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VIERA contents
Publisher Volume 10, Issue 1 VIERA.com Facebook.com /VieraFlorida Twitter.com/VieraFun Publisher The Viera Company with SCB Marketing The Viera Company Tracy Duda Chapman | chief executive officer Stephen Johnson | president Lauri Duda | vice president of marketing Stephanie Byrd | marketing manager SCB Marketing Josh Field | co-founder / president Jeff Piersall | co-founder / CEO
10
contents
Creative Director Stephanie Byrd Editorial Susan Howard, Donna Duda, Sasha Byers
TABLE OF 7 WELCOME
10 COVER FEATURE: THE VIERA COMPANY’S 25TH ANNIVERSARY The Viera Company: Looking back and forward
16 NEIGHBORS
Viera’s newest businesses arrive with a rich a history
18 REAL ESTATE
The Viera Company’s timeline reflects consistency and forward thinking
22 MANAGER’S MINUTE 24 HEALTH CARE
The Viera VA Outpatient Clinic provides local treatment to qualifying veterans
29
26 BUSINESS
The business of being a developer and the funding for growth
29 VIERA FEATURE: FLORIDA’S BRIGHT FUTURES PROGRAM Viera students find meaning in service
33 THE ‘A’ GRADE
Graphic Design Kristy Curtis Photography Cathy Heinz, Stephanie Byrd, Donna Skattum, Jason Hook, Cindi Courbat, Donna Duda, Scott Miller, Kate Schnake Advertising Lori Reader Production/Distribution Emily King, Sasha Byers, Jason Horn Additional copy location and information The Viera Discovery Center 7350 Shoppes Drive, Viera, Florida 32940 321.253.2800
34 EVENTS
Tree Lighting, Light Up Viera Parade with Holiday Concert, Youth Sports, Crest Cleaners Ground Breaking, Miles For Myles
44 UPCOMING CALENDAR OF EVENTS 46 WHY I LOVE LIVING IN VIERA 48 CLOSING
ON THE COVER: The Viera Community’s 25th Anniversary 2 V IE RA VI S I O N
Contributing Writers George White, Cindi Courbat, Melinda Millsap, Stephanie Byrd
TH E
7380 Murrell Road, Suite 201, Viera, Florida 32940 (321) 242-1200 | Viera.com
5131 Industry Drive, Suite 107, Melbourne, Florida 32940 (321) 622-5986 | SCBMarketing.com Viera Vision is the official publication of The Viera Company Articles and advertisements printed in Viera Vision do not necessarily reflect the opinions of the publisher. The Viera Company, Viera Realty, Inc., SCB Marketing, Space Coast Business, LLC and Viera Vision assume no liability for the content and shall not be held liable for any errors or omissions. ©2014 All rights reserved. Any reproduction, in whole or in part, is prohibited without written permission from the publishers.
Stay connected with everything going on within the community and explore all that Viera has to offer. Visit online or on your mobile device at VIERA.com and stay up-to-date with current and potential resident information along with the many events happening in the area.
follow us on twitter Follow us on Twitter for all the most current information in categories ranging from home building to the vision of Viera. @vieraspecialist @vierabuilders
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find us on facebook Everyone is on Facebook, even us - Become a fan of one or all of our entities: Viera Realty Viera Builders Viera Discovery Center
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Build your own legacy. One of the most trusted and respected names in home construction; Viera Builders is currently developing new homes exclusively within the Viera Community. Viera Builders is one of the largest, single-family, new homebuilders in Brevard County. New construction is underway in the following neighborhoods exclusively by Viera Builders: Strom Park, Arrivas Village and Stadium Villas. Each unique neighborhood offers flex options to meet the needs of every homeowner. Please stop by our Model Centers to learn more!
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VieraBuilders.com STROM PARK INFORMATION
ARRIVAS VILLAGE INFORMATION
STADIUM VILLAS INFORMATION
Debbie Hunter & Paula Cavan Office: 321-305-4939 Model Center: 8671 Strom Park Drive Community entrance by Quest Elementary and HealthFirst.
Ian Scalia & Ryan Panek Office: 321-633-4101 Model Center: 3028 Lamanga Drive Located in Fairway Lakes. Community entrance off of Stadium Parkway on Duran Golf Course.
Michael Griz Office: 321-305-6953 Model Center: 5799 Claiborne Street Located in Stoneridge. Community entrance off of Tavistock Drive by Manatee Elementary.
VIERA
TRACY DUDA CHAPMAN IS CHIEF EXECUTIVE OFFICER OF THE VIERA COMPANY AND GENERAL COUNSEL TO A. DUDA & SONS, INC.
This year marks the 25th anniversary of the Viera community! Twenty-five years ago — it seems like only yesterday I was finishing my final year of law school and had accepted a job at the Orlando-based law firm of Dean Mead. I knew I wanted to make a career at DUDA eventually, but I couldn’t have predicted that today I would have the privilege of guiding the well-planned, livable community of Viera toward another 25 years of growth and vibrancy — the same community that 25 years earlier was no more than my family’s vision for a new town! Throughout the year ahead, as we celebrate this anniversary, we will offer insights into Viera’s beginnings as a community and we will mark its growth milestones along the way. In this issue of Viera Vision, our cover story on page 10, “The Vision Lives On,” offers a peek into the early days through interviews with a few of our leaders at the time the vision of Viera was being established. As you know, in order to grow as a community during the past 25 years, individuals and families had to put their faith in Viera by making it their home or
their place of business. Today, we continue to be blessed by these acts of faith. No better examples can be offered than those found on the following pages: In “Viera Neighbors,” on page 16, learn why Dunkin’ Donuts franchise owner Kevin Johnson chose Viera as the location of his fourth store. On page 17, Keith and Kevin Houston, owners of Crest Cleaners — a family business in its third generation, share why they are so excited to bring their business to Viera. Finally, on page 46, you’ll learn what makes Viera resident Tammy Perera a perfect ambassador for the Viera Discovery Center in “Why I Love Living in Viera.” Whether you are a resident, business owner or visitor, we hope you find Viera is a community worth celebrating. From everyone at The Viera Company, Happy Anniversary Viera!
