Midem 2014 - conference programme by JMJ - Pleasure Principle

Midem at a Glance

1-4 February, 2014 Palais des Festivals Cannes, France Sunday 2 February

Saturday 1 February Midem Academy Brands & Fans Training Room Central (Hall –1) (Riviera Hall) 10.30-11.15

Music & Brands debunked: The Best of Branded Entertainment in 2013

11.30-12.30 Marketing

11.30-12.00

Sponsored by:

The 4 edition of Midem Hack Day will be a non-stop marathon for 30 international developers, who will create and build music applications by using existing APIs. During this one-hour session, pitch your ideas to the hackers, whether you are an artist, label, manager or simply a technology lover. Speaker: Martyn Davies, Developer Evangelist, SendGrid (USA)

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 1

Saturday 1 February

10:30 – 11:15 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

SPEED MEETINGS MEET THE MANAGERS In association with International Music Manager’s Forum (IMMF) Boost your network! Meet with managers in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

12:00 – 13:00 Brands & Fans Central Hall Riviera

PANEL DISCUSSION HOW LABELS REINVENT FAN EGAGEMENT In association with IMPALA/WIN Indie companies have always been pioneers at connecting fans and artists. They know higher fan response leads to better sales. Learn how to enhance your promotions with their best practices in innovative marketing and social media strategies. You’ll also discover how labels can turn followers into fans — and turn fans into consumers — with the right tools and partnerships. Speakers: Ronny Krieger, Label Manager, Monkeytown Records & Content Advisor, Native Instruments & Digitally Imported (Germany) Núria Muntaner, Co-director of minimúsica, Sones (Spain) Robin Van Beek, Business Director, 8ball Music (Netherlands) Alain Verhave, Director of Marketing, Epitaph Records (Netherland)

14:00 – 17:00 Meeting Room 1 Level 3 (Rédac 1)

PRIVATE WORKSHOP THE BUSINESS MODEL OF A SONG Presented by Rethink Music In this facilitated workshop, participants will use a specially designed business model framework from Berklee College of Music's business department, along with A&R skills, to create a plan for a song. This workshop is invite-only; you may request an invite by emailing Allen Bargfrede (abargfrede@berklee.edu).

14:00 – 15:00 Training Room Hall -1

MIDEM ACADEMY | MARKETING LOW-COST AUDIENCE ENGAGEMENT: FROM CONTENT TO CONTEXT CREATORS Learn from successful tech startups, football clubs and global brands who made the surprising flip from content (push) to context (pull) into 5 essential world-building actions to build a profitable, vibrant ecosystem with your fans. Free tools, skills and blueprints to get going immediately. Speaker: Max Kaizen, Executive Creative Director, Ogilvy Digital Marketing Academy (South Africa)

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 2

Saturday 1 February

11:30 – 12:30 Networking Village Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

SPEED MEETINGS MEET THE COUNTRIES: BRAZIL Boost your network! Meet with professionals from Brazil in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

14:30 – 15:30 Brands & Fans Central Hall Riviera

ARTISTS SPEAK TO ARTISTS

14:30 – 16:30 Innovation Factory Hall Lerins

MIDEMLAB STARTUP COMPETITION MUSIC DISCOVERY, RECOMMENDATION AND CREATION Presented by Pepsi & Vivendi

Presented by:

After receiving personalised coaching sessions from Pepsi's marketing leadership team, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. Finalists: Blitzr (France) - Bertrand Sebenne, CEO Indiloop (Canada) - Erik Ashdown, Founder & CEO Muzieo (USA) - Leland Robinson, Founder & CEO Cubic.fm (Turkey) - Erdem Gelal, Co-Founder Nagual Sounds (Germany) - Matthias Strobel, Chief Marketing Officer Sound Wand (UK) - Hari Karam Singh, Director Music Gateway (UK) - Jon skinner, Founder & CEO Soundwave (Ireland) - Craig Watson, Co-Founder & COO Jukely (USA) - Bora Celik, Co-Founder Moodsnap (USA) - David Blutenthal, Founder & CEO Jury: Eric Archambeau, General Partner, Wellington Partners (UK) Jon Bradford, Managing Director, TechStars London (UK) Paul Brindley, CEO, Music Ally (UK) Stephen Bryan, EVP, Digital Strategy & Business Development, Warner Music Group (USA) Chuck D, Co-founder of Public Enemy, RAPStation.com & SPITdigital.com (USA) Denis Ladegaillerie, Founder and President, Believe Digital (France)

Boost your career sustainably: get concrete advice on what works in today’s music scene. Digital-savvy artists explain how to reach today’s audiences... and engage them in conversation.

The winner will be revealed during the Midem Innovation Show, on Monday 3 February, 16:45, in the Main Room (Hall Riviera).

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 3

Saturday 1 February

14:00 – 15:00 Networking Village Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEM ACADEMY | MUSIC INDUSTRY 101 THE MEDIATIZATION OF MUSIC IN THE DIGITAL ENVIRONMENT In association with Sciences Po While music is a widely spread amateur practice, its switch to the professional scene requires intensive mediatization. Only mediatized artists can reach large audiences. Mediatization not only creates the market of a musical works, it also builds up the artist’s brand. The rollout of digital technologies has changed the ecosystem of production, mass communication and distribution of music works. This session explores the economic aspects of those changes. Speaker: Olivier Bomsel, Director of the ParisTech Chair of Media and Brand Economics, MINES ParisTech (France)

15:30 – 16:30 Networking Village Hall -1

SPEED MEETINGS MEET THE PUBLISHERS In association with ICMP, The Global Voice of Music Publishing Boost your network! Meet with publishers in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

16:00 – 17:00 Training Room Hall -1

MIDEM ACADEMY | ENTREPRENEURSHIP THE BUSINESS OF DATA In association with IMPALA/WIN Learn about the evolution of digital distribution and the importance of consistent metadata in today’s music industry. We will look at the whole chain, from the quality of the metadata that should be going in, how and where this metadata is being used, to the data coming back, and what rights holders should be focusing on to maximise the value of their catalogue and using data to their advantage. Speaker: Tom Gillet, Founder, Metadata Academy (UK)

