This Manifesto contains Intentions and Beliefs of Youth Workers and Youngsters involved in ViVo regarding Media and Media Literacy 01. Media is images, sounds and text and/or a combination of them, created by people for people. 02. Media is a tool that people communicate with. 03. Media is connecting people and can facilitate relationships between people. 04. Media is an opportunity to share a message worldwide. 05. Media has a direct and everyday effect on our life. 06. Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. 07. A media literate person: - is able to understand how and why people produce media - is aware of manipulation and reacts to it out of personal choice, using critical thinking. - choses what media to use, see, hear, in daily life. - uses media creatively to express ideas and share information, in an accountable and respectful way. - participates in society using media. - uses media to promote and claim human rights for himself/herself and others. 08. We understand media as an educating and learning process. 09. Everyone must have the opportunity to become media literate, through formal, informal and non-formal education, regardless of gender, disabilities, status etc. 10. By developing media literacy we want to empower youth to take action in using media.