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VIEERRAA. c. com om 77 VI
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Annual Community Events Saturday July 5th 20th Annual Great American Celebration Friday October 24th - Sunday October 26th Viera’s Fall Festival & Oktoberfest Saturday November 29th Light Up Viera 2014
VIERA DISCOVERY CENTER
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VIERA coverstory
the vision
LIVES ON
Family heritage guides transformation from ranch to master planned community
10 V IE RA VI S I O N
VIERA coverstory
From left to right: Jay A. Decator III, Corporate Counsel and Vice President of The Viera Company; Scott Miller, VP of Residential and Community Development; and Stephen Johnson, President of The Viera Company
T
he community of Viera turns 25; the long-standing “vision” of the Duda family demonstrates the quality of a new type of development. On a beloved ranch owned by the Duda family of Oviedo, Florida, is the Central Brevard town of Viera: a mix of residential and commercial development with lands set aside for the continued stewardship of the environment. That “vision” remains very much alive as Viera celebrates 25 years. Topping the list of priorities to achieve the vision is the build-out of Viera in the best way possible, for its
residents and the county, for habitat preservation and environmental protection, and for the legacy of the Duda family and their fourth generation business. Founded in 1926 by Slovak immigrant Andrew Duda and his three sons when they produced their first cash crop of celery, DUDA today is a diversified land company engaged in agriculture and real estate operations. The key to the company’s continued success lies in its ability to improve and use its land holdings to their highest and best value. In the early 1940s, the sons, John, Andrew Jr., and Ferdinand, later
collectively known as the “three seniors,” made the decision to purchase the 43,000-acre tract in Brevard County that continues to hold special meaning in the Duda family’s heritage. “We wanted to have a total community concept, a place that you would live, work, play and have your entertainment, and that’s what we did. That’s the underlying objective of Viera. That’s it. You have everything you need right here,’’ said John L. Duda, the eldest in the third generation of the Duda family, and former vice president of The Viera Company, a wholly owned subsidiary of DUDA. VI E R A . c om 11
VIERA coverstory
RUSTIC UTOPIA
“You have to go back to what the ranch was for the family. This was our place to unwind and enjoy family time,’’ recalled Joseph Duda, also a member of the third generation and chairman of DUDA. The options for the ranch land were forever altered in 1963 with the completion of I-95 and the
Wickham Road interchange. Residential development would become its best use. “The hardest decision the family ever made was to develop our ranch and share it with other people. Once we made that decision, we thought ‘If we’re going to share our paradise, then we need to do it right,’’’ he said.
A NEW TYPE OF TOWN
The concept for the new “mixeduse” town of Viera, which means faith in Slovak, emerged after company leaders visited several similarly planned developments across the nation. “During that process they began looking at a unique asset like Viera and thought, ‘How do we maximize the
READ ABOUT THESE VIERA PHOTOS ON
PAGE 22 ➤
value of this?’ We’re used to utilizing land in an agricultural manner but what do you do if the highest and best use of that land is no longer agricultural?’’ said Stephen Johnson, President of The Viera Company. “You have to look at where we were as a company. The company didn’t have
the skillset of being a master community developer. The company was an agricultural company that was beginning to transition and realize that we are more than just an agricultural company. We are a land company,’’ he said. Taking the best from each, and coming up with their own ideas
about stewardship, Viera began to take shape as an alternative to traditional subdivision and commercial strip development. The Dudas invested millions in infrastructure as residential subdivisions were first created on the east side of I-95. VI E R A . c om 13
VIERA coverstory
WEST SIDE
A key early on for the development of the west side of I-95 was the company’s decision to donate land for the Brevard County School Board Building and the Government Center and Justice Center, just the first of many charitable donations of land in the project. Fourth generation family member Tracy Duda Chapman now serves as CEO of The Viera Company. “The approach of the third generation management was very visionary. They really were deliberate about the approach. Instead of selling off to a bunch of different developers or selling off the lands, they wanted to control it and maintain it and build something that we think is a great and vibrant community. I think we’ve stayed with that vision,’’ she said. Added Joseph Duda: “The difference between this development and others is that we didn’t pay current prices for the land so we don’t have to hurry through it, which is something we talk about all the time. Take your time, do it right; maximize the value for both the buyer and us.”
EARLY COMMERCIAL SUCCESS
A wave of commercial development began in 2002 with Walmart locating near the Wickham Road interchange of I-95. Then came other major commercial tenants within sight of I-95 like Super Target and later The Avenue at Viera. “When we went to the west side and started developing along I-95, more people started to notice, whereas, on the east side, a lot of the residential was tucked off the main road,’’ said President of The Viera Company Stephen L. Johnson. “Walmart was the springboard, the pioneer for commercial development right there,” said Decator. “It was critical to have that visibility on I-95. That legitimized us as a retail location and it really just grew from there.’’ “Walmart legitimized Viera as a retail destination,” said Scott Miller, The Viera Company’s Vice President of Residential and Community Development. That’s when Health First (Viera Hospital) and others came in and said ‘this is really happening,’ and started taking notice,’’ Miller said.
John Duda, The Viera Company
MIXED-USE VILLAGE
With commercial development gaining momentum, and having successfully weathered economic downturns, company officials started looking to the south and the future build-out of the property. They sought community feedback on a mixed-use village concept with examples of Traditional Neighborhood Design (TND) and the creation of the 5,200-acre Viera Wilderness Park for habitat protection and other environmental safeguards. “The evolution going forward is the four village concept. Each one of those villages will have a commercial component to it which hopefully can provide for a lot of our residents’ daily needs,’’ Miller said.
In Viera, you feel like you’re part of a community, not just a neighborhood. Tracy Duda Chapman, The Viera Company
14 V IE RA VI S I O N
VIERA coverstory “It’s a new concept, a new form of development that makes sense from a planning standpoint, but it also has to make sense from a buyer’s standpoint,’’ said Duda Chapman. “I think it’s exciting as we embark into this new phase of Viera. Given the recent housing market downturn, it’s exciting to be putting new lots in the ground,’’ she said.
BACK TO THE RANCH
The ranch continues to operate as a division of DUDA and fits into the overall environmental plan as part of the Viera Stewardship District, Duda Chapman said. “We anticipate that we will continue a lot of the agricultural operations for as long as it makes economic sense because it’s a big part of the vision going forward,” she said.