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 4

Saturday 1 February

15:00 – 16:00 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

SYNC SESSION OGILVY SYNC SESSION: PHILIPS SOUND Submissions powered by Sonicbids Philips wants to experience your city – or any city in the world – via music. What beats, melodies and lyrics bring to life the rhythm and spirit of your city? Philips wants you to inspire them with an audio tour of your town – whether that’s an existing song that always reminds you of a particular city, or a new track put together by actual sounds of the city. The music can cover any genre, but should have a direct link to the town. There are countless text and visual guides of the world, but Philips wants to create the first musical guide. Speaker: Olivia Rzepczynski, Global Business Director, Ogilvy & Mather (UK) th

Submit your music before January 20 at sonicbids.com/ogilvysyncsession

17:00 – 18:00 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: KOREA Boost your network! Meet with professionals from Korea in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 5

Saturday 1 February

16:00 – 17:00 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Saturday 1 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 18:45 Presented by:

16:00 – 16:30

INDUSTRY TALKS OPENING: BACK TO GROWTH? MAKE IT SUSTAINABLE! The music industry has entered a new era of growth and it is time to spread good practices and capitalise on lessons learned from the advent of digital age. Explore the challenges and opportunities that lie ahead from the viewpoints of labels and publishers, indies and majors, coming from leading trade associations. Speakers: Nicolas Galibert, President, Sony/ATV Music Publishing France, Vice-Chair, ICMP (France) Alison Wenham, Chairman/CEO of the Association of Independent Music & Chair of the Worldwide Independent Network (UK)

16:30 – 17:15

INDUSTRY TALKS INSPIRATION FROM BRAZIL Emerging markets have a growing impact in the music industry and Brazil is leading the way with $257 million revenues in 2012, up 8.9%. With the organisation of the FIFA Worldcup, 2014 will be an exciting year and provide real momentum for the culture and economy of Brazil. Come and learn about the multiple opportunities and innovations coming from the South American giant, and get inspired by the region’s experts. Speakers: Dauton Janota, CEO & Founder, Pleimo.com (Brazil) Luis Justo, CEO, Rock in Rio (Brazil) Marcelo Soares, CEO, Som Livre (Brazil)

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 6

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Saturday 1 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 18:45 Presented by:

17:15 – 17:45

VISIONARY TALKS OLIVIER FRANÇOIS, CMO & HEAD OF FIAT BRAND, CHRYSLER GROUP LLC & FIAT GROUP AUTOMOBILES (USA/Italy) Named ‘Marketer of the Year’ by Advertising Age in 2012 and described by BusinessWeek as Chrysler’s modern version of Mad Men’s Don Draper, Olivier Francois will explain how partnering with brands is key to music industry growth. Find out how music plays a crucial role in brand marketing, providing the energy needed to drive it forward and emotionally engage consumers.

17:45 – 18:45

INDUSTRY TALKS STREAMING: A SUSTAINABLE PLATFORM FOR ARTISTS? The debate remains open on streaming and similar new tools’ impacts on relationships between artists and fans. Subscription-based services are betting on mass adoption by adapting their offerings to niche and emerging markets. The time has come to discuss a new deal, aimed at consolidating this long-awaited scale. Speakers: Stephen Bryan, EVP, Digital Strategy & Business Development, Warner Music Group (USA) Eddy Maroun, Co-founder & CEO, Anghami (Lebanon) Brian Message, Chairman, MMF (UK) Thorsten Schliesche, SVP & General Manager Europe, Napster (Germany) Mandar Thakur, COO, Times Music (India)

Saturday 1 February 2014 Programme subject to change: visit www.midem.com for regular updates 7

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

LEGAL SUMMIT LEGAL UPDATE SEMINAR – WHAT YOU NEED TO KNOW IN 2014: THE LEGAL UPDATE FOR ENTERTAINMENT & TECHNOLOGY In association with the International Association of Entertainment Lawyers (IAEL) Once again legal experts report on those developments which have had a major impact on the industry this year, along with what we can expect in the next twelve months. The session will be split into two: one part reviewing media law issues, the other focusing on technology. Speakers: Philippe Allaeys, Partner, Twelve (France) Eberhard Kromer, Executive Partner, SKW Schwarz (Germany) Deborah Newman, Consultant & Attorney, MusicStrat (USA) Jamie Searle, Head of Content Partnerships Music, Base79 (UK) Dmitry Semenov, Senior Associate, Baker & McKenzie (Russia) Gordon Williams, Partner, Lee & Thompson (UK) Moderator: Alexander Ross, Partner, Wiggin (UK)

10:00 – 11:00 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: FRANCE MEETS BRAZIL By invitation only.

10:30 – 11:30 Brands & Fans Central Hall Riviera

MUSIC & BRANDS’ CASE STUDY ELECTRONIC BEATS BY DEUTSCHE TELEKOM Electronic Beats is the international music programme of Deutsche Telekom. Active in ten European markets, the programme creates credible and unique content for a music enthused audience. The brand activation from live events to diverse & self-operated media-channels pushes artist cooperations on a much larger scale. Discover how teaming up with the likes of Depeche Mode, Pet Shop Boys, Lana del Rey or Yello has been beneficial for both - the artist and the brand. Speakers: Boris Blank, Artist & Musician, Yello (Switzerland) Dirk Edingloh, Senior Referent Marketing Communication, Deutsche Telekom (Germany) Stefan Fehm, Director Sales & Marketing, Burda Creative Group (Germany) Elke Kuhlen, Booking & Artist Relation, 2bild TV.Events & Media (Germany) Moderator : Michael Frohoff, CEO, Kruger Media (Germany)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 8

Sunday 2 February

10:00 – 12:00 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEMLAB STARTUP COMPETITION MARKETING AND SOCIAL ENGAGEMENT Presented by Pepsi & Vivendi

Presented by:

After receiving personalised coaching sessions from Pepsi's marketing leadership team, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. Finalists: Feature.fm by EQuala.fm (USA) - Lior Aharoni, Co-Founder & CEO Tunespeak (USA) - Tom Pernikoff, CEO & Co-Founder Hello Stage (Austria) - Bernhard Kerres, Founder & CEO Vidrack (Canada) - Ryan Parent, Chief Marketing Officer Rushmore (UK) - Alex Hunter, CEO Noise Fish (UK) - Anthony Galatis, Founder & CEO Starlize by Mobile Motion (Germany) - Roland Grenke, Founder & CEO LISNR (USA) - Rodney Williams, CEO FanPic by Huggity (Ireland) - Mike Sikorski, CEO Lalilala by Appiway (France) - Romain Sion, Co-Founder Jury: Mike Butcher, Editor At Large, TechCrunch (UK) Martin Mignot, Principal, Index Ventures (UK) Thibaud Morin, SVP Business Innovation, Vivendi (France) David Raichman, Creative Director, Experience Design & Innovation, OgilvyOne Worldwide/Ogilvy Digital Labs (France) Marcelo Sales, Founder, 21212 Digital Accelerator (Brazil) The winner will be revealed during the Midem Innovation Show, on Monday 3 February, 16:45, in the Main Room (Hall Riviera).

