Miniature Paintings of Kishangarh

MINIATURE PAINTINGS OF KISHANGARH ANKITA RAJ | DEEPAK KUMAR | GEET JAIN | NIHARIKA BAJAJ| SHAZEEN ANSARI | VIDUSHI UBEROI

ABOUT KISHANGARH Kishangarh is located 18 miles northwest of Ajmer.

Kishangarh state was the capital of the princely state during the British Raj, which was located in the Rajputana Agency frrom 1611 to 1948. Kishangargh is known for it;s beautiful indigenous style of art and large scale production of marble, the architecture of the imposing structure of the forts display the fine craftsmanship appreciated by the historic rulers and in the 18th century the Kishangarh style of miniature painting was born. The Bani Thani, depicting the life of a courtesan is one of the most famous works of the region.

MINIATURE FORM OF PAINTING Kishangarh miniature painting, 18th-century school of the Rājasthanī style of Indian painting that arose in the princely state of Kishangarh. The school is clearly distinguished by its individualistic facial type and its religious intensity.

The sensitive, refined features of the men and women are drawn with pointed noses and chins, deeply curved eyes, and serpentine locks of hair. Their action is frequently shown to occur in large panoramic landscapes.

ARTISAN'S PROFILE

Poonam Chand Bewra DOB: 1958 , Kishangarh Qualification: Education till class 9th started painting in school and took it as a hobby , studied till 9th 1975 started learning painting from vaishnav das who was a neighbour worked with him for two years, In 1977 he started his own craft business with 8-10 workers under him. He then taught the craft to three of his younger brothers.

Vijay Singh DOB: 1962, Kishangarh, Kheti bari Qualification: Education completed till class 7th In 2014 he was commissioned to do kishangarh miniature paintingover Ajmer Station. Right now he is working with Krishna Art gallery

brand strategies Purpose- bridge the gap between the consumers & the artisans.

Emotional connect - Through a brand story on the label and catalogue Consistency of the brand - Through product catalogue, visiting cards & website Brand identification through innovating & exclusive packaging brand solutions.

Competitive awareness - Updegradation of products through an alternative product range Ensuring exclusivity of product & brand through a GI recognition.

TRIFOLD PRODUCT CATALOGUE

Trifold product catalogue is one of the products of the products of our brand strategy which entails an emotional story connecting the consumers to the artisans directly.

TRIFOLD PRODUCT CATALOGUE

TRIFOLD PRODUCTÂ CATALOGUE

GEOGRAPHICAL INDICATION

This geographical indication (GI) is a sign to be used on products that belong to Kishangarh origin and possess qualities or a reputation that are due to that origin. In order to function as a GI, this sign must identify a product as originating in Kishangarh. The famous Phool Mahal is used in the GI. The Phool Mahal is an important landmark, which belongs to the royal family of Kishangarh

LOGO EXPLORATION

Concept-The idea of the logo starts with the Bani Thani painting. Using the enhanced elongated features from Bani Thani and several other Kishangarh style paintings. Using colours commonly used in the Kishangarh school and drawing inspiration from the Phool Mahal at Kishangarh.Â

K I S H A N G A R H K I K A L A

The colour used in the logo for the Bani Thani icon, is taken from the original Bani Thani painting, in the National Museum, New Delhi.

The logo has two K’s, which stands for Kishangarh ki Kala. The font used is one which is similar to the Kishangarh style of painting, and the cusp of the K’s form a defined border, for a painting.

PACKAGING AND BRANDING

PACKAGING LABEL WITH A CRAFT & ARTISANS STORY Designed a packaging label sticker with a story that connects that not only provides the essence of history & culture but also gives an artisan's profile and acknowledging their efforts.

PACKAGINGÂ AND BRANDING

VISITING CARDS + PACKAGING TAGSÂ

Visiting cards that could be used an a packaging tag to acknowledge and credit the artisan for its exclusive work of art. It would also help build clientele for the artisans to have  a direct communication with their clients.

WEBSITE

Alternate Product Range

BAGS The idea of putting alternate product is to get maximum profit with minimum effort.

This product range is in high demands throughout the year and adding even a slight amount of Miniature painting will enhance the aesthetics.

BAGS

BAGS

PRODUCT EXPLORATION

SMALL WOODEN ACCESORIES

SMALL WOODEN ACCESORIES

Special Thanks To The Speakers

Mr. Kaustav Sengupta Ms. Vishesh Uppal Ms. Tanveen Ratti Ms. Sangeetha Sen Mr. Ranjan

The Artisan Mr.Punam Chand Mr. Vijay Chauhan