ANNIVERSARY TIME
Important anniversaries, like 25 years, give pause for the Duda family to reflect on Viera and how it maintains their long-standing vision for the community. “That is our focus all the time, looking ahead,” Duda Chapman said. “One of the key things as a management team and as a family that we always focus on is we have this vision and we don’t compromise it. We want a community that has all elements that people really want in the social fabric of their lives. That includes great schools, church communities, retail shopping, recreational opportunities, trail systems: all of the things that enhance your lifestyle where you want to live. In Viera, you feel like you’re part of a community, not just a neighborhood,’’ she said.
Joseph Duda, The Viera Company
...we thought, ‘If we’re going to share our paradise, then we need to do it right.’
VI E R A . c om 15
VIERA neighbors
something
SWEET AND SOMETHING
NEAT
Meet these "sweet and neat" new businesses joining the growing Viera community at Stadium Parkway and Viera Boulevard.
DUNKIN DONUTS With over 3,100 stores in 30 countries outside of the United States, Dunkin’ Donuts has been serving up breakfast to loyal customers for over 40 years. And now, Brevard County Dunkin’ Donuts’ franchise owner, Kevin Johnson, is happy to announce that his fourth store is expected to open in Viera in April. The new store will be located at the corner of Stadium Drive and Viera Boulevard right in the heart of Viera. Johnson purchased and opened his first Dunkin’ Donuts store a decade ago after arriving on the Space Coast from Boston. His first store, located in Cocoa Beach, opened in 2004. Three years later, he opened a second store at Patrick Air Force Base. Six months ago, Johnson opened his third Dunkin’ Donuts at Route 46 and I-95 in Mims. Prior to becoming a Dunkin’ Donuts franchise owner, Johnson served as a military defense contractor. “I thought going into business for 16 V IE RA VI S I O N
myself would be fun,” Johnson said. “I really enjoy building the Dunkin’ Donuts brand on the Space Coast.” Recognizing how rapidly Viera is growing and the wonderful opportunities that brings for small business owners, Johnson said he is especially excited to open his Viera location. “We will train new employees at other locations so they can be fully prepared to open the doors as soon as construction is finished,” said Johnson. “We want to provide the best service possible from the moment we open the doors.” Johnson began recruiting staff members in January and said he is working closely with Brevard Workforce in Rockledge and the Snag-a-job.com website to find his new team to run the Viera store. He plans to hire 30 part- and full-time employees. For more information, visit DunkinDonuts.com.
Kevin Johnson, Owner
VIERA neighbors
CREST CLEANERS Brevard County brothers Keith and Kevin Houston are third generation business owners who say they are super excited to bring their family business, Crest Cleaners, to Viera. In May, the local dry cleaning service is slated to open its 11th Brevard County store which will be located in a small strip plaza, behind the Mobil Gas Station, on Porada Drive, near the intersection of Stadium Parkway and Viera Boulevard. The Houston family owns the land where the new Crest Cleaners is currently under construction. They will also lease space to a new Dunkin’ Donuts and Skip Wren Insurance Company — both also scheduled to open in May. “We’ve been family owned and operated for over 50 years,” Keith Houston explained. “My grandfather owned a dry cleaning company in Tampa and St. Petersburg. He came to Brevard County after retirement and then decided to open a cleaning business here.”
Crest Cleaners opened its first location in Rockledge at the corner of Fiske Boulevard and Route 520 in 1963. It was owned and operated by Jack and Evelyn Glidewell who later opened their second Crest Cleaners store in Merritt Island. In 1966, their daughter Judy Houston and her husband Lang arrived in Brevard County. For several years they managed both cleaning locations. Eventually they bought the business from Judy’s parents. Over the next 20 years, Lang and Judy Houston opened nine more Crest Cleaners stores on the Space Coast. Last year a 10th location opened in Suntree. Lang and Judy’s sons, Keith and Kevin, now handle the day to day operations of all the Crest Cleaners stores and they will oversee the new Viera store when it opens. Crest Cleaners is an all local company committed to providing the best dry cleaning and laundry service in Brevard County. “We have seven employees who have
Keith & Kevin Houston
been with us for over 20 years — and one who has been on staff over 30 years,” Keith Houston noted, adding that the Crest Cleaners management team has over 130 years of experience. The Houston family hails from Cocoa Beach but considers all of Brevard County their home. The family is very active in community service and is excited to add a new store in Viera. “I can remember working for the old Tucker farm when Viera was all pasture... I used to ride horses right through here,” Keith Houston said while waving his hand in a circle. Brother Kevin nodded his head, momentarily reminiscing about how the community has grown and how the Houston family is looking forward to meeting the residents and businesses who now call Viera their home. For more information, visit CrestCleaners.net. VI E R A . c om 17
VIERA realestate
fromranch VIERA:
TO TOWN Interstate changes agricultural lands’ development opportunities
D
riving through Viera during its 25th anniversary year must be a kick for older Duda family members, as it is for John L. Duda, eldest of the family’s third generation at 83, and retired vice president of The Viera Company. “I enjoy coming here and enjoy driving through the neighborhoods and thinking, ‘wow this is nice and I had a part in it,’’’ he said. The contrast to the past is great, as he can remember when it was quite a chore to even get to the property, including a long drive on dirt roads from U.S. 192. Many
In recognition of Viera's anniversary, each month we will have more significant events from Viera's 25 year history.
1989 Announcement: New Town of Viera
18 V IE RA VI S I O N
areas were only accessible on horseback, he said. Retired CEO Joseph Duda credits the second generation for purchasing the now valuable land. “Just buying it in the first place was unbelievable, that they had the vision to buy,” he said. They were visionary because the property was ideal for cattle ranching and sod production, its main purposes until residential and commercial development began. The property might have stayed in ranching to this day had I-95 not come through in 1962, Joseph Duda said.
1994 Brevard Zoo opens (2014 marks the 20 year anniversary)
1992 Construction begins on the first residential neighborhoods within the DRI, including Fawn Ridge, Hammock Lakes and Heron's Landing
1999 Brevard County Fire Station #47 opens (Photo courtesy of Florida Today)
VIERA realestate
“That changed the whole dynamic. My dad and his two brothers were pretty visionary. They recognized clearly the value of the land and what their purchase created,’’ he said. John L. Duda also knew the interstate’s impact on the property. “It didn‘t take a rocket scientist to know when an interstate runs through eight miles of your property that it is going to be more valuable for real estate sometime down the road, than it is for farming." “We didn’t want to build subdivisions. We wanted to build quality housing. We wanted to have a total community concept. We talked to the developers of other master planned communities to see what they did right and what they did wrong, and then our design team traveled there,” he said.