11:30 – 12:00 Brands & Fans Central Hall Riviera

OPENMIC THE FUTURE OF JAZZ & CLASSICAL From product development to social media, from physical & digital distribution to tour marketing, this discussion will challenge you to bring your best success stories in how you have helped push both Jazz & Classical music forward, and determine what constructive ways you could do so in the future. This session will challenge the status quo and encourage everyone to be thought leaders and speak freely, all while empowering attendees to seek answers to strengthening their core music genre's capabilities! Speakers: Barney Fields, VP, Highnote Records (USA) Johan Lagerlöf, CEO, X5 Music (Sweden) B. K. Lambert, Managing Director, Full Concerts Moderator: Jerald Miller, President, Nu Jazz Entertainment (USA)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 9

Sunday 2 February

10:30 – 12:30 Innovation Factory Hall Lerins

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

SPEED MEETINGS MEET THE BRANDS, ADVERTISING & SYNC EXPERTS Boost your network! Meet with specialists in branding, advertising and synchronisation in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis. Participants: Mark Frieser, Founder & CEO, Sync Exchange (USA) Rich Goldman, President, RipTide Music (USA) Thomas Jamet, President, Moxie (France) Clément Souchier, CEO & Music Supervisor, Creaminal (France) Isabelle Tardieu, Music Strategic Planner, BETC Music (France) Marcel A. Wiebenga, Music Supervisor & Business Development Director, Sizzer (Netherlands)

11:30 – 13:00 Auditorium K Level 4

PARTNER’S CONFERENCE THE NEW MUSIC SEMINAR PRESENTS: THE MUSIC INDUSTRY AT AN INFLECTION POINT As the independent community has organized around the world and distribution is moving from physical to digital, a new world order is establishing itself. It is time to convene and discuss the opportunities and concerns for labels and their artists. These are some of the questions that must now be answered. Conductor: Tom Silverman, Executive Director, New Music Seminar, CEO, Tommy Boy (USA) Players to be announced soon.

12:00 – 13:00 Training Room Hall -1

LEGAL SUMMIT MASTERCLASS – KNOWING YOUR FANS, KEEPING IT LEGAL In association with the International Association of Entertainment Lawyers (IAEL) Digital marketing and distribution is all about audience engagement, interactivity and personalisation. But managing fans’ personal information and promoting music in the social media age can be a regulatory minefield. Once again this session uses case studies and real-world examples to explain how to keep it legal. Speakers: Steve Corn, CEO, BFM Digital (USA) Tony Morris, Partner, Marriott Harrison (UK) Bernard Resnick, Attorney at Law, Bernard M. Resnick, Esq. (USA) Massimo Travostino, Lawyer, Studio Legale Pecoraro-Travostino (Italy)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 10

Sunday 2 February

11:30 – 12:30 Networking Village Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

PANEL DISCUSSION MUSIC & BRANDS: GROWTH OPPORTUNITY FOR THE MUSIC INDUSTRY Brand partnerships are an increasingly important source of revenue for artists and record companies, but they’re also great for introducing performers to new audiences. Hear from different players – from recording and publishing to management – actively involved in furthering brand relationships. You’ll also learn how the music industry addresses brands and agencies, and how these partnerships benefit the music business. Speakers: Bettina Dorn, Director Brand Partnership Central Europe, Warner Music Group (Germany) Assia Grazioli-Venier, Founder & CEO, Flypaper (UK) Henri Jamet, Head of Marketing & Branded Content, Believe Recordings (France) Gerard Phillips, Creative UK/International, Songs Music Publishing (UK) Moderator: Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK)

14:00 – 15:00 Networking Village Hall -1

SPEED MEETINGS MEET THE INDIE LABELS In association with IMPALA/WIN Boost your network! Meet with indie labels in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis. Participants: Ronny Krieger, Label Manager, Monkeytown Records & Content Advisor, Native Instruments & Digitally Imported (Germany) Mike Rosenthal, Digital Strategist & Tech Evangelist for OK Go, Label Manager, Paracadute (USA) Robin Van Beek, Business Director, 8ball Music (Netherlands) Victor Velasco, Co-Founder & CEO, SONES (Spain) Alain Verhave, Director of Marketing, Epitaph Records (Netherlands)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 11

Sunday 2 February

12:00 – 13:00 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

LEGAL SUMMIT MAIN SEMINAR – LICENSING OF MUSIC FROM BC TO AD (BEFORE THE CHANGE/AFTER THE DIGITAL) In association with the International Association of Entertainment Lawyers (IAEL) The technologies that have transformed global content distribution have made it more important than ever for entertainment professionals to properly understand rights and licensing. This session will take a step back and remind us how music licensing used to work, explain how it works now and suggest how it might work in the future. The session also sees the launch of the 2014 IAEL Book. Speakers: Tahir Basheer, Partner, Sheridans (UK) Katrina Bleckley, Attorney at Law, LaPolt Law P.C. (USA) Cindy Charles, President, Cindy Charles Consulting (USA) Enric Enrich, Partner, Enrich Advocats (Spain) Charlie Lexton, General Counsel, Merlin Network (UK) Steven Masur, Partner, Cowan Debaets Abrahams & Sheppard (USA) John McLellan, Partner, Haldanes (Hong Kong) Fabio Pereira, Partner, Veirano Advogados (Brazil) Moderators: Adrienn Karancsi, Managing Director, Bliss Business Solutions (Spain) James Kendrick, Managing Partner, Kendrick Law (USA)

14:30 – 15:30 Brands & Fans Central Hall Riviera

ARTISTS SPEAK TO ARTISTS CHUCK D, CO-FOUNDER OF PUBLIC ENEMY, RAPSTATION.COM & SPITDIGITAL.COM (USA) An intimate session with Chuck D, leader and co-founder of Public Enemy. His legendary group has redefined rap music and hip-hop culture across 78 tours, performing over 2000 concerts to fans in 80 countries. Chuck D is also a record producer, serial entrepreneur and digital guru. Interviewer: Rynda Laurel, Founder & CEO, 1968media (USA)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 12

