VIETNAM
DA NANG Pocket Guide
Pocket Guide Magazine AND Mobile Website Media Kit 2016
Website
Print Magazine
Maps
INTRODUCTION The 2nd edition of Vietnam Pocket Guide has just been published with improvements including selective distribution, more effective social media coverage and an improved website that is faster, more up to date, useful and responsive. We have been endorsed by the Department of Culture, Sports and Tourism and the organizers of the 5th Asian Beach Games which provides us with great distribution opportunities. We are already preparing the 3rd edition (October - December) and would also like to announce the development of a larger fold out and removable map, Korean version of VNPG. We have also created the opportunity for larger clients to custom publish VNPG to showcase a business and provide guests with a unique gift. Please view the rest of our media kit to read more about Vietnam Pocket Guide and how we can promote your business.
WHY ADVERTISE WITH US? Vietnam Pocket Guide is the best quality and most attractive guide book to Da Nang. It aims to showcase the city and add another dimension to the promotion of businesses by creating a guide book that helps people get around and ďŹ nd places to eat, drink and be entertained.
Print version accompanied by responsive and up-todate website, and Social Media Advertisements tailored to suit businesses’ marketing needs. 15,000 printed copies selectively distributed in major cities
Distrubution Vietnam Pocket Guide is a unique book with permission to distribute in locations with high levels of tourist trafďŹ c such as:
Da Nang Tourism Promotion Center - Arrival Da Nang Airport
Da Nang Cyclos Team
Cham Museum - Ticket Counter
Marble Mountain Elevator Ticket Counter
Memory Hostel & Funtastic Hostels Reception Counters
4 Star Hotels inc. Fusion Suites, Hadana Hotel, Avatar (1 book per room)
Almanity Hoi An Resort & Spa Concierge Counter
Distributed in more than 100 other locations in Hanoi, Hue, Da Nang Hoi An and Saigon.
Reader Profile & Demographics In 2015, there were almost 8 million international arrivals to Vietnam and in the ďŹ rst 6 months of 2016 there have already been 4.7 million arrivals. VNPG will publish English and Korean language guide books as there have been 730,000 arrivals of tourists which could potentially read the English book and 741,000 Korean arrivals.
Average length of stay for International tourists Australia & Oceania American
15.19 Days
2
Visiting
10.48 Days
Europe
0
Others
12.18 Days
Africa
Asia
Purpose of Trips
13.29 Days
Business
6.81 Days 4
5
8
10
12
14
16
Leisure
Source: VNAT / TITC Survey 2015
Contents Articles Explore Da Nang Da Nang’s Beaches Son Tra Peninsula Man Thai Fishing Village Lady Buddha Ngoc Island Han River Bach Dang Street Dragon Bridge Marble Mountain Hai Van Pass Museum of Da Nang Craft Villages Spiritual Places Food Tours Famous Food in Da Nang Han Market Con Market Tips for Massage Golf in Da Nang Vietnamese Coffee Vietnamese Wine
Activities & Events Surfing What’s Happening Cinemas Live Music Scene Amusement Parks Adventure Parks
Near Da Nang Cham Island Hoi An My Son Prao Ethnic Village Hue Lang Co
Advertisers Activities & Events
Need to Know
Near Da Nang Articles
Advertisers
Bars & Restaurants Coffee Shops Accommodation Spas Activities Tours Medical Services
Need to Know Communications Basic Vietnamese Money Casinos Prices to know Transportation Visa Services Embassies & Consulates Medical Care Weather Emergency Information Useful Tips When Traveling
All in one Advertising Our all in one advertising with VNPG promotes your business in print, on our website and on social media. Vietnampocketguide.com is responsive and is viewable on desktop, smart phones and tablets. Our social media covers a range of sites including Facebook, Instagram, Twitter, Pinterest and GooglePlus.
Be Featured in our Social Media Pages VNPG will feature events, news, advertiser’s promotions, and reader’s contributions and experiences on a daily basis.