2005 Duran Golf Club opens
2001 First school opens: Ralph M. Williams Elementary
2007 North Solerno & Westwind Park opens Tradewinds Restaurant opens
Added Joseph Duda: “We did much more planning and talking and thinking, and looking at successful places to make sure we didn’t make major blunders. I learned more looking at real examples of success than anything else. That set us up as far as how to plan it and how it ought to look. There are things that we saw that we integrated in our plan,’’ he said. Viera’s 25th anniversary has given the Dudas a chance to reflect on what they’ve created and how far its come. “I think what’s happened on the west side of I-95 is beginning to show people in Brevard that this is going to be better than they thought. We spent a lot of time talking about it and setting it up appropriately. We have a responsibility to the family and ourselves and we have a bigger responsibility to those who invested here,’’ Joseph Duda said. “Decisions about how to plan and develop the property were made properly because the family had the advantage of already owning the land,” he said. “We are unique in that. We can take our time, do it right and create the maximum value. That works for everybody. That’s what kept us viable. We kept our commitment to what we’re about. I’m really proud of what we have here and think it can only get better,’’ he said.
2010 Viera Hospital opens
2009 First graduating class at Viera High School
2013 Population: 22,694 Bonefish Grill, Long Doggers and Total Wine open
2012 Publix opens its first hybrid store in central Florida
VI E R A . c om 19
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A playful life.
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Duran Golf Club is a premier golf facility that is open to the public. It includes a fully-lit 9-hole Par 3 course and driving range, as well as an incredible casual dining experience at Tradewinds Restaurant and an exceptional banquet facility for weddings and events. To learn more or to book a tee time, visit durangolf.com or call 321-504-7776.
7032 STADIUM PARKWAY, VIERA, FL 32940 VI E R A . c om 21
the vision
VIERA realestate
LIVES ON
The stories behind the photos of "The Vision Lives On," on pages 12-13.
Manager's MINUTE Although there is very little crime that occurs in Viera it’s always good for us to review some common safety practices that we and our neighbors can take to look out for one another in our community. Here are some basic tips provided by the Brevard County Sheriff’s Office Neighborhood Watch Program:
TOP
1) Cocoa Ranch cattle in Viera circa 1915 2) Duda family at Lake Biblia now called Summer Lakes circa 1970 3) Joseph Duda in 2009 — Photo from documentary video on Viera can be viewed at the Viera Discovery Center 4) May 23, 1995 The Hertzog family begin construction of their new home in The Heritage Community — Pictured with family is John L. Duda and Bob and Paul Joyal of Joyal Construction 5) Evangeline Moore, 5th from left with John L. Duda at the groundbreaking ceremony for the Harry T. and Harriet V. Moore Justice Center on Feb. 27, 1995 6) 1993 Viera East Development Event, Tracy Duda Chapman with Rich Hinton, former golf pro
BOTTOM
1) Ground breaking ceremony Viera Hospital 2009 2) John L. Duda, Aug.4, 1989 announcement of the new town of Viera at the ground breaking ceremony of the Brevard County School Board Facility 3) Joseph and Jack Gladding working on development plans in 1994 4) 1994, Viera receives a Beautification award from Keep Brevard Beautiful 5) 2009 Community Open House — Residents are shown plans by Scott Miller 6) Viera Board of Directors 1991-1992
Be Alert of Suspicious Activity in the community: • Dogs barking • Broken glass or sounds of breaking glass • Open doors or windows at a neighbor’s residence while they are away Be Aware of Strangers in the community: • Door-to-door salespeople or solicitors: Soliciting is not allowed in Viera, however, if you are approached; always ask for identification as all solicitors should have a permit. If they do not, call the Sheriff’s office • Children or teenagers loitering during school hours • Strangers loading furniture, televisions, etc. into vehicles • People representing themselves as servicemen or government employees • Strangers knocking on your door asking for someone who doesn’t live at your address Watch for Suspicious Cars on Your Street: • Cars that don’t belong • Vehicles cruising around through your neighborhood • Abandoned vehicles • Unfamiliar vehicles in a neighbor’s driveway while they are away Don’t Hesitate to Report Suspicious Activity to the Sheriff’s Office: • Keep a pencil and paper available near the phone at all times • Do not attempt to take things into your own hands • Call the Sheriff's office and provide them with as much information as you can (i.e., a full description of the individual or vehicle, direction of travel, tag number and any other details you observe) Don’t assume that someone else has called the Sheriff’s office — Call them yourself at once.
22 V IE RA VI S I O N
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VIERA healthcare
Serving those WHO SERVE OUR COUNTRY The Veterans Administration Outpatient Clinic in Viera
I
t’s no secret that thousands of U.S. military veterans reside in Brevard County. With Patrick Air Force Base only 10 miles from Viera, many veterans call Viera home. To serve those who have served, or continue to serve our country, Viera offers special amenities that help veterans in Brevard County and as far as Indian River and Volusia County. Located at 2900 Veterans Way, and adjacent to the Manor Assisted Living Residence, the Viera VA Outpatient Clinic provides comprehensive healthcare to qualifying veterans including primary healthcare as well as specialty care such as outpatient surgery, gastroenterology, pulmonary, neurology, audiology, physical therapy, gynecology, post-traumatic stress counseling, immunizations, and the list goes on. With all of these services, the clinic’s healthcare teams consist of 24 V IE RA VI S I O N
physicians, nurses, social workers, dieticians, and a well rounded list of supportive personnel committed to treating the whole patient within one facility. The best in hightech medical equipment supports the high level of patient care. An added feature of the Viera VA Outpatient Clinic is that it allows eligible veterans to receive their medical care through contracting with other community hospitals. The facility itself is designed to reflect an environment of acceptance and openness to its visitors and patients. The aesthetically classic rotunda draws visitors in and, in spite of its grand size, is not intimidating. Once inside, visitors will find a center station where they are welcomed, bright natural lighting, and clearly marked hallways leading to the specialties offered.