Sunday 2 February

14:30 – 17:30 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEMLAB STARTUP COMPETITION DIRECT TO CONSUMER SALES AND CONTENT MONETISATION Presented by Pepsi & Vivendi

Presented by:

After receiving personalised coaching sessions from Pepsi's marketing leadership team, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. Finalists: Songspot (France) - Fabien Saujot, Co-Founder 10tracks (Russia) - Olga Sklyar, Founder & COO BandstandMobile (Ireland) - Mark Downing, Co-Founder Pulpix (France) - Sabry Otmani, CEO Weezic (France) - Grégory Dell'Era, Co-Founder Metable (UK) - Tom Allen, Founder Capsule.fm (Germany) - Espen Systad, Co-Founder & CEO Kicktone (Australia) - Savvas Dimitriou, CEO 3plet (Estonia) - Vlad Davydov, CEO Screenburn (UK) - Tom Raffe, Director Jury: Colette Ballou, Founder and President, Ballou PR (UK/France/Germany) Harry Briggs, Principal, Balderton Capital (UK) Martin Duval, CEO, bluenove (France) Carla Hassan, Chief Marketing Officer, MEA Region, PepsiCo (USA) Simon Presswell, Managing Director, Ticketmaster (UK) Daren Tsui, VP, Music Services, Media Solution Center America, Samsung Electronics (USA) The winner will be revealed during the Midem Innovation Show, on Monday 3 February, 16:45, in the Main Room (Hall Riviera).

15:30 – 16:30 Networking Village Hall -1

SPEED MEETINGS MEET THE AUTHORS’ SOCIETIES In association with CISAC, the International Confederation of Societies of Authors and Composers Meet with authors’ societies around the world in a series of ten-minute speed meetings and learn everything you need to know about creators’ rights and music licensing. Don’t miss out: places are limited and available on a first-come, first-served basis. Participants: Claude Amardeil, Head of Business & Legal Affairs, SACEM (France) Robbert Baruch, Manager of Public Affairs, buma/stemra (Netherlands) Caroline Champarnaud, Directrice du Département des Droits Phonographiques et Numériques, SACEM (France) Marisa Gandelman, Chief Executive Officer, UBC (Brazil) Yaniv Grady, MARCOM Director, ACUM (Israel) Tobias Holzmüller, General Counsel, GEMA (Germany) Michael McCarty, Chief Membership and Business Development Officer, SOCAN (Canada) Risto Salminen, Head of Legal Affairs, TEOSTO (Finland) Oliver Tuerke, PEL Key Accounts Senior Manager, PRS for Music (UK)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 13

Sunday 2 February

14:30 – 16:30 Innovation Factory Hall Lerins

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

PANEL DISCUSSION SYNC IT OR LEAVE IT! In association with A&R Worldwide/MUSEXPO Sync placements are a growing revenue stream, providing great opportunities to advance artists, with prominent placement in TV shows, films, video games or commercials. Learn the nuances of pitching to specific media from preeminent music supervisors. They’ll also teach you how to get your music to the right people, and match the right artist to the right project. Speakers: Nis Bøgvad, Creative Director & Music Supervisor, Music Sales Group (Denmark/Norway/Sweden) JT Griffith, Music Supervisor, Nike (USA) Kyle Hopkins, Head of Music Supervision, Microsoft (USA) Gabe McDonough, VP Music Director, Leo Burnett (USA) Tim Riley, VP, Music Affairs, Activision Blizzard (USA) Moderator: Sat Bisla, Founder & President, A&R Worldwide/Musexpo (USA) Meet this session’s speakers and more music supervisors during the Global Sync & Brands Summit to get music considered for various licensing opportunities on Monday 3 February, 10:00am, Meeting Room 1, Level 3 (Rédac 1). Requires separate registration. Please contact Deborah Carella (Deborah.CARELLA@reedmidem.com or +33 1 79 71 9822). Places are limited.

17:00 – 18:00 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: MALAYSIA Boost your network! Meet with professionals from Malaysia in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 14

Sunday 2 February

16:00 – 17:00 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Sunday 2 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 19:00 Presented by:

16:00 – 16:30

VISIONARY TALKS

16:30 – 17:00

INDUSTRY TALKS WHO’S INVESTING IN MUSIC The dominance of royalty-based investment in music has been disrupted by the rise of 360° deals. New models are emerging to sustain creators and producers: crowdfunding is adopted by major labels, ad agencies bet on music companies, cashflow fuels creativity… This is the right time to invest in music. Discover how it can help you build a sustainable business. Speakers: Benji Rogers, Founder and CEO, Pledge Music (USA) Mike Tunnicliffe, Chief Growth Officer, GroupM/WPP (USA) Moderator: Allen Bargfrede, Executive Director, Rethink Music, Associate Professor, Berklee College of Music (USA)

17:00 – 17:30

VISIONARY TALKS RIO CARAEFF, VEVO & RITA ORA, SINGER & SONGWRITER A keynote case study into the singer’s partnership with the music video platform’s artist development programme, Lift. The discussion will set out to show how online and mobile video strategies can help break an artist internationally, engage fans, and generate new revenue streams for musicians and rights holders. Speakers: Rio Caraeff, President & CEO, VEVO (USA) Rita Ora, Singer & Songwriter (UK) Sarah Stennet, CEO, Turn First Artists (UK)

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 15

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Sunday 2 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 19:00 Presented by:

17:30 – 18:15

INDUSTRY TALKS FUELED BY VIDEO SUCCESS In the golden days of cable TV, music channels killed the radio stars. Now Youtube is the first stop for music consumption among Gen Y. So are you ready to align your strategy with the rules of online video? Broadcasters, artists and music companies reveal the keys to undivided engagement, and the best ways to monetise your catalogue in today’s crowded marketplace. Speakers: Jordan Berliant, Partner & Head of Music Management, The Collective Music Group (USA) Brandon Martinez, Co-Founder & CEO, INDMUSIC (USA) Tom Pickett, VP, YouTube Content, Google (USA) Geoff Taylor, Chief Executive, BPI & BRIT Awards (UK) Moderator: Andrea Leonelli, Host, Digital Music Trends (UK)

18:15 – 19:00

VISIONARY TALKS MARC GEIGER, GLOBAL HEAD OF MUSIC, WME (USA) 20 Years of Pain. No More Fooling Around: The Definitive Future of the Music Business Marc Geiger will share a powerful message with the Midem audience, challenging the industry to embrace change as he presents a new model for the music business. He will warn that labels and publishers will have to adapt, or they will totally disappear five years from now. Followed by a discussion with: Horst Weidenmueller, Founder & CEO, !K7 Records (Germany) More speakers to be announced soon.