Increase your reach
Be Visible
Interact
MAPS The main map provides a clear guide to Da Nang and on the reverse side there are maps of Hoi An and Hue. It provides a location reference for all tourist attractions, advertised business and landmarks. Businesses can be easily located using a map code found on each advert linked to a grid system on the map.
Spread it
11,000,000₫
Feature your business on two-page spread with more space for editorial writing and photos to showcase your business.
Dimensions: Width......210 mm Height.......148 mm Full Page Creative Design Placement: Interior Front: 30,000,000₫ Interior Back: 25,000,000₫ Interior front 2nd Page: 25,000,000₫ Interior Back 2nd Last Page: 20,000,000₫
Full Page Creative Ads 6,500,000₫
Dimensions: Width......105 mm Height.......148 mm Full Page Creative Design Placement: Interior Front: 18,000,000₫ Interior Back: 17,200.000₫ Interior front 2nd & 3rd Page: 14,000.000₫ Interior Back Two Last Pages: 10,000.000₫
Full Page Advertorial 6,500,000₫
Dimensions: Width.......105 mm Height......148 mm Template Specs: • Photos: 1 to 6 Main Photos 1 Photo Bottom • Write Up: 70 Words Maximum • Logo: 1 Official Logo • Map Code • Icons • Info & Contact Inforamation
Half Page Ads 4,300,000₫
Dimensions: Width......105 mm Height.......74 mm Template Specs: • Photos: 1 to 2 Main Photos • Write Up: 50 Words Maximum • Logo: 1 Official Logo • Map Code • Icons • Info & Contact Inforamation
Quarter Page ADS ₫3,000,000₫
Dimensions: Width......52.5 mm Height........74 mm Template Specs: • Photos: 1 Main Photo • Write Up: 20 Words Maximum • Logo: 1 Official Logo • Map Code • Icons • Info & Contact Inforamation
Back Cover Creative Ads 21,500,000â‚Ť
The back page cover placemen is a great chance to promote your business and it is highly visible and can be tailored to your advertising and marketing needs. Dimentions: Width........105 mm Height.......148 mm
Korean Version The Korean version of Vietnam Pocket Guide will be published seperately to the English version, and aims to reach out to the large number of Korean tourists visiting Da Nang. Our website can be translated into Korean and the there will social media coverage in Korean.
Fees: • Spread Interior Front Cover 38,000,000₫ • Spread Interior Back Cover: 30,000,000₫ • Spread Interior Front 2nd Page: 27,000,000₫ • Spread Interior Back: 23,000,000₫ • Spread Page: 13,500,000₫ • Back Cover: 26,000,000₫ • Interior Front Cover: 22,000,000₫ • Interior Back Cover: 21,000,000₫ • Interior Front 2nd & 3rd Page: 17,000,000₫ • Interior Back (Last Pages): 15,000,000₫ • Full Page: 8,000,000₫ • Half Page: 5,500,000₫ • Quarter Page: 4,000,000₫
Custom Publishing VNPG custom publishing gives clients an opportunity to tailor a Da Nang guide book with a branded cover and 6 pages of featured content. Custom guide books are a gift for guests and visitors to hotels, resorts and events as they are a memorable and useful souvenir. Quantities can be ordered in: English • 1000 copies: 100,000,000₫ • 2000 copies: 120,000,000₫ Korean • 1000 copies: 120,000,000₫ • 2000 copies: 140,000,000₫
Terms & Conditions • All content shall be the responsibility of the client advertiser in case of any non-compliance related suits. • A client signature indicates confirmation of commitment to a contract • Should the advertiser fail to submit content before a given deadline the agency/publisher reserves the right to make use of whatever existing material or content in order to meet internal and printing deadlines
• All signature authorizations from the client shall be submitted to the agency / publisher as early as possible for legal recognition purposes
• 100% is required upon the signing of contract. • The cancellation deadline is 10 working days after the signing contract • Cancellations are subject to a 25% penalty for every case before the cancellation deadline. • No cancellations shall be accepted after the cancellation deadline Extra Fees: Design: 500,000₫
|
Copy Writing: 500,000₫
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Photography: 500,000₫
Does not include: 10% VAT, design of artwork (see Extras for design service if required).