Brevard County was chosen as the location for this facility because of the land that The Viera Company donated and the cooperation of county officials and the Patrick Air Force base. Now thousands of veterans receive high quality, personalized care within close proximity to their homes and work. The Veterans Administration Outpatient Clinic is located at: 2900 Veterans Way, Viera, FL 32940 For more information call: (321) 637-3788 or visit www.orlando.va.gov/ locations/Viera.asp
happiness is an “Dr. Camellia Westwell has been a gift to all of the people that she comes in contact with and has been like a life-saver to me. I hope you can find more like her!” – US Army Veteran Carlos Shurick, Viera OPC
“During the Biopsy process Dr. David Duncan at the Viera VAOPC showed me extraordinary kindness and understanding. He has a loving heart and was a great comfort to me during a difficult situation.” – USMC Veteran Ronnie Hutchinson, Viera OPC; U.S. Marine Corps, 66-68
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“Dr. Paul Biggs at the Viera VAOPC is the best and most informative doctor I’ve ever had. He never rushes my visit and always explains exactly what he is doing and why. He is always very positive and gives me a good feeling about my road to recovery.” – USAF Veteran Daniel Murray, Viera OPC; USAF, 85-88
321- 259- 4666 B E V E R LY ROS E DM D . COM
VI E R A . c om 25
VIERA
exceeding expectations
business
VIERA:
Quality, consistency the key to continued growth
26 V IE RA VI S I O N
EAST COAST CHRISTIAN CENTER
at VIERA HIGH SCHOOL
YOU’RE INVITED! CHURCH | SUNDAYS AT 10AM
www.eccc.us
Aerial view of Viera in 1995 with Hammock Lakes and Hammock Trace under construction
For more information, visit Viera.com or Duda.com.
SC AS H K FO OL AB R AR OU BO SH T YS IP S
“C
onsidering the different residential offerings already available, and solid commercial progress and expected growth, Viera is right on track for its 25th anniversary,” said Scott Miller, vice president, Residential and Community Development for The Viera Company. “We have nearly 20,000 people here that call Viera home. More importantly, it’s all the top tier businesses that have invested here. It’s really their stamp of approval and saying ‘we believe in what you’re doing, you’ve done a quality job, and we’re willing to invest millions of dollars here and you continue to see that,’’ he said. One of the most surprising trends for the development is the increase in the range of prices for single family homes. Another driving force for growth has been the various forms of housing now available in different price ranges, he said. “To see that we’ve gone from an average of $70,000 homes to multimillion dollar custom homes to apartments and everything in between; to see that we’ve been able to create that spectrum of products — we’ve exceeded my expectations of what I thought we’d be able to do, and we continue to grow, continue to get better,’’ Miller said. An important part of the success of Viera has been the consistency of having a single owner/master developer with the advantage of already owning the property. More profound was the Duda family’s environmental stewardship and long, successful history in land management, ranching and farming. “You always have to remember what the Dudas are. The Dudas are farmers and what is a farmer’s asset? A farmer’s asset is his land. He takes care of his land. The culture and history of this company is the stewardship of land that they’ve owned,’’ Miller said. Plans for the Viera community have changed along the way, but all the basics were considered and included in early planning documents. Those documents are now part of the early history of Viera, taking their place among old black and white photographs of the company founders. “We have an original master plan of the community and it’s amazing to see how many elements of that original master plan have come into fruition. The pieces of the puzzle may have moved around a little bit, but the basic building blocks of the new town are in place one way or the other,’’ Miller said.
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VI E R A . c om 27
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Values, compassion, excellence, and spiritual growth are hallmarks of a Catholic education. A challenging curriculum is enhanced with enrichment in fine arts, foreign language, religion, athletics, and extracurricular programs. Brevard County Catholic Schools cultivate the intellectual, spiritual, physical, and social development of each student. Students emerge as confident leaders and responsible citizens with the skills needed for success in college and career.
Nine Catholic schools serving students in Pre-K3 and VPK4 through 12th grade. Melbourne Melbourne Central Catholic High School
Palm Bay St. Joseph Catholic School
melbournecc.org
Indialantic Holy Name of Jesus Catholic School
dmccs.org
hnj.org/school
oursaviourschool.org
Rockledge St. Mary’s Catholic School
Titusville St. Teresa Catholic School
stmarys-school.org
stteresa-titusville.org
Ascension Catholic School ascensioncatholicsch.org
Our Lady of Lourdes Catholic School ollmelbourne.org
st-joe.org
Merritt Island Divine Mercy Catholic Academy Cocoa Beach Our Savior Catholic School
Now Enrolling for 2014-2015 School Year. Visit BrevardCatholicSchools.org | U.S. Department of Education Blue Ribbon Schools of Excellence
28 V IE RA VI S I O N
bright
VIERA feature
FUTURES Students gain 'Bright Futures' through community service
VI E R A . c om 29
Photo courtesy of Brevard Zoo
VIERA feature
Photo courtesy of Brevard Zoo
A
t the crack of dawn on most every Saturday morning about a dozen high school students pull on their blue jeans, fasten their work boots and head to Harmony Farms, a local horse farm and therapeutic riding center located on Stadium Drive in Viera. Once they reach the farm, students spend over an hour preparing horses for riding sessions which get underway at 9 a.m. More experienced students also serve as trainers and walkalong assistants as riding classes get underway. Harmony Farms provides therapeutic riding lessons to children and adults with disabilities and other special needs. Just as riding lessons get underway at Harmony Farms, another two dozen students from Viera and other nearby high schools arrive at the Brevard County Zoo. These, and other Viera locations such as the Space Coast Stadium, give young people an opportunity to learn valuable life skills through volunteerism.
THE BRIGHT FUTURES PROGRAM
The Bright Futures Scholarship Program is the umbrella program for 30 V IE RA VI S I O N
three state-funded college scholarships: the Florida Academic Scholars, the Florida Medallion Scholars, and the Florida Gold Seal Vocational Scholars Awards. These awards are based on specific academic requirements and community service hours earned in grades 9-12.
cut grass,” Capaldo said. “We’ve also had students help with Teen Court, help out at the library, help with community events. Our students can also volunteer at schools — in the office and tutoring. There are plenty of places for students to get involved.”
VOLUNTEERISM IN VIERA
The Brevard County Zoo offers volunteer opportunities for students under the age of 16 through a unique teen program which combines volunteer work and a multi-faceted learning environment. Students not only learn job readiness precepts such as customer service, following directions, time management, hospitality, etc., they also learn animal care. Some of the tasks assigned to students through the Teen Program might include face painting, demonstrating how to make oyster mats, working in the petting zoo or the aquatic touch tank or handling the animals. Older teens also assist with summer and winter camps, night hikes and other special events. Danielle Vincent enjoys handling reptiles. She is a 14 year-old DeLaura Junior High student.