Sunday 2 February 2014 Programme subject to change: visit www.midem.com for regular updates 16

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

GLOBAL SYNC & BRANDS SUMMIT Presented by A&R Worldwide/MUSEXPO By registration only In this two-hour roundtable pitching session, labels, publishers and artists will be able to meet music supervisors to get their music considered for licensing opportunities. Participants: Nis Bøgvad, Creative Director & Music Supervisor, Music Sales Group (Denmark/Norway/Sweden) Mamie Coleman, VP, Music & Production, Fox Broadcasting Company (USA) JT Griffith, Music Supervisor, Nike (USA) Kyle Hopkins, Head of Music Supervision, Microsoft (USA) Didier Lord, Worldwide Music Director, Ubisoft (France) Gabe McDonough, VP Music Director, Leo Burnett (USA) Tim Riley, VP, Music Affairs, Activision Blizzard (USA) Steve Schnur, Worldwide Executive, Music & Music Marketing, Electronic Arts & President, Artwerk Music Group (USA) Paul Sims, Global Head of Music & Licensing, MOFILM (UK) Participation to the Global Sync & Brands Summit requires a separate registration. If you are interested please contact Deborah Carella (Deborah.CARELLA@reedmidem.com or +33 1 79 71 9822) as places are limited.

10:00 – 11:00 Networking Village Hall -1

SPEED MEETINGS MEET THE LAWYERS In association with the International Association of Entertainment Lawyers (IAEL) Specialist lawyers will be available for five-minute consultations for guidance on topics ranging from copyright to contract. No need to book, just come in! First come, first served. Participants: Kerstin Backer, Partner, Lausen Lawyers (Germany) Florian Ducommun, Partner, HDC Law Firm (Switzerland) Annabelle Gauberti, Partner, Crefovi (UK/France) Marcelo Goyanes, Partner, Murta Goyanes (Brazil) Eric Keyzer, Of Counsel, Allen & Overy (Netherlands) Bianca Muller, Lawyer, Entertainment Lawyers (Germany) Jens Krogh Petersen, Partner, LETT Law Firm (Denmark) Peer B. Petersen, Partner, Bech Brunn (Denmark) Götz M. Schneider-Rothhaar, Partner, Fuhrmann Wallenfels (Germany) Kevin Thomson, Partner, Thomson Gabriele LLP (Canada)

10:00 – 11:30 Auditorium K Level 4

PARTNER’S CONFERENCE AUTHORS’ RIGHTS: WHAT’S NEXT ON THE EUROPEAN AGENDA? Presented by GEMA In the light of the challenges of the digital age, the European Union is currently reviewing its copyright framework. A panel debate organised by GEMA will address priorities and expectations related to this process. Policy makers and authors will discuss on how the future European legal framework should be designed to allow for creativity to pay off in the digital age.

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 17

Monday 3 February

10:00 – 12:00 Meeting Room 1 Level 3 (Rédac 1)

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MUSIC AND BRANDS’ CASE STUDY REPLAY & CHARLI XCX Get the full story on denim brand Replay’s clubbing-inspired collection for Fall/Winter 2013-2014, fronted by British singer Charli XCX. The brand felt she perfectly embodied the collection’s energy. This multi-faceted pan-European deal, brokered and managed by Charli’s agency Vision Artists and produced in partnership with VICE, included an exclusive teaser and tour diary videos, as well as performances in Paris and Munich. Speakers: Sara Cantarutti, Marketing Manager, VICE (Italia) Matt Luxon, Manager of Charli XCX, Various Artists Management (UK) Ronnie Traynor, Partner, Vision Artists (UK) Emanuela Virago, Senior Communication Manager, Replay (Italia) Moderator: Warren Johnson, Founder & CEO, W (UK)

10:30 – 11:00 Innovation Factory Hall Lerins

OPENMIC HOW CAN DIGITAL MUSIC DO BETTER? KEY COLLABORATIONS FOR A SUSTAINABLE GROWTH Some of the most important and interesting companies driving digital music innovation will discuss views on key collaborations to deliver the most effective and sustainable growth for the music industry. The discussion will identify where the greatest opportunity for innovation could be, from connected cars to Google Glass, and considers how the whole industry can benefit positively from managing and embracing such change. Speakers: Tom Raffe, Founding Director, Screenburn (UK) Martijn Tjho, Founder & CEO, Fuga / IIP / Fintage (Netherlands) Stephen White, President, Gracenote (USA) Moderator: Darren J Vogel, Director, AAA Media (UK)

11:00 – 12:00 Innovation Factory Hall Lerins

MIDEM HACK DAY ALL THE HACKS UNVEILED! Sponsored by Spotify

Sponsored by:

After 48 hours of hacking, Midem Hack Day’s 30 developers will give live demos of the apps they built. Speaker: Martyn Davies, Developer Evangelist, SendGrid (USA)

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 18

Monday 3 February

10:30 – 11:30 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEM ACADEMY | MUSIC INDUSTRY 101 MAKING STREAMING ADD UP In this session we will explore the impact streaming will have on the music industry over the coming years, looking in detail at the economics of the model, from both a business and an artist perspective, as well as assessing the long term sustainability of the streaming model. The session will use market and consumer data to explain how consumers are interacting with streaming and the way in which it is affecting their spending on other music products. It will also explore the concept of the life time value of a song to better understand how music can be monetized in access based models. Speaker: Mark Mulligan, Co-Founder, MIDiA Consulting (UK)

11:30 – 12:30 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: CANADA Boost your network! Meet with professionals from Canada in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

12:00 – 13:00 Brands & Fans Central Hall Riviera

COMPETITION MIDEM MARKETING COMPETITION In partnership with Contagious This international competition showcases the best music-and-brand partnerships, rewarding creative and innovative use, or integration of music in marketing campaigns. See the finalists give their five-minute presentations before the judges. Finalists: Beats by Dre #ShowYourColor – James Temple, VP, Managing Director & Executive Creative Director, R/GA London (UK) Beldent Random Music Fest – Nicolás Pimentel, Innovation Director, + Castro Innovation (Argentina) Converse Represent – Jed Lewis, Director of Music Marketing, Converse (USA) Kaizervirus - Simen Eidsvåg, Creative Director, Haaland, Eidsvåg & Strøm - HES (Norway) Make it to Muse – Vincent D'Halluin, Strategic Director, Mortierbrigade (Belgium) Jury: Andrew Creighton, President, VICE Media, Inc. (USA) Aricio Fortes, Creative Director, Africa (Brazil) Bernhard Hafenscher, Head of Sales & Business Development, RedBull Media House (Austria) Sébastien Perrier, Head of Brand Partnerships, Sony Music Entertainment (France) Doug Scott, President, OgilvyEntertainment (USA) Presenter: Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK) The three winners (Gold, Silver and Bronze) will be revealed during the Midem Innovation Show, on Monday 3 February, 16:45.

