN expressly disclaims any and all liability that may be based on such information or errors or omissions thereof. ORIGYN reserves the right to amend or replace the information contained herein, in part or entirely, at any time, and undertakes no obligation to provide the recipient with access to the amended information or to notify the recipient thereof. The information contained in this presentation is intended only for the persons to whom it is transmitted for the purposes of evaluating the Foundation. The information contained in this presentation supersedes any prior presentation or conversation concerning the Foundation. Any information, representations or statements not contained herein shall not be relied upon for any purpose. Neither we nor any of our representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this presentation by you or any of your representatives or for omissions from the information in this presentation. Additionally, the Foundation undertakes no obligation to comment on the expectations of, or statements made by, third parties in respect of the matters discussed in this presentation. Confidentiality This presentation is confidential and is intended, among other things, to present a general outline of the Foundation. The contents are not to be reproduced or distributed to the public or press. Each person who has received a copy of this presentation (whether or not such person purchases any securities) is deemed to have agreed: (i) not to reproduce or distribute this presentation, in whole or in part, without the prior written consent of the Foundation, other than to legal, tax, financial and other advisors on a need to know basis, (ii) if such person has not purchased securities, to return this presentation to the Foundation upon its request, (iii) without the prior written consent of the Foundation, not to disclose any information contained in this presentation except to the extent that such information was (a) previously known by such person through a source (other than the Foundation) not bound by any obligation to keep such information confidential, (b) in the public domain through no fault of such person, or (c) lawfully obtained at a later date by such person from sources (other than the Foundation) not bound by any obligation to keep such information confidential, and (iv) to be responsible for any disclosure of this presentation, or the information contained herein, by such person or any of its employees, agents or representatives.
40