Out of 511 Viera High School graduates last year, 251 received Bright Futures Scholarships. “That’s a pretty good percentage,” said Joe Capaldo, a Viera High School counselor. Capaldo said students working toward the Bright Futures Scholarship can volunteer at any nonprofit organization in the county. Some students help out with home building projects with Habitat for Humanity, assist the Brevard County Animal Shelter off Eau Gallie Boulevard or help feed the homeless at the Daily Bread kitchen in Melbourne, while others prefer to work closer to home in Viera. “We’ve had students earn volunteer hours through our Little League and community sports programs — older student’s coach young athletes or they work in the canteen or maybe they help
BREVARD ZOO
VIERA feature
Her work as an animal handler includes removing snakes and other reptiles from their cages, taking the animals out into the high traffic areas of the zoo and allowing visitors to touch the animals. “I am learning how to use smile and give a good presentation,” she said. “I believe this skill will help me in school, work and in life.”
OPPORTUNITIES FOR TEENS AND ADULTS
Meg Lieth is the Teen Program Coordinator at the Brevard County Zoo. Currently there are 120 students signed
up for the program which begins in January and runs year round. “Before our students work with the animals they undergo training for a month,” said Lieth. “During the training we talk about career paths, how to work with customers and then we introduce them to animal care.” Students who start in the Teen Program often come back to volunteer as adults. “Most students get their 100 hours in by the end of the school year but enjoy it so much they stay on through the summer. We have some students who earn as many as 1,000 volunteer hours before they
graduate high school,” said Lieth. John Scherer, age 17 is a senior at Viera High School who has been an adult volunteer for about seven months. Megan Wilhelm, age 19, graduated from Viera High School in 2013 and now attends Eastern Florida State College on her Bright Futures Scholarship. Scherer and Wilhelm are often assigned to the aviary where they sell bird feed and help educate visitors on bird handling and identification. “This work is teaching me about animal care and helping me to focus in on what I want to study and the career path I want to take,” said Wilhelm who plans to major in biology.
Photo courtesy of Brevard Zoo
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VIERA feature
BACK AT THE FARM
Back at Harmony Farms, Allison Stepp, a 14-year-old ninthgrader from Viera High School, especially enjoys working with riders who come out for therapy. Stepp heard about the Bright Futures Scholarship through her brother and sister who also participated in the program while attending Viera High School. “I love horses and already had quite a bit of riding experience so I thought Harmony Farms would be a perfect place for me,” she added. “I think the Bright Futures Program gives every student a chance to volunteer at different places and to do different things to discover what they love most and, mostly, to learn more about working with people.”
32 V IE RA VI S I O N
grade
THE ‘A’ VIERA HIGH SCHOOL
• 2012-13 Cape Coast Conference All Sports Trophy Winners • 2012-13 FHSAA Class 7A Section 2 Sportsmanship Award Winners • 2012-13 FHSAA Class 7A Academic Team Championship Baseball • 2013 Boys/Girls Cape Coast Conference Golf Champions • 2013 Girls Golf District Champions • 2013 Girls Golf Class 3A State Runner-Up • 2013 Girls Swimming & Diving District Champions
MANATEE ELEMENTARY SCHOOL
• Employee of the year; Kathleen Reddy, Media Assistant, is one of five District Employee of the Year finalists! • Manatee’s total volunteer hours for the 2012-13 school year was 15,000
Manatee Elementary School has achieved the following awards in the past 10 years: • ATTAIN Award 2010 (Achievement Through Technology and Innovation) • Excellence in Visual Arts Award 2006-12 • Music Demonstration School Award 2010-13 • Excellence in Physical Education Award 2013-16 • National Model School of Professional Learning Community at Work Award • Power Library Award 2013 • Manatee is the only school in the county with all six awards
QUEST ELEMENTARY SCHOOL
• Ranked in the top 3 percent of all state elementary schools and also ranked 3rd in the district • Received commendation from Governor Rick Scott on its
Highlighting the achievements of our local schools high rank among elementary schools and all schools in the areas of reading, math, and science. • Has the Central Area Representative for Teacher of the Year and has one of the six finalists for the overall Brevard County Teacher of the Year. • Quest families helped raise $350 for the Juvenile Diabetes Research Foundation and celebrated with a schoolwide Walk
WILLIAMS ELEMENTARY SCHOOL
• Students participate in the “Morning Mile” each school day, logging approximately 270 miles to date • The PTO held their first annual Family Fitness Night with demonstrations on child wellness • During SOUPer BOWL Food Drive Week, the school collected and donated food pantry items for families in need • To promote literacy during Literacy week, teachers challenged students to participate in the district’s a “Million Minute Marathon”
VIERA CHARTER SCHOOL
As a STEM school, Viera Charter School’s learning community is partnering with the Florida Institute of Technology. FIT Professors and graduate students work with teachers to provide students with some of the most innovative STEM activities in Central Florida. The first Annual Family Fun Weekend raised over $20,000 for STEM learning • Girls Middle School Volleyball Conference Champions • Girls Middle School Volleyball Space Coast Christian Athletic Association Championship • Fine Arts: Michael Law directs first Winter Concert and Teacher of the Year Camilo Restrepo created the set design (pictured below)
VI E R A . c om 33
VIERA events
EVENT
review
Light Up Viera Holiday Kick-off
The evening started with the Ralph Williams Elementary Crane Chorus singing “Silent Night,” in English and German, to the crowd gathered for the annual tree lighting event. Under the direction of John Kurowski, the children also performed “Rockin’ Around the Christmas Tree” and “Hallelujah.” The kickoff event included a count down with Santa Claus to light up Viera’s holiday celebrations with the community Christmas tree, the Viera Discovery Center location, and the Viera Central Oak Tree. Santa listened to holiday gift requests and refreshments were sponsored by Viera Pizza and Dan Adovasio’s State Farm Insurance.