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 19

Monday 3 February

11:30 – 12:30 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

PANEL DISCUSSION DEVELOPERS ARE THE NEW ROCKSTARS Over the past years the music industry has finally seen the light shone on a brighter future by technology. The most influential figures in the music industry right now are those straddling the worlds of music and tech, and bringing the two together. This session will explore how you can harness the power of coding for your creative project and what the opportunities are for the music industry. Speakers: Peter Gregson, Cellist, Composer & Founder, Electric Creative CoLab (UK) Ethan Kaplan, Head of Product, Technology & Design for Live Nation Labs, Live Nation (USA) Syd Lawrence, Developer, We Make Awesome Sh. (UK) Juan Paz, Senior Director, Digital Strategy and Marketing, Sony Music Latin (USA) Mike Rosenthal, Digital Strategist & Tech Evangelist for OK Go & Label Manager, Paracadute (USA) Moderator: Stuart Dredge, Freelance Journalist (UK)

14:00 – 15:00 Training Room Hall -1

MIDEM ACADEMY | MARKETING CREATING SHAREABLE CONTENT IN THE MUSIC INDUSTRY What triggers content to spread virally in the music industry? Learn from the latest data, case studies and practical tips how to produce highly shareable content that will attract fans and potential customers. Speaker: Marcus Taylor, Director, Venture Harbour (UK)

14:00 – 15:00 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: NORDIC Boost your network! Meet with professionals from Nordic countries in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 20

Monday 3 February

12:00 – 13:00 Innovation Factory Hall Lerins

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

COMPETITION MIDEM MARKETING COMPETITION In partnership with Contagious This international competition showcases the best music-and-brand partnerships, rewarding creative and innovative use, or integration of, music in marketing campaigns. See the finalists give their five-minute presentations before the judges. Finalists: Mindtunes – Geoffrey Hantson, Executive Creative Director, Duval Guillaume Modem (Belgium) Music in the Sky – Christophe Caurret, Music Creative Director, BETC (France) Skype & Lady Gaga's Born This Way Ball – Russell Wallach, President Media and Sponsorship, Live Nation Entertainment (USA) Tree Concert – Mat Neidhardt, Founder & CCO, Gang of Berlin (Germany) You Need to Hear This – Olivia Rzepczynski, Global Business Director, Ogilvy & Mather (UK) Jury: Andrew Creighton, President, VICE Media, Inc. (USA) Aricio Fortes, Creative Director, Africa (Brazil) Bernhard Hafenscher, Head of Sales & Business Development, RedBull Media House (Austria) Sébastien Perrier, Head of Brand Partnerships, Sony Music Entertainment (France) Doug Scott, President, OgilvyEntertainment (USA) Presenter: Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK) The three winners (Gold, Silver and Bronze) will be revealed during the Midem Innovation Show, on Monday 3 February, 16:45.

15:00 – 16:00 Training Room Hall -1

MIDEM ACADEMY | ENTREPRENEURSHIP THE ART OF DEAL MAKING With non-traditional deals, product mergers, and fragmented global deals becoming the industry norm, it’s vital to understand the new tools associated with the art of deal making – especially in an international market. Learn the key concepts that can aid indie groups, major label executives and managers to manoeuver the international marketplace, and how to develop ‘win-win’ non-traditional deals around the globe. Speaker: Martin F. Frascogna, Entertainment Attorney, Frascogna Entertainment Law (USA)

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 21

Monday 3 February

14:30 – 15:30 Brands & Fans Central Hall Riviera

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

PANEL DISCUSSION MULTI-CHANNEL NETWORKS: THE RISE OF THE MACHINES Multi-Channel Networks (MCN) have become the key to unlocking real value from YouTube’s revenue engine. The platform is evolving and it’s becoming increasingly difficult to go it alone. As an artist, what are the metrics to explore to make the right choices? The session will outline key issues to consider when crafting an effective monetisation strategy. Speakers: Vivien Lewit, Director of Music Content Partnerships, YouTube (USA) Dana Shayegan, Director, Sales Development, Collective Digital Studio (USA) Patrick Walker, Chief Content Officer, Base79 (UK) Moderator: Ted Cohen, Managing Partner, TAG Strategic (USA) More speakers to be announced soon.

15:30 – 16:30 Brands & Fans Central Hall Riviera

PANEL DISCUSSION BUILDING AN ARTIST’S CAREER, FROM DISCOVERY TO SUCCESS In association with A&R Worldwide/MUSEXPO Hard work, patience, talent: it takes them all to help build a successful career at every stage. During this session, experienced A&Rs will discuss how to avoid mistakes, make wise decisions and guide talents towards international success. Discover their secret tips on how to scout new artists and reveal their potential to become long-lasting brands. Speakers: Pete Ganbarg, EVP/Head Of A&R, Atlantic Records (USA) Andrew Gould, VP Creative, BMG Chrysalis (USA) Steven Melrose, Co-Managing Director, Epic Records (UK) Mandar Thakur, COO, Times Music (India) Moderator: Sat Bisla, Founder & President, A&R Worldwide/Musexpo (USA) This session will be followed by ‘The A&R Pitch session – Get your Music Noticed’ (presented by A&R Worldwide/Musexpo) from 17:00 to 18:00, in the Meeting Room 1, level 3 (Rédac1) which will give the opportunity for 10 lucky participants to have their music considered by those 5 top-level A&R executives looking for new talent.

