view on BUSINESS
by Elisa Eames
F
all is the most glorious season of them all, in my opinion, and it arrives accompanied by its own glorious weather, foods, and produce. The oppressive heat of summer wanes, the earth sighs in relief, and we get a few delicious, fleeting teases of the winter to come. Brilliantly colored leaves abandon their branches to become subject to the wind. And best of all, it’s harvest time for an array of mouthwatering fruits and vegetables. One of the best places to buy fresh, delectable produce in the southern Utah area is a first-class, family-owned
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| VIEW ON MAGAZINE | Sept/Oct 2021
stand called Frei’s Fruit Market, located just up the street from the Santa Clara City Offices on Santa Clara Drive. Frei’s Fruit Market began as a table set up in the front yard of Landon and Wanda Frei in 1956. Their proximity to Old Highway 91 allowed them to sell apples to the many people passing through town. Theirs wasn’t the only fruit stand to pop up along the highway over the years, but decades later, it has proven to be the only one still standing (pun intended). Landon