34 V IE RA VI S I O N
a s m i l e w ort h
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VI E R A . c om 35
VIERA events
EVENT
review
Light Up Viera and Holiday Pops Concert
“So enjoyed the parade last night!! The glasses were really fun! Thanks again for such a fun evening with lots of local community spirit. I love living in Viera!!!” Lana Duncan, Viera resident via Facebook
36 V IE RA VI S I O N
Parade participants had gathered on their floats and in marching units late in the afternoon for the first annual Light Up Viera parade. The smiles across their faces told of the excitement in the air. As the sun started to set, the parade began its route along Breslay Drive with the magical twinkling of holiday lights on 30 foot holiday themed floats. Children and adults from all over Central Florida placed their holospex glasses over their eyes and the lights started dancing with visions of Santa and reindeer. Parade participants, listed on page 39, were also decorated in lights and enjoyed being part of the holiday magic. Mindy from 99.3 was the event MC as the parade turned down Viera Blvd. onto Stadium Parkway. Marching bands from local schools, the Viera High Hawks and the Rockledge High Raider Regiment, gave the crowd an upbeat holiday tempo while showcasing a classic holiday tune. Each school was awarded a check for their program based on parade participation and the community vote during the parade. A special military float honored our local veterans along the route giving a salute to the veterans at the start of the parade. With the help of over 200 volunteers from Calvary Chapel Melbourne – Viera Campus lead by Scott Wilmont, the parade route and all access areas were kept organized with hands-on information. Rudolph led the reindeer team on the final float with Santa, Mrs. Claus and a workshop elf in a sleigh. After the parade, the crowds made their way to the Space Coast Stadium for the Holiday Pops Concert by the Brevard County Symphony Orchestra. Led by Christopher Confessore, the concert included the traditional Pops sing-a-long and family-friendly music. The sounds of the season were showcased by a few well known scores by Beethoven, Tchaikovsky, Handel, Sousa and John Williams. The 100 member choir of Calvary Chapel moved the crowd with a touching Christmas spiritual and holiday hymn. To begin a holiday tradition, the symphony and choir gave the audience a memorable evening of music! It will be the continued commitment of The Viera Company to give the residents of Viera and the community of Brevard a magical beginning to the holiday season.
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VI E R A . c om 37
VIERA events
“We just walked in the parade! I have nothing but wonderful things to say! It was organized. It was gorgeous! It was creative! The glasses were awesome! I felt like I knew exactly what to tell my people about what to expect. We had a FANTASTIC time!! Great job!! I hope this becomes a tradition for years to come!� Cris Smith, President Viera/Suntree Little League via Facebook
38 V IE RA VI S I O N
PARADE PARTICIPANTS
JROTC Color Guard
Viera High School
Marching Band
Viera High School Hawks
Float: SS Liberty Ship
Mercedes-Benz, Porsche, Audi of Melbourne
Float: A Day at the Beach
SCB Marketing
Float: Living Nativity
Calvary Chapel Melbourne – Viera Campus
Walking Unit
Star Blazer Twirlers
Float: Toy Soldier
Health First
Walking Unit
Brevard County Sheriff’s Mounted Posse
Float: Fire Place
The Avenue Viera with St. Baldrick’s Foundation
Float: Jungle
Savings Safari
Independent Entry
Lite Rock 99.3 Van
Float: Bay News 9
Maverick Multi Media
Float: USS Hope
Space Coast Cancer Center
Walking Unit
Space Coast United Soccer
Float: An Exceptional Golf Experience
Duran Golf Club
Walking Unit
Viera Soo Bahk Do
Walking Unit
Viera/Suntree Little League
Float: Mediterranean Garden
Tropic-Care of Florida
Float: Strawberry
Dr. Valorie Houk, D.M.D., P.A.
Marching Band
Rockledge Raider Regiment
Float: Candyland Runway, Harbour City Girl Scouts donated by Evolve Today Float: Star of Excellence
Viera Charter School
Independent
Brand Transfer & Storage Co.
Float: Santa’s Workshop
Lauri Duda & Friends
Walking Unit
Dance Mania Allstars
Float: An American Christmas Celebration
US Army Tampa Battalion, the Brevard and Seminole Centers
Float: Santa’s Sleigh
The Viera Company
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VI E R A . c om 39
VIERA events
EVENT
review
Youth Sports
The Viera High School girl’s basketball team closed out their regular season by easily beating Heritage High on Senior Night. Four graduating players and the team manager were honored before the game. The team ended their 2013-2014 season at the State Class 7A Basketball Playoffs, making it all the way to the semifinals. The Hawks boy’s soccer team celebrated Senior Night with a 2-2 tie against Eau Gallie. Their season ended with a loss to Lake Nona during the Florida Boys State Soccer Playoffs.
40 V IE RA VI S I O N
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VI E R A . c om 41
VIERA events
EVENT
review
Crest Cleaners Prepares to Open 12th Brevard County Store
Ground has been broken for the new Crest Cleaners neighborhood retail center in Viera. The 6,750 sq. foot center will feature Crest Cleaners, Dunkin Donuts the Wren Insurance Agency and at least one additional tenant. The Houston family has been in business for more than 50 years. They currently own and operate 11 Crest Cleaners located throughout central and northern Brevard County and employ 85 people. Their newest store will feature a drive thru lane and is scheduled to open this spring.
42 V IE RA VI S I O N
EVENT
review
VIERA events
Miles For Myles
It was a cold morning but the 300 participants were ready for the annual Miles For Myles 5K. The Myles Freeberg Foundation raises money through this event for local scholarships and internships for students in his memory. The foundation has awarded nine internships and 34 scholarships through Viera High School Academy of Business and Finance and the Brevard School Foundation to date. MylesFreebergFoundation.org
Ladies’ Night at PGG just got Sweet!
Wine & Chocolate Ladies’ Night Every Thursday 7-9PM - Boutique Vendors - Free Samples
Eclectic C hocola te Treats, Half #pggviera
lf Price Wells, $3 House Wi a H , s ne izer t e App e 321.633.0397 Pric 2250 Town Center Ave.
pizzagalleryandgrill.com Located in the Avenue Viera
Enriching Our Community and Providing Incredible Dining Experiences VI E R A . c om 43
VIERA calendar
CALENDAR OF EXCALIBUR RUN
Sunday, March 2 7:30 a.m. START Viera High School
nd
events
The first medieval-themed 10-mile race in Florida. Finishers will receive a crown, have a chance to pull the Excalibur sword out of a stone, and run with royalty. Overall winners will receive a shield and their own Excalibur sword. Course runs through the streets of Central Viera with the start and finish at Viera High School. For more information visit ExcaliburRun.com.