15:30 – 16:30 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES Boost your network! Meet with professionals from all over the world in one-on-one speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 22

Monday 3 February

15:00 – 16:00 Innovation Factory Hall Lerins

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEM ACADEMY | MARKETING ALTERNATIVE MARKETING STREAMS FOR SYNCHRONISED CONTENT In association with Berklee College of Music Struggling to break into the mainstream and place your music in TV, film or commercials? Want a piece of the sync pie? Try alternative channels. Learn to drive revenue with app integration, sync agents, YouTube video distribution and crowdfunding. Reach new markets, expand visibility, and score fresh revenue streams for your catalogue. Speaker: Andrea Johnson, Associate Professor, Berklee College of Music (USA)

17:00 – 18:00 Networking Village Hall -1

SPEED MEETINGS MEET THE COUNTRIES: FRANCE MEETS GERMANY By invitation only.

17:00 – 18:00 Meeting Room 1 Level 3 (Rédac 1)

THE A&R PITCH SESSION – GET YOUR MUSIC NOTICED Presented by A&R Worldwide/MUSEXPO By invitation only After revealing how to build an artist’s career during a panel discussion (on Monday 3 February, from 15:30 to 16:30), these top-level A&R executives looking for next talent will provide one to one advice to 10 winners selected from a call from entry. Participants: Pete Ganbarg, EVP/Head Of A&R, Atlantic Records (USA) Andrew Gould, VP Creative, BMG Chrysalis (USA) Steven Melrose, Co-Managing Director, Epic Records (UK) Mandar Thakur, COO, Times Music (India)

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 23

Monday 3 February

16:00 – 17:00 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Monday 3 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 19:00 Presented by:

16:00 – 16:45

INDUSTRY TALKS GETTING INTERNATIONAL WITH BIG DATA: THE NEW ELDORADO Big Data is the new ‘oil’ of the digital economy. Today the music industry could make a better use of this huge amount of information and early adopters are enjoying a competitive advantage to expand their global footprint. Find out how to harness data to transform your business into an intelligent decision-making powerhouse. Speakers: Ime Archibong, Strategic Partnerships, Facebook (USA) Scott Cohen, Founder and VP International, The Orchard (UK) Moderator: Ken Hertz, Senior Partner, Hertz Lichtenstein & Young LLP, Co-Founder and Principal, memBrain llc (USA) More speakers to be announced soon.

16:45 – 17:30

INNOVATION SHOW MIDEMLAB, MIDEM HACK DAY & MIDEM MARKETING COMPETITION Tomorrow's talent: today's Midem competition winners! This programme includes the winners of Midemlab startup competition in the three categories ‘Music Discovery, recommendation and creation’, ‘Marketing and social engagement’, and ‘Direct to consumer sales and Content Monetisation’ as well as Vivendi “Coup de Coeur”, the winners (Gold, Silver and Bronze) of the best music & brands collaborations (Midem Marketing Competition) and the winner of the Midem Hack Day 2014, who will demo the best music app developed after 48 hours of hacking.

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 24

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Monday 3 February

MIDEM TALKS Main Room, Hall Riviera 16:00 – 19:00 Presented by:

17:30 – 18:00

VISIONARY TALKS FAIR SHARE FOR CREATORS JEAN MICHEL JARRE, COMPOSER AND PRODUCER, PRESIDENT, CISAC (FRANCE) Building a sustainable future for music in the digital ecosystem cannot be done without ensuring a fair remuneration for all stakeholders, especially creators, according to French electronic music pioneer Jean Michel Jarre. In this session, Jarre – who is President of CISAC, the global body for authors’ societies – will make the case for what he calls an ‘ecological emergency’ and explain why creators need to mobilise if they too want to benefit from the growth of the digital economy. Interviewer: Rhian Jones, Staff Writer, Music Week (UK)

18:00 – 19:00

INDUSTRY TALKS THE NEXT BIG THING IN LICENSING Learn everything about the present and future issues in music licensing: what is happening now and what will be its impact in the music business. Licensing used to be a complex process, especially for digital services willing to launch internationally. Where we stand today and how we can better streamline the clearance of rights on a global level will be some of the key questions to be discussed. Speakers: Charles Caldas, CEO, Merlin (Netherlands) Richard Conlon, SVP Corporate Strategy, Communications & New Media, BMI (USA) Florian Drücke, Managing Director, BVMI/IFPI (Germany) Melinda Lee, GM, Getty Images Music (USA) Mary Megan Peer, President, Asia Pacific & Strategic Markets, peermusic (USA) Moderator: Bill Wilson, VP, Digital Strategy & Business Development, Music Business Association (USA)

Monday 3 February 2014 Programme subject to change: visit www.midem.com for regular updates 25

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

Tuesday 4 February

MIDEM TALKS Main Room, Hall Riviera 10:30 – 11:30 Presented by:

10:30 – 11:30

INDUSTRY TALKS MODERN LICENSING SOLUTIONS In association with CISAC, the International Confederation of Societies of Authors and Composers Adaptability and flexibility are among the key elements digital platforms apply to their business strategy. To answer their needs, authors’ societies have also adjusted their licensing processes. This session will focus on the different initiatives taken by authors’ societies to provide licensees with modern solutions, from ‘one-stop-shops’ to ‘licensing hubs’, to respond to new business models. Speakers: Robert Ashcroft, CEO, PRS for Music (UK) Natalia I. Garzón Pacheco, Managing Director, SGAE (Spain) Anders Lassen, CEO, Koda (Denmark) Moderator: Emmanuel Legrand, Independent journalist and consultant, Legrand Network (UK) More speakers to be announced soon.

10:00 – 11:00 Networking Village Hall -1

Tuesday 4 February 2014 Programme subject to change: visit www.midem.com for regular updates 26

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable! MIDEM ACADEMY |ENTREPRENEURSHIP A PRIMER ON GLOBAL FUNDING STRUCTURES In the past year Canada, the UK, Austria and Sweden, among others, announced new funding structures for music development. Despite the recession, popular music subsidisation continues to develop as content creators look to new, diversified ways to finance their projects. Find out how and why states, private initiatives and global bodies support popular music through subsidisation. Speaker: Shain Shapiro, Managing Director, Sound Diplomacy (UK)

10:30 – 11:30 Brands & Fans Central Hall Riviera

ARTISTS SPEAK TO ARTISTS IBRAHIM MAALOUF, MUSICIAN & COMPOSER, FOUNDER, MI’STER PRODUCTIONS (FRANCE) Born in Lebanon, raised in France, Ibrahim Maalouf sees music as a bridge between different cultures. Classical, pop, jazz, or Arabic music: he can play them all and has collaborated with Sting, Amadou et Mariam and Lhasa de Sela among others. Ibrahim also embraces music as an entrepreneur since the creation of his label in 2006. Come and learn about an artist who puts transmission at the heart of his career. Interviewer: Jean-Louis Perrier, Manager, Mi’ster Productions (France)

