EMERGING MACRO TRENDS MIXOLOGY
Virtual voice gaining prominence Bridging the gap
#
Black Lives Matter is an activist movement which began as a hashtag (#BlackLivesMatter) after George Zimmerman was acquitted in the shooting death of Trayvon Martin, an unarmed African-American teenager killed in Florida in July 2013.
Social Activism Campaigns
VIRTUAL UTOPIA Virtual will not replace traditional Social media, further lead to multi sensory experiences
#blacklivesmatter
#icebucket challenge
#JeSuisCharlie
Blurring of boundaries The boundary between what is considered public and what is considered private is blurring,
NEW SOCIAL THREAT Virtual and social security
Evolving gender roles
EQUIRARCHY
Expanded presence of women as independent entities, mean redistribution of all types of powers which have traditionally been residing with men
VIRTUAL MIDDLE CLASS Rise of a new kind of ‘middleclass’ Through widespread access to affordable computing and telecommunications technology, which is facilitating connectivity, learning and political
SEAMLESS CONNECTIVITY
Wearable Tech to Imbedded Tech
Mechanised humans
Headbands
Humanised tech
Sociometric Badges
ROBOTICS & AI
Camera clips
CHARGING FORWARDS
Smartwatches
Sensor embeded textiles
TECH MOVES CLOSER TO BODY From outside of the body, to the surface of the body tech in future would impregnate the body, blurring the boundaries between man and machine. IOT People
2006 > 1 million
IOT to cross 50 billion mark 500 million 6.3 billion
12.5 billion 6.8 billion
25 billion 7.2 billion
2010 1.8 million
2019 2.6 million
Sensor driven world
50 billion 7.6 billion
would be 40% of world data through sensors.
UBIQUITOUS COMPUTING
Single button control 2005
2010
2015
2020
Computing would pervade everywhere, connecting everything. New boundaries between the private and the public would be navigated.
Personalised micromanagement Enhanced connectivity
Enmeshed systems, connected world
MULTI-SENSORIAL IMMERSIVENESS Multi-sensorial immersiveness will be the essence behind automation. Confluence of virtual and real would create new environments.
AR /VR potential by 2025 $11.6 b
FLEXIBILITY AND ADAPTABILITY
Healthcare Engineering Real Estate Retail Military Education
PRIMOD
Consumer
Multi-utility and multi -functionality would be the enablers of flexibility and adaptibility with unobtrusive design being the key.
rprise & publi c Ente
$ 5.1 b
$ 4.7 b
Connected
$ 1.6 b $ 2.6 b $ 1.4 b
Source :Goldman Sach $ 4.1 b
$ 0.7 b $ 3.2 b
Videogames Live events Video entertainment
Self aware
Self consciousness Back to the roots
17.5% 17.5%
EXPERIENTIAL MAN A time that’ll turn current day living and lifestyle into experiences for selling, since they’ll eventually become obsolete. An experiantial man living in the modern world would want to go back and relive these experiences which will now seem exotic.
Millenials say some of their best memoriers are from experiences
US adults used meditation and Yoga as complementary health approaches, 2015
Recreating the past Purpose for doing yoga
ARCHAIC LIVING ‘Archaic’, meaning obsolete. Where there would be an antiquated form of living, which would then the the usual lifestyle.
Online Training and experience
HEDO UTILITARIAN Hedonism-A philosophy that pleasure is the highest goodw. Where the amount of pleasure derived will be directly proportional to utility.
TECH TRAINER Tech might be the new personal trainer , wherein people will approach primal fitness via virtual
Personalized training