BUNNY FUN DAY AND 5K
April 12th 8:00 am 5K, 10:00 am - 2:00 pm Craft Fair Viera Regional Park & Community Center There will be something for everyone at the Viera Regional Park’s Bunny Fun Day and 5K event. The 5K will include prizes for the funniest spring theme costume. Admission to the craft fair is free but a small fee of $2/child for fun day will include bounce house, games, crafts and face painting for the kids. Easter Bunny will hop by too for photos. For more information call: (321) 433-4891.
VIERA WETLANDS NATURE FESTIVAL Saturday, April 14th 8:00 a.m. Ritch Grissom Memorial Wetland Park This annual festival is a three-day event to raise awareness and promote ecotourism. Held at one of the greatest natural resources in Brevard County, the Friends of the Viera Wetlands group provides tours to residents and visitors of the park. While exploring, you have the chance to experience the beauty of the area while learning about the plant and animal species that thrive at the wetlands. For more information visit: Facebook/VieraWetlands
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EAT MY CRUST 5K Sunday, May 4th 7:00 a.m. START Viera Blvd./ Stadium Parkway The 3rd annual Eat My Crust 5K will benefit local charities and organizations including the Viera High School Athletic Department and will be open to runners and walkers of all ages. Last year the race drew over 700 registered participants and this year the organizers have set a new goal of over 1000 walkers and runners. Prize money will be offered to the top 3 male and top 3 female finishers. For more information call Brittany Streufert at (321) 412-1830.
2014 RELAY FOR LIFE OF VIERA/ SUNTREE Saturday, April 12th 4:00 p.m. START Space Coast Stadium
American Cancer Society’s Relay For Life culminates in a community-centered, family friendly celebration. Over 9,000 communities in Florida sponsor Relay For Life, and teams will come together to celebrate life and those who have survived cancer. The many activities include a luminaria lighting ceremony, children’s games, races, food booths, bands and contests. For more information, community representative Tina Leighty can be reached at (321) 253-0361.
MOTHER’S DAY BRUNCH Sunday, May 11th Tradewinds Restaurant at Duran Golf Club Treat mom to a special meal at the Tradewinds Restaurant at Duran Golf Club. An extensive buffet will feature prime rib and honey-glazed ham carving stations, as well as an omelet station. Three seating options will be offered. For more information and to make reservations call (321) 504-7776 ext 2.
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VI E R A . c om 45
VIERA living
WHY I
love
WHEN YOU ARE IN VIERA YOU FEEL LIKE YOU ARE PART OF A BIG FAMILY. EVERYWHERE YOU GO YOU SEE SOMEONE YOU KNOW. PEOPLE ARE SO FRIENDLY AND ALWAYS WILLING TO HELP.
T
amera “Tammy” Perera loves living in Viera and that makes her the perfect ambassador for Viera’s Discovery Center at 7350 Shoppes Drive, Suite 103. The center provides a comfortable place for visitors to learn more about the Viera community. Tammy admits her job comes naturally for her. “I give visitors information about Viera to make them feel at home,” she explained. When asked, Tammy gives many reasons for moving to Viera: “I love living in Viera because it is a quiet and clean place where you can relax and live in peace. I also love that there are a lot of activities, parks and places of worship for families and kids to come together. When you are in Viera you feel like you are part of a big family. Everywhere you go you see someone you know. People are so friendly and always willing to help. I absolutely love this place!” Tammy experienced Viera’s slower pace and friendly atmosphere while visiting her daughter who is a resident of the community. After several visits, Tammy decided to trade her fast-paced lifestyle in “crowded” Miami for a new home in Viera. “People are very friendly here,” Tammy said. Joining a local church has also made Tammy feel at home in Viera. “I’ve made many friends at Calvary Chapel,” she added. Her enthusiasm for living in Viera is catching on with other members of her family. She said another daughter is considering a move to Viera.
~ Tammy Perera, Ambassador for Viera’s Discovery Center
46 V IE RA VI S I O N
LIVING IN VIERA
Reach the people who call
Viera home.
Did you know that Viera Vision will be published five times in 2014 to inform current and prospective residents of all the exciting developments in the community?
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VI E R A . c om 47
VIERA finalnote
25 YEAR PERSPECTIVE: PIVOTAL EVENTS PUT VIERA ON THE MAP Soon after I began working for The Viera Company in 1989, I attended the groundbreaking ceremony for the construction of Viera Boulevard. I’ve long since stopped counting the number of groundbreaking events in Viera over the past 25 years. But just as the construction of Viera Boulevard was vital to implementing the master plan for the community, there have been a few pivotal events in the community’s history that stand out to me as significant to Viera’s standing today as Brevard County’s most highly desired community in which to live, work and play. The arrival of the Walmart Supercenter in 2002 spurred the interest of other major, national retailers including the SuperTarget and the unique lifestyle center, The Avenue Viera. Florida’s supermarket, Publix, more recently opened one of its new, hybrid stores in Viera. Dining goes hand-in-hand with shopping, so we have attracted a variety of fine national and locally-owned restaurants. The investments made by all of these retail and restaurant companies in our community have made Viera a popular shopping destination, not only for our residents but for the central east coast region of Florida. Quality, innovative healthcare has become a hallmark of the Viera community. Health First chose Viera for its stateof-the-art healthcare campus which includes the Pro Health and Fitness Center and Viera Hospital. These excellent
48 V IE RA VI S I O N
facilities will continue to attract additional health and medical care providers, adding not only to the availability of services in our community, but also to the availability of jobs. The quality and convenience of these health STEPHEN JOHNSON IS THE and medical services, along with PRESIDENT OF THE VIERA COMPANY. Viera’s recreational trail system and numerous parks, makes Viera a health- and wellnesscentered community. Although we had built more than 4,200 homes in Viera East, it was commercial and residential development on the west side of I-95 that really brought attention to our growing community, helping put Viera on the map. From my perspective, watching the community grow and prosper over the past 25 years has been exciting as well as personally satisfying. Happy quarter century to Viera!
More Resources. More Attention. More Service.
JUSTIN CONNORS, MBA Financial Advisor
HUY HOANG
Financial Advisor
Come experience the difference. JAMES CALDWELL Financial Advisor
As an independent financial partner with multiple locations in Brevard County, Connors Wealth Management is able to provide you with the individual service and attention that you deserve.
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www.ConnorsWealth.com Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Independent Financial Partners, a registered investment advisor. Independent Financial Partners and Connors Wealth Management are separate entities from LPL Financial.
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