10:30 – 11:00 Innovation Factory Hall Lerins

PRESENTATION BUILDING A LOYAL AND ENGAGED AUDIENCE ON YOUTUBE YouTube is today the first stop for music consumption and has become the launchpad for many artists and labels. Learn from best practices on how to use YouTube effectively and how it can help you build a loyal and engaged audience. Speaker: Marie-Louise Letendre, Audience Development Strategist EMEA, YouTube (UK)

11:00 – 12:00 Innovation Factory Hall Lerins

WORKSHOP DIGITAL RIGHTS & CROSS-BORDER ISSUES In association with the International Association of Entertainment Lawyers (IAEL) How can you safely navigate the international digital licensing landscape? It’s an often complex mix of masters, publishing, neighbouring and artists’ rights with different approaches in different markets - whether you are clearing rights or collecting moneys. This workshop will provide a roadmap for anyone setting out on the international licensing trail. Speakers: Marcelo Goyanes, Founding Partner, Murta Goyanes (Brazil) Anne-Marie Pecoraro, Partner, Aklea (France) Moderator: Jeff Liebenson, President of the IAEL & Principal, Liebenson Law (USA)

Tuesday 4 February 2014 Programme subject to change: visit www.midem.com for regular updates 27

Tuesday 4 February

10:30 – 11:30 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEM ACADEMY | MARKETING SOCIAL MEDIA FOR CATALOGUE & NON-POPULAR MUSIC In today’s music marketplace social media is an important tool in gaining consumer awareness for your product. However music companies and artists are often so focused on promoting the ‘now’ that they ignore using social media to promote the ‘past’! Whether you’re in Jazz or Rock, Classical or Alternative, World Music or Dance, this session will lead you to rethink the way you use social media to promote your music and aid you in revitalise the sales of catalogue and other non-popular music. Speaker: Jerald Miller, President, Nu Jazz Entertainment (USA)

11:30 – 12:00 Brands & Fans Central

OPENMIC A MUSICIAN AS A STARTUP: THE RISE OF THE MUSICPRENEUR Music entrepreneurship will shape the future of the music industry. The digital world commands change from the era of the musician to the era of the Musicpreneur: a musician that manages himself and his art as an enterprise. In this discussion, we will address what a Musicpreneur looks like, the role of the Musicpreneur in the music world and how the music industry will be affected, along with live case studies. Speaker: Kay Darens, Frontman, Schooldrivers (Greece) Turan Webb, Musician, Levithn Group (UK) Moderator: Tommy Darker, Founder, Darker Music Talks (UK)

11:30 – 12:30 Networking Village Hall -1

12:00 – 13: 00 Main Room Hall Riviera

PRESS CONFERENCE MIDEM 2014 OVERVIEW Final press conference with Midem Director Bruno Crolot and guests.

Tuesday 4 February 2014 Programme subject to change: visit www.midem.com for regular updates 28

Tuesday 4 February

11:30 – 12:30 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable!

MIDEM ACADEMY |MUSIC INDUSTRY 101 LISTENING LIKE A PRODUCER In association with Berklee College of Music Listening is the most important and most overlooked skill that everyone involved in music should develop, from artists, producers and engineers, to managers, agents, promoters and A&R executives, but also entrepreneurs and marketers building companies and conveying messages with music. This session will arm you with effective tools and strategies to develop your listening abilities and deepen your skills in this crucial area. Speaker: Stephen Webber, Director of Music Technology Innovation, Berklee College of Music, Valencia Campus (Spain)

14:00 – 15:00 Brands & Fans Central Hall Riviera

MODERN DAY MUSIC PIONEERS SEYMOUR STEIN, CHAIRMAN, SIRE RECORDS, VP, WARNER BROS RECORDS (USA) Co-founder of Sire Records, Seymour Stein is the man behind few of the most influential acts in the history of modern music, including Madonna, Depeche Mode, The Pretenders, The Ramones and Fleetwood Mac, among others. Learn how he built a successful music company by making the right and often hard decisions while forging a unique business acumen. Don’t miss this opportunity to ask him all your burning questions about today’s music industry.

14:00 – 15:00 Innovation Factory Hall Lerins

PANEL DISCUSSION MIDEM 2014: THE WRAP The lowdown on Midem’s hottest business trends, from a select panel of industry experts. This panel will give an insightful and objective summary of how the industry moved forwards at Midem. Speakers: Lucy Blair, Head of Digital, Lowbit Records (Sweden) Alison Lamb, Product Manager, SO Recordings (UK) Marisol Segal, Industry Relations & Marketing, OpenAura (USA) Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA) Moderator: James Martin, Midem Social Media Manager, Midem (France)

Tuesday 4 February 2014 Programme subject to change: visit www.midem.com for regular updates 29

Tuesday 4 February

14:00 – 15:00 Training Room Hall -1

Midem 2014 – Conference Programme Back to Growth? Make it Sustainable! MIDEM ACADEMY | MARKETING THE BEST DIGITAL MARKETING CAMPAIGNS IN 2013 This presentation will cover the best digital marketing campaigns in 2013 from major label to independent label and artist releases, from effective grassroots digital marketing to cutting edge innovations. For each one, get access to detailed overviews of campaign goals, tools and platforms used, campaign results and key performance indicators as well as key learnings from the labels and marketers themselves. Speaker: Karim Fanous, Head Of Research, Music Ally (UK)

15:00 – 16:00 Brands & Fans Central Hall Riviera

SYNC SESSION GREY SYNC SESSION: OLIVE GARDEN Submissions powered by Sonicbids The Olive Garden, an iconic American restaurant brand that serves Italian-inspired cuisine, is seeking a musical interpretation of ‘the joy of togetherness’ for a new campaign. Submissions should be warm, vibrant & emotional, and will be considered for licensing in two spots. th Submit your music before January 27 at sonicbids.com/greysyncsession Speaker: Josh Rabinowitz, SVP Director of Music, Grey Group (USA)

Tuesday 4 February 2014 Programme subject to change: visit www.midem.com for regular updates 30

Tuesday 4 February

15:00 – 16:00 Training Room Hall -1

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